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<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지38001채널맥(3443-0701)<br />

GePS Special<br />

/ Narajangteo<br />

6Current status and<br />

characteristics<br />

of u-procurement<br />

infrastructure construction<br />

Enterprises can reduce total costs by 20<br />

percent through effective use of<br />

procurement function. Likewise, the<br />

effective use of procurement function in<br />

the public sector is directly linked to<br />

national competitiveness.<br />

Accordingly, PPS has reduced<br />

procurement cost through electronic<br />

procurement process and improved<br />

transparency and fairness of procedures.<br />

However, as the environment<br />

surrounding procurement administration<br />

has changed at a rapid pace, PPS built<br />

infrastructure <strong>for</strong> various ubiquitous<br />

procurement services.<br />

- Ubiquitous wireless electronics<br />

bidding service through PDA<br />

In keeping with the participatory government’s<br />

u-<strong>Korea</strong> policy, PPS established<br />

a ubiquitous electronics procurement strategy<br />

that enables users to use the service at<br />

any time and anywhere and introduced the<br />

mobile e- bidding service by making use of<br />

PDA.<br />

As an initial step, PPS offered the “PDA<br />

bidding in<strong>for</strong>mation inquiry service” from<br />

March 2004 to help suppliers make easy<br />

access to the GePS and acquire necessary<br />

in<strong>for</strong>mation at any time and anywhere.<br />

From December 2004, PPS operated the<br />

mobile electronic bidding service using<br />

PDA on an experimental basis, carefully<br />

verifying security, the most important<br />

thing in e-bidding.<br />

PPS applied the mobile electronic service<br />

to all biddings from March 2005,<br />

opening the era of ubiquitous e-procurement<br />

in earnest.<br />

Security and confidence are the most<br />

important things in e-bidding. As a result,<br />

PPS adopted online transactions based on<br />

official certificate <strong>for</strong> mobile electronics<br />

bidding.<br />

The mobile e-bidding using PDA is<br />

designed <strong>for</strong> users who cannot make connection<br />

to PC. Nevertheless, a total of<br />

3,000 people participated in biddings<br />

through PDA in 2005, proving that ubiquitous<br />

e-procurement system has been settling<br />

down.<br />

- Development of the government goods<br />

management system using RFID<br />

As of the end of 2005, the government<br />

possessed 12 million kinds of goods worth<br />

$7 billion won. In the past, government<br />

officials had to record quantities and<br />

product names on a paper register and<br />

input them into the National Finance<br />

In<strong>for</strong>mation System (NAFIS), spending a<br />

lot of manpower and time <strong>for</strong> management<br />

of the government goods, but resulting in a<br />

decline in transparency and correctness.<br />

PPS, which is in charge of asset<br />

management of the government goods, felt<br />

the necessity to introduce a real time asset<br />

management system <strong>for</strong> these goods, and<br />

carried out a model project <strong>for</strong> the goods<br />

management system using RFID in<br />

cooperation with the National<br />

Computerization Agency in June 2005.<br />

By using the new RFID goods<br />

management system, PPS enhanced<br />

productivity of goods management by<br />

about four times over the existing good<br />

management method and promoted<br />

correctness of its survey of goods.<br />

- Customer Relationship Management<br />

(CRM)<br />

Although private enterprises seeking<br />

profits already adopted the Customer<br />

Relationship Management (CRM), it was<br />

rare <strong>for</strong> the public sector to introduce the<br />

CRM.<br />

PPS operated with corporate special<br />

accounting is a public institution, but conducts<br />

business in a similar way to that of<br />

private enterprises. Accordingly, it introduced<br />

the CRM <strong>for</strong> the first time among<br />

government agencies to consider both public<br />

interest and profitability.<br />

With the construction of the CRM system,<br />

PPS was able to offer differentiated<br />

procurement in<strong>for</strong>mation to customers at a<br />

time when they wanted, away from the past<br />

method of offering the same procurement<br />

in<strong>for</strong>mation to all customers.<br />

Meanwhile, suppliers are able to receive<br />

the interested bidding in<strong>for</strong>mation by business<br />

line, supply good, region and amount.<br />

Users in the past had to spend much<br />

time and ef<strong>for</strong>ts to find out in<strong>for</strong>mation<br />

they wanted among about 14,000 pieces of<br />

in<strong>for</strong>mation in GePS. Now, however, users<br />

can find selected and personalized in<strong>for</strong>mation<br />

they want rapidly and conveniently<br />

once they create the necessary conditions.<br />

In the past, to get the necessary in<strong>for</strong>mation,<br />

customers had to make a call or<br />

visit homepage directly to confirm.<br />

However, currently they can get necessary<br />

in<strong>for</strong>mation through e-mail or SMS on<br />

mobile phones.<br />

- Offering of fresh in<strong>for</strong>mation through<br />

Web call center<br />

In April 2004, PPS added the Web call<br />

service to the government procurement<br />

call center, which had been operated as a<br />

communication connection channel with<br />

customers, as part of its ef<strong>for</strong>ts to develop<br />

the existing “simple call center<br />

consultation business <strong>for</strong> civil affairs” into<br />

a “customer satisfaction center.”<br />

GePS users can engage in direct<br />

consultations with a consultant in real time<br />

through letters, voice or video while seeing<br />

the consultant’s face, resulting in<br />

significant improvement of quality and<br />

confidence of consultation.<br />

GePS also offers the call-back service<br />

by responding to a customer’s question by<br />

phone at a time when the customer wants<br />

later in case his or her question was made<br />

after office hours.<br />

Along with the improvement of the call<br />

center system, PPS also improved its<br />

operational methods. In the past,<br />

consultations about professional<br />

procurement business were made between<br />

a customer and an official of relevant<br />

department who was connected by a<br />

consultant at the call center.<br />

From April <strong>2006</strong>, however, PPS<br />

introduced a three-way call method under<br />

which a customer, a consultant at a call<br />

center and a professional official of PPS<br />

call each other simultaneously and<br />

instantly. It reflects PPS’s firm will to<br />

make its call center the best call center<br />

within the government with zero of<br />

customer dissatisfaction and a 100 percent<br />

response rate.<br />

7Procuring <strong>IT</strong> major<br />

projects<br />

GePS has become an important key<br />

facility of the country in public procurement<br />

activities. It goes without saying that<br />

if GePS is destroyed or an obstacle occurs,<br />

confusion or calamity could result.<br />

PPS will make GePS the next-generation<br />

GePS providing users with more convenient<br />

procurement activities through persistent<br />

improvement of functions.<br />

Firstly, it will create the best e-business<br />

environment to help customers procure<br />

top-level goods and services. To this end, it<br />

will diversify services, strengthen consulting<br />

function through offering of contents<br />

with high value added, including in<strong>for</strong>mation<br />

on price, enterprises, products, business<br />

appraisal and laws and regulations, as<br />

well as enhance effectiveness of public<br />

procurement.<br />

Secondly, it will offer a differentiated<br />

tailor-made e-procurement service to public<br />

institutions and suppliers by using the<br />

Customer Relationship Management<br />

(CRM) system.<br />

Along with this, it will operate its procurement<br />

call center in such a way as to<br />

gather feedback from all customers and<br />

play a role as a Customer Integration<br />

Center (CIC) by treating customers actively<br />

and positively.<br />

Thirdly, PPS will improve the functioning<br />

of the intellectual product in<strong>for</strong>mation<br />

system, the Ontology, <strong>for</strong> effective search<br />

and classifications of various product<br />

in<strong>for</strong>mation by private and government<br />

sectors. It will seek to realize the collaborative<br />

e-government through integration of<br />

systems and offering of seamless administrative<br />

service.<br />

Fourth, it will expand the service offering<br />

mobile in<strong>for</strong>mation and apply RFID<br />

technology, creating a ubiquitous e-procurement<br />

environment, where users can<br />

utilize the system at any time and anywhere.<br />

Finally, it will make joint ef<strong>for</strong>ts with<br />

international organizations, including the<br />

World Bank, the ADB and the UNESCAP,<br />

to herald GePS to global society, while<br />

playing a leading role <strong>for</strong> standardization<br />

of e-procurement in the international community.<br />

Through such persistent service<br />

re<strong>for</strong>ms, PPS will continue playing a key<br />

role in leading the e-procurement both at<br />

home and abroad, while exerting best<br />

ef<strong>for</strong>ts <strong>for</strong> spreading e-commerce between<br />

countries, between public and private sectors,<br />

and between private enterprises.<br />

8Activities and<br />

expected benefits<br />

of PPS in WC<strong>IT</strong> <strong>2006</strong><br />

The excellence of GePS was already<br />

recognized <strong>for</strong> its winning of the Public<br />

Service Award from the U.N. in 2003. In<br />

addition, GePS won the Global <strong>IT</strong><br />

Excellence Award from the W<strong>IT</strong>SA this<br />

time, cementing its position as a leader of<br />

the world’s e-procurement. About 2,000<br />

dignitaries and guests from 80 countries<br />

attended the WC<strong>IT</strong> <strong>2006</strong>; there<strong>for</strong>e, it was<br />

a good chance to publicize GePS to the<br />

world.<br />

During the event period, PPS held GePS<br />

re<strong>for</strong>m example <strong>for</strong>um and introduced the<br />

process of building GePS, functions and<br />

characteristics of GePS, as well as transparent<br />

and effective appearances of the<br />

government procurement system to global<br />

<strong>IT</strong> leaders.<br />

In addition, PPS announced the successful<br />

case of GePS at the e-government<br />

<strong>for</strong>um organized by the Texas state government.<br />

At a press conference <strong>for</strong> winners, Chin<br />

Dong-soo, CEO of PPS said, “PPS plans to<br />

share know-how of GePS with global society<br />

as a leader in e-procurement and actively<br />

cooperate with international organizations<br />

to spread transparent and effective e-<br />

procurement systems to <strong>for</strong>eign countries.”<br />

By winning the Global <strong>IT</strong> Excellence<br />

Award this time, PPS reaffirmed the reputation<br />

of GePS leading the world’s e-procurement<br />

and enhanced the status of <strong>Korea</strong><br />

as an advanced <strong>IT</strong> country in the global<br />

society.<br />

3 8 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 3 9

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