2010 Buyers Guide - Broadband Properties

Table of Contents
DEPARTMENTS
Editor’s Note . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
The Bandwidth Hawk . . . . . . . . . . . . . . . . . . . . . 6
BBP Marketplace . . . . . . . . . . . . . . . . . . . . . . . .80
Advertiser Index . . . . . . . . . . . . . . . . . . . . . . . .84
Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84
Technology
2010 Buyers Guide to Broadband Technology | 32
Companies supplying the products and services needed to build
ultra-broadband networks and deliver advanced services.
Special Report: Broadband
and Economic Development
Broadband Is Good …
But International Mileage May Vary | 54
By Steven S. Ross ■ Broadband Properties
Professors, regulators and telecom executives discuss broadband
policy at Columbia University. Applying the lessons of one country
to others is difficult, they agree.
In a Remote County,
FTTH Is a Lifeline to the World | 62
By Masha Zager ■ Broadband Properties
Cook County, Minn., is becoming increasingly isolated. A proposed
countywide fiber-to-the-home network promises to make
the county again a good place to live and work.
The Impact of Genuine
Broadband on Australia | 64
By Centre for International Economics
The ambitious nationwide fiber network project in Australia could
give that country’s economy a significant boost, says a new study.
Broadband and the Economy:
The Big Picture – In Short | 67
A roundup of recent findings about broadband and economic conditions
worldwide.
Texas Cooperative Spurs Economic Growth | 71
By Steven S. Ross ■ Broadband Properties
GVTC, Texas’ largest cooperative, helps foster growth in the San
Antonio area with true business-quality broadband.
Opinion
To Make Business-Class Broadband
More Affordable, Open the Networks | 76
By Anthony Hansel ■ Covad Communications Company
What the nation’s largest competitive carrier told the FCC about
promoting business growth through broadband.
Broadband Apps
New Sources of Revenue For Service Providers | 78
By Masha Zager ■ Broadband Properties
What’s beyond the triple play? Here are two new directions: selling
tech support to customers and and selling IPTV “in the cloud” to
other providers.
IN THIS ISSUE
Provider Perspective
Do You Use Market Segmentation? Bravo! | 8
By Bryan J. Rader ■ Bandwidth Consulting LLC
Knowing what the Speedsters, Sports Fans, Slowskys and other
market segments are looking for will help you devise the right service
bundle for each group.
Owners Corner
Assessing the Value of a
Marketing Agreement | 10
By Henry Pye ■ RealPage and Mark Bershenyi ■ Archstone
Marketing agreements incur costs as well as revenues for property
owners. To evaluate an agreement, examine both sides of the ledger
with equal care.
Metrics
Standardizing Infrastructure Design | 12
By David Daugherty ■ Korcett Holdings
To deliver consistent Internet service across multiple properties,
owners must standardize their infrastructure. The process starts
with procurement.
Why We Need More Fiber
Telework Day Generates Savings in Virginia | 14
Thousands of employees stayed home to work for a day. They saved
time, money and gasoline – and got more work done. The number
one requirement for teleworkers is great connectivity.
Fiber Deployment Roundup
One Size Doesn’t Fit All | 16
By Masha Zager ■ Broadband Properties
Fiber-to-the-home deployers have many new options for configuring
networks – and that means more and better business cases for fiber.
– Digital edition bonus section: International Deployments –
Municipal FTTH Deployment Snapshot
LENOWISCO Planning District Commission
and Sunset Digital Communications | 26
Not long ago, Southwest Virginia was tobacco country. Today, it’s
home to a growing knowledge industry. What made the difference:
municipal fiber.
Property of the Month
The Residences at Oella Mill, Md. | 28
By Joe Bousquin ■ Contributing Editor,
Broadband Properties
A 200-year-old textile mill gets a new life as an upscale, fiber-wired
condo – and helps to revive an economically depressed town.
FTTH Conference Coverage
Highlights of the Houston FTTH Conference | 48
A BBP Staff Report
The broadband stimulus program and fiber to the home; telemedicine’s
vast potential; how providers successfully deploy fiber.
BUT WAIT…THERE’S MORE!
The Digital Edition of Broadband Properties now includes free onlineonly
bonus material. International news, extra photographs and
other features are now available to supplement the print edition. Visit
www.bbpmag.com/bbponline.php to see this month’s Digital Issue.
4 | BROADBAND PROPERTIES | www.broadbandproperties.com | November/December 2009