Annual Report 2012 (PDF) - Hamburg
Annual Report 2012 (PDF) - Hamburg
Annual Report 2012 (PDF) - Hamburg
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Sustainable economic activity<br />
Securing the future with economic targets<br />
<strong>Hamburg</strong> Airport is a significant economic growth factor in the region. As a direct and<br />
indirect customer, as the home to numerous service providers and as a traffic hub for<br />
people and goods. Recent years have seen a growing awareness of the fact that the<br />
company can only be successful if it fulfills its commercial, ecological and social responsibility.<br />
This awareness is firmly established across the breadth of the <strong>Hamburg</strong><br />
Airport Group.<br />
Voluntary commitments such as a Code of Governance,<br />
a Compliance Board, transparent processes at all levels<br />
and sustainable economic development are not just strategic<br />
guidelines; rather, they are regularly fed into specific<br />
areas of work. “This ensures that our expectations can<br />
be experienced and implemented in practice,” explains<br />
Manfred Schernus, Director of Finance and Controlling<br />
at <strong>Hamburg</strong> Airport.<br />
Sustainability<br />
A healthy commercial and financial foundation forms the<br />
basis for sustainable corporate development. The non-aviation<br />
business areas, opened up in the 1990s – including retail,<br />
food & beverage, parking and advertising – today contribute<br />
around 30.0 percent of total revenue. The variety<br />
provided by 60 airlines and more than 115 destinations has<br />
proven to be an equally stabilising factor contributing to<br />
healthy growth. This variety means that the <strong>Hamburg</strong> Airport<br />
business model is solidly built on a number of pillars,<br />
and this is why <strong>Hamburg</strong> Airport this year will once again<br />
show itself to be a reliable partner for its customers.<br />
In order to continue to offer the highest quality and service<br />
to both passengers and business customers, <strong>Hamburg</strong><br />
Airport regularly analyses the current situation and looks at<br />
market development forecasts for the years ahead in areas<br />
such as aircraft size, passenger demand, the impact of safety<br />
and security issues, fuel prices and potential governmental<br />
requirements.<br />
Future and sustainable process models for the aviation<br />
sector are also discussed by international academic and<br />
commercial experts at the annual <strong>Hamburg</strong> Aviation Conference.<br />
In <strong>2012</strong>, <strong>Hamburg</strong> Airport organised this famous<br />
conference for the fifteenth time.<br />
<strong>Hamburg</strong> Airport’s approach was further reinforced<br />
when the airport’s commitment to passenger service to<br />
date was rewarded with the SKYTRAX Award for Europe’s<br />
Best Regional Airport in 2011 and <strong>2012</strong> along with the ACI<br />
EUROPE Best Airport Award in <strong>2012</strong>. “Passengers and<br />
visitors to the airport are just as much our customers as<br />
the airlines and concession holders with whom we are<br />
building sustainable relationships. These awards underline<br />
the customer-friendly approach of the <strong>Hamburg</strong> Airport<br />
Group”, reports Michael Eggenschwiler, Chairman of the<br />
Executive Board at <strong>Hamburg</strong> Airport.<br />
Optimising existing facilities<br />
As a strong economic factor and as employer, the company<br />
has a great responsibility to the <strong>Hamburg</strong> Metropolitan<br />
Region. It is vital to always be guided by a balance between<br />
growth and ecological sustainability. In this context,<br />
<strong>Hamburg</strong> Airport will be launching a number of construction<br />
projects in the coming years with the aim of safeguarding<br />
the site. Efficient and responsible stewardship of our<br />
own resources secures the sustainable economic success<br />
of the company. This also includes the sustainable development<br />
of airport infrastructure, including terminals, runways<br />
and car parks.<br />
The combination of positive news about growing passenger<br />
figures and stricter security requirements creates<br />
the necessity to expand the security checkpoints. It is anticipated<br />
that four new lanes will enter operation in April<br />
2013. This should ensure smooth operations in this sensitive<br />
area for the foreseeable future, with a total of 25 checkpoints<br />
available.<br />
As early as the start of 2013, demolition work began on<br />
the 1,500-space multi-storey P1 car park, in the immediate<br />
vicinity of the terminals. From autumn 2014, the new multistorey<br />
car park will provide 1,350 more parking spaces. This<br />
will mean that airport visitors and passengers have even<br />
more parking available within walking distance of the terminals.<br />
Passenger surveys have shown that affordable parking,<br />
close to the terminals, is very important for many people.<br />
The existing Air Cargo Centre at <strong>Hamburg</strong> Airport is<br />
no longer up to date. There is a trend towards transport-<br />
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