Annual Report 2010 - Melitta

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24 Melitta MelittaUnternehmensgruppe Group Annual Report Geschäftsbericht 2010 2008 Melitta SystemService Strong improvement in investment climate The beginning of fiscal year 2010 was still dominated on the whole by the effects of the financial crisis. Although Germany was quick to recover, the propensity to invest in capital goods remained low in central European markets. By the end of the year, however, there was a noticeable upturn in our markets. On the whole, the year exceeded the expectations of the operating division Melitta SystemService. With new major international orders and the successful launch of a new fully automatic machine, the Melitta c35, we were able to generate double-digit sales growth. More international and professional In addition to a sustained improvement in our operating business, we also took steps to improve our business organization. The aim is to drive the division’s international expansion and become more effective and professional. The measures include the introduction of centralized functions, such as the “International Technology Center” and “International Technical Customer Service”, as well as the establishment of a “Global Account Management” unit. In order to achieve greater market proximity and improve customer retention, we also reduced the number of hierarchy levels. Marketing expenditure has also been centralized. Harald Johanning-Meiners CEO In addition to these organizational measures, a further key topic in the reporting period was the revision of our product strategy. We now aim to strictly implement this strategy in the coming two years. Outlook 2011: Leveraging growth potential through technological leadership and structural improvements We will continue our successful development in the current year and lay further foundations for sustainable and profitable growth. We will focus above all on enhancing our innovative strength and aim to become the technological leader in our B2B business. We also see growth potential in the Asia-Pacific region, which is still enjoying strong economic growth. With the aid of new partners in this region and additional staff, we aim to achieve a wide-ranging improvement in our market positions. Due to the ongoing economic difficulties, the USA remains a tough but interesting market. We have strengthened our sales team here in order to widen the basis of our business operations. In Europe, we expect conditions to stabilize further and aim to capture market share with the measures already implemented.
Our brand for coffee enjoyment. The brand for fully automatic coffee specialty machines. The launch of a new fully automatic coffee machine, the Melitta bar-cube, will have a major impact on our international business. Featuring attractive performance components, the new line will give a significant boost to our standard business. Key figures Sales in € ’000 2010 2009 Capital expenditure in € ’000 2010 2009 Employees Average 2010 2009 Melitta SystemService 25 131,938 115,145 1,712 2,117 708 702
Page 1 and 2: www.melitta.info Annual Report 2010
Page 3 and 4: Contents 2 Foreword of the Manageme
Page 5 and 6: The past months have also seen a nu
Page 7 and 8: China Japan EUROPE Belgium Lokeren
Page 9 and 10: e beneficial if the respective targ
Page 11 and 12: way - some things simply are what t
Page 13 and 14: Melitta HouseholdNavigation Product
Page 15 and 16: Our brand for coffee enjoyment. sup
Page 17 and 18: Cofresco Freshkeeping Products Euro
Page 19 and 20: The key to freshness and flavour, i
Page 21 and 22: Melitta Navigation Coffee Subnaviga
Page 23 and 24: Our brand for coffee enjoyment. Out
Page 25: Melitta Navigation SystemService Su
Page 29 and 30: Melitta has been offering a range o
Page 31 and 32: Our brand for coffee enjoyment. Our
Page 33 and 34: Melitta has been active on the US m
Page 37 and 38: Melitta Canada markets coffee and c
Page 41 and 42: Wolf PVG is a highly specialized sy
Page 43 and 44: The brand for vacuum cleaner bags a
Page 45 and 46: Melitta Neu Haushaltsprodukte Kalis
Page 47 and 48: Outlook 2011: Expansion of market s
Page 49 and 50: in sales of filter papers in Europe
Page 51 and 52: Melitta counters raw material price
Page 53 and 54: Explanatory notes on the consolidat
Page 55 and 56: Financial instruments are measured
Page 57 and 58: 4. Trade receivables in € ’000

Annual Report 2010 - Melitta

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