Henkel Annual Report 2011 - Henkel AG & Co. KGaA Annual Report ...

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High-performance products for advanced customer needs Sales of smartphones and tablet computers are increasing rapidly. And consumer expectations for these mobile devices are rising just as fast. They expect them to become ever more portable, yet more robust and reliable. Henkel’s Adhesive Technologies business sector helps manufacturers to meet these challenges by developing materials for handheld device assembly and semiconductor packaging. ROCKY HILL CONNECTICUT, USA Andrew J. Bardon Senior Application Engineer in Technical Customer Service, North America. Far left: Karl Gabrielson and Susan Levandoski.
Henkel Annual Report 2011 Excellence is our Passion 19 Henkel Adhesive Technologies manufactures materials for a wide range of applications – from inside the chip to the outside of the mobile device. Underfills, for example, help ensure that if your mobile device is dropped, it will still work. Electrically conductive solders are used to secure semiconductor devices to circuit boards and establish the electrical connections so that data and information can be processed and transmitted by mobile electronic devices. Structural adhesives bond the device housing, buttons, connectors and displays. “Henkel adhesives can be found in most smartphones and tablets around the globe,” says Andrew J. Bardon, Senior Application Engineer in Technical Customer Service. Customized global solutions Henkel has several development laboratories located around the globe, each set up to validate our materials in equipment similar to what our customers use. Working in our labs in Rocky Hill, Connecticut, USA, Bardon states: “We test our materials in the same way as our customers, which gives us great insight on how to improve our formulations.” Henkel’s adhesives are dispensed using special equipment, including an innovative Loctite 4530 HC dispensing robot. This unit was developed by Henkel specifically for dispensing structural ad hesives, not only for testing but also for highvolume manufacturing at customers. Andrew Bardon continually checks that the robot is dispensing the adhesive correctly – applying an ultrafine strand with a diameter of just 0.35 millimeters at a speed of 50 millimeters per second. The Loctite 4530 HC is offered to customers together with Henkel adhesives as a complete system solution that perfectly matches their advanced needs. DÜSSELDORF GERMAnY SHANGHAI CHInA ROCKY HILL COnnECTICUT, USA The handheld devices team in Shanghai conducts processing tests to ensure top quality parts made with adhesives from Henkel Adhesive Technologies. From the left: Howard Qin Zhu, Dr. John Ouyang and Jessica Zhou. Henkel teams comprised of researchers, engineers and sales managers support manufacturers throughout the product design and production process. “We test our products on prototypes and often participate in the design of nextgeneration mobile devices,” states Bardon. “After we complete development with our customers’ design centers, we hand off the materials for production testing and implementation in Asia, where the handheld devices are generally produced on a large scale.” Rapid response, technological expertise, and timely customer interaction are essential for successful collaboration in fastpaced markets, like electronics. Thus, we have strategically located our Henkel material design and test laboratories close to customers. For example, the site in Irvine, California, USA, is closely located to customer design centers, while our Shanghai design center is close to the manufacturing hubs in China. This way, products can be engineered and tested around the clock. MANILA PHILIPPInES MOSCOw RUSSIA Speed and precision in the bonding of electronic components – with the innovative Loctite 4530 HC dispensing robot. www.henkel.com/electronics www.loctite.com “ We offer our customers tailormade solutions for nextgeneration mobile devices.” Andrew J. Bardon Senior Application Engineer in Technical Customer Service, north America.
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