Boxoffice® Pro - August 2013

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POWER 5 > CONCESSION CANDY MARS FOOD RICOS Frank C. Mars started making butter-cream confections in his kitchen in 1911. Today the conglomerate has net sales of more than $33 billion in a half-dozen business segments, but the company name is still synonymous with chocolate, including five billion-dollar brands: M&M’s, Snickers, Dove/Galaxy, Mars/ Milky Way, and Twix. If you’ve got a chocolate craving, chances are you’ll satisfy it with a Mars candy bar at the concession stand. WHAT IS MARS’ NEWEST OR SIGNATURE PRODUCT, AND WHAT’S SPECIAL ABOUT IT? TIM QUINN, VICE PRESIDENT OF TRADE DEVELOPMENT, NORTH AMERICA: Movie buffs looking for a sweet treat in theaters know that Mars Chocolate North America offers colorful M&M’S-brand candies in their favorite flavors: milk chocolate, peanut milk chocolate, pretzel, and peanut butter. Now theatergoers also can enjoy their favorite candy bar brands—Snickers and Milky Way brands—in a theater-friendly format at the concession stand. Mars introduces Snickers Bites and Milky Way Bites. These unwrapped, bite-sized cubes are a miniature version of the iconic bar brands. They’re ideal for movie fans looking for the full taste experience of a Snickers bar or Milky Way bar in a smaller portion. The 2.8-ounce bag holds two servings, perfect for sharing or saving some for later. An extensive marketing campaign will create awareness, excitement, and demand at the concession stand. With the power of these popular candy brands, Snickers Bites and Milky Way Bites are sure to be a blockbuster hit! Popcorn, soda, candy—those are the staples of the movie-theater concession stand. But moviegoers are increasingly seeking more options for snacks, and for more than a hundred years, four generations of the Liberto family have met those desires, starting with roasted coffee and roasted peanuts in 1909. Today Ricos is best known for its Nacho Chips and Cheese Sauce in convenient bulk or single-serve sizes, as well as accompaniments like salsa and jalapeños. The San Antonio, Texas-based company also offers dispensing and warming equipment for its signature products as well as related marketing materials. But the brand also sells popcorn, oils, and toppings; roasted peanuts; and sno-ball syrups. 38 BOXOFFICE PRO AUGUST <strong>2013</strong>
From Theme Parks to Cinemas to Drive-In Theatres... Enjoy the Complete Experience! • Digital Conversion, Installation and Service • Drapery & Front-End Manufacturing and Big Screen Application • Concession Casework Manufacturing and Food Service Equipment Distribution Bridgewater <strong>Pro</strong>fessional Park, 4971 Van Dyke Road, Lutz, FL USA 33558 Phone 813 • 960 • 1646 Fax 813 • 961 • 7209 www.ensutec.com
Page 1: $6.95 AUGUST 2013 Harry Styles perf
Page 4 and 5: AUG 2013 VOL. 149 NO. 8 Liam Paynew
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Page 8 and 9: edited by Annlee Ellingson MOVERS A
Page 10 and 11: EXHIBITION BRIEFS PELICULAS POR SAT
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Page 14 and 15: EXECUTIVE SUITE CINEMA STRONG Exhib
Page 16: NATO NEWS Exhibitors work together
Page 20 and 21: TIME CODE THE EXHIBITOR HAS HIS SAY
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Page 24 and 25: MARQUEE AWARD ART THEATER GENERAL M
Page 26: SECRET WEAPON Brenden Theatres’ S
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Page 36 and 37: 40 UNDER 40 Orit Michiel VICE PRESI
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Page 44 and 45: BIG PICTURE Concert movies have bee
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Page 53 and 54: exhibition history at your fingerti
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Page 57 and 58: SNEAK PEEK CHIWETEL EJIOFOR AND MIC
Page 59 and 60: BOOKING GUIDE TITLE RELEASE DATE ST
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Page 68: • Comprehensive cinema ad sales

Boxoffice® Pro - August 2013

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