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NSPRA's Communication Audit Report - Harford County Public ...

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NSPRA <strong>Communication</strong> <strong>Audit</strong><br />

<strong>Harford</strong> <strong>County</strong> <strong>Public</strong> Schools<br />

Focus Group Discussion Questions<br />

1. What do you consider to be the strengths of the <strong>Harford</strong> <strong>County</strong> <strong>Public</strong> Schools?<br />

• Are there areas that could be improved?<br />

2. How would you describe the school system’s current image in the community?<br />

• Should the district consider updating or changing the current logo?<br />

3. Where do you get most of your news and information about the schools and the district?<br />

• If you have questions or want specific information about the schools, where or to<br />

whom do you go first to find it? Are staff members responsive to your needs?<br />

• Is information easy to find and access?<br />

• How would you prefer to receive information?<br />

4. From your perspective, in the area of communication, what does the district do well?<br />

• Where does it need to improve?<br />

• What information would you like to receive from the district or schools that you don’t<br />

get at this time?<br />

5. I have some district publications here (display samples of selected pubs). Have you seen<br />

them?<br />

• Are they effective in delivering information to you?<br />

• How can they be improved?<br />

Do you read your school newsletter? Does it provide the information you need about your<br />

child’s school?<br />

• Do you prefer to receive a print newsletter or e-newsletter from your child’s school?<br />

• How often would you like to receive the newsletter?<br />

• How many of you have logged in to the eSchoolnewsletter service offered at some<br />

schools? Is this an effective way to get information to you?<br />

6. Have you visited the district’s web site? Is it helpful and informative?<br />

• Is it easy to find the information you are looking for?<br />

• What would make it more useful to you as a primary source of information?<br />

• How could it be improved?<br />

7. (For staff) As an employee, is the information you need communicated to you in a timely<br />

manner so that you can be effective in your job and as an ambassador for the schools?<br />

• Are current electronic communication vehicles such as (InfoWeb, ALERTNOW, etc.)<br />

effective in delivering information to you?<br />

• What additional information would you like to receive?<br />

• What’s the best way to communicate with you?<br />

NSPRA <strong>Communication</strong> <strong>Audit</strong> 101 <strong>Harford</strong> <strong>County</strong> <strong>Public</strong> Schools

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