Anthony Robbins AWAKEN THE GIANT... - Lemma Coaching

should we sell off first? Who will tell the employees?" But I refused to accept defeat. I resolved that,
whatever it took, I would find a way to keep my company going. I'm still in business today not
because of the great advice I got from those around me, but because I asked a better question: "How
can I turn this around?"
Then I asked an even more inspirational question: "How can I turn my company around, take it to the
next level and cause it to have even more impact than it ever has in the past?" I knew that if I asked a
better question, I'd get a better answer.
At first, I didn't get the answer I wanted. Initially, it was, "There is no way to turn it around," but I
kept asking with intensity and expectation. 1 expanded my question to "How can I add even more
value, and help more people even while I sleep? How can I reach people in a way that is not limited to
my physical presence?" With these questions came the idea of my franchise operation in which more
people could represent me across the country. Out of these same questions, a year later I came up
with the idea of producing a television infomercial, an answer that I received from that same burning
question.
Since that time, we have created and distributed over 7 million tapes worldwide. Because I asked a
question with intensity, I got an answer that's helped me develop relationships with people all over the
world whom I would never have otherwise had a chance to meet, know, or touch in any way.
In the realm of business, especially, questions do open up new worlds and give us access to resources
we might not otherwise realize we have available. At Ford Motor Company, retired president Donald
Petersen was known for his persistent questions: "What do you think? How can your job be improved?"
On one occasion, Petersen asked a question that undoubtedly steered Ford's profitability up the road of
success. He asked designer Jack Telnack, "Do you like the cars you are designing?" Telnack replied,
"Actually, no, I don't." And then Petersen asked him the critical question: "Why don't you ignore
management and design a car you'd love to own?"
The designer took the president at his word and went to work on the 1983 Ford Thunderbird, a car
that inspired the later models of Taurus and Sable. By 1987, under the direction of master questioner
Petersen, Ford had surpassed General Motors in profitability, and today Taurus ranks as one of the
finest cars made. Donald Petersen is a great example of someone who really utilized the incredible
power of questions. With one simple question, he completely changed the destiny of Ford Motor
Company. You and I have that same power at our disposal every moment of the day. At any moment,
the questions that we ask ourselves can shape our perception of who we are, what we're capable of,
and what we're willing to do to achieve our dreams. Learning to consciously control the questions you
ask will take you further to achieving your ultimate destiny than almost anything I know. Often our
resources are limited only by the questions we ask ourselves.
One important thing to remember is that our beliefs affect the questions we'll even consider. Many
people would never have asked the question "How can I turn things around?" simply because everyone
around them had told them it was impossible. They would feel it was a waste of their time and energy.
Be careful not to ask limited questions, or you'll receive limited answers. The only thing that limits
your questions is your belief about what's possible. A core belief that has shaped my personal and
professional destiny is that if I continue to ask any question, I will receive an answer. All we need to do