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18<br />

As one of the world’s leading home improvement retailers, Kingfi sher<br />

is in a unique position to help consumers make their homes more<br />

sustainable at lower cost. At the same time, we aim to make our own<br />

business more sustainable, through more effi cient use of resources.<br />

This is what Kingfi sher’s Future Homes strategy is all about: helping<br />

customers, employees <strong>and</strong> suppliers make the homes of the future more<br />

sustainable <strong>and</strong> affordable. A comprehensive 166-point implementation<br />

plan is used to drive progress across the Group businesses. Over the<br />

past year, Kingfi sher has been working with Forum for the Future, the<br />

independent sustainability experts, to set key milestones for 2012.<br />

Sustainable homes<br />

Around 25%* of carbon emissions come from the home <strong>and</strong> Kingfi sher<br />

can play a key role in tackling this whilst helping homeowners reduce<br />

their energy costs. We are developing an own-label range of eco<br />

products which will be progressively rolled out. By using the Group’s<br />

buying strength, we are driving innovation <strong>and</strong> reducing prices for<br />

customers.<br />

Over the past year we have run a number of high profi le marketing<br />

drives to increase eco product sales, including B&Q UK’s One Planet<br />

Home ® <strong>and</strong> Castorama France’s La Maison Éco campaigns. In 2009/10,<br />

sales of eco products totalled £1.07 billion – accounting for 10% of<br />

total retail sales across the Group (up from 7% the previous year).<br />

B&Q UK has over 4,000 products in its One Planet Home ® range.<br />

At Castorama France, eco-ranges account for 11% of sales.<br />

A key focus for us is to provide information <strong>and</strong> advice to customers<br />

about simple, low cost solutions that help reduce the environmental<br />

impact of their homes <strong>and</strong> save money. For example:<br />

– B&Q UK is launching eco stores within its stores which provide<br />

information, products <strong>and</strong> advice for customers in one place. It is<br />

also introducing qualifi ed eco advisers in stores. There are now over<br />

4,000 One Planet Home ® accredited products.<br />

– Castorama France is rolling out its La Maison Éco campaign,<br />

promoting its range of over 5,000 eco products via product labels,<br />

posters <strong>and</strong> store displays. Regular energy saving workshops are<br />

organised for customers.<br />

– Koçtas¸ in Turkey has run its fi rst TV commercials to promote energy<br />

saving light bulbs.<br />

– Brico Dépôt Spain has launched the Eco Brico logo to identify eco<br />

products in store <strong>and</strong> worked with the Forest Stewardship Council<br />

(FSC) Spain on a poster campaign to promote FSC certifi ed timber.<br />

*UK fi gure<br />

Corporate responsibility –<br />

Future Homes<br />

Kingfi sher plc<br />

<strong>Annual</strong> <strong>Report</strong><br />

<strong>and</strong> <strong>Accounts</strong><br />

2009/10<br />

A range of effective marketing campaigns have been run during the year.<br />

For example:<br />

– Brico Dépôt France’s offer on energy saving spiral light bulbs led<br />

to a 30% increase in sales.<br />

– B&Q UK’s price promotion on insulation in February, with a triple<br />

pack of insulation at just £2.50 (83p per roll), saw 173,000 triple<br />

packs sold, making it B&Q’s biggest week ever of insulation sales.<br />

Further to this, B&Q is also participating in a new UK Government pilot<br />

project to fi nance home energy makeovers through the Home Energy<br />

Pay As You Save scheme. This is a Government loan scheme for<br />

customers to make energy effi ciency improvements to their homes.<br />

Sustainable stores <strong>and</strong> operations<br />

Kingfi sher is committed to leading by example, <strong>and</strong> is therefore working<br />

to embed sustainability into all aspects of its own operations.<br />

The Group has set a number of environment targets to be achieved<br />

by 2011/12. All operating companies have action plans on energy,<br />

transport <strong>and</strong> waste to drive progress. The Group encourages the<br />

sharing of best practice through regular Group property workshops<br />

<strong>and</strong> exchange visits.<br />

As part of its commitment to One Planet Living, B&Q UK has an<br />

ambition to cut CO 2 emissions by 90% by 2023 (from 2007). It also aims<br />

for all new stores to be zero carbon by 2012 <strong>and</strong> existing stores to be<br />

zero carbon by 2023.<br />

See page 17 for information on ethical sourcing.<br />

Environmental Key Performance Indicators (KPIs)<br />

Issue KPI 2008/09 2009/10 Progress<br />

Climate CO2 from store 79.8 72.3 9% reduction<br />

change energy (kg CO2 equivalent/m2 total sales area)<br />

Store Kwh/m2 209 198 5% reduction<br />

energy<br />

effi ciency<br />

total sales area<br />

Waste Store waste<br />

disposed (tonnes<br />

12.2 10.5 14% reduction<br />

per £m retail sales)<br />

Sustainable % reported 71.8 77.4 Increase of 5.6<br />

timber timber volume<br />

resourcing from proven,<br />

well-managed<br />

forests or<br />

recycled sources.<br />

See Kingfi sher’s <strong>full</strong> online CR <strong>Report</strong> at<br />

www.kingfi sher.com/cr

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