NSPRA's Communication Audit Report - Harford County Public ...

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Appendix • Focus Group Discussion Questions • What is NSPRA? • Auditors’ Vitae NSPRA Communication Audit 99 Harford County Public Schools
NSPRA Communication Audit 100 Harford County Public Schools
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NSPRA’s Communication Audit Repor
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NSPRA Communication Audit 2 Harford
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is to determine whether it is helpi
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Educational public relations progra
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the communication loop, citing a br
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Recommendation 1: Develop a strateg
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However, with changing community ne
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streamline the efficiency of the of
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schools or departments where commun
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current technology has made it easy
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exception of sports. The Harford Sc
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greater community, such as BRAC and
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Recommendation 5: Improve communica
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distributed as well), so that every
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epresentatives (as end users) in de
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Stakeholders could sign-up on the d
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communicator network and to conside
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As HCPS’ flagship publication, th
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school motto and mascot, etc.). At
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“experienced” parents can serve
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• Encourage district leaders to b
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HCPS to have a clearly delineated p
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• Mandatory media training - We r
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The current HCPS public web site is
Page 49 and 50: • Provide additional support to s
Page 51 and 52: • Develop guidelines for marketin
Page 53 and 54: enhance the web site with streaming
Page 55 and 56: Conclusion HCPS is a quality school
Page 57 and 58: Logo ■ Needs updating. Best sourc
Page 59 and 60: Current image of the district ■ I
Page 61 and 62: • Curriculum evaluation committee
Page 63 and 64: • They want to help, yet run into
Page 65 and 66: • Have had three principals at th
Page 67 and 68: • “We need to bring our busines
Page 69 and 70: • Need to start over with high sc
Page 71 and 72: Greatest challenges facing the dist
Page 73 and 74: • The benefits sign-up process is
Page 75 and 76: Information timeliness ■ Good; ex
Page 77 and 78: Ways district communicates well ■
Page 79 and 80: Current image of the district ■ F
Page 81 and 82: GROUP: SECONDARY TEACHERS Strengths
Page 83 and 84: • To a large degree, district has
Page 85 and 86: • Principals keep getting more on
Page 87 and 88: Web site ■ In general, the web si
Page 89 and 90: Current image of the district ■ I
Page 91 and 92: ■ No “one clear voice” respon
Page 93 and 94: What people need to know ■ HCPS s
Page 95 and 96: • Construction should happen in t
Page 97 and 98: Greatest challenges facing the dist
Page 99: • Parents have their own interest
Page 103 and 104: 8. Do you feel the district does a
Page 105 and 106: Focus Group Questions for Student G
Page 107 and 108: NSPRA Communication Audit 106 Harfo
Page 109 and 110: NSPRA Communication Audit 108 Harfo
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NSPRA's Communication Audit Report - Harford County Public ...

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