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Presentation: A New DOE Paradigm - JMP

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The Regular One-Half Fraction of the 2 3<br />

For the principal fraction, notice that the contrast for estimating the main<br />

effect A is exactly the same as the contrast used for estimating the BC<br />

interaction.<br />

This phenomena is called aliasing and it occurs in all fractional designs<br />

Aliases can be found directly from the columns in the table of + and - signs<br />

15

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