You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Our brand for<br />
coffee enjoyment.<br />
supplies products for<br />
perfect household<br />
cleaning.<br />
Outlook 2011: Product innovations and line<br />
extensions strengthen position<br />
We expect consumer spending to improve slightly in<br />
2011 with a correspondingly positive impact on our<br />
business. The current situation on the world’s raw<br />
material markets, however, may dampen this positive<br />
trend as it is expected to have a growing influence on<br />
the development of prices.<br />
The changes in coffee preparation systems will continue<br />
and lead to an even more diversified range of products.<br />
As a full-range European supplier with a wide variety of<br />
coffee enjoyment products, we are well positioned on<br />
the market and intend to extend our various product<br />
lines. We regard product innovations as a key driver for<br />
our targeted growth.<br />
In the strategic business field “Convenient Cleaning”,<br />
we will focus mainly on expanding our product range<br />
and distribution in the “cleanliness in pet households”<br />
category. At the same time, we will continue to update<br />
our existing product lines.<br />
The brand for<br />
tea preparation.<br />
The French brand for<br />
dust filter bags and<br />
electronic accessories.<br />
Key figures<br />
Sales<br />
in € ’000<br />
<strong>2010</strong><br />
2009<br />
Capital expenditure<br />
in € ’000<br />
<strong>2010</strong><br />
2009<br />
Employees<br />
Average<br />
<strong>2010</strong><br />
2009<br />
<strong>Melitta</strong> Household Products Europe 13<br />
365,624<br />
404,704<br />
3,625<br />
5,174<br />
1,475<br />
1,277
Change language