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skills acTion Plan for The food and Beverage secTor - Department of ...

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<strong>and</strong> science <strong>and</strong> technology’s ability to provide solutions<br />

‘palatable’ to a wide range <strong>of</strong> consumers).<br />

Increasing dem<strong>and</strong> <strong>for</strong> vegetable-based <strong>food</strong>s that<br />

combine health, style <strong>and</strong> convenience can best be<br />

met by growers <strong>and</strong> processors developing <strong>skills</strong> <strong>and</strong><br />

networks to make use <strong>of</strong> science, technology, marketing<br />

<strong>and</strong> organisational innovations. <strong>The</strong>se innovations are in<br />

relation to growing produce; environmental management;<br />

underst<strong>and</strong>ing emerging market dem<strong>and</strong>; adding value<br />

in processing, storage <strong>and</strong> packaging; <strong>and</strong> enabling more<br />

efficient distribution to maintain freshness, goodness,<br />

flavour <strong>and</strong> appearance.<br />

A two-phase approach to the research has been adopted.<br />

Phase one has been completed with findings outlined below.<br />

<strong>The</strong> first phase aimed to help stakeholders underst<strong>and</strong><br />

<strong>and</strong> be able to take action to improve adoption rates.<br />

In the first instance it is exploring the range <strong>of</strong> attitudes,<br />

behaviours, <strong>skills</strong>, relationships, <strong>and</strong> networks that decision<br />

makers <strong>and</strong> ‘ground floor’ staff need in order to assess:<br />

• <strong>The</strong> potential <strong>of</strong> an innovation.<br />

• <strong>The</strong> nature <strong>of</strong> the change process that would be<br />

involved in adopting it.<br />

• <strong>The</strong> requirements <strong>for</strong> successful implementation.<br />

It also sought to underst<strong>and</strong> the impact that the presence<br />

or absence <strong>of</strong> highly qualified staff or PhD students has on<br />

assessment, change management <strong>and</strong> implementation. <strong>The</strong><br />

research looked at the impact <strong>of</strong> organisational culture<br />

<strong>and</strong> organisational practices on openness to adoption, <strong>and</strong><br />

adoption rates.<br />

Key findings from phase one are:<br />

• <strong>The</strong>re appear to be three primary drivers as to<br />

how open or otherwise businesses are to adopting<br />

science <strong>and</strong> technology. <strong>The</strong> most significant is the<br />

focus on survival, either through increasing efficiency<br />

or matching competitors’ products. <strong>The</strong> second is<br />

that lack <strong>of</strong> scale means using cash flow rather than<br />

debt/equity to fund improvements, which biases<br />

investment towards incrementalism rather than<br />

disruptive innovations. <strong>The</strong> third is the impact <strong>of</strong> the<br />

characteristics <strong>of</strong> the owner or manager – the higher<br />

their levels <strong>of</strong> confidence <strong>and</strong> vision to take risks, <strong>and</strong><br />

analytical <strong>skills</strong> <strong>and</strong> education, the more likely it is they<br />

will adopt science <strong>and</strong> technology.<br />

• Secondary drivers include the:<br />

• Speed with which investment decisions can be made.<br />

• Style <strong>and</strong> structure <strong>of</strong> management.<br />

• Level <strong>of</strong> in-house scientific <strong>and</strong> technical expertise;<br />

where high transaction costs with sourcing seasonal<br />

staff lead to technology substitution <strong>for</strong> labour.<br />

• Difficulties to do with the availability <strong>and</strong> suitability<br />

<strong>of</strong> labour where it has been a factor in decisions<br />

to increase levels <strong>of</strong> automation so as to reduce<br />

reliance on labour. This is in part to do with the<br />

seasonal nature <strong>of</strong> the industry, especially in growing<br />

where there is no guarantee that next year’s labour<br />

pool will be the same as last year’s, leading to<br />

significant transaction costs.<br />

• At the commodity growing <strong>and</strong> processing end <strong>of</strong><br />

the vegetable industry value chain, there are well<br />

established systems, processes <strong>and</strong> networks<br />

supporting the adoption <strong>of</strong> technology <strong>for</strong> survival<br />

(<strong>for</strong> now).<br />

• Few companies are targeting niche local <strong>and</strong> export<br />

markets with high quality <strong>and</strong> differentiated products,<br />

where science <strong>and</strong> technology adoption (innovation)<br />

are critical success factors, <strong>and</strong> the real returns lie.<br />

This appears to relate to there being no apparent<br />

modus oper<strong>and</strong>i or development pathway available <strong>for</strong><br />

new products <strong>and</strong> <strong>for</strong> creating the value chain needed<br />

to get them to market successfully. Furthermore,<br />

large scale science <strong>and</strong> technology adoption, to drive<br />

economic trans<strong>for</strong>mation, requires the industry as<br />

a whole to develop the willingness <strong>and</strong> capability to<br />

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