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Lifelong - Kellogg Community College

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BUSINESS & PROFESSIONAL DEVELOPMENT<br />

Communication &<br />

Marketing Series<br />

Unleash the Power of Storytelling<br />

to Promote your Organization’s<br />

Mission<br />

The best stories are told in ways that provide<br />

key information about your agency or<br />

program. But that’s just the beginning. Truly<br />

effective stories are compelling; that is, they<br />

make listeners (or readers) understand more<br />

than just the facts – they help the listener feel.<br />

This workshop will help you learn how to tell<br />

stories that separate you from the crowd and<br />

help your audience develop a deeper connection<br />

with your agency. Through instruction<br />

and practice you will learn the super simple<br />

storytelling formula, understand what makes<br />

a compelling story, discover how to tell<br />

unforgettable stories, and then brainstorm to<br />

uncover the right story for your agency.<br />

Wednesday • 10/26/11 • 9-11:30 am • $30<br />

NPAT C40A-01 • JR Reynolds<br />

Using Video Effectively to Tell Your<br />

Story<br />

Learn how video can empower your audience<br />

with a passion for your organization's<br />

mission. Maybe you're already using a<br />

camcorder, and wish your videos could look<br />

more professional, but don't have millions<br />

of dollars to spend? In this workshop, you'll<br />

learn how to use the medium of video to<br />

effectively tell your story in a professional,<br />

compelling way that won't break the bank<br />

- even if you don't have your own camera.<br />

You'll see examples of successful programs<br />

and be introduced to low cost tools to create<br />

and distribute your message to a wider audience.<br />

Class size is limited, so register early.<br />

Wednesday • 12/14/11 • 1-3:30 pm • $30<br />

NPAT C40A-02 • J. Augenstein<br />

Best Deal! Attend both classes in<br />

the Communication and Marketing<br />

Series for only $50!<br />

Wednesdays • 10/26/11 & 12/14/11 • see times<br />

above • $50<br />

NPAT C40A-03 • JR Reynolds & J. Augenstein<br />

INCREASE YOUR<br />

Professionalism<br />

on the Job<br />

Business Etiquette for Every<br />

Day of the Week<br />

Résumé Magic<br />

Dale Carnegie Was Wrong!<br />

Or Was He?<br />

MS Office Series<br />

Create Astonishing<br />

Presentations with Prezi<br />

46 LIFELONG LEARNING — FALL 2011

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