Download full Annual Report and Accounts - Kingfisher
Download full Annual Report and Accounts - Kingfisher
Download full Annual Report and Accounts - Kingfisher
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
18<br />
As one of the world’s leading home improvement retailers, Kingfi sher<br />
is in a unique position to help consumers make their homes more<br />
sustainable at lower cost. At the same time, we aim to make our own<br />
business more sustainable, through more effi cient use of resources.<br />
This is what Kingfi sher’s Future Homes strategy is all about: helping<br />
customers, employees <strong>and</strong> suppliers make the homes of the future more<br />
sustainable <strong>and</strong> affordable. A comprehensive 166-point implementation<br />
plan is used to drive progress across the Group businesses. Over the<br />
past year, Kingfi sher has been working with Forum for the Future, the<br />
independent sustainability experts, to set key milestones for 2012.<br />
Sustainable homes<br />
Around 25%* of carbon emissions come from the home <strong>and</strong> Kingfi sher<br />
can play a key role in tackling this whilst helping homeowners reduce<br />
their energy costs. We are developing an own-label range of eco<br />
products which will be progressively rolled out. By using the Group’s<br />
buying strength, we are driving innovation <strong>and</strong> reducing prices for<br />
customers.<br />
Over the past year we have run a number of high profi le marketing<br />
drives to increase eco product sales, including B&Q UK’s One Planet<br />
Home ® <strong>and</strong> Castorama France’s La Maison Éco campaigns. In 2009/10,<br />
sales of eco products totalled £1.07 billion – accounting for 10% of<br />
total retail sales across the Group (up from 7% the previous year).<br />
B&Q UK has over 4,000 products in its One Planet Home ® range.<br />
At Castorama France, eco-ranges account for 11% of sales.<br />
A key focus for us is to provide information <strong>and</strong> advice to customers<br />
about simple, low cost solutions that help reduce the environmental<br />
impact of their homes <strong>and</strong> save money. For example:<br />
– B&Q UK is launching eco stores within its stores which provide<br />
information, products <strong>and</strong> advice for customers in one place. It is<br />
also introducing qualifi ed eco advisers in stores. There are now over<br />
4,000 One Planet Home ® accredited products.<br />
– Castorama France is rolling out its La Maison Éco campaign,<br />
promoting its range of over 5,000 eco products via product labels,<br />
posters <strong>and</strong> store displays. Regular energy saving workshops are<br />
organised for customers.<br />
– Koçtas¸ in Turkey has run its fi rst TV commercials to promote energy<br />
saving light bulbs.<br />
– Brico Dépôt Spain has launched the Eco Brico logo to identify eco<br />
products in store <strong>and</strong> worked with the Forest Stewardship Council<br />
(FSC) Spain on a poster campaign to promote FSC certifi ed timber.<br />
*UK fi gure<br />
Corporate responsibility –<br />
Future Homes<br />
Kingfi sher plc<br />
<strong>Annual</strong> <strong>Report</strong><br />
<strong>and</strong> <strong>Accounts</strong><br />
2009/10<br />
A range of effective marketing campaigns have been run during the year.<br />
For example:<br />
– Brico Dépôt France’s offer on energy saving spiral light bulbs led<br />
to a 30% increase in sales.<br />
– B&Q UK’s price promotion on insulation in February, with a triple<br />
pack of insulation at just £2.50 (83p per roll), saw 173,000 triple<br />
packs sold, making it B&Q’s biggest week ever of insulation sales.<br />
Further to this, B&Q is also participating in a new UK Government pilot<br />
project to fi nance home energy makeovers through the Home Energy<br />
Pay As You Save scheme. This is a Government loan scheme for<br />
customers to make energy effi ciency improvements to their homes.<br />
Sustainable stores <strong>and</strong> operations<br />
Kingfi sher is committed to leading by example, <strong>and</strong> is therefore working<br />
to embed sustainability into all aspects of its own operations.<br />
The Group has set a number of environment targets to be achieved<br />
by 2011/12. All operating companies have action plans on energy,<br />
transport <strong>and</strong> waste to drive progress. The Group encourages the<br />
sharing of best practice through regular Group property workshops<br />
<strong>and</strong> exchange visits.<br />
As part of its commitment to One Planet Living, B&Q UK has an<br />
ambition to cut CO 2 emissions by 90% by 2023 (from 2007). It also aims<br />
for all new stores to be zero carbon by 2012 <strong>and</strong> existing stores to be<br />
zero carbon by 2023.<br />
See page 17 for information on ethical sourcing.<br />
Environmental Key Performance Indicators (KPIs)<br />
Issue KPI 2008/09 2009/10 Progress<br />
Climate CO2 from store 79.8 72.3 9% reduction<br />
change energy (kg CO2 equivalent/m2 total sales area)<br />
Store Kwh/m2 209 198 5% reduction<br />
energy<br />
effi ciency<br />
total sales area<br />
Waste Store waste<br />
disposed (tonnes<br />
12.2 10.5 14% reduction<br />
per £m retail sales)<br />
Sustainable % reported 71.8 77.4 Increase of 5.6<br />
timber timber volume<br />
resourcing from proven,<br />
well-managed<br />
forests or<br />
recycled sources.<br />
See Kingfi sher’s <strong>full</strong> online CR <strong>Report</strong> at<br />
www.kingfi sher.com/cr