The report is available in English with a French summary - KCE
The report is available in English with a French summary - KCE
The report is available in English with a French summary - KCE
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130 Plasma <strong>KCE</strong> Reports 120<br />
Figure 16 :“Ink cartridge” Posters<br />
Source: German Red Cross Website<br />
• Connection between nature of blood and irreplaceable nature of blood<br />
donation<br />
Tone of the campaign: direct commands. One must underl<strong>in</strong>e that “Spende Blut” means<br />
“Give Blood” <strong>with</strong> <strong>in</strong>formal “you”.<br />
Target<strong>in</strong>g the donors’ social life: important to stress <strong>is</strong> the ability of to stick to the<br />
specific traits of German social and cultural life. <strong>The</strong> DRK deliberately targeted students<br />
<strong>in</strong> its campaign and selected a “Stammt<strong>is</strong>ch Picture” on one of its posters, to attract<br />
potential student donors. Note: <strong>The</strong> Stammt<strong>is</strong>ch <strong>is</strong> an old tradition <strong>in</strong> German<br />
universities: debates on a wide range of subjects (literary, philosophical, or political).<br />
<strong>The</strong> slogan <strong>is</strong> “You will f<strong>in</strong>d philosophers everywhere. Not Blood. Donate Blood!”<br />
Figure 17: “Stammt<strong>is</strong>ch” Poster<br />
Source: German Red Cross Website<br />
COLLECTION BY OTHER STAKEHOLDERS<br />
Whole Blood collection <strong>in</strong> Germany<br />
Table 49: Whole blood collection <strong>in</strong> Germany<br />
Institutions Contribution / Total<br />
amount of whole<br />
blood donation<br />
University Hospital –<br />
15-20%<br />
based Centres<br />
Red Cross 75-80%<br />
Private Centres Ca 5% (<strong>in</strong>creas<strong>in</strong>g)