2010-07 - Korea IT Times
2010-07 - Korea IT Times
2010-07 - Korea IT Times
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3D for the first time ever. In addition, small businesses like, 'Red<br />
Rover' took part in the production of 'Avatar' and other English<br />
animation broadcasting channels and eventually turned out to become<br />
a worldwide star company in the field of 3D. Moreover,<br />
with the introduction of the 'Green PC Cafe' and cloud computing<br />
at the Green Tech exhibition and 2013 digital broadcasting at<br />
the digital broadcasting exhibition, <strong>Korea</strong>n businesses have made<br />
a successful debut to the field of broadcasting systems and equipment<br />
businesses that has long been dominated by Japan.<br />
Local Marketplace<br />
An exhibition offers more value than there is to be seen.<br />
Exhibitions provide an opportunity for participants to make contact<br />
with the local atmosphere and its national brand. In the case<br />
of <strong>Korea</strong>, Samsung rose to first and second place in terms of E-<br />
business last year. These companies have an intangible asset, "<strong>IT</strong><br />
<strong>Korea</strong>," and thus raise the importance of local exhibitions. Since<br />
last year, the <strong>Korea</strong> Electronics Show has invested funds into<br />
overseas road shows and to attract agents.<br />
It is a near impossible task for local small businesses to meet<br />
purchasing managers from multinational corporations like 'Haier'<br />
and 'Philips.' Even if they do meet these purchasing managers,<br />
they would have to deal with business trips, interpretations and<br />
hosting. There is much to be incurred. Starting from last year, the<br />
<strong>Korea</strong> Electronics Show has invested more than half of its funds<br />
to invite buyers from large companies. In addition, the <strong>Korea</strong><br />
Electronics Show also deals in trade consultation at the spot.<br />
We must not send our companies overseas anymore. Our companies<br />
have the knowledge and technological depth to do business<br />
in <strong>Korea</strong>. The time has come when our businesses can meet<br />
global manufacturing companies like Matsushita, Philips, Haier<br />
in <strong>Korea</strong> along with the global distributors like HUAQIANGBEI<br />
of China and Wal-Mart.<br />
This year, the <strong>Korea</strong> Electronics Show will strengthen its marketplace<br />
function and the 'Show in Show' concept so that not only<br />
participants and buyers but also many of those interested can<br />
solve their differences and build a new ecosystem together.<br />
Chun Go-eun/clairbear@koreaittimes.com<br />
Yoon Yo-tam / yoon@koreaittimes.com<br />
www.koreaittimes.com 29
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