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Our brand for<br />
coffee enjoyment.<br />
Our regional brand for<br />
everyday coffee enjoyment.<br />
Outlook 2011: Further growth targeted<br />
Driven by the rising consumption of a rapidly growing<br />
middle class as well as major investments for sporting<br />
events such as the FIFA World Cup and the Olympic<br />
Games, the Brazilian economy is set for even stronger<br />
growth over the coming five years.<br />
We aim to harness these developments and raise both<br />
sales volume and revenue. This applies both to coffee<br />
and to our range of coffee preparation products. With<br />
new products and increased marketing efforts, we plan<br />
to capture new customers with our compelling brands<br />
and product portfolio.<br />
Key figures<br />
Sales<br />
in € ’000<br />
<strong>2010</strong><br />
2009<br />
Capital expenditure<br />
in € ’000<br />
<strong>2010</strong><br />
2009<br />
Employees<br />
Average<br />
<strong>2010</strong><br />
2009<br />
<strong>Melitta</strong> Brasil 29<br />
292,489<br />
221,439<br />
5,254<br />
2,884<br />
585<br />
544
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