2010-07 - Korea IT Times

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Event Preview A Sneak Preview of IMID 2010 The 10th IMID 2010 will show next-generation convergence technologies including 3D displays, broadcasting & communications, LED, PDP, OLED, flexible displays and e-paper The three events --the 10th IMID 2010, the IDMC (International Display Manufacturing Conference) and the ASIA DISPLAY-- are scheduled to be held altogether on October 11th through 15th at KINTEX (Korea International Exhibition Center), Korea. Presentations will revolve around ever-evolving products like LED, PDP and OLED products and premium markets' favorites -- such as flexible displays electronic paper and 3D displays. Development of next-generation technologies -- especially, OLED (Organic Light-Emitting Diode Displays), electronic paper and 3D displays - has been pursued by the R&D sector, so a larger number of papers on the three will be presented. In the first installment of a series of reports about IMID 2010, Korea IT Times interviewed the Chairman of the Korea Information Display Society (KIDS) to learn about the record of R&D activities in the display industry and the industry's roadmap for developing future technologies. Q) At the 10th IMID 2010, what will be introduced and how the event is being prepared? A) Lee Sin-Doo (sidlee@plaza.snu.ac.kr), Executive Committee Chair of IMID/IDMC/ ASIA DISPLAY 2010 and Professor of Seoul National University, answered, "The 10th IMID 2010 will introduce research on nextgeneration technologies such as 3D displays, convergence of broadcasting & communications technologies, LED, PDP, OLED products, flexible displays and electronic paper. First of all, let's take a look at the previous keynote speeches. By simply running down the titles of the previous keynote speeches, we can have a good understanding of how the Korean display industry has advanced so far. Paik Woo Hyun, LG Electronics' chief technology officer, delivered a keynote speech titled "Information Display Devices"in 2001, followed by chief of Samsung Electronics LCD division Lee Sang Wan's "The Evolution and Outlook of FPD Industry" in 2002. Then CEO of the LG Philips LCD Division Park Ki Sun's " The Era of TFT-LCD"in 2003, CEO of Samsung SDI Kim Sun-Taek "The New Race for the Ultimate Display" in 2006, LG Display CEO Kwon Young Soo's "Challenges for the 24 KOREA IT TIMES | July 2010 Future LCD Display" in 2008 and CEO of the Samsung Electronics LCD Division Jang Won-Kie's "FPD Industry, Challenge for Value Creation" in 2009. This year's lineup includes " 3DTV, the 3rd Revolution" by the CEO of Samsung Electronics Yoon Boo-Keun, " The Role and Function of Displays in the Future Broadcasting & Communications Convergence industry" by Hyung Taegun, a permanent member of the Korea Communications Commission (KCC) and " Next-generation and Ultimate 3D Display" by Tokyo University Professor Yasuhiro Takaki. The IMID 2010 will be prepared by the following three committees -- the Organizing Committee, the Program Committee and the Execution Committee. Hanyang University Professor Kwon Oh-kyong and Seoul National University Professor Whang Ki-Woong jointly assume the post of Chairman of the Organizing Committee. And the Execution Committee is led by Seoul National University Professor Lee Sin-Doo leads and the Program Committee by Busan National University Yoon Tae- Hoon. The 10th IMID 2010's theme is how to entrench Korea's No. 1 position in the global display market. Korea has emerged as a global display powerhouse with the transition from LCD notebook screens to desktop computer monitors and to flat-screen, wall-mounted TVs and OLED. However, in terms of 3D LED TV and smartphones, China, Taiwan and Japan have achieved a quantum leap, trailing closely behind Korea. Korea's dependence on raw material imports is over 80 percent, so intensive and long-term R&D on original technologies should be pursued to secure the top spot. Q) We've heard that the IMID 2010's award ceremony is sponsored by Samsung Electronics and LG Display. A) Yes, that' correct. First of all, the IMID 2010's LG Display Award is hosted by LG Display to award R&D talent in the display sector. The LG Display sponsored Display Award consists of three awards, tentatively named the LG Display Young Scholar Award, LG Display Upcoming Researcher Award and LG Display Woman Researcher Award. Samsung Electronics also mentioned that long-term, intensive efforts should be made to obtain original technologies and nurture talent and promise to lend a helping to fostering talent in private companies.
Event Preview Organizing Committee Chair Kwon Oh-Kyong (First from right), Executive Committee Chair Lee Sin-Doo (Second from right), Program Committee Chair Yoon Tae-Hoon (Third from right) and Executive Committee General Affair Kim Hyun Jae (Second from left) introduce the preparation of IMID 2010 to Monica Chung, Chief Editor of Korea IT Times (First from left) Although detailed plans have yet to be unveiled, the discovery of up and coming researchers in the display sector will be the goal of newly created awards, which will be different from the previous MKE (the Ministry of Knowledge and Economy)- sponsored awards for product development and the Merck Award. Starting from this year, the two companies-- Samsung Electronics and LG Display- will continue to sponsor the IMID Award Ceremony. Q) Judging from the number of papers released, where do you think Korea stands at the moment? A) The number of papers released has decreased in the past three years in Korea. This is because Korea is ahead of others nations in the pure technology sector or because of the PDP industry's downward trend. Noteworthy is the number of US papers have halved. This means the number of R&D institutes is not big enough to serve the vast US market, and Korea is a step ahead in the field of source technology. However, at the same time, the strong performance of China, Taiwan and Japan should be held in check. Growth in the number of papers in these nations indicates that they are formidable rivals in the making in the global display industry. Q) Could you tell us about recent trends in the global display industry? A) 3D touch pads and OLED are undeniably the hottest issues. In particular, the most attention is paid when OLED would make its market debut as a home appliance, but no set date has been made. Still, OLED has been losing the battle against LED in terms of resolution. That's why while the Galaxy S uses OLED, the iPhone comes with LCD called IPS mode produced by LG Display. In addition, it will take some time before OLED is applied to TV screens. Another trend is PDP, its market share has been decreasing, but this year thanks to the booming 3D industry, PDP came back. Q) We've also heard that excellent papers presented in the previous IMID will be introduced this year. A) Yes, that's right. We and publisher Tailor & Francis will jointly publish good IMID papers so as to introduce them to foreign scholars. Of course, the IMID holds the copyright for the book. The collection of those papers will serve as a great R&D reference because it will compile numerous papers-- ranging from LG Display's Information Display Devices to TFT-LCD, Flexible Display and LED and further to the IMID 2010's 3D TV and 3D Display. Q) What can be the next-generation cutting-edge technologies that would take over 3D displays. A) Kwon Oh-Kyong (okwon@hanyang.ac.kr), Organizing Committee Chair of IMID/IDMC/ ASIA Display 2010 and Distinguished Professor of Hanyang University): As a matter of fact, no products have been produced that are more advanced than 3D displays. In other words, a unified R&D roadmap has yet to be thrashed out. Specifically speaking, in terms of panels, PDP is more suitable for 3D displays than LCD. And OLED's optimization for 3D displays is being utilized to achieve market commercialization. Overall, how the three display would evolve piques our interest. On top of that, more research will be conducted in areas related to human interfaces. Mobile phones' touch screens, video game motion sensors and remote controls are also used in other fields to achieve industrial convergence. Microsoft is working on Surface Display technology that turns any white wall into a display, while Google and Apple are also www.koreaittimes.com 25
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