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2006-06-12006.6.701:58PM페이지50001채널맥(3443-0701)
Ocean Day / BPA
Busan Port’s RFID-based u-Port System
Securing new logistics
competitiveness through application
of Korea’s IT technology
Through marine transportation, the automation of harbor
infrastructure that made use of advanced information
technology such as RFID & wireless network
and the strengthened preservation of security,
Busan Port Authority (www.busanpa.com) which
intends to become a hub port of Northeast Asia, is
striving to construct a U-Port System of the highest
level globally.
As issues regarding harbor protection since the
9/11 terror attacks in the United States stand out in
bold relief, the necessity of strengthening security
measures regarding imports and exports through
marine transportation is raising its head.
Particularly, all containers to be carried into the
United States from 2007 will require e-Seal stickers
applying RFID technology.
In conjunction with this movement, BPA (Busan
Port Authority) president Choo June-suk, noted in
an interview with the Korea IT Times: “Providing the RFIDbased
U-Port System is completed in the near future, Busan Port
will come to enhance business efficiency by providing a goods
holder, a carrier and shipping line with freight’s real-time
location information.
The president forecasted that freight protection would be
beefed up even more with the application of e-Seal, plus
significant cost reduction as imports and exports logistics
disposal time is shortened, such as electronic tagging of
containers, customs clearance and shipment with vehicles’
automatic identification.
In regard to the International Association of Ports & Harbors
(IAPH) General Meeting in 2011, Choo said that positive
results are expected since the BPA delegation returned to
Korea after publicizing Busan Port’s excellence and high
efficiency in an IAPH mid-term board of directors meeting
held in Mumbai, India on April 10~12 in connection with
its official proposal of IAPH General Meeting Busan
Inducement.
IAPH is the largest-scale international conference of
harbor-associated bodies which was established in 1955
for the purpose of commerce increase through cooperation
among harbors.
Thanks to wharf facility expansion and a new fleet of
ships, on one hand Busan Port has posted the best
performance on the basis of a month since its port opening
Choo June-suk,
president of Busan Port Authority
by handling containers of 1,075,867 TEUs during one month on
past March, this year.
Choo committed himself to doing his best to secure the
mobilization of a larger amount of goods through Busan Port
and for the improvement of productivity, adding that Busan Port
expects to be able to take care of 12,800,000 TEUs, this year’s
goal provided the current increase in the movement of such
goods through Busan Port is maintained.
Aiming to apply a ‘Blue Ocean’ strategy, Choo
added that Busan Port would pursue qualitative
growth, freeing itself from the previous focus on
quantitative growth. As a background for such
strategy conversion, he explains that it is a fact
that it is difficult for Busan Port to catch up with
Chinese harbors which are overflowing with the
country’s imports & exports amount alone too,
with just the amount of materials.
China, dubbed “the factory of the world,” is
increasing its capacity to transport goods by
aggressively expanding its harbors’ facilities,
according to Choo. As part of such strategies to
apply the ‘Blue Ocean’ against China, Busan Port
will be reborn as a harbor that creates high-value
added, not just a quantitative harbor of mere
freight by inducing prominent multinational enterprises in the
rear logistics area amounting to 3.3 million pyeong (around
10.89 million m2) of the New Port, Choo said.
Keeping an eye on new logistics competitiveness creation
through grafting of IT technology, Choo emphasizes that he
believes Busan Port is equipped with excellent IT technology
and infrastructure that will cope better with customers’ demand
for items becoming more and more complicated and elaborate,
adding that the innovation and expansion of Busan Port’s harbor
logistics innovation deserves attention, including Fast Track’s
introduction and extensive international passenger terminal’s
remodeling.
Night view of Busan Port
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KOREA IT TIMES June 2006 _ 5 1