Anthony Robbins AWAKEN THE GIANT... - Lemma Coaching

It's true that Saddam Hussein was abused as a child, but so was Oprah Winfrey. Here is a woman who
was raped and violently mistreated in her youth, yet today she touches millions of lives daily with her
television show. Simply by sharing her own experiences, she has helped people to heal some of the
wounds from their pasts. Millions of Americans feel close to her because they know she understands;
i.e., she has references of pain, just like they do.
"We lift ourselves by our thought, we climb upon our vision of ourselves."
ORISON SWETT MARDEN
References are not limited to your actual experience. Your imagination itself is a source of references.
Remember Roger Bannister and the four-minute mile? No one believed it was physically possible for
human beings to run the mile in less than four minutes, yet he created his own sense of certainty
through imagined references. He visualized over and over again breaking the four-minute mile,
hearing and feeling himself break the barrier until pretty soon he had so many reference legs that he
felt certain he would succeed—as certain as other people were that accomplishing this task was
impossible.
We need to remember that our imagination is ten times more potent than our willpower. Because
Bannister was able to use his imagination as the legs supporting the tabletop of certainty, he was able
to produce a result that was unheard of throughout human history. Imagination unleashed provides us
a sense of certainty and vision that goes far beyond the limitations of the past.
Recently Mr. Akio Morita sent me his book, Made in Japan. Mr. Morita is the co-founder of Sony
Corporation and an unbelievably brilliant man. The destiny of Sony, just like any individual's, is the
result of a series of decisions. In his book, Morita discloses that one of the toughest and most
important decisions he ever made was to turn down an offer from Bulova Corporation to purchase
100,000 of his breakthrough transistor radios—at a time when his company was not even moving
10,000 units a month. The amount of money they offered him was ten times what his company was
worth at the time, yet after deep consideration he rejected the deal.
Why? Simply because Bulova wanted to put their own name on the radio. He realized that while in the
short term saying yes would give his company a huge jump, he would be building Bulova's name
instead of Sony's. The Bulova executives could not believe he would turn down their offer. He told
them, "Fifty years from now, my company's name will be as big as yours, and I know that the radio
I've created is going to help us develop that name."
Of course, all of Morita's partners thought he was crazy. How was he able to create this sense of
certainty that enabled him to turn down such an enticing 168 and profitable offer? He vividly imagined
the future of his company, and created references where none existed. He directed his focus and
envisioned his goals with clarity, and then backed it up with absolute and active faith. Today, Sony
Corporation is not only a leader in the electronics industry, generating $27 billion a year, but has also
diversified to industries as far-reaching as film making (acquiring Columbia and Tri-Star Pictures) and
music (acquiring CBS Records and Columbia House), and is renowned for its quality around the world.
168 entice (ver)locken