2010-07 - Korea IT Times

Event Preview
The ITC Fair 2010, an international exhibition
specialized in B2B in the IT and
convergence fields, will be held at Songdo
Convensia, a convention center in
Incheon, from Nov. 3 this year for a threeday
run.
More than 200 Korean and foreign
companies are expected to participate in
the international event under the slogan,
"Experiencing Tomorrow Today, 2010."
The Incheon IT Promotion Agency
(IITPA) will manage the ITC Fair 2010,
the 9th of its kind, under the joint auspices
of the Mini-stry of Knowledge Economy
and Incheon Metropolitan City.
As the ITC Fair 2010 was selected as
the most promising exhibition by the
Ministry of Knowledge Economy, the
government will extend various supports
for the international event, especially in
the overseas marketing sector, including
an export consultation meeting for global
buyers, an IITPA spokesman said.
About 120 buyers form 15 countries are
invited to attend the export consultation
meeting and engage in in-depth export
consultations with Korean IT and convergence
companies, he said.
India Day
"In particular, the IITPA will operate
'India Day' on Nov. 5, the last day of the
global event, where buyers from India are
to meet with Korean counterparts operating
small and medium-sized venture companies.
Through the event, Korean makers
are expected to explore new global
markets and secure new export sources
with minimum costs," said the spokesman.
The IITPA also plans to attract some
500 Korean buyers in the IT and convergence
fields to the event to help them promote
domestic and foreign marketing effects
and expand exchanges between industries.
"To maximize synergy effects, we also
plan to hold a large-scale international
conference under the topic of the 'Prospect
for the 2011 global IT market and strategy
for overseas advancement, IT hot trends &
new biz opportunity' by inviting world famous
experts in the relevant sectors," he
stated. Besides, the IITPA will operate a
variety of special halls, including a u-
Game PR Hall, where visitors can see the
2014 Asian Games in advance by using
state-of-the-art IT technology, Robot Land
PR Hall, the first robot theme park in the
world; u-City PR Hall, Digital Cable TV
PR Hall and an IPTV Experience Hall,
the spokesman explained.
Other events
The agency is also planning to operate
an auction house for IT goods and other
special products produced in Incheon,
hold the MBC Game StarCraft Competition
and other special performances during
the event period.
"We are making all-out efforts to maximize
marketing effects of small and medium-sized
companies in the IT and convergence
sectors and help them increase their
exports through ITC Fair 2010," he said.
Those who hope to participate in the international
event are required to make online
application through the ITC Fair 2010
homepage (www.itc.or.kr). Those who
finish the application by Aug. 20 can get a
40 percent discount in the participation fee
of KRW 330,000. Those who attend the
global event for the second consecutive
year and get recommendation by any of
18 IT promotion agencies in the country
also can get the discount service. Meanwhile,
Incheon-based companies are able
to enjoy more favors. For instance, in the
case of inviting foreign buyers, they can receive
free lodging services, he added.
Yeon Choul-woong/ bruceyeon@koreaittimes.com
www.koreaittimes.com 31