View PDF of this issue - The Green Sheet
View PDF of this issue - The Green Sheet
View PDF of this issue - The Green Sheet
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
33<br />
Feature<br />
plan, which will focus on the future <strong>of</strong> cash and the<br />
industry's involvement in combating fraud. <strong>The</strong> organization<br />
is also building alliances with Retail Banking<br />
Research Ltd. in London and the Electronic Funds<br />
Transfer Association in the United States to host joint<br />
industry events.<br />
Canadian Acquirers Association<br />
Web site: www.acquirers.ca<br />
A newly formed organization, <strong>The</strong> Canadian Acquirers<br />
Association will hold its founding event June 12, 2008,<br />
in Toronto. <strong>The</strong> association is modeled after the U.S.<br />
regional associations and will serve Canadian payments<br />
pr<strong>of</strong>essionals by providing resources tailored to their<br />
specific needs.<br />
"<strong>The</strong> Canadian Acquirers Association is being created to<br />
provide networking, education and representation for<br />
the acquiring industry in Canada," said Attorney Adam<br />
Atlas, who specializes in the payments sphere.<br />
"<strong>The</strong> Canadian acquiring industry is not only much<br />
smaller than the U.S. market, but it is also a lot more<br />
concentrated owing, partly, to the small number <strong>of</strong><br />
Canadian acquiring banks," Atlas said. "<strong>The</strong>re are only<br />
about six material players in the market."<br />
<strong>The</strong> ETA has come a long way since its debut in 1990.<br />
In the beginning, the association was known as the<br />
Bankcard Services Association and consisted <strong>of</strong> fewer<br />
than 20 members. It changed its name to the ETA in 1996<br />
as an effort to broaden industry representation.<br />
<strong>The</strong> ETA's membership consists <strong>of</strong> more than 500 companies<br />
worldwide, from financial institutions to transaction<br />
processors to ISOs to equipment suppliers. Its<br />
mission is to fully serve its members and advance the<br />
industry by providing leadership through education,<br />
advocacy and the exchange <strong>of</strong> information.<br />
Benefits: Membership benefits include discount advertising<br />
rates for the ETA's color magazine Transaction<br />
Trends and 25 to 35 percent <strong>of</strong>f registration to the ETA's<br />
Annual Meeting & Expo.<br />
Members are eligible to attend ETA University (ETAU)<br />
courses and specialty programs that provide core knowledge<br />
in the payments industry. <strong>The</strong>y also benefit from<br />
the ETA's efforts to monitor and influence legislative<br />
and regulatory <strong>issue</strong>s, as well as represent their collective<br />
concerns to government and private entities.<br />
<strong>The</strong> ETA's Web site can be a pivotal tool for members,<br />
as it provides detailed information on upcoming events;<br />
Benefits: <strong>The</strong> following are CAA's main member perks:<br />
• Information and education about Canada's<br />
payments industry<br />
• Networking opportunities<br />
• Representation when dealing with the<br />
Canadian government<br />
As CAA grows, more benefits will be provided, Atlas<br />
said. For now, the organization is absorbing feedback<br />
from its members.<br />
On the horizon: "At <strong>this</strong> moment, the hopes for the<br />
organization are extremely modest," Atlas said. CAA<br />
aims to provide regular networking opportunities and<br />
update its Web site to become a portal for learning. He<br />
added that once the organization is up and running and<br />
shows it is fulfilling a need for Canadian pr<strong>of</strong>essionals,<br />
the organization will take on more responsibilities.<br />
Electronic Transactions Association<br />
Web site: www.electran.org<br />
<strong>The</strong> Electronic Transactions Association represents companies<br />
that <strong>of</strong>fer electronic transaction processing products<br />
and services. <strong>The</strong> purpose <strong>of</strong> the ETA is to influence,<br />
monitor and help shape the merchant acquiring<br />
industry by providing leadership through education,<br />
advocacy and the exchange <strong>of</strong> information.