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40 <strong>Melitta</strong> <strong>Melitta</strong>Unternehmensgruppe Group <strong>Annual</strong> <strong>Report</strong> Geschäftsbericht <strong>2010</strong> 2008<br />
Wolf PVG<br />
Slight rise in sales and high<br />
raw material prices<br />
The vacuum cleaner market recovered as expected in<br />
the past year and helped manufacturers achieve a slight<br />
increase in sales. This also benefited Wolf PVG.<br />
However, this positive effect from business with vacuum<br />
cleaner manufacturers was offset somewhat by stagnating<br />
sales to the retail trade. Business with the trade fell<br />
just short of expectations and meant that total sales<br />
remained virtually unchanged from the previous year.<br />
Strong increases in raw material prices – up to 30 percent<br />
higher over the year – placed a further burden on<br />
our business.<br />
Production launch for various new products<br />
Thanks to our own development center, we are particularly<br />
strong in the field of new product innovations. This<br />
enabled us to launch production of a variety of new<br />
products. For example, we developed vacuum cleaner<br />
nozzles for special application fields on behalf of <strong>Melitta</strong><br />
Household Products Europe for its newly created pet<br />
range.<br />
Dr. Lutwin Spix<br />
CEO<br />
Our development projects also included the enhancement<br />
of vacuum cleaner bags and filters for electrical<br />
appliances using high-performance filter materials.
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