torah fund - The Jewish Theological Seminary

CAMPAIGN STRATEGIES
THE BASICS
• Telephone Squad
o Information before meetings
o Solicitation
o Follow-up for pledges after meetings
o Phone-a-thon
o Follow-up with bat mitzvah students
• Direct Mail
o Letters of solicitation
o Event follow-up solicitation
Evelyn Seelig and Diane Wohl
o Bulletin spots to be included in sisterhood dues,
bills, and other appropriate mailings
o Thank-you notes to all contributors
o Handwritten thank-you notes to all Plus Givers
• Email
o Fast, effective means of communication for many people
o To be used for reminders, updates, and announcements
o Never to be used in lieu of face-to-face solicitation
• Face-to-Face Solicitation
o The most effective method for securing a contribution
o Prior to beginning the solicitation process:
Develop your dialogue
Ask yourself: What might be the “trigger” that prompts the donor to make a
commitment?
Practice your presentation
o Review “Solicitation Put-Offs and Responses” (Appendix B) in this guide
• Make the Rabbi / Rabbi’s Spouse a Benefactor
o Use this technique to boost campaign awareness and community support
• Easy Money
o Establish a committee to develop and implement active matching gift solicitations
• Entry-Level Giving
o Give every sisterhood member our beautiful Torah Fund Tzedakah Box
o Make an exciting and informative Torah Fund presentation at every sisterhood
meeting
o Promote the use of Torah Fund acknowledgment cards
• Online Giving
o Promote online payment of pledges and send special gift cards
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