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Boxoffice® Pro - August 2013

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EXHIBITION BRIEFS<br />

POPCORN AND VINO<br />

n Alamo Drafthouse has beer on tap and now new<br />

signature wine by the glass and by the bottle inspired<br />

by Jonathan Demme’s 1991 Oscar-winning The Silence<br />

of the Lambs. The Cannibal Chianti is a DOCG wine from<br />

a vineyard between Florence and Sienna, and the Suit<br />

Yourself Pinot Grigio is a 2012 vintage with a mixture of<br />

fruit from California’s Central Cost and inland vineyards.<br />

The new vinos follow the Princess Bride-inspired wines<br />

that Alamo sold last year.<br />

“Even before we launched the Bottle of Wits series<br />

last year, we knew we had to reference what is in my<br />

opinion the most iconic wine moment in movie history,<br />

Hannibal Lecter’s now famous food-pairing advice,”<br />

says Alamo CEO and founder Tim League.<br />

The Silence of the Lambs wines are available at www.<br />

silenceofthelambswines.com and at Alamo Drafthouse<br />

locations. In addition, Cannibal Chianti and Suit Yourself<br />

Pinot Grigio have been featured at Silence of the Lambs<br />

feasts at select Alamo locations nationwide created by<br />

the Austin location’s chef Trish Eichelberger.<br />

to go digital by the end of the year, leaving fewer than 30,000 screens of<br />

the world’s 130,000 total to convert.<br />

ROOM WITH A VUE<br />

n European exhibitor Vue Entertainment has been sold to a couple of<br />

investors from a British commonwealth. Canadian investment groups<br />

OMERS Private Equity and Alberta Investment Management Corporation<br />

will buy the multiplex operator for $1.45 billion from private equity<br />

firm Doughty Hanson, which purchased Vue in 2010 for $700 million.<br />

Since then, Doughty Hanson also acquired Britain’s Apollo Cinemas,<br />

Germany’s second-largest exhibitor CinemaxX, and Poland’s second-largest<br />

circuit Multikino. The exhibitor also built new cinemas, including<br />

two of the United Kingdom’s highest-grossing cinemas: Vue Westfields<br />

in London and Stratford City. The expansions doubled the number of<br />

Vue theaters from 70 to 146 and nearly doubled its screens from 678 to<br />

1,321.<br />

“We are delighted to be embarking on the next phase of our journey<br />

with OPE and AIMCo, who share our vision of driving attractive growth<br />

and investment returns by consistently delivering excellent entertainment<br />

experience for our customers,” says Vue founder and CEO Tim Richards,<br />

who will retain equity in the company and continue to manage the<br />

chain. “As the company moves forward, I am confident that we will do so<br />

from a position of real strength. We will continue to build on this success<br />

by innovating, enhancing and growing the business through our continuing<br />

plan for organic growth supplemented by strategic acquisitions.”<br />

IMAX EXPANDS<br />

n Imax continues to expand across the globe with new theater deals in<br />

the United Kingdom, Berlin, Russia and India.<br />

The large-format firm has inked with Cineworld, the United Kingdom’s<br />

top chain, to add three Imax theater systems in new construction<br />

projects including Telford and Broughton. The deal will bring the<br />

AUGUST <strong>2013</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 7

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