the May 2008 Issue in PDF Format - Trade Show Executive

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News Continued from page 9 Trade Show Executive to Launch Award Gala to Honor the Nation’s Top Trade Shows Carlsbad, CA - A unique event debuting this Fall will salute the leading trade shows in the U.S. and offer the media a rare opportunity to learn more about our $85 billion industry. Trade Show Executive’s Gold 100 Award Gala & Summit will honor the producers of the 100 largest trade shows in the nation as ranked by net square feet of exhibit space. Ten organizers will also receive Grand Awards in categories ranging from “The Show with the Highest Economic Impact” to “The Top Brand.” The Gold 100 ceremony and summit will be held Sept. 17-19 at the seaside Ritz-Carlton Hotel in Laguna Niguel, CA, consistently rated as one of the top hotels in the world. The event is expected to draw 200 leading trade show executives and more than 30 journalists to the by-invitation-only gala and summit, as well as 350 to the opening night reception. The award ceremony will be broadcast live on Trade Show Executive’s web site, by TSE’s sister company, PrivilegedAccess.tv. Television personality Bill Kurtis will be the master of ceremonies for the event. Kurtis, a former correspondent and anchorman for the CBS Morning News, has been called the “Walter Cronkite of our generation.” Kurtis has become a fixture on cable television as the host of the longrunning true-crime series American Justice on A&E, and producer of Cold Case Files and Investigative Reports. In addition to the awards banquet, the event will feature a summit featuring TSE’s Exposition Forecasting Board; a Darlene Gudea Diane Bjorklund panel of Chief Marketing Officers from the Fortune 500; a panel on a timely “hot topic;” a celebrity speaker; a complimentary golf, spa and yachting Bill Kurtis excursion; and goody bags sponsored by some of the nation’s leading luxury retailers. The Gold Standards “The top 100 trade shows have a massive impact not only on the host city but also in setting standards for the exposition industry as a whole,” said Darlene Gudea, vice president/publisher & editor of Trade Show Executive. “The Gold Gala will identify and honor the ‘gold standard’ events – those at the forefront of innovation, leadership, growth and technology. Their strategies will stimulate further growth in the exposition industry.” Diane Bjorklund, TSE’s director of events, noted that TSE is extending invitations to the business media nationwide. “The Gold 100 Gala & Summit will provide journalists with a unique opportunity to learn more about our dynamic industry. They will also have the opportunity to meet many of the leaders of an industry that continues to thrive despite current economic challenges.” For further information, contact Darlene Gudea, vp/publisher & editor at (760) 929-9666 or dgudea@ tradeshowexecutive.com or Diane Bjorklund, director of events, at (630) 312-8915 or dbjorklund@ tradeshowexecutive.com How the Winners Will be Determined Trade Show Executive is accepting entries for the Gold 100 Awards from organizers of B-to-B expositions held in the U.S. in 2007. The 100 largest shows will be ranked by net square feet of exhibit space. The show manager must certify the net square footage, number of exhibiting companies and attendance. Ten of the top 100 shows will be further honored with the TSE Grand Award, in the following categories: n The Largest Show managed by an Association or Society n The Largest Show managed by an Independent Show Organizer n The Top Show Organizer among the Gold 100 (i.e. the association or independent organizer with the largest number of Gold 100 shows). n The Top Brand (the parent show must be U.S. based and among the Gold 100; other shows under the brand name can be held in any other city in the U.S. or overseas) n The Show with the Most Dramatic Growth n The Show with the Highest Economic Impact on the Local Economy n The Show with the Most Innovative Practices n The Show with the Highest Global Participation n The Show at the Forefront of Technology n The Greenest Show There is a maximum of two awards per show. Trade Show Executive’s And the Winner Is... The top 100 shows will be announced on June 16 in Trade Show Executive’s Eclips Breaking News and on our web site. Registration for the Gold Gala and Summit will then officially open. However, the ranking of each show and the winners of the ten Grand Awards will be kept confidential until 9:00 p.m. on September 18 at a Black-Tie ceremony at the Ritz Carlton. At that time, various industry leaders including a surprise guest, industry association executives, key sponsors and TSE editors will “open the envelope” and announce the winners, similar to the Academy Awards and Grammy Awards. 10 May 2008 Trade Show Executive www.TradeShowExecutive.com
Make your show the best part of their day. Your exhibitors are juggling a lot of tasks. As much as they’d like to devote their full attention to event planning, they don’t have that luxury. With Freeman OnLine, you give your exhibitors an easy tool for keeping everything under control. In other words, you’re giving them a better show experience. With online tools to guide them through every step of the ordering process, Freeman OnLine keeps the chaos at bay. Contact your Freeman representative to find out how you can help your customers control the chaos. www.TradeShowExecutive.com Trade Show Executive May 2008 11
Page 1 and 2: Trade Show Executive® News, Views
Page 3 and 4: Job Title: ___LVCVA______Publicatio
Page 5 and 6: I CHALLENGE YOU to put Boston to th
Page 7 and 8: A modern update of the archetypal f
Page 9: News Latest Research on Scientific
Page 13 and 14: TM Trade Show Executive’s Gold 10
Page 15 and 16: Think Special Event Facilities Are
Page 17 and 18: Integrated Software for Exhibition
Page 19 and 20: T r e n d i n g & S p e n d i n g T
Page 21 and 22: Subtle but Risky Attrition Clauses
Page 23 and 24: From Nuisance to Necessity Protecti
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Page 27 and 28: How can Bartizan help my exhibitors
Page 29 and 30: Keep the Trade Show GOING PROVIDE Y
Page 31 and 32: The key to business success is no s
Page 33 and 34: The number one concern of exhibitin
Page 35 and 36: The Power of Results TM Our Clients
Page 37 and 38: 5TH ANNUAL INDEX CENTER FOR EXHIBIT
Page 39 and 40: Power Lunch Bob: You’re a success
Page 41 and 42: three-dimensional marketing - creat
Page 43 and 44: TM Gold 100 Gala & Summit Ritz-Carl
Page 45 and 46: The Premier Event for Top Executive
Page 47 and 48: Keep the Trade Show Going www.icong
Page 49 and 50: TM Gold 100 Gala & Summit Ritz-Carl
Page 51 and 52: Order your copy of the 5th Annual C
Page 53 and 54: Keep the Trade Show Going www.icong
Page 55 and 56: FREE ADMISSION* www.destinationssho
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