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KPMG Sourcing Advisory 3Q12 Global Pulse Survey - KPMG Institutes

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<strong>3Q12</strong> <strong>Global</strong> <strong>Pulse</strong> <strong>Survey</strong> | Market Conditions<br />

Pricing Competitiveness<br />

Increased pricing competitiveness implies the buyer<br />

has, or is trying to get, the upper hand in pricing for<br />

outsourcing or related third-party services deals. As<br />

pricing is one element of determining profitability,<br />

less competitive pricing is generally favorable to<br />

the service provider. The consensus for most of the<br />

past three years among service providers, especially<br />

India-based companies, is that buyers were getting<br />

more aggressive with their pricing demands, though<br />

this quarter’s <strong>Pulse</strong> results show little change in this<br />

pressure. Thirty-three percent of service providers<br />

polled, down six percent from last quarter, indicated<br />

that pricing pressure increased in the quarter, while the<br />

67 percent of service providers indicated they saw little<br />

or no change in pricing pressure (see Figure 10).<br />

Figure 10 | Service Providers: Pricing Pressure<br />

Shared Services and Outsourcing <strong>Advisory</strong> / <strong>KPMG</strong> <strong>Sourcing</strong> <strong>Advisory</strong> <strong>3Q12</strong> <strong>Global</strong> <strong>Pulse</strong> <strong>Survey</strong> / October 2012 21<br />

© 2012 <strong>KPMG</strong> International Cooperative (“<strong>KPMG</strong> International”). <strong>KPMG</strong> International provides no client services<br />

and is a Swiss entity with which the independent member firms of the <strong>KPMG</strong> network are affiliated.

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