Boxoffice® Pro - August 2013

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EXHIBITION BRIEFS CINÉPOLIS GETS REALD n RealD has expanded its deal with Latin America’s biggest exhibitor by 50 percent. Cinépolis has extended its July 2008 agreement with the 3D technology provider to equip 400 more auditoriums across Latin America, the United States, and India in the next 12 months. The newly signed exclusive multiyear agreement brings Cinépolis’ RealD screens to 1,200. “Through this exclusive global relationship, we expect to equip at least 40 percent of our auditoriums with RealD 3D so we can better accommodate the many 3D titles being released during the summer and holiday seasons while assuring the best available 3D experience for our customers,” says Cinépolis COO Miguel Mier Esparza. MOVIE HOUSE NEWS n Regal has opened the doors to the Issaquah Highlands Stadium 12 Imax & RPX theater (above) in Washington with the Sony Entertainment Access System for deaf, hard-of-hearing, blind, or low-vision moviegoers; a premium RPX screen; large-format Imax auditorium; digital projection; stadium seating; and high-back rocking chairs. n Carmike has unveiled a new entertainment complex in the Apple Blossom Mall in Winchester, Va., with 12 screens including a BigD auditorium; high-back luxury chairs; wall-to-wall screens with digital cinema and sound; an upscale lobby and multiple concession areas featuring Coca-Cola Freestyle; and one-stop ticketing and concession stations. n Cinemark will build a new 10-screen, all-digital movie theater at the River Valley Mall in Lancaster, Ohio, featuring the company’s Cinemark Next- Gen design concept with wall-to-wall, ceiling-to-floor screens; 4K digital projection and RealD 3D capability; enhanced sound systems; and a Cinemark XD: Extreme Digital Cinema premier auditorium. The circuit has also purchased 10 acres of land for a new 14-screen NextGen theater in Roanoke, Texas. n The newly renovated Cineplex Cinemas Empress Walk in Toronto has reopened with 10 screens, including a digital Imax auditorium; a new box office, two party rooms, and a Cinescape gaming area; and the addition of a new concession area. n National Amusements has opened the Showcase SuperLux at The Street in Chestnut Hill, Mass., with six intimate theaters with luxury seating; seat-side dining; a restaurant-quality menu; full wine, beer, and cocktail service; an on-site cocktail lounge; and Davio’s Cucina restaurant. n Mexican exhibitor Cinépolis is further expanding into the U.S. market with a luxury complex in San Francisco that will open in 2014. n The TCL Chinese 6 in Hollywood has added a part-time comedy club called Inside Jokes in one of its auditoriums that has been remodeled to include sofas and tables; patrons will be able to order food and drinks from Solo Tapa, a Spanish restaurant in the lobby of the theater, and hang out in a lounge on the second floor. AMC CARES n AMC has launched the first AMC Cares Charitable Fund Annual Grant process. Through July 31, nonprofit organizations with a focus on enhancing the lives of children can apply for grants that may include cash awards, national onscreen advertising, annual passes, theater screenings, or individual movie passes. Recipients will be selected by a committee of AMC associates with the help and support of the Tulsa Community Foundation. “We developed this annual grant process to help address the many requests for monetary support and other in-kind donations we receive on a daily basis,” says Carla Sanders, vice president of benefits. “We are specifically aiming to strengthen AMC communities throughout the country with investments in programs that positively impact the areas of arts and culture, health and human services, education and employment.” In the meantime, the exhibitor has announced its AMC Summer Nights program, which will screen some of the past year’s biggest movies for just $3. A portion of the proceeds will benefit the Will Rogers Institute, the Autism Society of America, and Autism Speaks. Starting June 24 for eight weeks, AMC moviegoers can see blockbusters on Monday, Tuesday, and Wednesday nights at 10 at more than 200 AMC locations nationwide. Titles include The Dark Knight Rises, The Hunger Games and Oz: The Great and Powerful. “AMC Summer Nights combines three things moviegoers love: big movies on the big screen, community support, and exceptional value,” says Elizabeth Frank, executive vice president and chief content and programming officer. “We have eight weeks of blockbusters lined up for our guests, so they can afford and enjoy extra moviegoing with their friends. Together, we anticipate raising significant funds for the Will Rogers Institute and our autism organization partners.” 10 BoxOffice ® Pro The Business of Movies AUGUST 2013
EXHIBITION BRIEFS n More than a million users have downloaded the Regal App since its launch last year, and the circuit is marking the occasion by introducing new features to the mobile software. The Regal App now partners with NCM Media Networks to integrate FirstLook Sync during Regal’s preshow presentation. Users can enjoy enhanced content, special offers, games, and more right on their phones. Regal FirstLook Sync also helpfully reminds guests to turn off their mobile devices when the movie trailers start. REGAL APP-TITUDE milestone,” says Misty Cunningham, Regal’s vice president of digital, loyalty, and promotions. “Our audiences are among the most loyal moviegoers in the industry, and this enhanced app offers added benefits every time they go to a movie.” The upgraded app also allows Regal Crown Club members to create, manage, and check their membership accounts, and a QR mobile code enables Regal box office and concession stands to scan the loyalty cards iPhone_iPad_ad_half “Regal is very 7.25x4.75" excited (Box_Office_USA)_Layout to cross the 1 million download 1 08/05/2013 directly 09:31 Page from 1 mobile devices. Introducing the new iPad/iPhone and PC Apps for cinema screens DIGITAL SCREEN MODELLER DIGITAL SCREEN ARCHIVER The number one screen choice of exhibitors Experts in screen technology and light on screen for over 80 years For more information visit: www.harkness‐screens.com TM AUGUST 2013 BoxOffice ® Pro The Business of Movies 11
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• Comprehensive cinema ad sales
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Boxoffice® Pro - August 2013

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