Commerzbank Aktiengesellschaft - CMVM
Commerzbank Aktiengesellschaft - CMVM
Commerzbank Aktiengesellschaft - CMVM
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Pioneer in selling third-party funds<br />
In order to increase the quality of advice and customer satisfaction, we have<br />
added the investment funds of other institutions to our range. In May 2001, we<br />
recommended the first non-Group fund, the Fidelity European Growth Fund. In<br />
the meantime, half of our recommended investment funds are not produced by<br />
ourselves.<br />
By deciding in favour of open architecture, <strong>Commerzbank</strong> has assumed a<br />
pioneering role among Germany’s major banks. Last year, third-party investment<br />
funds already accounted for 37% of the overall net inflow. When selecting its<br />
own or third-party products, <strong>Commerzbank</strong> also takes into consideration the<br />
assessments of external rating agencies. This procedure leads to a high-quality<br />
range of funds on offer and makes objective, customer-oriented advice possible.<br />
Attractive products for retail investors<br />
Close contact with our customers is an important element in creating attractive,<br />
innovative products. In 2003, we were especially successful with our portfolio<br />
insurance funds. Our Best End Certificate, for example, enables customers to<br />
dispose of investments before they reach maturity at the highest possible price<br />
– a frequently expressed wish of investors in times of volatile markets.<br />
The ADIG Total Return Product is also a response to the uncertain situation<br />
in securities markets. By means of flexible investment in equities and bonds, the<br />
investor can benefit from interest-rate changes or rising share prices according<br />
to market phase. What is more, the fixed-income element serves to secure the<br />
investment and the achieved gains.<br />
The Comas Unlimited Certificate offers even more protection against market<br />
movements; it systematically decouples itself from the short-lived performance<br />
of the equity, bond and foreign-exchange markets. For this purpose, the certificate<br />
is based on an index characterized by a broad diversification in professionally<br />
managed hedge funds. The investment goal is simple: a steady return of<br />
roughly 10% p.a. with a narrow fluctuation band of 3-6%. With these product<br />
innovations, <strong>Commerzbank</strong> is making available to retail investors a major bank’s<br />
extensive knowledge of capital-market instruments.<br />
In 2003, <strong>Commerzbank</strong> also became the first bank to bring to the market a<br />
special interest-rate product of KfW for retail customers. This represented an<br />
innovative approach in property financing to making state promotion available<br />
to retail customers, providing home buyers with very reasonable market conditions.<br />
Strong growth surge for bancassurance<br />
We built further upon our successful cooperation with our strategic partner, the<br />
AMB Generali group. This was above all thanks to the activities of our mobile<br />
advisers for old-age provision and building finance under the roof of our joint<br />
subsidiary CommerzPartner. In connection with a sales offensive in the<br />
branches, we managed to boost the volume of life insurances sold by 50% to<br />
7760m last year. The rise in home-loan savings by 70% to 7660m was even more<br />
marked. We believe that we are well equipped for the future as well, therefore,<br />
to participate successfully in the growing market for old-age provision.<br />
RETAIL BANKING AND ASSET MANAGEMENT 21