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2010 Buyers Guide - Broadband Properties

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FTTH CONFERENCE COVERAGE<br />

Telemedicine Essential to<br />

Expanding Health Care<br />

Health care providers and corporations<br />

are counting on telemedicine<br />

to improve health care<br />

access while controlling costs, Phillip<br />

Robinson, CEO of St. Joseph Medical<br />

Center in Houston, said in a keynote address<br />

to the FTTH Conference.<br />

St. Joseph Medical Center was a<br />

troubled, inner-city nonprofit hospital<br />

when a group of about 100 physicians<br />

purchased it in 2006 and turned it into<br />

a for-profit organization. Since then, the<br />

hospital has added many new programs<br />

and services; in the past year it has seen<br />

double-digit growth in nearly all service<br />

lines.<br />

Robinson said the hospital’s new<br />

owners have reinvented the organization<br />

Lafayette, La. – a city of 125,000<br />

halfway between New Orleans<br />

and the Texas border – endured<br />

one of the longest and bitterest fights<br />

of any municipality seeking to build its<br />

own fiber-to-the-home network. The results<br />

seem to have been worth the effort.<br />

In February 2009, five years and several<br />

lawsuits after the FTTH project was proposed,<br />

Lafayette Utilities System (LUS)<br />

began serving its first customers with<br />

voice, video and data. Its prices are 20<br />

percent below the competition’s, and the<br />

services it offers are superior.<br />

LUS director Terry Huval told the<br />

FTTH Conference that 70 percent of<br />

Lafayette households and 80 percent<br />

of businesses have expressed interest in<br />

signing up for LUS’ services. However,<br />

the utility’s business case is based on a<br />

conservative 50 percent take rate, and<br />

the actual break-even point is 23 percent,<br />

even if the system’s electronics are<br />

upgraded every seven years.<br />

through the use of technology, especially<br />

in their corporate health programs.<br />

Bringing Medical Care to<br />

Offshore Workers<br />

Telemedicine, including video consultations<br />

with doctors and the use of<br />

broadband-enabled diagnostic equipment,<br />

allows corporations in the shipping<br />

and offshore drilling industries to<br />

cost-effectively deliver medical care to<br />

workers who have infrequent access to<br />

doctors. Telemedicine is also useful for<br />

screening psychiatric patients for hospital<br />

admission – on-screen interviews are<br />

less threatening to agitated patients –<br />

and for diagnosing stroke patients, who<br />

must be evaluated very quickly if they<br />

Municipal Fiber in Lafayette<br />

100 Mbps for All –<br />

No Computer Needed<br />

Because LUS is a municipal electric utility,<br />

it is laying fiber along its own power<br />

line routes, 40 percent of which are underground<br />

and 60 percent are aerial.<br />

Construction is still in progress, and the<br />

system is expected to be complete by the<br />

middle of 2011.<br />

The LUS system is based on a GPON<br />

architecture. A headend delivers signals<br />

to 13 optical line terminals (OLTs) at<br />

electrical substations. Each OLT is connected<br />

to eight local conversion points<br />

and 288 customers, with a 1 x 32 bandwidth<br />

split. The optical network terminals<br />

(ONTs) at the customer premises<br />

connect to electric meters and battery<br />

backup devices.<br />

Residential customers can purchase<br />

up to 50 Mbps symmetrical Internet<br />

service and business customers up to<br />

100 Mbps; all customers receive 100<br />

Mbps symmetrical bandwidth for communication<br />

within the network. The<br />

company offers several standard service<br />

bundles and encourages customers to<br />

build their own bundles as long as the<br />

monthly subscription is at least $44, the<br />

amount required to cover the expense of<br />

building out fiber to the customer. Customers<br />

can mix and match video offerings<br />

to meet their needs – for example,<br />

using a digital set-top box and DVR<br />

are to be treated successfully with clotbusting<br />

drugs.<br />

The hospital recently launched a<br />

partnership with telemedicine provider<br />

MedConcierge to deliver services to the<br />

overseas employees of its corporate clients.<br />

This program will allow employees<br />

to see their regular doctors via videoconferencing.<br />

“We’ve had a great response<br />

from our corporate clients,”<br />

Robinson said. “I think there will be<br />

great demand for these services, and I’m<br />

proud to be the first to provide them.”<br />

Robinson said that, whatever approach<br />

is taken in health care reform,<br />

telemedicine will be essential in expanding<br />

health care services to people whose<br />

needs are currently unmet. BBP<br />

with one television and getting analogonly<br />

services on the others. A TV Web<br />

portal allows residents to obtain basic<br />

Internet access without a personal computer<br />

by plugging a keyboard into the<br />

set-top box.<br />

Challenges for a<br />

New Service Provider<br />

Huval said getting multiple vendors’<br />

equipment to interoperate has been a<br />

challenge due to finger-pointing and the<br />

“blame game.” Saying that the lack of<br />

support by some vendors had shocked<br />

him, he warned the audience, “Demand<br />

unambiguous performance requirements<br />

in your contract.”<br />

Another challenge has been obtaining<br />

video programming – a difficult,<br />

costly and time-consuming process.<br />

Huval suggested that municipal broadband<br />

providers form a video buying<br />

cooperative, much as small telcos and<br />

cablecos have done, to leverage their<br />

buying power.<br />

Finally, LUS’ struggles with the incumbents<br />

are not yet over. Even though<br />

the city prevailed in its lawsuits, Huval<br />

said that “attack ads, bad faith and subterfuge<br />

are too often the norm.” Despite<br />

November/December 2009 | www.broadbandproperties.com | BROADBAND PROPERTIES | 49

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