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oPEnIng rEMarKs<br />
05 ExchangE TradEd ProducTs & IndExIng guIdE <strong>Switzerland</strong> <strong>2013</strong><br />
Trust sets the<br />
stage for success<br />
Dear readers,<br />
Trust is very important, particularly when investing. If trust<br />
is absent, providers of investment products and asset managers<br />
will lack a foundation for doing business. Unfortunately,<br />
the financial industry squandered a lot of trust during the<br />
financial crisis. At the same time, the crisis was a chance to<br />
reaffirm the trust that already existed, and also to build on it.<br />
At the height of the crisis, SIX Swiss <strong>Exchange</strong> ensured efficient<br />
and continuous trading. We continually invest in the<br />
most modern trading technology so that this continues. Our market oversight ensured<br />
and continues to ensure that you can rely on fair trading conditions and the equal<br />
treatment of all investors, at all times. By publishing reliable and comprehensive<br />
market information, we ensure a high degree of transparency and thereby provide a<br />
solid foundation for your investment decisions.<br />
In response to the crisis, SIX Swiss <strong>Exchange</strong> has also expanded its offerings. We<br />
would particularly like to mention COSI here. COSI is our prize-winning offering for<br />
the collateralisation of structured financial products. COSI contributed considerably to<br />
helping us build trust and has become a big export success due to its growing popularity.<br />
Our sponsored fund segment, which we launched in March <strong>2013</strong>, is also worthy of<br />
mention. With its selected traditional investment funds, it provides all the advantages<br />
of regulated exchange trading, just as with the ETFs, ETPs and structured financial<br />
products that are traded on the SIX Swiss <strong>Exchange</strong> and on the Scoach <strong>Switzerland</strong>.<br />
The growth of trading volumes and the increased number of providers and financial<br />
products in our various segments is a strong indicator of the trust that has been put<br />
in us. I would like to thank you and ensure you that we will continue to work to earn<br />
your trust every day, and will continue to do so in the future. You can read what the<br />
future holds for exchange traded products in the <strong>Guide</strong>, which contains interesting<br />
articles about the development of the market environment and articles on upcoming<br />
trends. I hope you enjoy reading it. <br />
urs Widmer<br />
coo, sIx swiss <strong>Exchange</strong>
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