24.10.2012 Views

Commerzbank Aktiengesellschaft - CMVM

Commerzbank Aktiengesellschaft - CMVM

Commerzbank Aktiengesellschaft - CMVM

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Pioneer in selling third-party funds<br />

In order to increase the quality of advice and customer satisfaction, we have<br />

added the investment funds of other institutions to our range. In May 2001, we<br />

recommended the first non-Group fund, the Fidelity European Growth Fund. In<br />

the meantime, half of our recommended investment funds are not produced by<br />

ourselves.<br />

By deciding in favour of open architecture, <strong>Commerzbank</strong> has assumed a<br />

pioneering role among Germany’s major banks. Last year, third-party investment<br />

funds already accounted for 37% of the overall net inflow. When selecting its<br />

own or third-party products, <strong>Commerzbank</strong> also takes into consideration the<br />

assessments of external rating agencies. This procedure leads to a high-quality<br />

range of funds on offer and makes objective, customer-oriented advice possible.<br />

Attractive products for retail investors<br />

Close contact with our customers is an important element in creating attractive,<br />

innovative products. In 2003, we were especially successful with our portfolio<br />

insurance funds. Our Best End Certificate, for example, enables customers to<br />

dispose of investments before they reach maturity at the highest possible price<br />

– a frequently expressed wish of investors in times of volatile markets.<br />

The ADIG Total Return Product is also a response to the uncertain situation<br />

in securities markets. By means of flexible investment in equities and bonds, the<br />

investor can benefit from interest-rate changes or rising share prices according<br />

to market phase. What is more, the fixed-income element serves to secure the<br />

investment and the achieved gains.<br />

The Comas Unlimited Certificate offers even more protection against market<br />

movements; it systematically decouples itself from the short-lived performance<br />

of the equity, bond and foreign-exchange markets. For this purpose, the certificate<br />

is based on an index characterized by a broad diversification in professionally<br />

managed hedge funds. The investment goal is simple: a steady return of<br />

roughly 10% p.a. with a narrow fluctuation band of 3-6%. With these product<br />

innovations, <strong>Commerzbank</strong> is making available to retail investors a major bank’s<br />

extensive knowledge of capital-market instruments.<br />

In 2003, <strong>Commerzbank</strong> also became the first bank to bring to the market a<br />

special interest-rate product of KfW for retail customers. This represented an<br />

innovative approach in property financing to making state promotion available<br />

to retail customers, providing home buyers with very reasonable market conditions.<br />

Strong growth surge for bancassurance<br />

We built further upon our successful cooperation with our strategic partner, the<br />

AMB Generali group. This was above all thanks to the activities of our mobile<br />

advisers for old-age provision and building finance under the roof of our joint<br />

subsidiary CommerzPartner. In connection with a sales offensive in the<br />

branches, we managed to boost the volume of life insurances sold by 50% to<br />

7760m last year. The rise in home-loan savings by 70% to 7660m was even more<br />

marked. We believe that we are well equipped for the future as well, therefore,<br />

to participate successfully in the growing market for old-age provision.<br />

RETAIL BANKING AND ASSET MANAGEMENT 21

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!