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Anthony Robbins AWAKEN THE GIANT... - Lemma Coaching

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pattern of behaviour, the stronger that pattern becomes. Merzenich mapped the specific areas in a<br />

monkey's brain that were activated when a certain finger in the monkey's hand was touched. He then<br />

trained one monkey to use this finger predominantly 34 in order to earn its food. When Merzenich<br />

remapped the touch-activated areas in the monkey's brain, he found that the area responding to the<br />

signals from that finger's additional use had expanded in size nearly 600 percent! Now the monkey<br />

continued the behaviour even when he was no longer rewarded because the neural pathway was so<br />

strongly established. An illustration of this in human behaviour might be that of a person who no<br />

longer enjoys smoking but still feels a compulsion to do so. Why would this be the case? This person is<br />

physically "wired" to smoke. This explains why you may have found it difficult to create a change in<br />

your emotional patterns or behaviours in the past. You didn't merely "have a habit"—you had created a<br />

network of strong neuro-associations within your nervous system.<br />

We unconsciously develop these neuro-associations by allowing our- selves to indulge 35 in emotions or<br />

behaviours on a consistent basis. Each time you indulge in the emotion of anger or the behaviour of<br />

yelling at a loved one, you reinforce the neural connection and increase the likelihood that you'll do it<br />

again. The good news is this: research has also shown that when the monkey was forced to stop using<br />

this finger, the area of the brain where these neural connections were made actually began to shrink in<br />

size, and therefore the neuro-association weakened. This is good news for those who want to change<br />

their habits! If you'll just stop indulging in a particular behaviour or emotion long enough, if you just<br />

interrupt your pattern of using the old pathway for a long enough period of time, the neural connection<br />

will weaken and atrophy. Thus the disempowering emotional pattern or behaviour disappears with it.<br />

We should remember this also means that if you don't use your passion it's going to dwindle 36 .<br />

Remember: courage, unused, diminishes 37 . Commitment, unexercised, wanes 38 . Love, unshared,<br />

dissipates 39 .<br />

"It is not enough to have a good mind; the main thing is to use it well."<br />

RENE DESCARTES<br />

What the science of Neuro-Associative Conditioning offers is six steps that are specifically designed to<br />

change behavior by breaking patterns that disempower you. But first, we must understand how the<br />

brain makes a neuro-association in the first place. Any time you experience significant amounts of pain<br />

or pleasure, your brain immediately searches for the cause. It uses the following three criteria.<br />

1. Your brain looks for something that appears to be unique. To narrow down the likely causes, the<br />

brain tries to distinguish something that is unusual to the circumstance. It seems logical that if you're<br />

having unusual feelings, there must be an unusual cause.<br />

34<br />

predominant (vor)herrschend, überwiegend<br />

35<br />

indulge nachsichtig sein gegen; einer Neigung und so weiter nachgeben; indulge in something sich etwas<br />

gönnen oder leisten<br />

36<br />

dwindle (dahin)schwinden, abnehmen<br />

37<br />

diminish (sich) vermindern oder verringern<br />

38<br />

wane 1. abnehmen (Mond); schwinden (Einfluss, Macht und so weiter); 2. be on the wane im Schwinden<br />

begriffen sein<br />

39<br />

dissipate (sich) zerstreuen; verschwenden

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