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Annual Report 2010 - Melitta

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Our brand for<br />

coffee enjoyment.<br />

Outlook 2011: Double-digit growth expected<br />

We expect sales growth to reach double figures in 2011<br />

– partly due to growing sales volumes of coffee and<br />

coffee filters, but also as a result of the rising cost of<br />

coffee on the world’s commodity markets.<br />

We have planned a number of measures for our products<br />

aimed at conquering further market niches and<br />

boosting sales. In our filter paper business, we will<br />

continue to focus on communicating product quality<br />

and the resulting customer benefits.<br />

Key figures<br />

Sales<br />

in € ’000<br />

<strong>2010</strong><br />

2009<br />

Capital expenditure<br />

in € ’000<br />

<strong>2010</strong><br />

2009<br />

Employees<br />

Average<br />

<strong>2010</strong><br />

2009<br />

<strong>Melitta</strong> Canada 37<br />

23,953<br />

20,269<br />

94<br />

74<br />

10<br />

10

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