torah fund - The Jewish Theological Seminary

PUBLIC RELATIONS
PUBLIC RELATIONS TIPS
Make it professional:
• Be prepared for presentations.
• Always have current information on display.
• Know your material: You can’t market a product that
you don’t understand.
• Proofread all presentation materials.
• How you speak and how you appear are just as
important as what you say.
Smile
Greet people
Be warm
Listen to people
Follow up on
requests
Make it fun:
• Hold an event or party to raise money.
• Smile, be warm, and have fun with your work.
• Celebrate your successes.
Make it meaningful:
• Know your audience.
• Listen to people and follow up on requests.
• Make it personal—a handwritten note goes a long way.
• Be a role model for other sisterhood members.
Work together:
• Brainstorm with others for fund-raising ideas.
• Ask local businesses to donate items for a raffle or silent auction.
• Stay in touch with Torah Fund members through our new Facebook page.
• Offer support when others need it, and ask for it when you do.
Keep it going:
• Deliver a Torah Fund presentation at every sisterhood meeting, event, and
program.
• Submit an article or bulletin spot for every sisterhood and synagogue bulletin.
• Request and submit copy for weekly bimah announcements.
• For more tips, consult the Women’s League PR handbook Sisterhood: Who?
What? When? Where? Why?
What will make a great presentation?
Ask yourself these five questions:
• Who is giving the presentation?
• Who is the audience?
• In what venue?
• Through what medium?
• What is your goal for this presentation?
Answers to these
questions can tell you a lot
about the content of your
presentation and its
length.
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