Coffee Eco-labeling:

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Consumers Figure 2: (National <strong>Coffee</strong> Association) Percentages of both awareness and total purchase of eco-labeled coffee increased from 2003 to 2004.
Drawbacks and Failures 1. Inversion of Values 2. Cost of certification schemes • Difficult without third party support 3. Certification Methodology neglecting social relations 4. Organic norms and regulations across different landscapes
Page 1 and 2: Coffee Eco-labeling: Profit, Prospe
Page 3 and 4: Question at Hand Is eco-labeling of
Page 5 and 6: Background • Eco-labeling - A str
Page 7 and 8: Shade-grown Fair trade Organic
Page 9 and 10: Fair Trade • Seeks to offer small
Page 11 and 12: Shade Grown • Grown under a canop
Page 13 and 14: Environmental Impacts • Loss of b
Page 15 and 16: Socio-Economics How far does the wo
Page 17 and 18: Flaws in Eco-Labeling for Growers
Page 19 and 20: Consumers Pro-Certification Argumen
Page 21: Consumers Three approaches: 1. Farm
Page 25 and 26: Alternative Certification Systems C

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