Henkel Annual Report 2011 - Henkel AG & Co. KGaA Annual Report ...

Henkel Annual Report 2011 Group management report
Strategy and financial targets for 2012
49
same level. Or we can reduce the ecological footprint
to one third of today’s level, achieving our
“Factor 3” improvement in efficiency by delivering
the same value.
To reach this ambitious 20-year goal, we will
have to improve our efficiency by an average of
5 to 6 percent each year. We have therefore set
concrete 5-year targets for our focal areas (see
chart). By 2015, we intend to improve the
relationship between the value we create and
the ecological footprint of our business activity
by 30 percent overall.
Our contributions in six focal areas
To successfully implement our strategy, we are
concentrating on six focal areas of activity that
reflect the challenges of sustainable development
as they relate to our operations. In each of
Our focal areas and company-wide targets for 2015
More value
More social progress and
better quality of life
Less energy used and
less greenhouse gases
Reduced footprint
Social
Progress
Energy
and
Climate
these focal areas, we drive progress along the
entire value chain through our products and processes.
With our new strategy, we have added a
sixth focal area to the previous five, namely that
of “Performance.” This reflects not only our aims
as a commercial enterprise, but also our core
value contribution to society. At the same time,
we have subdivided the focal areas into two dimensions:
“more value” and “reduced footprint.”
Three focal areas therefore represent the value
we want to deliver to our customers, shareholders
and our company, for example in the form of
enhanced occupational safety and contributions
to social progress. The three other focal areas
describe the way in which we want to reduce
our ecological footprint, for instance through
reduced water and energy consumption and
less waste.
More value for our customers
and more value for Henkel
Performance
Deliver
more value
at a reduced
footprint
Materials
and Waste
Less resources used
and less waste generated
Safety
and
Health
Water
and
Wastewater
Safer workplaces and
better health & hygiene
Less water used and
less water pollution
+10%
more net sales per
production unit
+20%
safer per million
hours worked
–15%
less water per
production unit
–15%
less waste per
production unit
–15%
less energy per
production unit