the May 2008 Issue in PDF Format - Trade Show Executive
the May 2008 Issue in PDF Format - Trade Show Executive
the May 2008 Issue in PDF Format - Trade Show Executive
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T r e n d i n g & S p e n d i n g<br />
<strong>Trade</strong> <strong>Show</strong>s Still Buck<strong>in</strong>g<br />
Economic Trends – So Far<br />
Darlene Gudea,<br />
VP/publisher & editor<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Trend<strong>in</strong>g & Spend<strong>in</strong>g Forecast<br />
Fig. I: TSE Forecast of<br />
Net Square Feet of Exhibit Space<br />
3.0%<br />
3rd Quarter<br />
Fig. II: TSE Forecast of Number<br />
of Exhibit<strong>in</strong>g Organizations<br />
3.0%<br />
3rd Quarter<br />
Fig. IlI: TSE Forecast of<br />
Professional Attendance<br />
1.5%<br />
3rd Quarter<br />
4.0% June<br />
3.6% June<br />
1.3% June<br />
3.1%<br />
<strong>2008</strong><br />
3.2%<br />
<strong>2008</strong><br />
1.6%<br />
<strong>2008</strong><br />
Fig. lV: TSE Annual Forecast<br />
of Revenue<br />
4.1%<br />
Frank Chow,<br />
senior economist<br />
Year End<strong>in</strong>g December <strong>2008</strong><br />
By Darlene Gudea,<br />
VP/publisher & editor<br />
Carlsbad, CA - “When <strong>the</strong> Federal Reserve<br />
negotiates an unprecedented bailout to<br />
save a multi-billion dollar <strong>in</strong>vestment<br />
bank, it is a sure <strong>in</strong>dication that <strong>the</strong><br />
economy is <strong>in</strong> deep trouble,” said Frank<br />
Chow, senior economist for <strong>Trade</strong> <strong>Show</strong><br />
<strong>Executive</strong> magaz<strong>in</strong>e. That’s what happened<br />
when <strong>the</strong> Fed brokered a deal for J.P<br />
Morgan to buy Bear Stearns for two<br />
dollars a share, he said. Just a little over<br />
one year ago, Bear Stearns was trad<strong>in</strong>g<br />
for about $170 a share. Chow noted that<br />
<strong>the</strong> Fed developed some o<strong>the</strong>r <strong>in</strong>novative<br />
measures to pump more liquidity <strong>in</strong>to<br />
<strong>the</strong> f<strong>in</strong>ancial markets. These actions and<br />
o<strong>the</strong>rs by <strong>the</strong> Fed, <strong>the</strong> Adm<strong>in</strong>istration<br />
and Congress come from a belief that<br />
without such <strong>in</strong>tervention, a huge bank<br />
failure would cause a cascad<strong>in</strong>g panic and<br />
possibly usher <strong>in</strong> a severe recession.<br />
More Bad News on <strong>the</strong> Economic Front<br />
While <strong>the</strong> stock market is welcom<strong>in</strong>g<br />
<strong>the</strong> <strong>in</strong>terventions, Chow said, more bad<br />
bank<strong>in</strong>g news cont<strong>in</strong>ues to trickle out.<br />
The latest is that Wachovia, <strong>the</strong> fifthlargest<br />
U.S. bank by market cap, is seek<strong>in</strong>g<br />
$6 to $7 billion <strong>in</strong> emergency capital.<br />
Citigroup and Merrill have released<br />
ano<strong>the</strong>r $15 billion <strong>in</strong> sub-prime writedowns.<br />
Wash<strong>in</strong>gton Mutual lost $1.14<br />
billion <strong>in</strong> <strong>the</strong> First Quarter and had to set<br />
aside ano<strong>the</strong>r $3.51 billion <strong>in</strong> mortgage<br />
losses. The International Monetary Fund<br />
(IMF) th<strong>in</strong>ks <strong>the</strong> full cost of <strong>the</strong> credit<br />
crunch could be $945 billion, just under<br />
a trillion bucks. With $232 billion written<br />
off by Wall Street so far, that would mean<br />
about $700 billion more to go!<br />
Most analysts believe <strong>the</strong> Fed actions<br />
and <strong>the</strong> tax rebate may be enough to<br />
forestall a recession or at least keep it<br />
mild, Chow said. However, <strong>the</strong> latest<br />
data shows <strong>the</strong> economy is still trend<strong>in</strong>g<br />
downward:<br />
• The March payroll report recorded<br />
a loss of 80,000 jobs, <strong>the</strong> largest<br />
decl<strong>in</strong>e s<strong>in</strong>ce 2003. Also, <strong>the</strong> 63,000<br />
drop <strong>in</strong> February was revised to<br />
75,000. The national unemployment<br />
rate was up to 5.1% from 4.8%<br />
<strong>in</strong> February. Almost 3 million<br />
Americans are now unemployed.<br />
Ga<strong>in</strong>s <strong>in</strong> <strong>the</strong> government, m<strong>in</strong><strong>in</strong>g and<br />
food-service sectors were more than<br />
offset by losses <strong>in</strong> manufactur<strong>in</strong>g,<br />
construction and services.<br />
• Bankruptcies <strong>in</strong> U.S. jumped 30% <strong>in</strong><br />
March, with <strong>the</strong> sharpest rise <strong>in</strong> <strong>the</strong><br />
bubble states of California, Nevada<br />
and Florida. Bankruptcy fil<strong>in</strong>gs for<br />
2007 soared 38% as reported by <strong>the</strong><br />
Adm<strong>in</strong>istrative Office of <strong>the</strong> U.S.<br />
Courts.<br />
• Hous<strong>in</strong>g starts <strong>in</strong> <strong>the</strong> U.S. plunged<br />
11.9% to a seasonally adjusted annual<br />
rate of 947,000 <strong>in</strong> March, accord<strong>in</strong>g<br />
to <strong>the</strong> U.S. Commerce Department.<br />
Hous<strong>in</strong>g starts were down 36.5%<br />
compared with a year ago. March’s<br />
activity was <strong>the</strong> lowest for hous<strong>in</strong>g<br />
starts s<strong>in</strong>ce March 1991.<br />
• Build<strong>in</strong>g permits dropped 5.8% to<br />
927,000 <strong>in</strong> March, 40.9% below <strong>the</strong><br />
same month a year ago.<br />
• Thomson F<strong>in</strong>ancial projects First<br />
Quarter earn<strong>in</strong>gs for S&P 500 firms<br />
will fall 12% from a year ago with<br />
f<strong>in</strong>ancial <strong>in</strong>stitutions, homebuilders,<br />
and automakers report<strong>in</strong>g <strong>the</strong> bulk of<br />
<strong>the</strong> losses. Thomson sees profits for<br />
<strong>the</strong> f<strong>in</strong>ancial sector fall<strong>in</strong>g 60% from<br />
a year ago. However, Thompson<br />
believes <strong>the</strong> energy sector will show a<br />
28% profit ga<strong>in</strong>.<br />
On <strong>the</strong> plus side, retail sales and<br />
<strong>in</strong>dustrial production <strong>in</strong>creased. In<br />
Cont<strong>in</strong>ued on page 16<br />
14 <strong>May</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com