Annual Report 2012 (PDF) - Hamburg

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Sustainable community responsibility Engagement in the community and the region The Hamburg Airport Group has been engaged in open and respectful dialog with stakeholders and interest groups for many decades, and this dialog will remain an important element of external communications in the years ahead. The success of northern Germany’s largest airport is also closely interconnected with sustainable and transparent public relations and community work. For that reason, 2013 will again be guided by the principle: “We inform the public and the media about the development of our airport, we maintain open dialog and are active in our community.” Active community work The airport is a good neighbour and plays its part in the community with many projects, initiatives, clubs and associations. Manfred Czub, who has been Community Officer for many years, and his team keep in touch with the public at community festivals, cultural and sporting events and other functions, talking about the airport, answering questions and taking note of requests from the airport’s neighbours, young and old. The Hamburg Airport Infomobil is active at around 35 events per year. Hamburg Airport has been a sponsor of the “Jugend musiziert” (“youth make music”) project for a number of years. “Young talent is unbelievably important – not just within Hamburg Airport as a workplace, but for the community as a whole. This is why Hamburg Airport sponsors the outstanding cultural achievements of these young musicians,” explains Manfred Czub. The concert at “Kulturwerk am See” in Norderstedt in 2012 gave the artists a platform to present their talents to the north German public. It is particularly important to engage the airport’s neighbours in ongoing and transparent dialog about environmental impact and aircraft noise. To this end, the Neighbourhood Council, an initiative of the airport, meets twice a year. Representatives of the various neighbourhood and community interests are present to discuss current issues and developments at the airport. “The open and often friendly dialog with our neighbours is very important to us. Over the years, we have created a respectful way of working together. This transparency has meant that a lot of resentment and strife could be avoided. For an inner city airport with more than 150,000 take-offs and landings per year, this really is something to be proud of,” reports Czub. And on paper, too, Hamburg Airport is hard at work for the community: the quarterly “Hamburg Flughafen” community newspaper, now in its 15th year, is distributed free of charge to local residents and keeps them up to date with news about the airport and their city. Political representation of interests For six years now, Hamburg Airport’s Executive Board has met with representatives from the world of politics, from associations and from regulatory authorities to discuss current developments in the aviation industry at the annual “Political Evening”. Responsibility and sustainability of the airport are also one of the major subjects at the Supervisory Board meetings, which take place four times each year. The Hamburg Airport Group’s political activities, however, are restricted to information and issues. There are absolutely no financial contributions to political parties. Hamburg Airport works together closely with aviation industry associations. Since 2012, Hamburg Airport has been working together intensely with the German Airports Association (ADV) and the German Aerospace Industries Association (BDL) to achieve the revocation of Germany’s economically destructive Aviation Tax. This work will continue in 2013. In terms of political decisions at the European level, too, the Hamburg Airport Group is in close contact with representatives of political and industry association interests to promote a sustainable aviation economy in Germany. The important issues with which Hamburg Airport will critically engage in 2013 include the unilateral emissions trading completely introduced in 2012. This forced many airlines to close last year along with the planned further liberalisation of the ground handling services market, which will expose existing and currently safe jobs to the risk of wage dumping. Dialog with the media Issues relating to Hamburg Airport attract broad public interest, regionally and nationally. An informative and straightforward press website is therefore essential. A new press portal will therefore go online in 2013. Representatives of various media will have access to a platform providing transparent information on the central interests and developments of the company, further expanding the Ham- 14
Hamburg Airport showed itself to be a good, public-spirited neighbour at the city’s “You and Your World” retail expo. burg Airport Group’s credibility. The site will provide round the clock access not only to classical press releases, but also to current information on press events along with helpful background information. A new navigation concept improves user friendliness so that media representatives can find the information they need for their work with as few clicks as possible. The new press portal also makes the increased use of multimedia content such as videos and photo series possible. The site also integrates direct connectivity with the social media platforms Facebook, YouTube and Twitter, the importance of which just keeps on growing. “Communication is continually changing. The newly designed press site allows us not only to adapt visually to modern demands, but also, and above all, to offer our most important contacts – journalists – better service, with all relevant information available at a single glance,” explains Stefanie Harder, Head of Press and Public Relations. context, open and honest communication with the public, with the airport’s neighbours, and with the political sphere is very important for the development of sustained, healthy relationships. We in the Hamburg Airport Group look forward to working together well with the various interest groups.” Social networking Hamburg Airport was quick to identify the trend towards corporate presence in social networks and has been engaged in active dialog with fans on Facebook and Twitter since 2010. There are now more than 20,000 users following what happens at Hamburg Airport. Questions and problems can often be dealt with very quickly using this means of communication, and the latest news, new routes and infrastructural developments reach more than 20,000 interested people in an instant. Facebook and Twitter are monitored and updated daily. The social networks, for example, have facilitated the establishment of trust-based relationships with major interest groups such as plane spotters, neighbouring residents, passengers and visitors to Hamburg Airport. And even Hamburg Airport Group employees often gain new insights into their company via Facebook and Twitter. Looking ahead to the coming year, Matthias Quaritsch, Director of Corporate Communications at Hamburg Airport, comments that “2013 will be a year full of change. In this 15
Page 1 and 2: Annual Report 2012 hamburg-airport.
Page 3 and 4: Contents Annual Report 2012 2 Forew
Page 6 and 7: Interview with the Executive Board
Page 8: Hamburg Airport Sustainability Sust
Page 11 and 12: The Hamburg Aviation Conference is
Page 13 and 14: The Airport Tigers camp takes place
Page 15: Hamburg Airport won the GreenFleet
Page 19 and 20: EUR in expenditure for pensions, an
Page 21 and 22: Opportunities and risks for future
Page 23 and 24: Equity and liabilities A. Equity 1
Page 26 and 27: Appendix for the 2012 financial yea
Page 28 and 29: Appendix 2012 7 Liabilities 1. Liab
Page 30 and 31: Appendix 2012 tung mbH, Hamburg, (r
Page 32: Appendix 2012 Shares held in other
Page 35 and 36: Amortisation Nett book value Nett b
Page 37: Report of the Supervisory Board The
Page 41 and 42: unforeseen developments. Bonuses sh
Page 44 and 45: Airlines (62) EI Aer Lingus 4U Germ
Page 47 and 48: Publication Details Publisher Flugh

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