View PDF of this issue - The Green Sheet
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37<br />
Feature<br />
online payment alternative that allows consumers to<br />
complete transactions without sharing financial data or<br />
account access. (For more information on SVP, see the<br />
news story "Removing e-merchants from payment data<br />
loop" in <strong>this</strong> <strong>issue</strong> <strong>of</strong> <strong>The</strong> <strong>Green</strong> <strong>Sheet</strong>.)<br />
National Association<br />
<strong>of</strong> Payment Pr<strong>of</strong>essionals<br />
Web site: www.naopp.com<br />
Founded in November 2003, the National Association<br />
<strong>of</strong> Payment Pr<strong>of</strong>essionals is dedicated to providing<br />
education, benefits, representation and certification to<br />
independent payments pr<strong>of</strong>essionals. <strong>The</strong> organization<br />
has roughly 300 members and meets at regional acquirers<br />
association meetings. "We don't hold shows," said<br />
NAOPP Vice President Jeff Fortney. "We're primarily an<br />
educational and benefits-based association."<br />
NAOPP looks to empower its members by providing<br />
information and resources that members can't obtain as<br />
independent contractors. Offering an example, Fortney<br />
said, "You can't get health benefits on your own."<br />
Benefits: According to Fortney, the organization is<br />
focusing on MLSs and "amplifying the benefit side <strong>of</strong><br />
the equation" by <strong>of</strong>fering discounts on everything from<br />
supplies to printing to marketing.<br />
<strong>The</strong> organization represents businesses in the United<br />
States and Canada that advance working-capital products<br />
to small and mid-sized businesses based on credit,<br />
debit, or other card and electronic payment-related revenue<br />
streams. NAMAA created a fraud alert system and<br />
a database. It is similar to the Member Alert to Control<br />
High-Risk database, called the MATCH list, which contains<br />
information on merchants who have been terminated<br />
from transaction processing for cause.<br />
Benefits: Along with the right to license and use<br />
NAMAA's name and logo, members gain access to the<br />
association's annual meeting, merchant fraud detection<br />
tools and list <strong>of</strong> merchants who are not in good standing<br />
with other members. Membership is open to anyone<br />
willing to do the following:<br />
• Maintain active operations in the merchant<br />
cash advance industry<br />
• Pledge commitment to NAMAA's mission<br />
and purpose<br />
• Pay annual dues<br />
• Acquire membership approval from the board<br />
<strong>of</strong> directors<br />
On the horizon: NAMAA is working on a system that<br />
identifies merchants who already have cash advances<br />
in place. It is also reviewing the ETA's best practices for<br />
guidance in writing its own best practices standards for<br />
members, as well as for cash advance industry agents<br />
and resellers.<br />
Members enjoy discounted registration to industry<br />
events. <strong>The</strong>y also receive health insurance at a reduced<br />
rate and health savings accounts. If needed, NAOPP<br />
provides members with legal advice and counsel.<br />
On the horizon: NAOPP is making a stronger push<br />
toward being an Internet hot spot for MLSs. <strong>The</strong> organization<br />
is in the process <strong>of</strong> revamping its Web site and<br />
changing Web hosts. "We're working hard to create a<br />
Web site that has value to it," Fortney said. Ultimately,<br />
NAOPP's long-term goal is to <strong>of</strong>fer enough educational<br />
opportunities to supply the industry with wellinformed,<br />
quality MLSs, Fortney said.<br />
North American Merchant<br />
Advance Association Inc.<br />
Web site: www.northamericanmaa.org<br />
<strong>The</strong> North American Merchant Advance Association Inc.<br />
is a not-for-pr<strong>of</strong>it organization founded in April 2008 by<br />
10 merchant cash advance businesses. It was established<br />
because the companies involved shared a belief that best<br />
practices and ethical standards were vital to the industry<br />
and fraud detection tools were necessary.