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Cummins Inc. 2007 Sustainability Report

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“<strong>Cummins</strong><br />

can create an<br />

advantage over<br />

our competitors<br />

when we<br />

understand<br />

our customer’s<br />

feelings<br />

and provide<br />

a positive<br />

experience for<br />

him or her.”<br />

Jose<br />

Parra-Morzan<br />

<strong>Cummins</strong> recognizes that its duty goes<br />

beyond the bottom line. While the Company<br />

must deliver value to shareholders, it also<br />

strives to responsibly and effectively serve<br />

all stakeholders – customers, employees,<br />

business partners and the communities in<br />

which it operates.<br />

The Company actively engages all<br />

stakeholders, seeking feedback and doing<br />

its best to keep them informed of <strong>Cummins</strong>’<br />

actions and performance. The Company’s<br />

policies reflect a commitment to financial<br />

excellence, environmental stewardship,<br />

workplace equity, corporate responsibility<br />

and fair competition.<br />

Our activities related to the community<br />

are detailed in the Corporate Responsibility<br />

section of this book, which begins on<br />

Page 88.<br />

Customers<br />

<strong>Cummins</strong> is dedicated to exceeding the<br />

expectations of its customers, making<br />

products and providing support that give<br />

customers a competitive advantage in<br />

the marketplace.<br />

<strong>Cummins</strong> works with key customers<br />

during development and production to<br />

ensure that products are manufactured to<br />

the customers’ satisfaction. <strong>Inc</strong>reasingly,<br />

<strong>Cummins</strong> is using Six Sigma tools to help<br />

its customers and suppliers reduce costs<br />

and improve quality.<br />

The Company’s goal for using Six Sigma<br />

with customers is to create the shared<br />

belief that <strong>Cummins</strong> cares as much about<br />

12 <strong>Cummins</strong> <strong>Inc</strong>. <strong>2007</strong> <strong>Sustainability</strong> <strong>Report</strong><br />

Commitment to Stakeholders<br />

the customer’s business as the customers<br />

themselves. <strong>Cummins</strong> currently has<br />

approximately 220 active customer-focused<br />

Six Sigma projects and has completed<br />

nearly 640 projects since 2005.<br />

In some cases, <strong>Cummins</strong> has sent<br />

Six Sigma “belts” to work directly with<br />

a customer to solve a specific challenge.<br />

In other instances, <strong>Cummins</strong> has trained<br />

and provided support to belts working<br />

for our customers. Some recent<br />

examples of <strong>Cummins</strong>’ customer-focused<br />

Six Sigma efforts:<br />

• Reducing a customer’s soot filter field<br />

issues without an adverse effect on the<br />

aftertreatment system.<br />

• <strong>Inc</strong>reasing the fuel filter change interval<br />

on certain heavy-duty trucks from<br />

30,500 miles to 34,500 miles.<br />

• <strong>Inc</strong>reasing a co-generation plant’s<br />

average monthly availability to<br />

90 percent and meeting all emissions<br />

requirements of the operating permit.<br />

Customer Care<br />

One of the biggest challenges for <strong>Cummins</strong><br />

in our extremely competitive global business<br />

environment is becoming and staying the<br />

first choice of customers. That is why<br />

<strong>Cummins</strong> launched its Customer Support<br />

Excellence (CSE) initiative.<br />

As a company, we realize it is not enough<br />

to develop the most innovative technology<br />

or build the most dependable engines. Our<br />

customers have to believe, and we must<br />

show them, we care as much about their

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