the May 2008 Issue in PDF Format - Trade Show Executive
the May 2008 Issue in PDF Format - Trade Show Executive
the May 2008 Issue in PDF Format - Trade Show Executive
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TM<br />
<strong>May</strong> <strong>2008</strong><br />
VOLUME 9 NUMBER 5<br />
Cover Story<br />
38<br />
Feature<br />
20 New Twists on Old<br />
Legal <strong>Issue</strong>s<br />
Attrition. Cancellation. Force<br />
majeure. Been <strong>the</strong>re, done that?<br />
Th<strong>in</strong>k aga<strong>in</strong>. Just when you th<strong>in</strong>k<br />
you’ve f<strong>in</strong>e-tuned <strong>the</strong>se contract<br />
clauses, nuanced changes<br />
appear like a boomerang to take<br />
negotiators back to <strong>the</strong> table.<br />
32<br />
John Mooney Talks<br />
About New Horizons<br />
John Mooney, partner <strong>in</strong> 3 Deep<br />
Media LLC and former partner of<br />
M/C Communications, was <strong>the</strong><br />
first recipient of <strong>the</strong> first Robert<br />
L. Krakoff Leadership Award<br />
at <strong>the</strong> Society of Independent<br />
<strong>Show</strong> Organizer’s (SISO) CEO<br />
Summit <strong>in</strong> St. Petersburg, FL<br />
a few weeks ago. This Boston<br />
native was honored for his vision,<br />
leadership and ethical standards,<br />
as well as his part <strong>in</strong> develop<strong>in</strong>g<br />
exposition <strong>in</strong>dustry standards.<br />
Tools of <strong>the</strong> <strong>Trade</strong><br />
The ROI Tool Kit, a venture of<br />
IAEE, CEIR, PCMA and Exhibit<br />
Surveys, gives exhibitors an<br />
effective and easy-to-use<br />
tool to quantify trade show<br />
results and justify future show<br />
participation. The benefits to<br />
organizers stretch far beyond a<br />
higher exhibitor retention rate.<br />
2005<br />
20<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, The Gold Standard<br />
W<strong>in</strong>ner of:<br />
• GRAND AWARD, Best<br />
Design & Illustration<br />
• Best Column<br />
• Best Feature Series Writ<strong>in</strong>g<br />
• Best How-To Writ<strong>in</strong>g<br />
• Best News Writ<strong>in</strong>g<br />
• Best Feature Writ<strong>in</strong>g<br />
• Best How-To Writ<strong>in</strong>g<br />
• Best Redesign<br />
• Most Improved Magaz<strong>in</strong>e<br />
• Best Cover<br />
© <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, Inc. All rights reserved. Contents may not be reproduced, stored <strong>in</strong> a retrieval<br />
system or transmitted <strong>in</strong> any form or by any means without <strong>the</strong> written permission of <strong>the</strong> publisher.<br />
38<br />
32<br />
• GRAND AWARD, Best Writ<strong>in</strong>g<br />
• Best Overall <strong>Issue</strong><br />
• Best How-To Writ<strong>in</strong>g<br />
• Best Design<br />
• Best Cover<br />
4 <strong>May</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
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