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Summer Internship Abhijeet Srivastava PGP2011-13 Indian Institute of Management Raipur I did my summer internship with Berger Paints India Ltd. The company is Calcutta based and considered the second largest paint company in Abhijeet Srivastava the country. My PGP 2011-13 project was to explore the opportunities in differentiating the service levels of the company through robust application of supply chain parameters. I got a highly competitive team at Berger Paints and after 10 days of brainstorming we found that the best way to bring in Service Differentiation through Supply Chain Management would be to reduce lead times, improve customer satisfaction, differentiate the delivery process and pull up the inventory system. At the backbone of all these modifications would obviously be the IT infrastructure of Berger paints It was agreed that we should integrate the back end and front end nodes of the supply chain into the supply chain system of the company. For this purpose more emphasis was laid on informing the dealers about the company activities and also methods to integrate their inventory system along with that of company’s inventory system were developed. As far as channel sales are concerned one of the biggest issue for any supply chain manager is to tackle inventories on hold. We tried to get into the root of the issue just to realize a lot of marketing tactics become the reason for this problem but nevertheless to retain market share companies consider this as a “necessary evil”. If supply chain lived in isolation we could have suggested some strict measures to handle this issue. But since the marketing angle also had to be kept in mind we developed moderate strategies that would neither affect the sales nor the company’s internal inventory model. We suggested auto generated reports in Oracle to track and alert for increased inventory due to billed material lying in the warehouses. Accordingly the whole supply chain from the depot to the factory would be alerted. Learning about Facility Location was used to map the coordinates of various depots of Berger Paints in New Delhi and then suggest a theoretically perfect location for central warehouse. The calculation for this location also took the volumes served at these depots into account. Adjustments were made later on to find a practically near perfect location for central warehouse. In all the internship at Berger Paints was great learning experience. We got not just a chance to use our knowledge from the classroom teaching in the real world but also an opportunity to add vastness to that knowledge 29 NOVEMBER 2012
. Book Review: The Toyota Way The Toyota Way is a best seller written by Dr. Jeffrey Liker and published in 2004 by McGraw Hill. In a nutshell, the book explains the management principles and business philosophy behind the reputation of Toyota for the quality and reliability of its products. Further, the book also represents an attempt by the author to help managers in every industry, including services industry, to understand these principles as well as inculcate them in their organization to achieve lean manufacturing or processes in the true sense. Dr. Liker, a professor at the University of Michigan, got involved in a US-Japan automotive study in the 1980s. In his book, he states that the automotive industry was in turmoil due to the recession and “Japanese invasion”, i.e. the capturing of the US markets by Japanese auto companies. Though the latter factor was attributed (by US auto executives) largely to collusion between the Japanese companies and the Akshay Agarwal, PGP 2011-13, Indian Institute of Management Raipur government, Dr. Liker admits that in the following years he closely saw and studied the huge difference in the approach of the Japanese companies, especially Toyota, and the US companies, in terms of the underlying business philosophy and management principles. He further states that Toyota also stood apart from other Japanese auto companies like Mazda and Nissan. In 1991, Dr. Liker co-founded the Japan Technology Management Program at the University of Michigan. The program allowed him to focus more intensely on Toyota. By this time the Big 3 US auto makers had realized Toyota’s strength and were actively trying to compete. During these years, Dr. Liker worked in various countries and industries, trying to teach them the principles of lean manufacturing and processes. He had contributed to several books, journals and research publications, and won accolades for some of them. But writing the book “The Toyota Way” gave him the unique opportunity to put down all that he had 30 NOVEMBER 2012
Page 2 and 3: CONTENTS Editorial Director’s Mes
Page 4 and 5: Dinesh Kumar Likhi, Prof. Koilakunt
Page 6 and 7: 10-Step Methodology for Deploying T
Page 8 and 9: human resource management systems d
Page 10 and 11: Operations Strategy Dr. Dinesh Likh
Page 12 and 13: People are assets whose value can b
Page 14 and 15: References [1]. Robert H. Hayes and
Page 16 and 17: environment including energy effici
Page 18 and 19: Dark Ages of Manufacturing Industry
Page 20 and 21: Also the policy makers do not bothe
Page 22 and 23: product to the government at a frac
Page 24 and 25: various public and private sector c
Page 26 and 27: Mr. J L Aggarwal: The steel industr
Page 28 and 29: Q) Sir, the term PMI is very common
Page 30 and 31: DEBATE- Is a Strong Manufacturing B
Page 32 and 33: Summer Internship Prashant Meshram
Page 36 and 37: learnt by observing Toyota over the
Page 38 and 39: Crossword Across 1. Type of manufac
Page 40 and 41: Solution to Crossword Team Strive 3

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