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33<br />

Feature<br />

plan, which will focus on the future <strong>of</strong> cash and the<br />

industry's involvement in combating fraud. <strong>The</strong> organization<br />

is also building alliances with Retail Banking<br />

Research Ltd. in London and the Electronic Funds<br />

Transfer Association in the United States to host joint<br />

industry events.<br />

Canadian Acquirers Association<br />

Web site: www.acquirers.ca<br />

A newly formed organization, <strong>The</strong> Canadian Acquirers<br />

Association will hold its founding event June 12, 2008,<br />

in Toronto. <strong>The</strong> association is modeled after the U.S.<br />

regional associations and will serve Canadian payments<br />

pr<strong>of</strong>essionals by providing resources tailored to their<br />

specific needs.<br />

"<strong>The</strong> Canadian Acquirers Association is being created to<br />

provide networking, education and representation for<br />

the acquiring industry in Canada," said Attorney Adam<br />

Atlas, who specializes in the payments sphere.<br />

"<strong>The</strong> Canadian acquiring industry is not only much<br />

smaller than the U.S. market, but it is also a lot more<br />

concentrated owing, partly, to the small number <strong>of</strong><br />

Canadian acquiring banks," Atlas said. "<strong>The</strong>re are only<br />

about six material players in the market."<br />

<strong>The</strong> ETA has come a long way since its debut in 1990.<br />

In the beginning, the association was known as the<br />

Bankcard Services Association and consisted <strong>of</strong> fewer<br />

than 20 members. It changed its name to the ETA in 1996<br />

as an effort to broaden industry representation.<br />

<strong>The</strong> ETA's membership consists <strong>of</strong> more than 500 companies<br />

worldwide, from financial institutions to transaction<br />

processors to ISOs to equipment suppliers. Its<br />

mission is to fully serve its members and advance the<br />

industry by providing leadership through education,<br />

advocacy and the exchange <strong>of</strong> information.<br />

Benefits: Membership benefits include discount advertising<br />

rates for the ETA's color magazine Transaction<br />

Trends and 25 to 35 percent <strong>of</strong>f registration to the ETA's<br />

Annual Meeting & Expo.<br />

Members are eligible to attend ETA University (ETAU)<br />

courses and specialty programs that provide core knowledge<br />

in the payments industry. <strong>The</strong>y also benefit from<br />

the ETA's efforts to monitor and influence legislative<br />

and regulatory <strong>issue</strong>s, as well as represent their collective<br />

concerns to government and private entities.<br />

<strong>The</strong> ETA's Web site can be a pivotal tool for members,<br />

as it provides detailed information on upcoming events;<br />

Benefits: <strong>The</strong> following are CAA's main member perks:<br />

• Information and education about Canada's<br />

payments industry<br />

• Networking opportunities<br />

• Representation when dealing with the<br />

Canadian government<br />

As CAA grows, more benefits will be provided, Atlas<br />

said. For now, the organization is absorbing feedback<br />

from its members.<br />

On the horizon: "At <strong>this</strong> moment, the hopes for the<br />

organization are extremely modest," Atlas said. CAA<br />

aims to provide regular networking opportunities and<br />

update its Web site to become a portal for learning. He<br />

added that once the organization is up and running and<br />

shows it is fulfilling a need for Canadian pr<strong>of</strong>essionals,<br />

the organization will take on more responsibilities.<br />

Electronic Transactions Association<br />

Web site: www.electran.org<br />

<strong>The</strong> Electronic Transactions Association represents companies<br />

that <strong>of</strong>fer electronic transaction processing products<br />

and services. <strong>The</strong> purpose <strong>of</strong> the ETA is to influence,<br />

monitor and help shape the merchant acquiring<br />

industry by providing leadership through education,<br />

advocacy and the exchange <strong>of</strong> information.

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