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Business Ethics: Case Studies and Selected Readings, 7th ed.

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Licens<strong>ed</strong> to:<br />

Preface | xix<br />

How to Use the “Ethical Common Denominators across<br />

<strong>Business</strong> Topics Chart”<br />

New to this <strong>ed</strong>ition is the Ethical Common Denominators across <strong>Business</strong> Topics chart,<br />

or simply, the ECD chart. This chart addresses that slight discomfort some instructors<br />

have with the financial cases <strong>and</strong> helps students underst<strong>and</strong> that underlying every ethical<br />

dilemma are the common patterns of psychology <strong>and</strong> pressure as well as the ne<strong>ed</strong> for<br />

solid ethical analysis. The facts change, but the issues <strong>and</strong> analysis do not. The ECD<br />

chart provides various ways for instruction, according to instructor preference, ne<strong>ed</strong>s,<br />

<strong>and</strong> time constraints. The chart groups the cases by the usual business <strong>and</strong> ethics topics.<br />

If, for example, you want<strong>ed</strong> to cover the environmental cases all in one fell swoop, you<br />

could do so by focusing on the cases list<strong>ed</strong> under the <strong>Business</strong>, Social Responsibility, <strong>and</strong><br />

Sustainability Unit (3), focusing on Section C, Social Responsibility <strong>and</strong> Sustainability.<br />

However, the reading in that section, “The New Environmentalism” is a terrific one for<br />

teaching students about leadership, the regulatory cycle, <strong>and</strong> how businesses really compete<br />

more effectively if they address societal concerns before a crisis or dem<strong>and</strong>s for regulation.<br />

Adam Smith <strong>and</strong> his theories on markets appears in Section 8, but there is no<br />

reason he could not be shift<strong>ed</strong> back to the coverage of the philosophical foundations. An<br />

instructor can mix in all the sections on ethical analysis. Note that there is a case from<br />

each unit there because you can pick <strong>and</strong> choose what topics to cover as you teach how<br />

to analyze. The ECD chart allows you to introduce that broad exposure to the pervasiveness<br />

of ethical issues early in your course, or you can simply use the cases in that unit<br />

<strong>and</strong> go on to topical areas. The ECD chart allows you to break up the finance cases into<br />

areas of discussion on psychology, culture, organizational behavior, hubris, <strong>and</strong> pressure.<br />

You ne<strong>ed</strong> not focus on the structure of CDOs <strong>and</strong> secondary instruments markets to<br />

underst<strong>and</strong> the culture at Lehman <strong>and</strong> how its culture l<strong>ed</strong> its sales force <strong>and</strong> managers<br />

down a path that prov<strong>ed</strong> to be self-destructive. Likewise, you can mix in a Ponzi scheme<br />

in a nonprofit with Bernie Madoff to help students underst<strong>and</strong> how similar the cases are<br />

in the issues miss<strong>ed</strong> as they pursu<strong>ed</strong> a business model that could not be sustain<strong>ed</strong> over<br />

time. The case on the undercover investigation of ACORN is a great nonprofit case, but<br />

it would fit well in Unit 1 as you ask students to deal with whether breaking the law<br />

would be justifi<strong>ed</strong> to expose illegal conduct. The ECD chart allows a mix-<strong>and</strong>-match<br />

approach or a straight topical approach—both of which allow us to see that the facts<br />

change but good ethical analysis applies, always.<br />

The EDC Chart—Ethical Common Denominators across <strong>Business</strong> Topics<br />

Description Subcategories <strong>Case</strong>s <strong>Readings</strong><br />

OVERALL THEME AREAS<br />

Philosophical<br />

foundations<br />

<strong>Case</strong>/reading<br />

affords opportunity<br />

for exploring ethical<br />

theories<br />

Utilitarianism; moral<br />

relativism; egoism;<br />

divine comm<strong>and</strong>;<br />

rights; justice; virtue<br />

ethics<br />

<strong>Case</strong> 1.7<br />

<strong>Case</strong> 3.8<br />

<strong>Case</strong> 3.10<br />

<strong>Case</strong> 5.6<br />

<strong>Case</strong> 5.8<br />

<strong>Case</strong> 5.9<br />

<strong>Case</strong> 6.12<br />

<strong>Case</strong> 6.16<br />

<strong>Case</strong> 7.22<br />

<strong>Case</strong> 8.8<br />

<strong>Case</strong> 9.6<br />

Reading 1.1<br />

Reading 1.2<br />

Reading 1.3<br />

Reading 2.2<br />

Reading 2.3<br />

Reading 3.1<br />

Reading 3.2<br />

Reading 3.3<br />

Reading 3.4<br />

Reading 3.5<br />

Reading 3.6<br />

Reading 3.7<br />

Reading 4.5<br />

Reading 4.18<br />

Reading 8.4<br />

(Continu<strong>ed</strong>)<br />

Copyright 2011 Cengage Learning. All Rights Reserv<strong>ed</strong>. May not be copi<strong>ed</strong>, scann<strong>ed</strong>, or duplicat<strong>ed</strong>, in whole or in part. Due to electronic rights, some third party content may be suppress<strong>ed</strong> from the eBook <strong>and</strong>/or eChapter(s).<br />

Editorial review has deem<strong>ed</strong> that any suppress<strong>ed</strong> content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.

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