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37<br />

Feature<br />

online payment alternative that allows consumers to<br />

complete transactions without sharing financial data or<br />

account access. (For more information on SVP, see the<br />

news story "Removing e-merchants from payment data<br />

loop" in <strong>this</strong> <strong>issue</strong> <strong>of</strong> <strong>The</strong> <strong>Green</strong> <strong>Sheet</strong>.)<br />

National Association<br />

<strong>of</strong> Payment Pr<strong>of</strong>essionals<br />

Web site: www.naopp.com<br />

Founded in November 2003, the National Association<br />

<strong>of</strong> Payment Pr<strong>of</strong>essionals is dedicated to providing<br />

education, benefits, representation and certification to<br />

independent payments pr<strong>of</strong>essionals. <strong>The</strong> organization<br />

has roughly 300 members and meets at regional acquirers<br />

association meetings. "We don't hold shows," said<br />

NAOPP Vice President Jeff Fortney. "We're primarily an<br />

educational and benefits-based association."<br />

NAOPP looks to empower its members by providing<br />

information and resources that members can't obtain as<br />

independent contractors. Offering an example, Fortney<br />

said, "You can't get health benefits on your own."<br />

Benefits: According to Fortney, the organization is<br />

focusing on MLSs and "amplifying the benefit side <strong>of</strong><br />

the equation" by <strong>of</strong>fering discounts on everything from<br />

supplies to printing to marketing.<br />

<strong>The</strong> organization represents businesses in the United<br />

States and Canada that advance working-capital products<br />

to small and mid-sized businesses based on credit,<br />

debit, or other card and electronic payment-related revenue<br />

streams. NAMAA created a fraud alert system and<br />

a database. It is similar to the Member Alert to Control<br />

High-Risk database, called the MATCH list, which contains<br />

information on merchants who have been terminated<br />

from transaction processing for cause.<br />

Benefits: Along with the right to license and use<br />

NAMAA's name and logo, members gain access to the<br />

association's annual meeting, merchant fraud detection<br />

tools and list <strong>of</strong> merchants who are not in good standing<br />

with other members. Membership is open to anyone<br />

willing to do the following:<br />

• Maintain active operations in the merchant<br />

cash advance industry<br />

• Pledge commitment to NAMAA's mission<br />

and purpose<br />

• Pay annual dues<br />

• Acquire membership approval from the board<br />

<strong>of</strong> directors<br />

On the horizon: NAMAA is working on a system that<br />

identifies merchants who already have cash advances<br />

in place. It is also reviewing the ETA's best practices for<br />

guidance in writing its own best practices standards for<br />

members, as well as for cash advance industry agents<br />

and resellers.<br />

Members enjoy discounted registration to industry<br />

events. <strong>The</strong>y also receive health insurance at a reduced<br />

rate and health savings accounts. If needed, NAOPP<br />

provides members with legal advice and counsel.<br />

On the horizon: NAOPP is making a stronger push<br />

toward being an Internet hot spot for MLSs. <strong>The</strong> organization<br />

is in the process <strong>of</strong> revamping its Web site and<br />

changing Web hosts. "We're working hard to create a<br />

Web site that has value to it," Fortney said. Ultimately,<br />

NAOPP's long-term goal is to <strong>of</strong>fer enough educational<br />

opportunities to supply the industry with wellinformed,<br />

quality MLSs, Fortney said.<br />

North American Merchant<br />

Advance Association Inc.<br />

Web site: www.northamericanmaa.org<br />

<strong>The</strong> North American Merchant Advance Association Inc.<br />

is a not-for-pr<strong>of</strong>it organization founded in April 2008 by<br />

10 merchant cash advance businesses. It was established<br />

because the companies involved shared a belief that best<br />

practices and ethical standards were vital to the industry<br />

and fraud detection tools were necessary.

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