torah fund - The Jewish Theological Seminary

SETTING GOALS
In most fund-raising campaigns, 90 percent of the money comes from 10 percent of the
donors. In Torah Fund, this truism is set on its ear. Torah Fund is maintained by tens of
thousands of women making moderate gifts. Your goals should reflect this by
encouraging 100 percent participation from your sisterhood. Begin with your sisterhood
board.
Commit to the overall Torah Fund goal of $2.5 million. Then you can set your goals for the
year.
In early August, your Region Torah Fund vice president will send you the goal for the
campaign year. If your campaign met the previous year’s goal, plan on increasing that
goal by 20 percent.
Be sure to make specific goals for the number of Benefactors and Guardians you have. Try
increasing those numbers by 20 percent. If your sisterhood does not have a donor for one
of the Special Gifts levels, consider making that one of your goals. For example, if your
sisterhood has no Guardians, think of longtime donors who might be ready to step up to
the next level. (Suggested letter can be found in Appendix A.)
OVER-GOAL MONEY
All campaign money that exceeds your sisterhood’s campaign goal is called “over-goal
money.” Your sisterhood can use over-goal money to make a special gift contribution in the
name of the sisterhood, become a Special Project Donor, or sponsor a named gift to one of
the Torah Fund projects.
WHERE THE MONEY COMES FROM
$1 million from:
9,000 Benefactors
1,300 Guardians
200 Patrons
185 Associate Patrons
18 Keter Kavods
The balance from:
Tens of thousands of women worldwide!
28