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pdf - Institute for Policy Research - Northwestern University

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started data collection on her new<br />

longitudinal project examining young<br />

people’s online abilities. This project<br />

looks at how young people incorporate<br />

technology into their everyday lives and<br />

whether these new digital media are<br />

leveling the playing field <strong>for</strong> youth or<br />

increasing the digital divide. Hargittai is<br />

working on a conceptual framework that<br />

accounts <strong>for</strong> these differences. She is<br />

also collecting a unique data set about a<br />

diverse group of young people’s Internet<br />

uses to illustrate existing differences.<br />

Funding <strong>for</strong> the project has been<br />

provided by the John D. and Catherine<br />

T. MacArthur Foundation.<br />

Hargittai is also looking at Internet use<br />

among older adults with Jeremy Freese<br />

and Salvador Rivas of the <strong>University</strong> of<br />

Wisconsin-Madison. Investigating the<br />

link between cognition and Internet<br />

use, the three researchers find strong<br />

evidence that people with higher IQs<br />

(cognitive skills) are best able to take<br />

advantage of online tools that help older<br />

adults to navigate social benefits and<br />

ultimately make complicated decisions.<br />

Despite the importance of technological<br />

standards in driving economic growth,<br />

there has been little research on the role<br />

of public policy in the development of<br />

standards. Leading researchers in public<br />

policy standards address this research<br />

gap in Standards and Public <strong>Policy</strong><br />

(Cambridge <strong>University</strong> Press), edited<br />

by strategy and management professor<br />

Shane Greenstein and Victor Stango of<br />

Dartmouth College. In it, they examine<br />

whether markets choose efficient<br />

standards, the effect of standards<br />

organizations on the development of<br />

standards, and appropriate public policy<br />

on the issue of standards. Greenstein is<br />

Elinor and Wendell Hobbs Professor of<br />

Management and Strategy.<br />

In a project on how candidates use<br />

the Web to win elections, James<br />

Druckman and two colleagues developed<br />

a theoretical framework <strong>for</strong> studying<br />

politicians’ campaigns on the Web that<br />

accounts <strong>for</strong> politically strategic aspects of<br />

Web-based campaigns and novel technical<br />

elements. They then conducted a content<br />

analysis of more than 700 candidates’<br />

Web sites over three election cycles. They<br />

included additional data on candidate and<br />

district characteristics, permitting them<br />

to study how candidates campaign on the<br />

Web, how Web campaign strategies differ<br />

from other types of media campaigns,<br />

why candidates’ Web sites differ from one<br />

another, how campaign Web sites have<br />

changed over time, and what effect Web<br />

campaigns might have in the future. Some<br />

of their findings have centered on showing<br />

the conditions under which campaigns<br />

“go negative” against their opponents<br />

and those technological features that<br />

candidates use or avoid and why.<br />

While historians of American urban<br />

development have documented how<br />

powerful actors from mayors to developers<br />

shaped the history of American cities,<br />

the men and women whose technical<br />

and technological models laid out basic<br />

assumptions about the nature of city life to<br />

guide many urban decisions have been at<br />

most minor characters in these accounts.<br />

Jennifer Light, a historian of in<strong>for</strong>mation<br />

systems, has begun a new research project<br />

that is using geographical in<strong>for</strong>mation<br />

systems (GIS) in an analysis of the<br />

urban renewal program. In particular,<br />

she is looking at how the maps that<br />

were central to federal and local policy<br />

decisions about urban redevelopment, and<br />

the mapmakers who created them, shaped<br />

the fate of several U.S. cities. Light wants<br />

to show how historians can employ GIS<br />

and quantitative data to complement<br />

qualitative, archivally-based inquiry in<br />

their field of study.<br />

Some findings by<br />

Druckman and<br />

his colleagues have<br />

centered on showing<br />

the conditions under<br />

which campaigns “go<br />

negative” against their<br />

opponents and those<br />

technological features<br />

that candidates use or<br />

avoid and why.<br />

www.northwestern.edu/ipr 31

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