torah fund - The Jewish Theological Seminary

CAMPAIGN TIMELINE - APRIL–MAY 2011
This is the time to begin thinking about winding down the current campaign and
transitioning to the next. You promote best what you know and understand.
Become familiar with Torah Fund, JTS, Ziegler, Schechter, and the Seminario.
Learn how each of the beneficiaries of Torah Fund has affected the Jewish
community.
• Meet with your incoming Torah Fund chair. Tell her what worked well and what
she might change.
• Ask her to assist with wrap-up. Learning who the contributors are will help her
put together a development team.
• Provide all materials from your campaign.
• Attend your annual region conference and Torah
Fund workshop.
• Set the date for the first Torah Fund team
meeting with your incoming chair.
• Present a tzedakah box at sisterhood
presentations to those becoming bar or bat
mitzvah (the adults too!) and at baby namings,
housewarmings, and other appropriate life-cycle
events.
YOUR FIRST TORAH FUND
TEAM MEETING
1. Begin every Torah Fund meeting with
a devar Torah or divrei hokhmah.
2. Introduce everyone and foster
bonding for a cohesive group.
3. Review the Torah Fund Kit.
4. Review your sisterhood’s total goal
and set personal goals, such as a 20
percent increase in Benefactors or
the first Patron donation.
5. Discuss fund-raising methods.
6. Brainstorm ideas and strategies for
an innovative campaign.
7. Define each team member’s job.
8. Develop a campaign programming
schedule; assign responsibilities.
9. Develop a PR strategy and assign
responsibilities: mail, telephone,
parlor meetings, and bulletin articles.
You’re on your way to an exciting and
successful campaign year!
Beth Yeshurun, Houston
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