Sónar 2013 Sónar Barcelona celebrates 20 years of music, art and technology This year the 13th, 14th and 15th June will mark Sónar’s 20-year anniversary as an international platform for electronic culture. For over two decades Sónar has forged a unique identity and a pioneering format that make it a festival benchmark on a global level. With an audience from one hundred countries and with more than 40 festivals organized in 24 cities around the world, Sónar stands out as one of Spain’s most internationally known cultural icons. On its 20th birthday, the festival continues to take on new challenges and with this in mind has reinvented Sónar by Day, one of its flagship formats. Sónar by Day moves to its new first-rate location in Fira Montjuïc, expanding available space and creating Sonar+D, an evolution of the festival’s new-media and professional areas. The Sónar 2013 line up is headlined by the Kraftwerk 3D show (mythical parents of electronica) and by the Pet Shop Boys concert, as well as more than 150 performances, showcases, conferences and networking activities for music professionals and other creative industry sectors. 144 URBANSTYLEMAG
sonar 2013 One of Spain’s most internationally recognised cultural events Sónar is one of the most internationally well-known cultural events taking place in Spain. Each year the festival receives 70,000 to 80,000 visitors, with over 50% coming from a hundred different countries worldwide. Another equally significant fact is the enormous media exposure of both the festival and the city of Barcelona. Sónar accredits over 1,000 journalists each year, with more than 500 being from 50 different countries. With regards to professionals and companies involved in the activities of Sónar+D, last year there were more than 2,500 accredited from 51 countries. Aside from visitors and accredited attendees, since 2002, the festival has also gradually been increasing its own international involvement thanks to more than 40 Sónar worldwide events, a journey that began in London and has passed through 24 cities, including Tokyo, Osaka, Buenos Aires, New York, Washington, Lisbon, Frankfurt, Chicago, Sao Paulo, Boston, Hamburg, Seoul and Reykjavik. Sónar 2013: a line up celebrating 20 years of electronic culture The festival marks its 20th anniversary with a celebratory program that includes more than 150 performances and top artists coming from the five continents: with iconic influences such as (Kraftwerk, Pet Shop Boys, Derrick May, Jurassic 5), special birthday guests (Matthew Herbert, Laurent Garnier, Richie Hawtin, Modeselektor, Jamie Lidell), new pacesetters on the international scene (Paul Kalkbrenner, Lindstrom & Terje, Skrillex, TNGHT, Baauer, Nicolas Jaar, Seth Troxler, Karenn , Fatima Al Qadiri) and some of the major innovators of electronically rooted pop (AlunaGeorge, Chromatics, Darkstar, Bat For Lashes). Every year Sónar also presents a sizeable representation of national artists, from the most interesting and exciting names on our scene such as Delorean, Lost Twin, La Bien Querida, ALizzz, Bradien & Escoffet, the fashionable label Suara, Za!, bRUNA and duo Nehuen & Cardopsuher. Sónar 2013 will schedule performances and activities with strong technological and artistic components at Sonar+D, the new Sónar by Day brand, revolutionising and expanding the professional area of the festival now held at the new Palau de Congresos venue. LINKS All information: www.sonar.es List of artists at previous editions: www.sonar.es/en/pg/artistas-de-ediciones-anteriores Media quotes: www.sonar.es/es/pg/citas#.UUHLkTdBC_Q SonarRadio, the online festival broadcast: www.sonar.es/es/pg/sonarradio-by-scannerfm#.UVryX6JA36U Sónar on Facebook: www.facebook.com/SonarFestivalOfficialPage?ref=ts&fref=ts Sónar on Twitter: https://twitter.com/sonarfestival Sónar on Youtube: www.youtube.com/user/sonarfestival#g/u USM 145
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