Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
44 <strong>Melitta</strong> <strong>Melitta</strong>Unternehmensgruppe Group <strong>Annual</strong> <strong>Report</strong> Geschäftsbericht <strong>2010</strong> 2008<br />
Neu Kaliss Spezialpapier<br />
Back on track for growth<br />
<strong>2010</strong> was a successful year for Neu Kaliss Spezialpapier.<br />
We believe this was the result of the commitment we<br />
displayed in the previous year with regard to introducing<br />
various changes.<br />
We succeeded in reducing costs, for example, in a<br />
number of areas. At the same time, we remained committed<br />
to upholding quality and developed a number of<br />
new premium products for our core range. We gained<br />
new customers in various new markets and were able to<br />
drive our international business.<br />
These measures paid off and had a clearly positive<br />
impact: our business developed much more strongly<br />
than expected. Despite the enormous pressure from<br />
rising raw material costs throughout the year, we were<br />
able to successfully counter these developments and<br />
even achieved strong gains in exports, for example. This<br />
was driven in part by our newly developed and individually<br />
tailored nonwoven products which enabled us to<br />
gain important new customers around the world.<br />
Dieter Kirchner<br />
CEO<br />
John Paul Fender<br />
CEO<br />
In the past fiscal year, we invested mainly in product<br />
development and in new hardware and software aimed<br />
at raising our efficiency.
Change language