Shooting for Goal! FIRA RoboWorld Cup 2006 ... - Korea IT Times
Shooting for Goal! FIRA RoboWorld Cup 2006 ... - Korea IT Times
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<strong>Korea</strong>’s No.1 In<strong>for</strong>mation Technology Journal<br />
JUNE <strong>2006</strong> / Vol. 24<br />
www.ittimes.co.kr<br />
5F, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul, korea(135-832) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)514--7183<br />
<strong>Shooting</strong> <strong>for</strong> <strong>Goal</strong>!<br />
<strong>FIRA</strong> <strong>RoboWorld</strong> <strong>Cup</strong> <strong>2006</strong><br />
<strong>Korea</strong> Promotes the Coming Robot Boom<br />
WiBro/WiMAX Reaches Out to the World<br />
U.S. $8.80 / KOR. 8,500<br />
ISSN 1739-2950<br />
University / Inha (pages 18~22)<br />
Academia / <strong>IT</strong> 21 Conference (pages 24~27)<br />
U<strong>IT</strong>P (pages 28~29)<br />
In<strong>for</strong>mation and Culture month (pages 32~33)<br />
GePS Special (pages 34~39)<br />
(on page from 52 to 63)<br />
Wireless Broadband
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:57PM페이지2001채널맥(3443-0701)<br />
www.dolefruit.co.kr<br />
Cover-Page
U.S. $8.80 / KOR.£8,500<br />
ISSN 1739-2950<br />
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:57PM페이지4001채널맥(3443-0701)<br />
Contents<br />
June <strong>2006</strong> / Vol. 24<br />
18 University/ Inha<br />
A University<br />
with a<br />
Difference!<br />
6 Publisher’s Message<br />
World <strong>Cup</strong> Germany <strong>2006</strong>: Golden Opportunity <strong>for</strong> <strong>Korea</strong>n <strong>IT</strong><br />
Entrepreneurs<br />
WiBro Launch to Speed up Ubiquitous Society<br />
8 Editorial<br />
Lagging in the <strong>IT</strong> Hi-tech Race?<br />
10 Science/ Stem Cell<br />
On with Stem Cell and Animal Cloning!<br />
Innovative Technology<br />
12 LS Cable: A New Era <strong>for</strong> High-Speed Data and Video<br />
13 KDC 3D: KDC Leaps Ahead with 3D Technology<br />
15 Expert Column/ IPv6<br />
Always-On IP Sessions Using Mobile IPv6<br />
16 Open <strong>Korea</strong>/ IFEZ<br />
A West Coast Magnet <strong>for</strong> Foreign Investment<br />
18 University/ Inha<br />
A University with a Difference!<br />
20 Proud Son of Inha Urges Higher Student’s Ambitions<br />
24 Academia/ 11th <strong>IT</strong> 21 Conference<br />
Welcome to the U-Society!<br />
Exhibition & Conference<br />
28 U<strong>IT</strong>P: U<strong>IT</strong>P to Highlight Seoul’s Transportation Re<strong>for</strong>m<br />
30 KCTA <strong>2006</strong>: Creating Your Tomorrow<br />
32 In<strong>for</strong>mation and Culture Month<br />
Create a Warm Digital World!<br />
34 GePS Special/ Narajangteo<br />
An Epitome of Global Excellence!<br />
Cover Story: FIFA World <strong>Cup</strong><br />
40 Government Pushing <strong>for</strong> DMB Exports<br />
42 <strong>FIRA</strong> <strong>RoboWorld</strong> <strong>Cup</strong> <strong>2006</strong> Overview<br />
‘Why Robots?’<br />
44 <strong>RoboWorld</strong> <strong>Cup</strong> to Publicize <strong>Korea</strong>’s Cutting-edge Robot<br />
Technology<br />
46 Yujin Robot Showcases <strong>Korea</strong>n-made Robot’s Superiority<br />
at <strong>RoboWorld</strong> <strong>Cup</strong><br />
47 IZIrobotics: The Future is Robotic<br />
50 Ocean Day/ BPA<br />
Busan Port’s RFID-based U-Port System<br />
Wireless Broadband World Forum <strong>2006</strong><br />
52 WiBro/ Overview<br />
WiBro/WiMAX Reaches Out to the World<br />
53 Scenario: WiBro service experience report<br />
54 MIC Minister: Charging Ahead with Globalization of<br />
WiBro Technology<br />
55 KICS president: Pivotal Role <strong>for</strong> Next-Generation Mobile<br />
Communication<br />
56 Samsung Electronics: Leading the Next Internet Revolution<br />
57 Opinion: Next-Generation Growth Engine Soon to Be<br />
Commercialized<br />
59 KTF: KTF Launches ‘Generation-Shift’ from 2G to 3G<br />
60 Intel <strong>Korea</strong> Ltd.: The Ultimate Pairing in Personal Mobile<br />
Broadband<br />
61 KT: Vanguard of the Wireless Broadband Revolution<br />
62 TTA: Watchful Eye on <strong>Korea</strong>’s WiMAX<br />
63 POSDATA: POSDATA Prepares Lifestyle Revolution<br />
52<br />
Wireless Broadband World Forum <strong>2006</strong><br />
WiBro/WiMAX<br />
Reaches Out to<br />
the World<br />
28 Exhibition & Conference<br />
U<strong>IT</strong>P to Highlight Seoul’s<br />
Transportation Re<strong>for</strong>m<br />
64 Global <strong>IT</strong> Belt<br />
Kotra Raises Profile of Overseas Marketing of Culture and <strong>IT</strong><br />
66 On the Scene Report/ iPark Tokyo<br />
Lifting Barriers to <strong>Korea</strong>n <strong>IT</strong> in Japan<br />
Game & Contents<br />
68 MCT Game Industry Division<br />
<strong>Korea</strong>n Game Riding the Crest of the “<strong>Korea</strong>n Wave”<br />
70 E3 Review<br />
<strong>Korea</strong>’s Game Industry Kite Flew High Over E3<br />
71 u-City/ Busan<br />
Busan u-City Project to create Intelligent city<br />
73 KT Sees the Future in U-cities<br />
75 Essay<br />
Dealing with <strong>Korea</strong>n Perceptions of Foreign Companies<br />
76 Country Report/ Turkey<br />
An Exotic Mediterranean Paradise<br />
78 Country Report: The Philippines<br />
Philippines Amb. Sees Great Potential <strong>for</strong> ICT Collaboration with<br />
<strong>Korea</strong><br />
80 Dole <strong>Korea</strong>: A Fruitful Color Campaign<br />
82 Seoul Digital Forum/ World ICT Summit <strong>2006</strong><br />
84 News Panorama<br />
92 News Brief<br />
94 Job Seekers & Openings<br />
96 <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> Overseas Network<br />
Chairman & Publisher<br />
Executive Advisor<br />
Publisher & Editor- in- Chief<br />
Senior Editor<br />
Supplyment Director<br />
Managing Editor<br />
Editorial Director<br />
<strong>IT</strong> Industry Editors<br />
Business Editor<br />
Senior Reporter<br />
Contributing Writers<br />
Staff Reporters<br />
Photorgrapher<br />
Advertising Manager<br />
Art Director<br />
Designers<br />
<strong>Korea</strong>’s No.1 In<strong>for</strong>mation Technology Journal<br />
JUNE <strong>2006</strong> / Vol. 24<br />
Internet Manager<br />
Business Manager<br />
Circulation Manager<br />
Administration Manager<br />
PR Manager<br />
Sales & Marketing Manager<br />
Publication Team Manager<br />
Financial Auditor<br />
Financial Team<br />
Correspondents<br />
N.America<br />
Europe<br />
Southeast Asia<br />
Far East<br />
China<br />
Oceania<br />
SW Asia<br />
M.East<br />
5F, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul, korea(135-832) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)514--7183<br />
<strong>2006</strong>-06-2<strong>2006</strong>.6.601:17PM페이지1001채널맥(3443-0701)<br />
Graphic Design _ Kim In-ki<br />
www.ittimes.co.kr<br />
<strong>Shooting</strong> <strong>for</strong> <strong>Goal</strong>!<br />
<strong>FIRA</strong> <strong>RoboWorld</strong> <strong>Cup</strong> <strong>2006</strong><br />
<strong>Korea</strong> Promotes the Coming Robot Boom<br />
WiBro/WiMAX Reaches Out to the World<br />
University / Inha (pages 20~21)<br />
Academia / <strong>IT</strong> 21 Conference (pages 14~15)<br />
U<strong>IT</strong>P (pages 56~59)<br />
In<strong>for</strong>mation and Culture month (pages 22~23)<br />
GePS Special (pages 30~31)<br />
(on page from 60 to 67)<br />
Wireless Broadband<br />
Kim Tae -sub<br />
Han Kon- ju<br />
Monica Jung Younboo<br />
Peter W.Strydom<br />
Kim Joo-hyung<br />
Yeo Hong-Il<br />
Lee Kyung-hwan<br />
Lee Chung-moo<br />
Lee Kang-soon<br />
Jeffrey D. Bohn<br />
Koo Won-hum<br />
Kang Joo-young<br />
Yeon Choul Woong<br />
Lee Suk-woo<br />
Bluellet Choi<br />
Shin Sung-won<br />
Jude Kim<br />
Kim in-ki<br />
Cho Hee-sang<br />
Ryu Mi-ja<br />
Bok Dong-kyu<br />
Kim Chang-ho<br />
Park Mi-Jung<br />
Kim Si-hwan<br />
Kim Rae-ho<br />
Yoon Jong-jin<br />
Yoon Hee-Joo<br />
Choi Eun-kyung<br />
Cheon Hong-joo<br />
James Joo young-hoon<br />
Choi Young-zun. Lee Sung-ki<br />
Lee Jin-bok<br />
Kim Moon-soo<br />
Chun Jong-sung<br />
You In-kyung<br />
Choi Duk-hee<br />
Chung Jung-ja<br />
Overseas Sales/Distribution Agents ( Reference: www.ittimes.co.kr)<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> Guide<br />
Published by KDC <strong>Times</strong> Co of the KDC Group<br />
5F, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul,<br />
korea(135-010)<br />
Tel: (82-2)3459-0664//0621/0678/0671~79<br />
Http://www.ittimes.co.kr<br />
E-mail: info@ittimes.co.kr<br />
Under the pertinent registration No. RA-09536 on Oct.2, 2003<br />
Advertising<br />
Te l: (82-2)3459-0664 Fax: (82-2)569-5160/69<br />
Subscription & Circulation<br />
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Newsstand in South <strong>Korea</strong>: US$ 8.80(8.500 won)per copy<br />
Within South <strong>Korea</strong>: US$95(91.800won)per year(12 issues)<br />
Asia: US$140per year(12 issue)<br />
N.America, Europe and Middle East : US$156 per year(12 issues)<br />
Africa, Central and South America and South Pacific: US$189 per year(12 issues)<br />
4 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:57PM페이지6001채널맥(3443-0701)<br />
Publisher’s Message<br />
* World <strong>Cup</strong> Germany <strong>2006</strong>: Golden Opportunity<br />
<strong>for</strong> <strong>Korea</strong>n <strong>IT</strong> Entrepreneurs<br />
* WiBro Launch to Speed up Ubiquitous Society<br />
World <strong>Cup</strong> Germany <strong>2006</strong> presents a superb chance <strong>for</strong> <strong>Korea</strong>n <strong>IT</strong><br />
enterprises to take advantage of the many business opportunities related to this<br />
globally watched and participated spectacle in Germany this month.<br />
On the industrial front, we turn the spotlight on <strong>FIRA</strong> Robo World <strong>Cup</strong><br />
Germany <strong>2006</strong>, which showcases the robot soccer power of <strong>Korea</strong> globally. In<br />
conjunction with this, our June issue delves into <strong>Korea</strong>’s robot industry,<br />
including an interview with the <strong>FIRA</strong> president, associated business circles’<br />
articles like Yujin Robot, IZIrobotics and Robot World <strong>2006</strong> introduction with<br />
a catchphrase, ‘Toward one household one robot age!’ which will be held on<br />
Kim Tae-sub<br />
Oct. 16~22, <strong>2006</strong> in COEX, Seoul. The Robo World <strong>Cup</strong>, being held on the<br />
Chairman and Publisher<br />
initiative of <strong>Korea</strong>, is intended to foster a social culture environment to realize<br />
the “One household-One Robot era” sooner rather than later on the sidelines of<br />
World <strong>Cup</strong> Germany <strong>2006</strong>.<br />
To narrow the technology gap with robot-advanced countries and to catch up with them, we believe<br />
that strong government backing is needed <strong>for</strong> urgent manpower nurturing and technology power<br />
improvement plus focusing on next-generation robot development such as 3G robot Ubiquitous robot,<br />
4G robot ‘Genetic robot’, and 5G ‘Bio robot’ -that other countries have not yet even attempted.<br />
Alongside of this, related robot business circles should stick to the fountainhead technology and basic<br />
technology to overcome technology power shortage, an Achilles’ heel of the <strong>Korea</strong>n robot industry.<br />
Also, we are setting great expectations on the spread of <strong>Korea</strong>n-made DMB or WiBro too with World<br />
<strong>Cup</strong> Germany <strong>2006</strong> as an impetus as were pinpointed in our magazine’s previous issues several times.<br />
In this context, Wireless Broadband World Forum <strong>2006</strong>, held under the flagship theme of ‘Toward<br />
Successful WiBro (Mobile WiMAX) and 4G’ in Seoul at the end of May, <strong>2006</strong>, was a good opportunity<br />
to be able to confirm that WiBro is not only raising demand <strong>for</strong> a Ubiquitous service environment that is<br />
possible anytime, anywhere and with any device, but also it can meet the supply & demand <strong>for</strong> all such<br />
as communication business provider’s investment environment development to strengthen profitability<br />
security and competitiveness through WiBro. At the moment, our expectations are rising higher than<br />
ever in that WiBro service’s activation is anticipated to make the $30,000 national income era and<br />
Ubiquitous society a reality earlier than expected. It will serve as a new growth engine of the future by<br />
increasing national conveniences and by creating employment with new investment and associated<br />
industry’s activation <strong>for</strong> the slowing domestic <strong>IT</strong> industry.<br />
For our June issue, the <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> team of writers also prepared some very interesting articles -<br />
such as U-City Busan, an innovative telecommunication solution (LS-HFC Network) providing highspeed<br />
data and video (HD level) service developed by LS Cable, Inha University Zooming in on new<br />
Songdo City <strong>for</strong> its Second Campus with the view of building ‘Global Knowledge Enterprise University<br />
Park’, and The <strong>Korea</strong>n Government e-Procurement System (GePS) of the Public Procurement Service<br />
(PPS), called the Narajangteo in <strong>Korea</strong>n won the Global <strong>IT</strong> Excellence Award.<br />
We hope our readers enjoy some excellent summertime reading in this issue!<br />
Kim Tae-sub<br />
6 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:57PM페이지8001채널맥(3443-0701)<br />
Editorial<br />
Lagging in the <strong>IT</strong> Hi-tech Race?<br />
When a leading global <strong>IT</strong> market research firm raises<br />
the yellow flag on <strong>Korea</strong>’s <strong>IT</strong> industry losing its<br />
competitive edge in the in<strong>for</strong>mation and<br />
telecommunications industry, both the private sector and<br />
relevant government bodies need to sit up and take note. A<br />
careful assessment is needed of the seriousness of the<br />
problem and appropriate countermeasures<br />
must be implemented without delay.<br />
Although <strong>Korea</strong> is globally recognized<br />
as an info-tech powerhouse, it appears to be<br />
losing its competitive edge in the high-tech<br />
segments<br />
At a press conference held in Seoul<br />
ahead of last month’s Seoul Digital <strong>for</strong>um,<br />
Derek Lidow, chief executive officer of<br />
iSuppli Corp., a U.S.-based firm<br />
specializing in Applied Market Intelligence,<br />
said that <strong>Korea</strong>n electronics products and other <strong>IT</strong> devices<br />
such as liquid crystal displays, LCD televisions, monitors,<br />
and cell phones are losing market share. He is quoted by<br />
<strong>Korea</strong>’s JoongAng Daily as saying, “To remain<br />
competitive, South <strong>Korea</strong> must change its approach to<br />
high-tech industries, focusing more on entrepreneurial<br />
innovation and less on lower-margin commodity<br />
products.”<br />
He expressed the view that <strong>Korea</strong>’s products are losing<br />
out to competitors because <strong>IT</strong> companies are taking a<br />
passive stance on investment, by allowing themselves to be<br />
“out-invested” and engaging in capital intensive<br />
businesses. He pointed out that <strong>Korea</strong> is being outspent<br />
and outmaneuvered by competitors on multiple fronts.<br />
Lidow selected three examples of <strong>Korea</strong>’s eroding hightech<br />
competitiveness -- liquid crystal displays (LCD),<br />
televisions and handsets, citing the LCD industry as an<br />
example. He said that in the first quarter of last year, <strong>Korea</strong><br />
was No.1 in the global market, with a 48.8 percent share,<br />
followed by Taiwan with 41.8 percent. iSuppli research<br />
since then, however, showed that in the first quarter of this<br />
year, Taiwan had a 52.2 percent market share, while<br />
<strong>Korea</strong>’s market share had dropped to 37.4 percent.<br />
According to Lidow this was because in <strong>Korea</strong>, two<br />
large companies dominate the market, whereas in Taiwan,<br />
almost 10 companies compete with each other and<br />
experiment with innovative ideas rather than invest in<br />
strengthening their market status.<br />
He noted that these problems could not be solved solely<br />
at a corporate level.<br />
“<strong>Korea</strong> must encourage entrepreneurial innovation<br />
through the creation of more competitive<br />
private investment funds and industrial<br />
incentives. Without that, it will be strictly<br />
limited by the investment of a handful of<br />
large companies preoccupied with<br />
defending their position, rather than being<br />
appropriately aggressive and risk-taking in<br />
innovating in the global market,” he said..<br />
Despite <strong>Korea</strong>’s remarkable ascendancy<br />
in the global marketplace from the late<br />
1990s to 2004, this success was built on<br />
two principles - strong investment and operational<br />
efficiency. According to Lidlow, <strong>Korea</strong> now needs to<br />
advance to the next stage. The two principles that worked<br />
<strong>for</strong> the past five to eight years might not work <strong>for</strong> the next<br />
five years. To meet the challenge, <strong>Korea</strong> needs to nurture a<br />
new corporate environment where innovations mushroom<br />
by promoting venture and private equity funds.<br />
Another idea put <strong>for</strong>ward is that <strong>Korea</strong> must encourage<br />
entrepreneurial innovation through the creation of more<br />
competitive private investment funds and industrial<br />
incentives, including both venture capital and private<br />
equity investment funds.<br />
But every cloud has a silver lining, as the American<br />
analyst correctly pointed out, saying that thanks to <strong>Korea</strong>’s<br />
leadership position, it is in an advantageous position to be<br />
an <strong>IT</strong> incubator of new ideas.<br />
<strong>Korea</strong> is <strong>for</strong>tunate to possess one of the world’s best <strong>IT</strong><br />
infrastructures, with four in five homes having high-speed<br />
Internet connections, and four out of every five people<br />
carry wireless Internet-enabled cell phones.<br />
The message is very clear, however. We cannot af<strong>for</strong>d<br />
to be complacent in the face of aggressive regional<br />
competition and the issues raised by outside analysts of<br />
<strong>Korea</strong>’s <strong>IT</strong> industry need to be urgently weighed and<br />
remedied.<br />
8 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:57PM페이지10001채널맥(3443-0701)<br />
Science<br />
/ Stem Cell<br />
On With Stem Cell and Animal Cloning!<br />
Kim Woo-Sik, Deputy Prime<br />
Minister & Minister of Science<br />
and Technology<br />
In<strong>for</strong>mation sharing<br />
including cell<br />
specialization<br />
Adult Stem Cell<br />
- Fostering competitive technology<br />
- Highly effective division/ massive<br />
proliferation technology<br />
- Functionality strengthening/<br />
specialization technology<br />
- Clinic technology<br />
- Clinic study<br />
Led by academia and research<br />
institute/ supported by business circles<br />
In<strong>for</strong>mation sharing<br />
including FDA approval<br />
Global Top Three in the Stem cell Field by 2015<br />
“Irrespective of the Hwang Woo-Seok<br />
scandal, the research on stem cell and animal<br />
cloning will continue to be supported by the<br />
government,” said Kim Woo-Sik, Deputy<br />
Prime Minister & Minister of Science and<br />
Technology. On the occasion of 100 days<br />
since his inauguration, Deputy Prime<br />
Minister Kim stressed in his meeting with<br />
reporters on May 20 that the government<br />
would support the researchers, including<br />
Embryonic Stem Cell<br />
- Sustainable development of leading technology<br />
- Clinical cultivation technology<br />
- Diversification of stem cell technology<br />
- Specialization technology of stem cell<br />
- Technology on stability and functionality<br />
Led by academia and research institute<br />
Led by academia and research institute<br />
Global Top Three in the Stem Cell in 2015<br />
Infrastructure<br />
- Stem cell bank<br />
- Manpower fostering/ key<br />
facilities<br />
- National research network<br />
Led by academia/<br />
government<br />
Stem cell utilization<br />
- Ethical research<br />
environment establishment<br />
- Expert fostering and<br />
education<br />
- Reasonable system<br />
- Industrialization of products<br />
- Function coordination compound<br />
- Stem cell utilization retrieve technology<br />
- Cell treatment system development<br />
Life ethics/ system<br />
Led by academia/<br />
government<br />
Led by business circles/ supported by academia<br />
and research institutes<br />
nine members of Hwang’s research team <strong>for</strong><br />
the research on blastocyst <strong>for</strong>mation technology.<br />
Also, support on animal cloning is to be<br />
resumed soon. Kim Dae-yong, professor of<br />
Seoul National University, whose team is in<br />
charge of dog cloning research, is to absorb<br />
30 researchers who previously belonged to<br />
Hwang’s team.<br />
“Although the morale of the science and<br />
technology community has been devastated<br />
Common technology<br />
in<strong>for</strong>mation sharing<br />
Including cell tracing<br />
and marker<br />
Common Fields<br />
- Common technology development<br />
- Cell tracing technology<br />
- Stem cell marker development<br />
Led by academia<br />
Common in<strong>for</strong>mation<br />
sharing including stability<br />
and effectiveness<br />
owing to the Hwang scandal, I would like<br />
to make all-out ef<strong>for</strong>ts to create a new<br />
research atmosphere,” he went on to say,<br />
“This June, MOST will hold a<br />
“biotechnology research promotion<br />
meeting” at the <strong>Korea</strong> Research Institute<br />
of Bioscience and Biotechnology located<br />
in Daejeon, in which President Roh Moo-<br />
Hyun will participate, and confirm the<br />
government’s willingness to continue<br />
support <strong>for</strong> research on biotechnology.”<br />
Moreover, on May 29, the government<br />
held a meeting on comprehensive policy<br />
deliberation on biotechnology, which<br />
includes the comprehensive<br />
implementation plan <strong>for</strong> stem cell research<br />
and the biotechnology promotion plan <strong>for</strong><br />
<strong>2006</strong>. According to the comprehensive<br />
implementation plan of stem cell research,<br />
the government aims to reach the world’s<br />
top three by 2015, including the plan to<br />
obtain an original technology, clinical<br />
trials, infrastructure support <strong>for</strong> a stem cell<br />
bank, and establishment of related<br />
systems.<br />
Global Top Three in the Stem Cell Field (by 2015)<br />
Take off as a leading country in the stem cell field by means<br />
of sustainable development of advanced technologies and improvement<br />
of relatively weak points in technologies.<br />
Obtain Technology Hegemony over the Stem Cell Field<br />
at the National Level (by 2015)<br />
Obtain clinical technology <strong>for</strong> incurable diseases<br />
Occupy 10% share of the global stem cell market d<br />
Obtain original technologies<br />
Establishment of infrastructure<br />
ICT Keyword<br />
QWERTY Phones<br />
When people see the term “QWERTY phone” in a<br />
newspaper, they typically think it is a typo but there really are<br />
mobile phones, which deserve such an eccentric title.<br />
The QWERTY phone refers to a model equipped with a<br />
computer-like keyboard to meet the growing need to input many<br />
letters into cell phones in a short time.<br />
For businessmen who need to send text messages or e-mail<br />
en masse on the move, conventional cell phone keypads are too<br />
small and error-prone <strong>for</strong> fast typing.<br />
QWERTY is the most common layout of letters on most<br />
English-language computers. It takes its name from the first six<br />
letters shown on the keyboard’s top row of letters.<br />
Samsung Electronics, the world’s third-largest cell phone<br />
producer, unveiled its QWERTY phone, the M<strong>IT</strong>s SCH-i730,<br />
early this year during the Consumer Electronics Show.<br />
There are many sorts of QWERTY devices other than cell<br />
phones, like personal digital assistants and other electronic<br />
terminals, which employ keyboard input systems.<br />
Source : The <strong>Korea</strong> <strong>Times</strong><br />
Vision<br />
Implementation <strong>Goal</strong>s<br />
Implementation Strategies<br />
Systematic clinical studies<br />
Establishment of life ethics<br />
Spyware<br />
Spyware is a general term <strong>for</strong> a program that secretly<br />
monitors what you do on your computer and what sites<br />
you visit. Many companies use spyware to gather data<br />
about customers.<br />
Spyware is designed to avoid being detected, and even<br />
once detected, can be quit difficult to remove.<br />
Many companies offer spyware removal tools that<br />
range in their effectiveness.<br />
If they don’t work, you may have to resort to<br />
re<strong>for</strong>matting your hard disk.<br />
(Source:Neungyule Education)<br />
1 0 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 1 1
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:57PM페이지12001채널맥(3443-0701)<br />
Innovative Technology<br />
/ LS Cable<br />
A New Era <strong>for</strong> High-Speed Data and Video<br />
By taking advantage of seed business<br />
activation, such as LS-HFC Network,<br />
LS Cable Ltd. (http://www.lscable<br />
.co.kr), is seeking new growth<br />
opportunities <strong>for</strong> the company.<br />
Applying the high-speed chip and circuit<br />
technology to the existing CATV network,<br />
an innovative telecommunication<br />
solution (LS-HFC Network) providing<br />
high-speed data and video (HD level) service<br />
has been developed by LS Cable.<br />
As high-speed Internet usage ratio of<br />
wire broadcasting subscribers is rapidly<br />
growing worldwide, the market demand<br />
<strong>for</strong> high-speed wireless broadcasting network<br />
equipment like LS-HFC is <strong>for</strong>ecasted<br />
to grow up to $20 billion in the coming<br />
years.<br />
Considering that LS Cable’s sales were<br />
on a scale of 2.48 trillion won (around<br />
$2.52 billion) in 2005 - namely domestic<br />
sales of 1.28 trillion won and exports of 1.2<br />
trillion won respectively, the company’s<br />
new Seed Biz LS-HFC Network business<br />
is expected to bring a new revenue source<br />
that is eight times higher than today’s LS<br />
Caleb entire turnover scale.<br />
Breakthrough in CATV data<br />
transmission speed<br />
LS Cable Ltd. develops groundbreaking LS-HFC Network solution<br />
In a nutshell, ‘LS-HFC’ which was<br />
developed by LS Cable <strong>for</strong> the first time<br />
globally, is a high-speed wire broadcasting<br />
network technology that radically<br />
improved CATV’s data transmission<br />
speed, according to executives of the company<br />
familiar with the technology.<br />
Senior vice president Kim Dong-young,<br />
Seed Biz Management Office, LC Cable<br />
Ltd. who assumed leadership of ‘LS-HFC’<br />
Senior vice president Kim Dong-young, Seed Biz Management Office, LC Cable Ltd.<br />
development, explains: “This LS-HFC<br />
solution is to offer the highest speed of<br />
high speed Internet service which is being<br />
provided through established CATV, with<br />
maximum 200Mbps that is five times faster<br />
than the current 40Mbps by applying highspeed<br />
telecommunication technology and a<br />
new concept’s network utilization technology.”<br />
In the light of the service trend that wire<br />
& mobile telecommunication are going to<br />
be changed to Integrated Multimedia<br />
Service by a single network and telecommunication<br />
service also is going to be<br />
changed from Data centric service based<br />
on PC to Multiple Service based on Home<br />
network in the future, Kim emphasized that<br />
‘LS-HFC’ development’s significance has<br />
huge significance.<br />
In other words, each individual service<br />
such as wire/mobile telecommunication,<br />
Internet & broadcasting (VoD) is going to<br />
be changed to Integrated Multimedia service<br />
like Internet (VoIP), Mobile Phone<br />
(PCS), Super-highway Internet, & IPTV<br />
(HD). Data Service based on PC also is<br />
expected to change to Multiple Service<br />
based on Home network including PC, TV,<br />
VoIP, Security, CE & Home Server.<br />
The vice president said that ‘LS-HFC’<br />
solution developed by LS Cable’s own<br />
technology, is to apply high speed modulation<br />
technology, which has good endurance<br />
within a noisy environment, to established<br />
CATV. LS-HFC offers bi-directional<br />
200Mbps speed through modifying a traditional<br />
CATV network and applying the<br />
internet network technologies. Stable data<br />
service is possible with access control technology<br />
in cases also where a host of subscribers<br />
is connected.<br />
Economical investment when network<br />
expands<br />
In regard to the strong points of ‘LS-<br />
HFC’, Kim noted: “Using the established<br />
coaxial cable network of HFC Network,<br />
there is no need to invest <strong>for</strong> establishing<br />
the network”, plus upgrading the actual<br />
data & video throughput as well as using<br />
the advantage of the low loss section<br />
(10~50dB).<br />
Alongside of this, it can provide seamlessly<br />
high-definition’s HD-notch moving<br />
screen when servicing Video on Demand<br />
and it is also possible to create a power<br />
line-based home network system without<br />
additional equipment, according to Kim.<br />
Kim went on to say: “To sum up, key<br />
note is as follows: In terms of cable broadcasting<br />
station, ‘LS-HFC’ means economical<br />
investment when the network expands;<br />
the substitution of expensive CMTS; the<br />
differentiated VoD service; and replacing<br />
only modems <strong>for</strong> upgrading (200Mbps-<br />
500Mbps).”<br />
In terms of transmission lines as well, it<br />
means transmitting the in<strong>for</strong>mation without<br />
signal loss; low costs <strong>for</strong> establishing lines;<br />
using a LS-ONU, and extension of installation<br />
per Cell.<br />
For subscribers, it brings high-speed<br />
transmission with max. 200Mbps, high<br />
quality Video Service, mutual communication<br />
among subscribers, and extra service<br />
connected to power line.<br />
LS Cable executives familiar with this<br />
new concept technology underscored:<br />
“With this LS-HFC solution’s development<br />
as an impetus, domestic CATV business<br />
providers which have been suffering<br />
from a stormy passage due to low data<br />
speed, a shortcoming of CATV, <strong>for</strong> TPS<br />
(integration multimedia service market)<br />
inroads by which digital broadcasting,<br />
voice telephone as well as high-speed<br />
Internet are offered simultaneously, have<br />
come to be able to hold more wide selection<br />
rights in broadcasting network construction<br />
facility investment.”<br />
In particular, senior vice president Kim<br />
stressed that ‘LS-HFC’ is expected to be<br />
accepted as the most economical alternative<br />
in that high-speed data service is possible<br />
while utilizing established CATV as it<br />
is and can materialize TPS perfectly.<br />
He added that the company has a development<br />
project under way to be commercialized<br />
by 2007 in regard to a technology<br />
as well, which can transmit data over<br />
500Mbps.<br />
In conjunction with its activation phase,<br />
LS Cable executives predict that the company’s<br />
‘LS-HFC’ will be activated within<br />
one or two years, starting from the second<br />
half of the year.<br />
Accordingly, LS Cable assesses that the<br />
potential <strong>for</strong> new market inroads is bright,<br />
including Southeast Asia, the Middle East,<br />
and Africa, to say nothing of countries in<br />
which CATV is being popularized like<br />
China and the United States. Furthermore,<br />
Kim pointed out that China, Southeast<br />
Asia, the United States, and Europe are<br />
“This LS-HFC solution is to offer the highest speed of<br />
high speed Internet service which is being provided<br />
through established CATV, with maximum 200Mbps<br />
that is five times faster than the current 40Mbps by<br />
applying high-speed telecommunication technology<br />
and a new concept’s network utilization technology.”<br />
very interested in it since it can service<br />
with reasonable price.<br />
He concluded his interview by stressing<br />
that the government’s support is in a sense<br />
important - not the least <strong>for</strong> activating this<br />
technology because ‘LS-HFC’ technology<br />
has sufficient potential to be able to<br />
become <strong>Korea</strong>’s representative business<br />
among u-<strong>IT</strong>839 strategies.<br />
1 2 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 1 3
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:57PM페이지14001채널맥(3443-0701)<br />
Innovative Technology<br />
/ KDC 3D<br />
KDC Leaps Ahead with 3D Technology<br />
Becomes first company in the world to set up a stereoscopic 3D LCD production line<br />
Expert Column<br />
/ IPv6<br />
Always-On IP Sessions Using Mobile IPv6<br />
The writer is a senior member of the research staff in the Mobile Convergence<br />
Laboratory of Samsung Electronics, <strong>Korea</strong>. He is a member of the IPv6<br />
International Forum....Ed.<br />
<strong>Korea</strong>’s KDC Corporation (www.<br />
kdccorp.co.kr) has developed new<br />
stereoscopic 3D technology with<br />
Master Image Co., Ltd. which is a stereoscopic<br />
3D display specializing company<br />
since 2004. KDC is in charge of manufacturing<br />
and co-marketing.<br />
The new stereoscopic 3D display technology<br />
has no need <strong>for</strong> 3D glasses, unlike<br />
the existing technology which requires<br />
wearing of 3D glasses.<br />
The potential <strong>for</strong> the application of this<br />
technology is huge, considering the fact<br />
that the <strong>Korea</strong>n Ministry of In<strong>for</strong>mation<br />
and Communication (MIC) has announced<br />
plans <strong>for</strong> every display in <strong>IT</strong> devices -<br />
including telephones, TVs and recording<br />
devices - to be changed to stereoscopic 3D<br />
display.<br />
In <strong>2006</strong>, major mobile phone makers<br />
are planned to release the stereoscopic display<br />
phones. Many contents providers<br />
related to broadcasting, movie, game,<br />
advertisement, entertainment are expected<br />
to appear.<br />
KDC has the distinction of becoming<br />
the first company in the<br />
world to set up a<br />
stereoscopic 3D<br />
LCD production<br />
line. Founded in<br />
1972 as the first <strong>IT</strong>-specialized<br />
company in <strong>Korea</strong><br />
KDC was the nation’s first<br />
Modem (1200 bps) provider and<br />
developed its own models. It<br />
was also the first outsourcing<br />
service provider of network integration<br />
& maintenance (1989).<br />
KDC has installed integrated<br />
networks <strong>for</strong> the <strong>Korea</strong>n government,<br />
financial institutions, communications<br />
carriers, etc.,<br />
resulting in the most business integration in<br />
<strong>Korea</strong>.<br />
KDC was selected as a promising communications<br />
company by government<br />
authorities, and was the first to be KOS-<br />
DAQ-listed among <strong>IT</strong>-related companies<br />
in <strong>Korea</strong> (1996). It was the first to be ISO-<br />
9001-approved among <strong>IT</strong>-related companies<br />
in <strong>Korea</strong> (2000) and acquired TL9000<br />
certification in 2005. KDC was<br />
inaugurated as the Seoul<br />
Metropolitan Area terrestrial<br />
DMB business provider “DMB<br />
Plus” in 2004 and became<br />
<strong>Korea</strong>’s first PC-based groundwave<br />
DMB receiver development.<br />
Innovative products developed<br />
by KDC include the<br />
Stereoscopic LCD <strong>for</strong> mobile<br />
phones etc., the Stereoscopic<br />
large Screen System, the<br />
Stereoscopic Kiosk (an in<strong>for</strong>mation<br />
terminal with HD micro<br />
display module <strong>for</strong> 40 inch<br />
wide screen); a Stereoscopic<br />
Camera; a Stereoscopic Advertising Panel;<br />
and a 3-side Conversion POP applying<br />
lenticular technology<br />
Stereoscopic images show left and right<br />
images on stereoscopic display using a twolens<br />
type of distinctive stereoscopic technology<br />
in contrast to existing 3D (Single-lens<br />
type)<br />
The auto stereoscopic LCD is based on<br />
individualized parallax barrier design technology<br />
offering world-best viewing area<br />
and brightness. It is customizable to various<br />
LCD sizes and 2d/3D mode is alterable to<br />
stereoscopic 3D mode<br />
It provides customers Total Stereoscopic<br />
Solution <strong>for</strong> Mobile Devices with:<br />
* Stereoscopic LCD<br />
* Stereoscopic Handset Camera Module<br />
* Stereoscopic Soft-ware (e.g., viewer,<br />
UI)<br />
* Stereoscopic Content<br />
KDC is clearly growing from strength to<br />
strength with its latest success in taking an<br />
early lead in the Stereoscopic 3D Display<br />
Business shows that it is not only <strong>Korea</strong>’s<br />
chaebol (conglomerates) that are leading the<br />
world in pioneering new <strong>IT</strong> technologies.<br />
By Daniel Soohong Park<br />
Mobile Convergence Laboratory,<br />
Samsung Electronics.<br />
The next few years promise to be truly<br />
revolutionary, with the introduction of<br />
broadband wireless services. With the<br />
global deployment of 3G and WiFi networks<br />
now under way, users will be able to<br />
experience a new range of mobility and<br />
multimedia services - but as separate networks.<br />
Un<strong>for</strong>tunately one major function<br />
that has not been developed is a roaming<br />
solution to allow users to move in and out<br />
of various public 3G/WiFi and private<br />
WiFi networks without session restarts.<br />
However this is where Mobile IPv6 can<br />
play a powerful role.<br />
Built on IPv6, Mobile IPv6 enables the<br />
creation of always-on IP sessions that keep<br />
users connected as they travel from their<br />
home to office to hot spots without having<br />
to restart an application. Unlike Mobile<br />
IPv4, which is based on resource intensive<br />
signaling and tunneling, mobility was<br />
designed into IPv6 protocol to enable<br />
instant connectivity with minimal overhead.<br />
Mobile IPv6 also features route optimization<br />
that helps ensure that the best<br />
path between the user and home network is<br />
established so that backbone bandwidth is<br />
never wasted. And finally because Mobile<br />
IPv6 enables end-to-end connectivity,<br />
users are assured security without the fear<br />
of NAT (Network Address Translation).<br />
For service providers and more importantly<br />
users 3G-WiFi roaming promises to<br />
enable always on broadband wireless connectivity.<br />
To achieve a seamless mobility<br />
requires us to solve a number of problems<br />
be<strong>for</strong>e broadband wireless roaming<br />
becomes a reality. First, different signaling<br />
protocols are being used by 3G and WiFi.<br />
Second the very high scale of the problem,<br />
with millions of mobile user needs to be<br />
addressed. And third, security issues surrounding<br />
the transmittal of corporate data<br />
need also to be solved. We also need to be<br />
address different usage scenarios including<br />
when a mobile node roams into a 3G<br />
domain or when a 3G node roams into an<br />
unknown WiFi network. In summary 3G-<br />
WiFi roaming has the dynamics of very<br />
complex problems.<br />
Mobile IPv4 was developed as an addon<br />
feature to the IPv4 protocol. Thus its<br />
deployment requires the use of overlay<br />
Mobile IPv4 routers, compute intensive<br />
signaling to set up a connection and the use<br />
of tunnels once a connection is set up. In<br />
addition to the obvious problem of having<br />
to buy hardware, Mobile IPv4’s signaling<br />
and tunneling cost increase proportionally<br />
with the number of mobile users and their<br />
throughput requirement. Subsequently on<br />
reason why service providers stayed away<br />
from Mobile IPv4 deployments was that<br />
users would likely start experiencing long<br />
delays and/or temporary disconnections as<br />
the per<strong>for</strong>mance limit of the protocol was<br />
reached. Another problem with Mobile<br />
IPv4 is that IPv4 addresses are logical<br />
Identifiers that are used to represent at the<br />
same time the destination host and its topological<br />
position on the whole network.<br />
Topological addressing simplifies routing<br />
in a fixed network environment but<br />
becomes a big problem in a mobile one.<br />
Mobile IP permits users to remain connected<br />
across wired (e.g., Ethernet, xDSL)<br />
and wireless (e.g., 802.11, Cellular,<br />
Satellite, 3G) networks while roaming<br />
from one network to another. This permits<br />
the user to stay connected in route to the<br />
airport from home, rather that shutting<br />
down their PDA/Laptop at home, and<br />
reconnecting at the WiFi location at the airport.<br />
Mobility in Mobile IPv6 is facilitated<br />
by having the Mobile Node contact its<br />
Home Agent with its current location. The<br />
Home Agent is a router that maintains the<br />
location state <strong>for</strong> the Mobile Node as it<br />
moves and stores the in<strong>for</strong>mation as a<br />
Care-of-Address. This simple but powerful<br />
feature which is built into the IPv6 protocol<br />
enables all mobile hosts to be reachable<br />
without the need of the service provider to<br />
purchase/deploy extra devices or waste<br />
bandwidth due to tunneling. Another powerful<br />
feature of Mobile IPv6 is that it<br />
enables a Mobile Node and the IP service<br />
host also referred as a Correspondent Node<br />
to communicate directly without going<br />
through a Home Agent by the use of the<br />
Mobile IPv6 Route Optimization. This is<br />
done using a procedure defined as Return<br />
Routability (RR) within the Mobile IPv6<br />
protocol in which the network path<br />
between the Mobile Node and<br />
Correspondent Node is secured through the<br />
RR procedure. Once this happens packets<br />
can be directly <strong>for</strong>warded between the<br />
communicating parties without the need<br />
<strong>for</strong> the Home Agent.<br />
In summary, Mobile IPv6 offers to revolutionize<br />
the telecommunications and<br />
consumer products by enabling truly<br />
always-on broadband connectivity <strong>for</strong><br />
mobile computing devices. When 3G is<br />
combined with WiFi ones’ office LAN can<br />
now have a global footprint. Looking to the<br />
future, Mobile IPv6 promises to help create<br />
a new generation of consumer and enterprise<br />
application like personal content<br />
delivery services, multimedia e-collaboration<br />
and virtual Private Mobile Radio<br />
replacement just to name a few. The elegance<br />
and cost effectiveness of Mobile<br />
IPv6 is certain to be an important element<br />
of tomorrow’s mobile multimedia networks.<br />
1 4 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 1 5
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:57PM페이지16001채널맥(3443-0701)<br />
Open <strong>Korea</strong><br />
/ IFEZ<br />
A West Coast Magnet<br />
<strong>for</strong> Foreign Investment<br />
The Incheon Free Economic Zone<br />
(IFEZ) has been very active in<br />
attracting <strong>for</strong>eign direct investment<br />
(FDI) with its goal of becoming a pivotal<br />
business center of Northeast Asia.<br />
Despite many difficulties in attracting<br />
<strong>for</strong>eign investment, the IFEZ succeeded in<br />
inducing a total of 26 cases of FDI worth<br />
$27.4 billion as of the end of April this<br />
year, Lee Hwan-kyun, commissioner of<br />
IFEZ, said.<br />
The total FDI breaks down into $14.7<br />
billion <strong>for</strong> 11 main contracts, $12 billion<br />
<strong>for</strong> seven cases of memorandums of<br />
understanding (MOUs), and $700 million<br />
<strong>for</strong> eight cases of letters of intent (LOIs).<br />
This includes an international school<br />
and an up-to-date hospital that will be<br />
established in the free economic zone.<br />
In 2005, the IFEZ attracted large<br />
amounts of FDI to build an in<strong>for</strong>mation<br />
industrial training center of United Nations<br />
Economic and Social Commission <strong>for</strong><br />
Asia and the Pacific (ESCAP), R&D<br />
center of GM Daewoo and an industrial<br />
IFEZ actively attracting FDI by focusing on speedy<br />
urban development in Songdo New City<br />
robot assembly factory of Gudel AG, he<br />
said.<br />
It also attracted Yonsei University, one<br />
of the most distinguished private<br />
universities in <strong>Korea</strong>, to the zone <strong>for</strong> its<br />
separate campus <strong>for</strong> globalization in<br />
January this year. In February, it<br />
concluded an MOU with Portman<br />
Holdings of the United States <strong>for</strong><br />
construction of a 151-floor twin tower<br />
building.<br />
As the infrastructure project <strong>for</strong> the free<br />
economic zone is being carried out, FDI is<br />
expected to increase at a faster pace in the<br />
future, Lee said.<br />
To attract more FDI, the IFEZ is<br />
offering a variety of taxation and financial<br />
incentives to <strong>for</strong>eign companies doing<br />
business in the zone.<br />
For example, <strong>for</strong>eign companies in the<br />
free economic zone are 100 percent free<br />
from national and provincial taxes <strong>for</strong> the<br />
first three business years. They are also<br />
able to enjoy a 50 percent reduction in the<br />
taxes <strong>for</strong> the next two years.<br />
Songdo’s new Ubiquitous City, which is being envisaged with a view of serving<br />
as the business center of Northeast Asia.<br />
In addition, <strong>for</strong>eign companies doing<br />
business in the zone will receive such<br />
favors as a reduction in rental charges of<br />
land and financial assistance <strong>for</strong><br />
establishment of roads and other basic<br />
facilities.<br />
Asked about the strategy to<br />
differentiate the IFEZ from other<br />
economic free zones in Asia, Lee said, “As<br />
major cities in Asia are striving to secure<br />
an economic hub leadership of Northeast<br />
Asia, we plan to concentrate all of our<br />
administrative power on speedy city<br />
development.”<br />
For construction of an international<br />
city, we will make best ef<strong>for</strong>ts to create<br />
foundation <strong>for</strong> attracting <strong>for</strong>eign<br />
investment this year by carrying out<br />
reclamation and infrastructure projects as<br />
scheduled, he said.<br />
“In particular, we will make a strong<br />
push <strong>for</strong> construction of a ubiquitous (U)-<br />
city <strong>for</strong> the first time in the world, which<br />
will serve as the business center of<br />
Northeast Asia,” said Lee.<br />
Along with this, we will push ahead<br />
with the differentiated four strategies this<br />
year to build an international free city of<br />
the 21st century in the free economic zone,<br />
he said.<br />
The four strategies are construction of<br />
the state-of-the-art in<strong>for</strong>matization city<br />
equipped with ubiquitous systems,<br />
construction of a com<strong>for</strong>table ecological<br />
city with the greenbelt accounting <strong>for</strong><br />
more than 36 percent of the total land,<br />
introduction of an advanced new<br />
transportation system armed with new<br />
technology transportation systems,<br />
including bus rapid transit (BRT), and<br />
The following are excerpts from an interview with Lee<br />
Hwan-kyun, commissioner of the Incheon Free Economic<br />
Zone (IFEZ).<br />
Q: Countries in Asia are engaging in<br />
fierce competition to grow into a business<br />
center of Northeast Asia. What do you<br />
think is the strong point of the IFEZ<br />
compared with Pudong in China, Hong<br />
Kong, and Singapore?<br />
Geographically, Incheon is the center of<br />
Northeast Asia and is located in the best place,<br />
which can serve as an international strongpoint<br />
city like Hong Kong and Singapore.<br />
Incheon is adjacent to China with a<br />
population of 1.3 billion and Japan, the world’s<br />
second largest economic superpower. In<br />
addition, people can fly to 51 major cities with<br />
a population of over 1 million in Northeast Asia<br />
from Seoul within 3.5 hours by plane.<br />
Incheon is also equipped with advanced infrastructure of<br />
both international airport and harbor. In other words, it boasts<br />
of the “sea & air complex logistics system” by combining the<br />
Incheon International Airport with the world’s No. 10 in<br />
passenger transportation and No. 3 in cargo transportation<br />
and the 120-year-long Incheon Harbor.<br />
Q: There are three districts -- Songdo, Yeongjong<br />
and Cheongna -- in the IFEZ. Would you outline your<br />
plan to specialize the districts?<br />
A: We aim to develop the IFEZ into the best business<br />
construction of a high-quality city with<br />
fine scenery and high-quality public basic<br />
facilities.<br />
On the government’s plan to make<br />
<strong>Korea</strong> a business center country of the<br />
Northeast Asia, the commissioner said,<br />
“The northeast Asian region has emerged<br />
as one of the world’s three trade blocs,<br />
along with the EU and North American<br />
Free Trade Agreement (NAFTA).<br />
Accordingly, countries in Northeast Asia<br />
are staging stiff competition to become a<br />
center of Northeast Asia in logistics and<br />
business.<br />
“China boasting of an annual average<br />
economic growth of 9-10 percent has<br />
emerged as the “factory of the world.”<br />
Meanwhile, Japan, the world’s No. 2<br />
economic powerhouse, is outpacing <strong>Korea</strong><br />
in terms of advanced technology. Under<br />
these circumstances, <strong>Korea</strong> may fall into<br />
the bottom among the three countries if it<br />
fails to secure the position as the business<br />
center country of Northeast Asia within<br />
the coming 5-10 years, considering the<br />
speed development of China,” he said.<br />
To effectively cope with rapid changes<br />
and flow of the global economy,<br />
accordingly, the government announced its<br />
ambitious plan to make <strong>Korea</strong> the business<br />
center country of Northeast Asia in July<br />
2002, he explained.<br />
Related to this, the government<br />
designated Incheon as the nation’s first<br />
free economic zone in August 2003 to<br />
make Incheon a new growth engine of the<br />
center city of Northeast Asia by creating most attractive<br />
business environment and living conditions.<br />
The Songdo district on a land of 16 million pyeong (52.8<br />
million square meters) will be developed into advanced<br />
industrial city housing a convention center, the<br />
Asia Trade Center, a <strong>for</strong>eign hospital and a<br />
luxurious hotel.<br />
The Yeongjong district on a land of 41<br />
million pyeong (135.3 million square meters)<br />
will be fostered as the core base of aviation and<br />
logistics, and the Cheongna district on a land<br />
of 5.3 million pyeong (17.4 million square<br />
meters) will be developed into an international<br />
tourism and leisure estate housing an Asian<br />
village, a theme park, a golf course and R&D<br />
center.<br />
Lee Hwan-kyun, Q: The IFEZ is exerting best ef<strong>for</strong>ts to<br />
Commissioner of the Incheon improve the living environment <strong>for</strong><br />
Free Economic Zone<br />
<strong>for</strong>eigners living in Incheon. Would you<br />
outline such ef<strong>for</strong>ts?<br />
First of all, we attracted a top-class medical center and an<br />
educational institution <strong>for</strong> high-quality education <strong>for</strong> <strong>for</strong>eign<br />
businessmen’s children and health management.<br />
For instance, we selected New York Presbyterian Hospital,<br />
one of the U.S. top seven hospitals, as a priority negotiator to<br />
attract a <strong>for</strong>eign hospital to the IFEZ.<br />
In March this year, we also held a ground breaking<br />
ceremony <strong>for</strong> construction of the Songdo International School<br />
boasting the best educational facilities in Northeast Asian<br />
region.<br />
<strong>Korea</strong>n economy.<br />
“Based on global mind and creative<br />
professionalism, the IFEZ will become a<br />
value creating partner with global-level<br />
enterprises and lead the <strong>Korea</strong>n economy<br />
persistently,” said Lee.<br />
Noting that three years have passed<br />
since Incheon was designated as the free<br />
economic zone, he said that construction<br />
work would begin this year on the 65-floor<br />
Asia Trade Tower, a <strong>for</strong>eign school, a<br />
central park, an ecology hall, a <strong>for</strong>eign<br />
hospital, office buildings, a hotel and a<br />
department store.<br />
Besides, the IFEZ plans to plant a total<br />
of 10 million trees in Songdo by 2013 to<br />
make it an environmentally-friendly<br />
ecological city.<br />
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University / Inha<br />
A University with a Difference!<br />
Inha University zooms in on New Songdo City <strong>for</strong> its second campus<br />
“Global Knowledge Enterprise<br />
University Park,” is currently under<br />
planning and development by Inha<br />
University (http://www.inha.ac.kr) in<br />
New Songdo City. Education circles are<br />
keenly watching this second campus<br />
expansion plan by Inha University. They<br />
will be observing how Inha’s launch of<br />
an innovative campus in the intelligent<br />
futuristic city of Songdo, 40 miles<br />
southwest of Seoul, could be geared into<br />
a win-win project with the port city of<br />
Incheon, which aspires to be a hub city of<br />
Northeast Asia.<br />
Several other universities at home and<br />
abroad are planning to open campuses in<br />
New Songdo City. However, Inha<br />
University’s master plan is being seen by<br />
many observers as the most persuasive,<br />
because of the fact that it is a substantial<br />
regional stronghold university. Inha<br />
wishes to establish its identity as a<br />
“Global Knowledge Enterprise<br />
University,” by focusing on the<br />
University’s strengths in science and<br />
technology.<br />
Moreover, Inha University’s second<br />
campus blueprint is in line with Incheon<br />
City’s Songdo U-City plan most fittingly<br />
among several universities’ new campus<br />
plans in Songdo wishing to nurture New<br />
Songdo City as a cutting-edge knowledge<br />
industry cluster. In this regard, Dr. Hong<br />
Seoung-yong, president, Inha University<br />
who was reelected as the 11th president<br />
recently, noted: “For Inha to develop into<br />
one of the global top-10 universities in<br />
the fields of <strong>IT</strong>, BT & logistics, national<br />
growth industries in the 21st century, it<br />
was inevitable that we should open a new<br />
campus in New Songdo City. Both<br />
Incheon, aiming to be a hub city in<br />
Northeast Asia and a community<br />
stronghold university, and Inha<br />
University will benefit from the launch<br />
of our second campus there.”<br />
According to the second campus plan<br />
of Inha University, covering an area of<br />
550,000 pyeong (roughly 1,815,000<br />
m2), an educational-industrial as well as<br />
research-associated science &<br />
technology-oriented institution will be<br />
attained in its first stage, featuring <strong>IT</strong>,<br />
BT, NT as well as aerospace and<br />
“For Inha to develop into one of the global Top 10<br />
universities in the fields of <strong>IT</strong>, BT & logistics, national<br />
growth industries in the 21st century, our campus<br />
moving into Songdo international city is inevitable and<br />
this will also lead to a Win-Win policy between both<br />
Incheon, aiming to be a hub city in Northeast Asia and<br />
a community stronghold university”.<br />
mechanical field-related laboratories. In<br />
addition to this, an R&BD (research &<br />
business development)-oriented national<br />
policy research center and the central<br />
functions such as joint research &<br />
development facilities will be prepared,<br />
Dr. Hong Seoung-Yong,<br />
president, Inha University<br />
plus research support complex city<br />
function facilities in the interests of<br />
organic connection of pivotal functions<br />
and support functions.<br />
In its second stage plan which will<br />
cover 250,000 pyeong (around 825,000<br />
m2), there will be an international<br />
collaboration special hospital, clinical<br />
medicine laboratory, and the first stage<br />
project’s extension. In addition the<br />
Global U8 joint project will be<br />
implemented.<br />
Benchmarking prestigious<br />
international universities<br />
Committing himself to ambitious<br />
aspirations <strong>for</strong> this campus <strong>for</strong>mation,<br />
Dr. Hong said, “Inha University will<br />
<strong>for</strong>ge the highest campus town, both<br />
nominally and virtually, in the world<br />
after benchmarking Silicon Valley of<br />
Stan<strong>for</strong>d University, Science Park of<br />
Cambridge University, and others that<br />
succeeded as worldwide educationalindustrial<br />
connection models.”<br />
Moving to the globalization of<br />
university education, the Inha president<br />
who held various posts, including vice<br />
minister of Maritime Affairs & Fisheries,<br />
stressed that he firmly believes that the<br />
Songdo campus establishment by Inha<br />
would boost globalization of university<br />
education as well. The president, who<br />
explained that management innovation<br />
ability stems from his diverse<br />
administration experience, said that to<br />
become a hub university of Northeast<br />
Asia, Inha has to increase lectures with e-<br />
learning. For example, Dr. Hong who<br />
elaborated that education’s paradigms are<br />
changing from established closed<br />
education to cyberspace as well as open<br />
space, added that Inha University also<br />
has increased e-learning lectures from the<br />
existing 20 lectures to 120 current e-<br />
learning lectures.<br />
<strong>Korea</strong>’s universities are changing out<br />
of necessity, but to become a first-class<br />
knowledge country globally, they must<br />
strive further <strong>for</strong> more creative<br />
innovation, he emphasized, referring to<br />
the fact that Inha still has a long way to<br />
go, even though it is already one of the<br />
top 10 universities in <strong>Korea</strong>.<br />
Inha had aimed at becoming “M<strong>IT</strong> of<br />
the Orient” as a super-first rate university<br />
in 1954 when the University was<br />
established and is now striving to stretch<br />
itself into one of the global 100<br />
prestigious private universities by<br />
realizing that establishment goal.<br />
Hong expressed the view that the<br />
accomplishment of this goal is<br />
impossible in the current campus<br />
environment, adding that particularly,<br />
science & technology demand practical<br />
education through an education-industrial<br />
collaboration.<br />
For that reason, Inha University is<br />
pursuing the establishment of the Global<br />
Knowledge Enterprise University in<br />
Songdo. Inha’s Global Knowledge<br />
Enterprise University campus is based on<br />
‘Global’, namely internationalization,<br />
which will be a collaboration with the<br />
“Global U8 Consortium” that Inha<br />
University has been utilizing <strong>for</strong><br />
cooperating with prestigious universities<br />
in the meanwhile.<br />
Hong explained that Inha University<br />
has been promoting student exchanges<br />
and joint research with eight prestigious<br />
international universities, including<br />
America’s University of Rhode Island &<br />
University of Washington, China’s<br />
Xiamen University, France’s University<br />
of Le Havre, Israel’s University of Haifa,<br />
Australia’s RM<strong>IT</strong> (Royal Melbourne<br />
Institute of Technology University). To<br />
develop international programs that<br />
utilize each university’s merits in the<br />
coming months and years, Inha will<br />
extend and develop even more<br />
international exchanges by establishing<br />
an international exchange center,<br />
language education institute as well as<br />
international joint research center, he<br />
said.<br />
“Since our university’s ‘Global<br />
Knowledge Enterprise University’<br />
The Incheon campus of Inha University<br />
campus establishment is an important<br />
project not only just <strong>for</strong> Inha University’s<br />
development, but also Incheon’s<br />
development in the 21st century, we will<br />
strive to discharge our responsibilities as<br />
a think-tank to advance the Republic of<br />
<strong>Korea</strong>”, he explained.<br />
In step with the government’s logistics<br />
nurturing policy<br />
Considering the fact that New Songdo<br />
City will become a priority <strong>for</strong> Seoul’s<br />
ef<strong>for</strong>ts to make <strong>Korea</strong> a Northeast Asia<br />
logistics hub, the president mentioned<br />
Inha University’s development plan <strong>for</strong><br />
the logistics field with its Songdo<br />
campus as a logistics differentiation<br />
university.<br />
Actually, Inha University has been<br />
continuously advancing its differentiation<br />
projects regarding logistics education and<br />
research with wholehearted support of<br />
Hanjin Group, a worldwide logistics<br />
enterprise, as well as Inha University’s<br />
foundation. There is widespread<br />
recognition of Incheon’s geographical<br />
advantages, located at the gateway of<br />
Northeast Asia, and the importance of<br />
logistics, the core of a nation’s economy<br />
and corporate competitiveness in the 21st<br />
century.<br />
For instance, the University is<br />
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University<br />
/ Inha<br />
Toward the ‘Global Knowledge Enterprise University’!<br />
constructing a worldwide logistics<br />
database in its JungSeok Memorial<br />
Library, the largest and most state-of-theart<br />
digital library in <strong>Korea</strong> and to<br />
produce the highest management in the<br />
Asia-Pacific area. Equipped with<br />
practical knowledge as well as<br />
international sensitivity, Inha University<br />
is intensively supporting and nurturing<br />
talent by differentiating the APSL (Asia<br />
Pacific School of Logistics) <strong>for</strong> the first<br />
time in <strong>Korea</strong>.<br />
In addition, Hong emphasized that<br />
Inha University has been nurturing the<br />
core leaders to usher in the emergence of<br />
<strong>Korea</strong> as a Northeast Asia logistics hub<br />
by establishing the Global Logistics<br />
The Second Council of Presidents Meeting of Global U7 Consortium<br />
Management Program (GLNP) <strong>for</strong> CEOs<br />
<strong>for</strong> the first time in <strong>Korea</strong> in concert with<br />
the <strong>Korea</strong> International Trade<br />
Association (K<strong>IT</strong>A) since 2005. As a<br />
result, Inha University was designated as<br />
a superior university <strong>for</strong> two consecutive<br />
years from the Ministry of Education &<br />
Human Resources Development (MOE)<br />
and received support worth 10 billion<br />
won (around $10.50 million) over 5 years<br />
in connection with its logistics special<br />
graduate program.<br />
Inha University’s MGLM program as<br />
a master course of international joint<br />
logistics management is a unique<br />
program which is operated jointly with<br />
U8 Consortium participation universities<br />
as well as overseas distinguished<br />
professors, based on the “Global U8<br />
Consortium” (http://u8.inha.ac.kr) that<br />
Inha University <strong>for</strong>med with eight<br />
Target and Roadmap<br />
Driving the Eight Core Strategies<br />
* Visualization of Achievement Strategy<br />
* Self-Motivation, Responsibility, Incentive Settlement<br />
* Distribution of Innovation Concensus<br />
First Stage<br />
2002~2005<br />
* The 8th core strategies<br />
* Global U7<br />
* Nation’s Top 10<br />
prestigious international universities.<br />
Logistics science is currently set up as<br />
a logistics major within the graduate<br />
school of management, the graduate<br />
school of industry or the graduate school<br />
of international commerce, rather than<br />
being set up as an independent special<br />
subject of study. Dr. Hong pointed out<br />
Third Stage<br />
2011~2020<br />
* Global U20<br />
Second Stage * Nation’s Top 5<br />
* Global Campus<br />
<strong>2006</strong>~2010<br />
* Word-Class Infrastructure<br />
* Global U10<br />
* Nation’s Top 7<br />
that now is a difficult time to nurture the<br />
highest-notch global logistics talent.<br />
In this context, Inha University’s<br />
MGLM program is expected to spearhead<br />
the logistics industry’s innovation and<br />
contribute greatly to the Northeast Asia<br />
logistics-centered materialization by<br />
producing high-grade logistics talent<br />
Proud Son of Inha Urges Higher Students’ Ambitions<br />
Lee Young-ha, president & CEO of the<br />
digital appliance company, LG Electronics<br />
As a key figure who has trans<strong>for</strong>med LG<br />
Electronics into one of the world’s top three<br />
manufacturers of digital products, Lee Youngha,<br />
an Inha University graduate and president<br />
& CEO, of the digital appliance company, LG<br />
Electronics, shared his thoughts regarding his<br />
experiences at college and the philosophy<br />
behind managing a company that has posted<br />
an annual growth rate of 22% on average since<br />
2000 in the global sales of digital products:<br />
Q: What advice could you give to<br />
bring about the future growth of Inha<br />
University?<br />
As an educational institution of higher<br />
learning, Inha University, the roots of which<br />
can be traced back to its earlier years as a college<br />
of engineering, should provide in-depth<br />
and specialized education. It should set itself<br />
apart from other institutions and consolidate<br />
its image as a leader of higher learning in the<br />
field of engineering.<br />
Also, and since Inha has already trans<strong>for</strong>med<br />
itself into a university, I hope it can<br />
grow and leave a mark worthy of its name, raising<br />
manpower who can play active roles on the<br />
global stage and be revered as a new brand<br />
among universities around the world.<br />
Q: Could you tell our readers some of<br />
the memories you have of your earlier<br />
years at Inha?<br />
During my years at Inha, I majored in<br />
chemical engineering. Due to the characteristics<br />
of an engineering college, I occasionally<br />
had to bump into German texts. Since French<br />
was my choice of second language during my<br />
years at the high school, I was at a loss with<br />
the German language. Thus, and as I had no<br />
solid base of the language, I kept repeating and<br />
memorizing as hard as I could with a firm<br />
determination. It is true that every profession<br />
should be carried out under a solid foundation,<br />
Even though, and as circumstances had<br />
not been so favorable, I had no other choice<br />
but to exhibit my unyielding spirit.<br />
Nonetheless, there is no alteration in my<br />
view that a solid foundation in carrying out a<br />
task is undeniably important.<br />
To me who had thought it important to<br />
acquire experience, I also have the memories<br />
of having a small-scale explosion while<br />
conducting an experiment and of making<br />
alcohol secretly from ethyne alcohol <strong>for</strong> a<br />
drink. I wonder whether there are still fellows<br />
there who are following my recklessness<br />
in my youth?<br />
Q:As a graduate of Inha University,<br />
what advice can you give to students at<br />
Inha <strong>for</strong> them to become capable<br />
professionals on the global stage?<br />
To those young students at Inha, I would<br />
like to tell them to draw a big picture to<br />
embrace their visions. Only then, it will be<br />
possible <strong>for</strong> them to discern which tasks<br />
should be per<strong>for</strong>med today, within a year or<br />
in five years. The future belongs to those<br />
who make it to happen. And, the world will<br />
be none other than the stage on which they<br />
will play. I hope these youngsters can<br />
enrich their minds in the space called<br />
university and become the real players on<br />
the global stage. I hope they can become<br />
wise enough to devote time and energy <strong>for</strong><br />
tomorrow rather than show the foolishness<br />
of taking in the sweet marshmallow now.<br />
Q: Would you share with our<br />
readers your management philosophy?<br />
People have frequently compared me to a<br />
field commander type of leader endowed<br />
with a strong driving <strong>for</strong>ce. In terms of management<br />
philosophy, I can spell out three<br />
principles that cannot be beaten:<br />
Firstly, the righteous operation in corporate<br />
management is like a pillar of a building.<br />
However a large achievement one<br />
makes through management if the righteousness<br />
as the pillar of a building breaks down<br />
all the towers one has built can collapse in<br />
smoke. Bearing in mind the truth that any<br />
business that does not live up to this spirit of<br />
<strong>for</strong>thrightness will eventually be turned<br />
away by customers, LG keeps on striving to<br />
trans<strong>for</strong>m a good company into a great company.<br />
Secondly, we have to keep in mind that<br />
quality is none other than the marketing itself.<br />
The sacrificing of quality is like the breaking<br />
down of the trust from customers. There is no<br />
customer who intends to buy a product the<br />
quality of which is suspicious. With this<br />
mind, all the employees at the DA team have<br />
been working under the belief that they are<br />
surely the quality managers. The DA team,<br />
which has staked its fate with premium products<br />
to aim <strong>for</strong> the global top, has entered into<br />
a new path where it is impossible to live by<br />
without a quality base. In this sense, the quality<br />
goal of DA team is not just customer satisfaction<br />
but customer impression.<br />
Lastly, wealth and honor become meaningless<br />
when we lose our health. Safety at<br />
work sites is like our health. Only when<br />
employees of a company can be kept healthy<br />
and can work in a safe environment, corporate<br />
goals will be meaningful with the<br />
dreams of all the employees, including their<br />
families, fulfilled.<br />
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University<br />
/ Inha<br />
www.busanpa.com<br />
“He frequently advocates the ‘ABC’<br />
argument as qualities needed by a<br />
president of a university. His conclusion<br />
is that a president of a university has to<br />
play a role as Actor, Builder, and<br />
Cheerleader to make university<br />
organization culture with high spirits.”<br />
Ceremony of Planting Memorial Trees by Council of Presidents of Global U7 Consortium.<br />
within a short period.<br />
President Hong pointed out that<br />
Songdo Incheon Free Economic Zone is<br />
becoming an even greater object of<br />
interest because it will help determine the<br />
future of the Republic of <strong>Korea</strong>. He<br />
noted that Incheon possesses superb<br />
international competitiveness plus huge<br />
growth potential, since it is located in the<br />
heart of Northeast Asia. In that regard, he<br />
advised that universities’ research<br />
activities will also be very pivotal to<br />
satisfy international business<br />
requirements, <strong>IT</strong>/BT, & logistics, and the<br />
needs of IFEZ’s cutting-edge innovation<br />
cluster strategy.<br />
For IFEZ to gain global recognition, he<br />
advised that the Zone has to brand<br />
Incheon inherent regional features besides<br />
equipping itself with international standards<br />
in terms of the amount of materials<br />
and scale, plus develop an organic cooperation<br />
system with universities and other<br />
relevant institutions that satisfy such<br />
requirements.<br />
At a point of time when the harmony<br />
of globalization and localization<br />
(“Glocalization”) is paramount, the<br />
president firmly believes that Inha<br />
University’s differentiation fields such as<br />
<strong>IT</strong>, BT, NT & logistics will globalize<br />
<strong>Korea</strong>’s growth engines in the 21st<br />
century. Moreover, they will become a<br />
standard of “Glocalization,” which<br />
pursues Incheon’s development as a hub<br />
city of Northeast Asia.<br />
Re-elected as Inha University<br />
President.<br />
After serving as the 10th president<br />
over the past four years, Dr. Hong was<br />
reelected as the 11th president of Inha<br />
University recently, showing that his<br />
ef<strong>for</strong>ts to allow Inha to become a hub<br />
university of Northeast Asia are paying<br />
off in several aspects.<br />
He frequently advocates the ‘ABC’<br />
argument as qualities needed by a<br />
president of a university. His conclusion<br />
is that a president of a university has to<br />
play a role as Actor, Builder, and<br />
Cheerleader to make university<br />
organization culture with high spirits.<br />
Yet, above all he insists that domestic<br />
universities also have to adapt and grow<br />
like a nation. When compared with the<br />
years preceding his inauguration, Inha<br />
University has posted a 15%’s high<br />
growth rate every year, considering all<br />
management indexes such as school<br />
buildings (1.4 times), budget (1.7 times),<br />
professor SCI (scientific citation index)<br />
paper (1.6 times), e-learning student<br />
numbers (1.7 times), the examinations<br />
competition rate <strong>for</strong> entrance (3.1 times),<br />
the percentage of employment (2.4<br />
times), and dispatch of students <strong>for</strong><br />
studying abroad dispatch (6.8 times) - in<br />
comparison with <strong>for</strong>eign universities’<br />
normal growth rate of 7%.<br />
Over the past four years, president<br />
Hong assisted with the collection of<br />
232.4 billion won (around $245 million)<br />
in conjunction with outward<br />
contributions, excluding foundation<br />
contributions. As a result of these ef<strong>for</strong>ts,<br />
Inha University is maintaining its status<br />
as one of the nation’s top 10 universities<br />
over the past four years according to the<br />
survey by the local JoongAng Daily<br />
newspaper, SCI paper numbers are<br />
rapidly on the increase and overseas<br />
awareness about Inha is growing fast,<br />
Hong pointed out.<br />
Concerning university management<br />
tasks as well as goals over the<br />
<strong>for</strong>thcoming four years, Hong said he<br />
would strive <strong>for</strong> talent production needed<br />
<strong>for</strong> global knowledge society economy<br />
through advanced education, pointing out<br />
that to make knowledge-based society<br />
education’s frame stand, uni<strong>for</strong>m,<br />
unilateral, and vertical education’s frame<br />
have to be eliminated.<br />
To this end, he committed himself to<br />
establishing the university’s identity as<br />
the “Global Knowledge Enterprise<br />
University,” besides promoting the 10-<br />
10-management strategy (annual<br />
university growth rate of 10% plus 10%<br />
benefit boost) <strong>for</strong> the university’s<br />
continuous growth as well as its second<br />
campus expansion’s smooth discussion<br />
with the authorities concerned.<br />
In the second stage BK21 project too,<br />
announced by MOE recently, Inha<br />
University became a focal point of other<br />
universities’ attention by making great<br />
strides toward becoming a researchcentered<br />
university, as the University’s<br />
12 project teams were selected to receive<br />
50 billion won (around $52.80 million) in<br />
relation to the BK21 project.<br />
Your compliment is our value<br />
Busan Port Authority, assurance <strong>for</strong> customer satisfaction<br />
Busan Port<br />
Busan New Port<br />
2 2 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 2 3
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Academia<br />
/ 11th <strong>IT</strong> 21 Conference<br />
Welcome to the u-Society!<br />
<strong>IT</strong> 21 Conference hosted by KIPS to be held in Seoul this month<br />
“We are exerting best<br />
ef<strong>for</strong>ts to help <strong>Korea</strong><br />
maintain its u-<strong>Korea</strong><br />
reputation and as the<br />
world leader in the<br />
ubiquitous area ...<br />
Through the <strong>IT</strong> 21<br />
Conference organized<br />
by KIPS, we hope that<br />
<strong>Korea</strong> will develop its<br />
ubiquitous-related<br />
technologies further.”<br />
The 5th Asia Pacific International Symposium on in<strong>for</strong>mation technology held at Hangzhou,<br />
China on Jan. 9~10, <strong>2006</strong>.<br />
Focusing on the topic of<br />
the new growth industries<br />
the “U-Society,” the<br />
and development levels<br />
<strong>Korea</strong> In<strong>for</strong>mation<br />
and have chances <strong>for</strong> indepth<br />
Processing Society (KIPS)<br />
will hold the 11th <strong>IT</strong> 21<br />
Conference in Seoul on<br />
June 29-30.<br />
Through the <strong>IT</strong> 21<br />
Conference, KIPS plans to<br />
introduce the current technology<br />
situation, policy<br />
issues and promotional<br />
strategies regarding the<br />
three main ubiquitous<br />
fields - u-Infrastructure, u- Byun Jae-il, chairman of the KIPS.<br />
discussions at the<br />
international conference,<br />
said Byun, who is also a<br />
member of the National<br />
Assembly.<br />
“We are exerting best<br />
ef<strong>for</strong>ts to help <strong>Korea</strong> maintain<br />
its u-<strong>Korea</strong> reputation<br />
and as the world leader in<br />
the ubiquitous area,” he<br />
said.<br />
“Through the <strong>IT</strong> 21<br />
Software and u-<br />
Conference organized by<br />
Application - which will lead <strong>Korea</strong>’s<br />
future industries, according to Byun Jae-il,<br />
chairman of the KIPS.<br />
In line with this plan, KIPS invited representatives<br />
from the industrial, academic<br />
and research centers related to ubiquitous<br />
sectors both at home and abroad to the <strong>IT</strong><br />
21 Conference.<br />
They will discuss the current status of<br />
KIPS, we hope that <strong>Korea</strong> will develop its<br />
ubiquitous-related technologies further,”<br />
said Byun.<br />
The industrial, academic and research<br />
circles can boost cooperation by developing<br />
ubiquitous-related technologies by successfully<br />
holding the international event.<br />
At the same time, the industrial sector<br />
could actively use the study results in the<br />
ubiquitous field and develop relevant technologies<br />
further.<br />
<strong>IT</strong> meeting can realize top-class<br />
academic society in <strong>Korea</strong>.<br />
The <strong>IT</strong> 21 Conference will provide the<br />
industrial, academic and research circles<br />
with good opportunities to achieve a topclass<br />
academic society in <strong>Korea</strong>, helping<br />
<strong>Korea</strong> attain its ambitious target of u-<br />
<strong>Korea</strong>.<br />
It will also spread in<strong>for</strong>mation technology<br />
that could guide the nation’s future and<br />
activate the domestic in<strong>for</strong>mation technology<br />
sector.<br />
Through expansion of the application<br />
technologies in the ubiquitous field, <strong>Korea</strong><br />
could bolster its international competitiveness<br />
as well.<br />
The <strong>IT</strong> 21 Conference will offer participants<br />
good opportunities to develop ubiquitous<br />
technology that leads our future and<br />
explore new markets in the ubiquitous<br />
area.<br />
Through exchange of in<strong>for</strong>mation and<br />
discussions on ways to develop ubiquitous<br />
technologies in the future and achieve an<br />
advanced country with per capital national<br />
income of $20,000 at the meeting, we<br />
could seek the future direction toward u-<br />
<strong>Korea</strong>.<br />
The <strong>IT</strong> 21 Conference is designed to let<br />
<strong>Korea</strong>n <strong>IT</strong> enterprises know about the<br />
changes of <strong>IT</strong> technologies and strengthen<br />
their international competitiveness.<br />
In particular, <strong>Korea</strong>n <strong>IT</strong> companies can<br />
make accurate analyses of the in<strong>for</strong>mation<br />
environment and acquire advanced in<strong>for</strong>mation<br />
technology through the international<br />
event.<br />
In 1996, Nam Koong-suck, then chairman<br />
of KIPS, organized the 1st <strong>IT</strong> 21<br />
Conference and since then the KIPS has<br />
successfully held the international event<br />
every year.<br />
The conference offers guidance on<br />
future directions in the <strong>IT</strong> field and stateof-the-art<br />
<strong>IT</strong> technologies to those engaged<br />
in the <strong>IT</strong> industry.<br />
Accordingly, the industrial, academic<br />
and research circles could enhance their<br />
desire to further develop <strong>IT</strong> technology and<br />
engage in in-depth study in the <strong>IT</strong> field.<br />
With the successful hosting of the past<br />
<strong>IT</strong> conferences, the nation’s industries<br />
could accept advanced <strong>IT</strong> technologies and<br />
bolster their international competitiveness.<br />
The <strong>IT</strong> 21 Conference is also expected<br />
to provide <strong>Korea</strong> with a turning point <strong>for</strong><br />
the development of the <strong>IT</strong> industry, especially<br />
in the mobile communication sector.<br />
Along with this, the international event<br />
will activate and develop the domestic<br />
in<strong>for</strong>mation technology sector. Meanwhile,<br />
<strong>Korea</strong>n <strong>IT</strong> companies are expected to bolster<br />
their international competitiveness<br />
through expanded supply of application<br />
technology in the in<strong>for</strong>mation industrial<br />
“Through active exchange of in<strong>for</strong>mation and<br />
discussions about in<strong>for</strong>mation technologies necessary<br />
<strong>for</strong> the 21st century and desirable direction of the <strong>IT</strong><br />
industry, <strong>Korea</strong>n <strong>IT</strong> companies also can upgrade their<br />
international competitiveness.”<br />
sector.<br />
Particularly, the <strong>IT</strong> 21 Conference this<br />
time will place its emphasis on supply of<br />
new in<strong>for</strong>mation technology, which has<br />
been regarded as the important thing <strong>for</strong><br />
existence of enterprises.<br />
Through active exchange of in<strong>for</strong>mation<br />
and discussions about in<strong>for</strong>mation<br />
technologies necessary <strong>for</strong> the 21st century<br />
and desirable direction of the <strong>IT</strong> industry,<br />
Internet ethics <strong>for</strong>um<br />
<strong>Korea</strong>n <strong>IT</strong> companies also can upgrade<br />
their international competitiveness.<br />
In addition, the KIPS plans to build a<br />
pool of experts in the <strong>IT</strong> field and extend<br />
helping hands to enterprises trying to<br />
employ <strong>IT</strong> experts in the future.<br />
Outline of the <strong>IT</strong> 21 Conference in Seoul<br />
On June 29, Byun Jae-il, lawmaker of<br />
the governing Uri Party and chairman of<br />
the KIPS, will deliver an opening address<br />
at the <strong>IT</strong> 21 Conference.<br />
Meanwhile, Minister of In<strong>for</strong>mation<br />
and Communication Roh Jun-hyong will<br />
deliver a congratulatory speech and Nam<br />
Joong-soo, CEO of KT, will make a<br />
keynote speech.<br />
Dr. Vinie Gupta of Sun Microsystems<br />
will make a lecture on the “middleware as<br />
a shared services layer to enable u-computing”<br />
and Prof. Norman Sadeh of Carnegie-<br />
Mellon University, will speak on the u-<br />
campus.<br />
On June 30, Dr. Pracaystha of IBM T. J.<br />
Watson Research Lab. will deliver a lecture<br />
and a number of panelists will discuss<br />
such subjects as u-infrastructure, u-software<br />
and u-application.<br />
In the meantime, KIPS has mapped out<br />
the KIPS New Vision 201, which calls <strong>for</strong><br />
developing the KIPS into the top-class academic<br />
society in <strong>Korea</strong>.<br />
Under the ambitious vision, the KIPS<br />
plans to increase its members to 30,000<br />
and expand its reserve fund to 2 billion<br />
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KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 2 5
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Academia<br />
/ 11th <strong>IT</strong> 21 Conference<br />
won, and organize the nation’s top-class<br />
academic contest, as well as pushing <strong>for</strong><br />
academic-industrial cooperation and globalization<br />
in the year 2010.<br />
KIPS pushes ahead with five action<br />
plans<br />
To achieve the targets, it has set the five<br />
action plans - the campaign to double the<br />
KIPS members and activate dormant members,<br />
academic contest with excellent journals,<br />
expansion of finance independence,<br />
construction of a sole academic-industrial<br />
cooperation academy in the <strong>IT</strong> sector, and<br />
active assistance <strong>for</strong> globalization.<br />
In order to develop<br />
the <strong>IT</strong> 21 conference<br />
into a top-class<br />
international academic<br />
<strong>for</strong>um, the KIPS has<br />
mapped out a business<br />
strategy based on five<br />
action plans.<br />
Under the strategy,<br />
the KIPS will redoubled<br />
its ef<strong>for</strong>ts to find<br />
out technology areas<br />
that have the great<br />
impact on society,<br />
seek study results having<br />
significant effects<br />
on the trade volume,<br />
and search favorable<br />
tasks to keep favorable relations with <strong>for</strong>eign<br />
countries.<br />
Along with this, the KIPS will seek<br />
technology sectors where the setup of an<br />
international technology education course<br />
is available, operate or attract profitable<br />
international academic <strong>for</strong>ms, push <strong>for</strong><br />
manpower brokerage service by creating a<br />
pool of experts armed with international<br />
technology, and secure a system to foster<br />
professional manpower <strong>for</strong> standardization<br />
of international technology.<br />
For strategic globalization, the KIPS<br />
has also established the following strategies:<br />
Improvement of domestic technologybased<br />
trade balance, maintenance of<br />
international cooperation through technology<br />
exchanges, PR assistance <strong>for</strong> the<br />
nation’s growth engine projects, supports<br />
<strong>for</strong> in<strong>for</strong>mation exchanges of domestic and<br />
<strong>for</strong>eign technology educators, activities <strong>for</strong><br />
international technology standardization,<br />
operation of an international <strong>IT</strong> education<br />
center under the management of the KIPS,<br />
and construction of international in<strong>for</strong>mation<br />
communication brain network.<br />
Strategies <strong>for</strong> development of KIPS<br />
As a means of developing the KIPS into<br />
the top-class academic society in <strong>Korea</strong>,<br />
KIPS will also make a strong push <strong>for</strong> the<br />
following strategies, Chairman Byun said.<br />
First of all, it will strengthen cooperation<br />
with in<strong>for</strong>mation communicationrelated<br />
government agencies, groups and<br />
KIPS executives<br />
research centers, while bolstering the academic-industrial<br />
cooperation with <strong>IT</strong>-related<br />
enterprises.<br />
Secondly, it will attract and host<br />
advanced international academic <strong>for</strong>ums,<br />
including APIS <strong>2006</strong> and ALP<strong>IT</strong> <strong>2006</strong>.<br />
The KIPS will seek joint hosting of academic<br />
<strong>for</strong>ums related to in<strong>for</strong>mation communication<br />
and in<strong>for</strong>mation processing<br />
with world-famous <strong>for</strong>eign academic institutions.<br />
Through agreements on mutual cooperation<br />
with the IEEE society of the U.S. and<br />
the IEICE society of Japan, the KIPS will<br />
bolster bilateral ties and activate personnel<br />
exchanges.<br />
The KIPS will also activate study<br />
groups and strengthen ties between the<br />
headquarters and branches through visits of<br />
KIPS chairmen’s group to branches.<br />
It will also exert all-out ef<strong>for</strong>ts to<br />
improve quality of various journals and<br />
increase the number of academic papers.<br />
By completing the electronic paper system,<br />
called ACOMOS, it plans to provide paper<br />
providers with high quality service and<br />
shorten the paper-screening period.<br />
In keeping with the globalization era,<br />
the KIPS will secure enough budgets to<br />
continuously publish journals carrying<br />
papers written in English.<br />
General projects of KIPS<br />
In order to secure stable finances, the<br />
KIPS will make best ef<strong>for</strong>ts to increase the<br />
number of KIPS members and create a<br />
fund with membership<br />
fees of lifetime members<br />
and retirement<br />
allowances of KIPS<br />
staff.<br />
The KIPS is aiming<br />
at increasing the number<br />
of lifetime, regular<br />
and special members by<br />
more than 50, 1,000 and<br />
10, respectively, while<br />
activating dormant<br />
members.<br />
At the same time, it<br />
will develop profit-creating<br />
models by holding<br />
short-term lecture<br />
courses or workshops.<br />
Related to this, it will establish a business<br />
committee to create profits.<br />
It will also construct a comprehensive<br />
in<strong>for</strong>mation network, named the ACO-<br />
MOS, <strong>for</strong> effective management of KIPS<br />
members, paper screening (electronics<br />
paper) and finance.<br />
By establishing the academic in<strong>for</strong>mation<br />
system of the KIPS, it will provide the<br />
members of its society with high quality<br />
services.<br />
As a means of upgrading its services <strong>for</strong><br />
KIPS members, it will persistently upgrade<br />
the society’s homepage and send newsletter<br />
e-mail to its members every week.<br />
The KIPS has also mapped out a plan<br />
<strong>for</strong> in<strong>for</strong>matization of the secretariat and<br />
improvement of welfare <strong>for</strong> its staff members.<br />
It will make best ef<strong>for</strong>ts to maximize<br />
business efficiency by conducting persis-<br />
Participants at KIPS conference being briefed on opportunities to develop a Ubiquitous society.<br />
tent education on in<strong>for</strong>matization of the<br />
society’s homepage and Internet, and <strong>for</strong>eign<br />
languages <strong>for</strong> its staff members.<br />
Along with this, it will upgrade PCs at<br />
the society and purchase new in<strong>for</strong>matization<br />
equipment, including beam projectors<br />
and notebooks, to enhance business efficiency.<br />
It plans to implement an incentive system<br />
to maximize business efficiency<br />
through free competition and improve<br />
working conditions, while carrying out an<br />
annual salary payment system.<br />
To promote morale of its staff members,<br />
the KIPS will hold workshops <strong>for</strong> staff two<br />
times a year and implement a variety of<br />
welfare programs, including supports <strong>for</strong><br />
hobby and leisure activities and operation<br />
of various holiday systems.<br />
At the same time, it will systematically<br />
manage various funds of the society by<br />
operating a finance committee and creating<br />
profit-generating models.<br />
Cooperation with <strong>for</strong>eign academic<br />
societies<br />
The KIPS will seek and augment cooperation<br />
with world-famous domestic and<br />
<strong>for</strong>eign academic societies by organizing<br />
joint academic <strong>for</strong>ums and activating<br />
exchange of in<strong>for</strong>mation and manpower.<br />
For instance, the KIPS and the Hangeul<br />
Engineering Study Society will jointly hold<br />
the ALP<strong>IT</strong> <strong>2006</strong> in Uzbekistan on Sept. 27-<br />
29 on the Asia’s <strong>IT</strong> language processing.<br />
Under the close cooperation with APIS<br />
Org., it will also hold the APIS 2007 in<br />
Malaysia in January 2007 on <strong>IT</strong>-related<br />
<strong>Korea</strong>’s excellent technologies.<br />
Through agreements on business cooperation<br />
with IEEE society of the U.S. and<br />
IEICE society of Japan, the KIPS will seek<br />
various joint projects, including international<br />
academic <strong>for</strong>ums and conferences.<br />
It will also push <strong>for</strong> globalization of the<br />
<strong>IT</strong> industry through academic-industrial<br />
cooperation.<br />
As concrete means, the KIPS will seek<br />
close cooperation with the society-related<br />
government agencies, groups and research<br />
centers, including the Ministry of<br />
In<strong>for</strong>mation and Communication, <strong>Korea</strong> <strong>IT</strong><br />
Industry Promotion Agency, and<br />
Electronics and Telecommunications<br />
Research Institute.<br />
Along with this, it will bolster ties with<br />
<strong>IT</strong>-related companies <strong>for</strong> mutual cooperation,<br />
including Samsung SDS, LG CNS,<br />
SK C&C, <strong>Korea</strong> IBM, Sunmicro Systems<br />
<strong>Korea</strong>, and Microsoft.<br />
History and purpose of KIPS<br />
As in<strong>for</strong>mation processing has become<br />
one of the most important industries in<br />
<strong>Korea</strong>, computing professionals have<br />
encountered a growing number of challenges.<br />
Along with scholars and colleagues in<br />
related fields, they have gathered in a variety<br />
of <strong>for</strong>ums and meetings over the last<br />
few decades to share their knowledge,<br />
experiences and the outcome of their<br />
research.<br />
These exchanges have led to the establishment<br />
of the KIPS on Jan. 15, 1993. KIPS<br />
was registered as an incorporated association<br />
under the Ministry of In<strong>for</strong>mation and<br />
Communications in <strong>Korea</strong>.<br />
The main purpose of the organization is<br />
to improve our society by achieving the<br />
highest capability possible in in<strong>for</strong>mation<br />
technology.<br />
To achieve the target, the KIPS organizes<br />
a variety of conferences, symposiums,<br />
and exhibits, supports research<br />
activities that develop technology and<br />
improve knowledge of in<strong>for</strong>mation processing,<br />
and provides a vital <strong>for</strong>um <strong>for</strong> the<br />
exchange of in<strong>for</strong>mation, ideas and discoveries<br />
in the in<strong>for</strong>mation-processing technology<br />
sector.<br />
“The KIPS will seek and augment cooperation with<br />
world-famous domestic and <strong>for</strong>eign academic societies<br />
by organizing joint academic <strong>for</strong>ums and activating<br />
exchange of in<strong>for</strong>mation and manpower.”<br />
It also defines the standardization of<br />
in<strong>for</strong>mation-processing technology, supports<br />
international collaboration and<br />
knowledge exchange between academic<br />
and industry partners, provides a venue <strong>for</strong><br />
publications of journals and books in the<br />
area of in<strong>for</strong>mation processing, and supports<br />
any other activities that foster the<br />
objectives of the society.<br />
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Exhibition & Conference<br />
/ U<strong>IT</strong>P<br />
U<strong>IT</strong>P to Highlight Seoul’s Transportation Re<strong>for</strong>m<br />
Innovations in policy and technology: what works <strong>for</strong> public transport?<br />
On the occasion of this month’s<br />
Asia-Pacific Congress and<br />
Exhibition of the International<br />
Association of Public Transportation<br />
(U<strong>IT</strong>P) to be held in Seoul on June<br />
18~23, the <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> held an<br />
interview with Sun-Gu Jeong, directorgeneral<br />
of transportation at Seoul<br />
Metropolitan Government. In the<br />
interview, <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> asked him<br />
about the main issues concerning the<br />
meeting to be hosted by the City of<br />
Seoul under the theme of “Innovations<br />
in policy and technology: what works<br />
<strong>for</strong> public transport?”<br />
General assembly of U<strong>IT</strong>P meeting<br />
The Congress and Exhibition, held<br />
biennially <strong>for</strong> the Asia-Pacific region, is<br />
the fifth of its kind, following the 4th<br />
U<strong>IT</strong>P Asia-Pacific Congress and<br />
Exhibition held in Brisbane, Australia,<br />
in 2004.<br />
U<strong>IT</strong>P was established with an aim<br />
to study all aspects of public transport<br />
and mobility in order to promote the<br />
development of more efficient and attractive<br />
public transport systems. It holds a<br />
World Congress and a Congress and<br />
Exhibition in six regions of the world<br />
every two years.<br />
During the Seoul meeting, participants<br />
will not only exchange ideas in sessions<br />
and banquets of the Congress and IPTS<br />
conference which take place in parallel,<br />
but will also have the chance to make a<br />
field trip to a public transport revamping<br />
site or take part in optional tours like the<br />
trial ride of KTX, the high-speed train. In<br />
addition, an exhibition has been specially<br />
prepared to better acquaint participants<br />
with the public transport system in transition.<br />
About the Exhibition<br />
To be held on a floor space of 3,645m 2 ,<br />
the Exhibition will be displaying latest<br />
technologies and public transport systems<br />
in transition under the theme of “Mobility<br />
& City Transport.” A total of 67 companies<br />
from home and abroad will take part in the<br />
event where transportation organizations<br />
and research centers will also put displays.<br />
Above all, there will be active participation<br />
by Intelligent Transport Systems (<strong>IT</strong>S)<br />
companies, highlighting the excellence in<br />
<strong>Korea</strong>’s <strong>IT</strong> industry<br />
On Seoul City’s part, it plans to publicize<br />
the highly effective bus operation<br />
management through TOPIS, the muchacclaimed<br />
public transport system<br />
based on latest <strong>IT</strong> technologies. It is an<br />
integrated transportation system that<br />
makes transfers between buses and the<br />
subway more convenient. It also provides<br />
invaluable in<strong>for</strong>mation about<br />
public transport priorities including<br />
in<strong>for</strong>mation regarding the exclusive bus<br />
lanes and the environment-friendly<br />
public transport. In addition, Seoul City<br />
plans to widely publicize new modes of<br />
transportation such as Guided Rapid<br />
Transit and Light Rail Transit and other<br />
important business of the city government<br />
such as Cheonggyecheon restoration<br />
project<br />
Seoul’s innovative transportation<br />
system<br />
Foreign countries are very much<br />
interested in the bus-centered transportation<br />
re<strong>for</strong>m that took place in July<br />
2004. They especially have shown<br />
keen interest in the transportation card<br />
system that had the effect of increasing<br />
the number of public transport users<br />
through free transfers. Also they pay much<br />
attention to the scientific operation system,<br />
including Bus Management System<br />
(BMS), which controls and manages bus<br />
operation through GPS on a real-time basis<br />
and provides real-time in<strong>for</strong>mation to companies,<br />
drivers, and citizens.<br />
For instance, the card system was<br />
exported to Kuala Lumpur, Malaysia, in<br />
December 2004 <strong>for</strong> initial installation in<br />
over 1,000 buses. Currently, negotiations<br />
are under way <strong>for</strong> similar installations in<br />
Lima, Peru, and Beijing is said to be<br />
studying the option.<br />
In July 2005, Seoul City established<br />
TOPIS, which can integrate and manage<br />
traffic in<strong>for</strong>mation, the transportation card<br />
system, and BMS in<strong>for</strong>mation. Ever since,<br />
the ‘one-stop’ system has been at the<br />
center of administering transportation<br />
affairs. Participants of the coming<br />
Congress and Exhibition will have an<br />
opportunity to experience TOPIS installed<br />
at the Seoul Pavilion in COEX.<br />
Positive impact of new transportation<br />
system<br />
In a study of transportation data in the<br />
six-month period from January to June<br />
2004, and the same period last year, the<br />
daily average number of passengers using<br />
public transportation have risen by 10%<br />
(656,000 people per day). And the number<br />
of bus accidents per month has been<br />
reduced by 30% compared to the same<br />
period be<strong>for</strong>e the re<strong>for</strong>m.<br />
According to a survey released by the<br />
Green Consumers Network (GCN) in<br />
February <strong>2006</strong>, 45.1% of citizens said that<br />
they were “satisfied” with the Seoul transportation<br />
system while only 13.8% said<br />
“dissatisfied.”<br />
Results from a research by <strong>Korea</strong><br />
Association <strong>for</strong> Local Government Studies<br />
(KALGS) were favorable too. Among<br />
more than 2,000 Seoulites surveyed on 13<br />
priority projects of the city government,<br />
over 60% of the respondents said that the<br />
transportation re<strong>for</strong>m has improved their<br />
quality of life, giving it the highest score.<br />
Furthermore, it was found out that the<br />
quality of air has also improved through<br />
the introduction of low-pollution and environment-friendly<br />
CNG (Compressed<br />
Natural Gas) buses and diesel particulate<br />
filters (DPF’s).<br />
Last but not the least, the integrated<br />
billing system<br />
made it possible<br />
<strong>for</strong> residents in<br />
regions where<br />
there are not<br />
enough buses or<br />
subways to make<br />
can transfers without<br />
the burden of<br />
paying additional<br />
charge. And with<br />
such measures in place, the transportation<br />
reorganization is appraised to be a success<br />
as it has not only received favorable<br />
responses from the public but also attracted<br />
keen interest from abroad.<br />
Utilizing global networking<br />
Since its implementation, Seoul public<br />
transportation re<strong>for</strong>m has received international<br />
acclaim. The city of Seoul will make<br />
further ef<strong>for</strong>ts to promote exchange of<br />
knowledge and experience through international<br />
conferences and introduce new technologies<br />
in order to upgrade the transportation<br />
administration of Seoul. Also, they<br />
will be of help to not only human networking<br />
among transportation-related experts<br />
but also to the development of the city<br />
transport industry.<br />
By holding the U<strong>IT</strong>P Asia-Pacific<br />
Congress and<br />
Exhibition in Seoul,<br />
the city’s public transport<br />
re<strong>for</strong>m project<br />
will be actively publicized<br />
to the U<strong>IT</strong>P<br />
members and the<br />
international arena.<br />
By presenting the<br />
new technologies and<br />
expertise of <strong>Korea</strong>n<br />
transportation-related companies on the<br />
international stage, the Congress and<br />
Exhibition will contribute to the related<br />
industries around the world and improve<br />
the status of Seoul as an international city.<br />
By strengthening the human networks<br />
among transportation-related experts<br />
around the world, it will facilitate sharing<br />
of public transport technologies and<br />
experiences and promote convention<br />
industry of Seoul.<br />
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2 8 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 2 9
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:57PM페이지30001채널맥(3443-0701)<br />
Exhibition & Conference / KCTA <strong>2006</strong><br />
On the occasion of the 4th KCTA<br />
Exhibition & Conference to be held<br />
on June 12-14 in Jeju, the <strong>Korea</strong> <strong>IT</strong><br />
<strong>Times</strong> held an interview with Oh Ji-chul,<br />
chairman of the <strong>Korea</strong>n Cable TV<br />
Association (KCTA), to hear his views on<br />
current issues surrounding the cable industry.<br />
The following are excerpts from the<br />
interview....Ed.<br />
Q: Would you please explain to our<br />
readers what KCTA <strong>2006</strong> is all about?<br />
The KCTA Exhibition & Conference is<br />
the nation’s one and only exhibition where<br />
one can get a glimpse of the latest<br />
technologies and equipment as well as find<br />
out more about issues related to cable TV<br />
broadcasting. In its fourth year this year,<br />
the exhibition will be held from June 12th<br />
to 14th at the International Convention<br />
Center in Jeju.<br />
When the event was first held, it was<br />
meaningful in the sense that it had<br />
provided a <strong>for</strong>um <strong>for</strong> exchanging ideas and<br />
in<strong>for</strong>mation and a stage <strong>for</strong> festival among<br />
employees in the cable TV business. But,<br />
as the cable industry grew in scope along<br />
with the rise in policy issues and<br />
convergence with related industries,<br />
exhibition items have become more<br />
diversified and conference themes<br />
specialized.<br />
On the occasion of the cable TV’s 10th<br />
anniversary and the launching of digital<br />
service last year, KCTA Exhibition &<br />
Conference, too, has been furnished with a<br />
rich setup of exhibition items and<br />
panelists. Whereas some 2,500<br />
participants from over 1,000 companies<br />
took part in last year’s event, it is<br />
<strong>for</strong>ecasted that the number of participants<br />
Creating Your Tomorrow...<br />
KCTA <strong>2006</strong> to show how Cable TV can make the future world more convenient<br />
at this year’s exhibition<br />
will surpass 3,000 with<br />
the composition of<br />
participants becoming<br />
ever more diversified to<br />
include buyers,<br />
investors, PP channels<br />
and new equipment<br />
manufacturers in new<br />
media businesses.<br />
This year’s event,<br />
which will be held<br />
under the theme of<br />
‘Create Your<br />
Tomorrow’, will show<br />
how the interactive<br />
cable TV can change the<br />
future world more convenient<br />
and operational.<br />
Above all, and as <strong>Korea</strong> is Asia’s fastest<br />
growing convergence market, the wide<br />
range of services to be demonstrated at the<br />
event, as well as technological issues and<br />
business models to be discussed, are anticipated<br />
to captivate the eyes and ears of<br />
opinion leaders from Asia.<br />
What are the major issues and topics<br />
to be discussed and demonstrated<br />
at KCTA <strong>2006</strong>?<br />
This year, a wide variety of topics are<br />
expected to be discussed at the conference.<br />
These include ‘strategies on digital<br />
contents’ in the era of multi plat<strong>for</strong>ms and<br />
next generation technologies such as<br />
‘technologies on HD set-top boxes’ <strong>for</strong><br />
high-definition broadcasting and ‘DOCSIS<br />
(Data Over Cable Service Inferface<br />
Specifications) 3.0’ <strong>for</strong> boosting the speed<br />
of data transmissions.<br />
First of all, D-CAS set-top boxes that<br />
Oh Ji-chul, chairman of the <strong>Korea</strong>n<br />
Cable TV Association<br />
have generated much<br />
controversy during the<br />
‘NCTA <strong>2006</strong> National<br />
Show’ held in April in<br />
the United States are<br />
expected to attract much<br />
attention. With such a<br />
background, and under<br />
the current environment<br />
where service operators<br />
are burdened with the<br />
compulsory fitting of<br />
cable cards to authenticate<br />
subscribers, it is<br />
likely to see the rise of<br />
the contention that D-<br />
CAS, a downloadable<br />
mode that connects settop<br />
boxes to the cable<br />
network, will contribute to reviving digital<br />
broadcasting as it can lower the price of<br />
set-top boxes and the defect ratio.<br />
Also not to be brushed aside is the issue<br />
concerning DOCSIS 3. As most service<br />
operators in <strong>Korea</strong> have been using<br />
DOCSIS 2 as the standard <strong>for</strong> cable<br />
modems, the cable transmissions based on<br />
DOCSIS 2 have been limited in terms of<br />
speed and bandwidth. However, as the<br />
speed of cable transmissions will be<br />
enhanced by four-fold when DOCSIS 3<br />
goes into commercial service, it will be<br />
possible <strong>for</strong> the recently developed<br />
DOCSIS 3 to compete and be in par with<br />
the FTTH network adopted by telecom<br />
operators as part of the government’s BcN<br />
trial project. In this respect, studies will be<br />
conducted with regard to the timing of<br />
adoption, operators’ road maps and<br />
manufacturers’ status.<br />
Contents development, too, is no less<br />
important than that of infrastructure. In<br />
addition to technological issues, content as<br />
a blue-ocean business is expected to be<br />
discussed at this year’s conference along<br />
with the advent of a full-fledged digital<br />
age.<br />
As two-way data broadcasting is<br />
scheduled to be launched in the<br />
cable industry, too, timed with the<br />
<strong>for</strong>thcoming World <strong>Cup</strong> soccer games, discussions<br />
on high-definition contents and a<br />
variety of data broadcasting, as well as<br />
marketing strategies, will be held at KCTA<br />
<strong>2006</strong>. Moreover, ways to revive pay-perprogram<br />
broadcasting systems such as<br />
VOD (video on demand), PPV (pay-perview)<br />
and PVR (personal video recorder)<br />
that are emerging as new profit models will<br />
be disclosed along with success stories<br />
overseas. As CJ Media has successfully<br />
tested in April a live PPV broadcast <strong>for</strong> the<br />
first time in <strong>Korea</strong>, alternate methods to<br />
back up the two-way broadcasting are<br />
anticipated to emerge. In addition to this,<br />
other issues, too, will be discussed thoroughly.<br />
These include profit models <strong>for</strong><br />
cable VoIP ahead of its commercial service<br />
later this year, ways to activate marketing<br />
<strong>for</strong> attracting subscribers to digital<br />
broadcasting, PVR-linked digital<br />
advertising and ISP-related issues<br />
deriving from service operator<br />
replacements.<br />
Who are the major<br />
exhibitors? And, who is the<br />
discussion panel comprised of?<br />
Along with the rise in the<br />
number of overseas participants to<br />
this year’s exhibition, KCTA<br />
<strong>2006</strong> has grown to become a truly<br />
international event <strong>for</strong> new media<br />
broadcasting.<br />
The major exhibitors of cable<br />
equipment to the exhibition,<br />
which is comprised of 175 booths<br />
from 80 companies, are, among<br />
others, Scientific Atlanta and<br />
Samsung Electronics <strong>for</strong> displaying D-<br />
CAS set-top boxes and Arris and Motorola<br />
<strong>for</strong> displaying DOCSIS 3 solutions. In<br />
addition, LG Electronics, Cisco Systems<br />
and Mirae Online will also take part.<br />
Panelists participating in the conference,<br />
meanwhile, include<br />
Gregory Armstrong,<br />
COO of J-Com, the<br />
largest cable TV<br />
operator in Japan, Ross<br />
Crowley of STAR Group, Steven<br />
McAllister, vice president of Walt<br />
Disney, Tom Cloonan of Arris, Paul<br />
Chen of Eastern Multimedia, Paul<br />
Berriman of PCCW from Hong<br />
Kong, Vivek Couto of MPA, an<br />
Asian media research company, and<br />
Marcel Frenez, chairman of<br />
CASBBA. KCTA <strong>2006</strong> has become<br />
a large conference with the number<br />
of keynote speakers and discussion<br />
panelists participating in sectional sessions<br />
during a three-day period amounting to 81.<br />
How is KCTA <strong>2006</strong> different from<br />
last year’s event?<br />
Since digital broadcasting was just<br />
launched at this time of last year, services<br />
and solutions had been in the midst of<br />
upgrading through trials and errors. So,<br />
there were constraints to further<br />
discussions and no practical service in<br />
operation. In this year’s conference,<br />
however, the stage will be set <strong>for</strong><br />
discussing business models that can be<br />
contemplated from on-the-field services.<br />
In this regard, I plan to make the best use<br />
of the event as a momentum <strong>for</strong><br />
disseminating the somewhat lackluster<br />
digital cable service rather<br />
than highlighting a<br />
controversy surrounding new<br />
technological issues.<br />
Accordingly, the question on<br />
how to improve user-based<br />
services will be taken up as<br />
the key points of discussions<br />
at digital marketing related<br />
sessions.<br />
With regard to the TPS<br />
related sessions, too,<br />
discussions will be made on<br />
how to provide premium<br />
services, like video<br />
telephoning, and rational price<br />
arrangements through cooperative system<br />
between service operators and subscriberoriented<br />
marketing models.<br />
In addition, specialized sessions are<br />
also scheduled to be held <strong>for</strong> studying the<br />
role of local media <strong>for</strong> strengthening the<br />
community bondage in the era of local<br />
autonomy and enhancing consumer<br />
welfare through joint seminars with the<br />
<strong>Korea</strong>n Association of Broadcasting and<br />
Telecommunications Studies under the<br />
theme of ‘the role of cable TV in the<br />
ubiquitous age’.<br />
How do you plan to foster<br />
the exhibition?<br />
KCTA has grown to become a<br />
key tool <strong>for</strong> promoting <strong>Korea</strong>’s<br />
cable TV industry. Through this<br />
event, I hope people in the cable<br />
business can have the feeling of<br />
ownership and take pride.<br />
Moreover, I hope KCTA will<br />
turn out to be an indispensable<br />
<strong>for</strong>um <strong>for</strong> exchanging ideas and<br />
where technicians in the cable<br />
TV business can get the grasp of<br />
the marketing trends while<br />
people in the business of<br />
planning can have a bird’s-eye<br />
view on technological issues. I<br />
hope that people in the cable<br />
business who have limited knowledge in<br />
specialized areas, and who account <strong>for</strong><br />
more than a half of <strong>Korea</strong>’s broadcasting<br />
industry, can take the opportunity to share<br />
their knowledge.<br />
3 0 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 3 1
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:57PM페이지32001채널맥(3443-0701)<br />
In<strong>for</strong>mation and Culture Month in June<br />
Create a Warm Digital World!<br />
KADO aims to narrow the in<strong>for</strong>mation gap both on domestic and international levels<br />
Based on the theme, “Dynamic u-<strong>Korea</strong>-warm digital<br />
world,” the 19th ceremony <strong>for</strong> the In<strong>for</strong>mation and Culture<br />
Month was held at COEX in southern Seoul on June 1.<br />
About 490 representatives from the government, the National<br />
Assembly, civic groups and <strong>IT</strong> companies were expected to<br />
attend the event, sponsored by the Ministry of In<strong>for</strong>mation and<br />
Communication and managed by <strong>Korea</strong> Agency <strong>for</strong> Digital<br />
Opportunity & Promotion (KADO).<br />
To commemorate the first month that <strong>Korea</strong> introduced<br />
computers, the government enacted the In<strong>for</strong>mation and Culture<br />
Month in 1988 <strong>for</strong> the first time.<br />
During the whole month of June, the government and KADO<br />
will thus be holding a variety of in<strong>for</strong>mation and cultural events<br />
to promote the use of in<strong>for</strong>mation technology by people and<br />
spread a sound and healthy in<strong>for</strong>mation and culture.<br />
Such events will also play a key role in narrowing the<br />
in<strong>for</strong>mation gap between people and removing negative effects,<br />
including the use of illegal and undesirable in<strong>for</strong>mation.<br />
The government and KADO will hold the events by theme -<br />
the first week <strong>for</strong> the use of sound in<strong>for</strong>mation (June 1-10),<br />
followed by the week to narrow the in<strong>for</strong>mation gap (June 11-<br />
18), the week <strong>for</strong> in<strong>for</strong>mation protection (June 19-24) and the<br />
week <strong>for</strong> in<strong>for</strong>mation and culture (June 25-30).<br />
At the 19th ceremony <strong>for</strong> the In<strong>for</strong>mation and Culture Month<br />
to be held at COEX on June 1, the government and KADO will<br />
present prizes to those who greatly contributed to<br />
in<strong>for</strong>matization and development of in<strong>for</strong>mation and culture.<br />
At the same time, a launching ceremony <strong>for</strong> the “warm<br />
digital volunteer corps” will be held to spread the service<br />
activities of <strong>IT</strong> volunteers nationwide.<br />
KADO has been greatly contributing to narrowing the global<br />
in<strong>for</strong>mation gap centered on developing countries in keeping<br />
with the status and economic power of <strong>Korea</strong> in the global<br />
society, according to Son Yeon-gi, CEO of KADO.<br />
During the period from 2001 to 2005, KADO dispatched a<br />
total of 1,346 Internet youth volunteers to 54 countries, mostly<br />
developing countries, to promote <strong>IT</strong> cooperation between <strong>Korea</strong><br />
and <strong>for</strong>eign countries.<br />
Through the dispatch of <strong>Korea</strong>n <strong>IT</strong> volunteers, KADO has<br />
MIC Minister Roh Jun-hyong (right) presents prizes to awardees in a<br />
commemoration exercises <strong>for</strong> the In<strong>for</strong>mation & Culture Month.<br />
also played a role of not only conducting <strong>IT</strong> education but also<br />
teaching people how to make “gimchi” and learn “taekkwondo.”<br />
KADO also invited 1,915 trainees from 90 countries in Asia,<br />
Europe, Latin America and Africa to the “overseas <strong>IT</strong> expert<br />
training programs,” that it has been carried out since 1998, said<br />
Son. In addition, KADO built an in<strong>for</strong>mation access center in<br />
eight developing countries, including Cambodia, Vietnam,<br />
Egypt, and Laos, <strong>for</strong> their <strong>IT</strong> development, he said.<br />
In <strong>2006</strong>, KADO also plans to build in<strong>for</strong>mation access<br />
centers in Indonesia and Nigeria.<br />
In recognition of these ef<strong>for</strong>ts, KADO received the “Global<br />
<strong>IT</strong> Excellence Award” from the World In<strong>for</strong>mation Technology<br />
and Services Alliances (W<strong>IT</strong>SA), an international body of <strong>IT</strong><br />
associations, in May 2004.<br />
It also greatly contributed to helping <strong>Korea</strong> secure the No. 1<br />
position in the digital opportunity index (DOI), an index<br />
reducing in<strong>for</strong>mation gap, announced by International<br />
Telecommunication Union (<strong>IT</strong>U) in November 2005 during the<br />
World Summit on the In<strong>for</strong>mation Society (WSIS) period.<br />
Asked about the new projects propelled by KADO, Son said,<br />
“With the advent of the ubiquitous society, the term of<br />
in<strong>for</strong>mation gap should be changed to knowledge gap. We<br />
cannot prevent the occurrence of in<strong>for</strong>mation gap in an era with<br />
new technologies, including WiBro, emerging endlessly.<br />
The following are excerpts from an<br />
interview with Son Yeon-gi, CEO of<br />
<strong>Korea</strong> Agency <strong>for</strong> Digital Opportunity &<br />
Promotion (KADO).<br />
Q: The adverse effects of<br />
in<strong>for</strong>matization have been growing<br />
to a serious level. Would you have<br />
any idea to prevent such adverse<br />
effects?<br />
KADO has been going all-out ef<strong>for</strong>ts<br />
to minimize social damage<br />
stemming from the reverse<br />
function under the<br />
recognition of seriousness<br />
and importance of Internet<br />
misuse and abuse.<br />
First of all, KADO will<br />
support ethical education<br />
<strong>for</strong> 500,000 students at primary,<br />
middle and high<br />
schools in the country this<br />
year. Last year, it developed<br />
textbooks <strong>for</strong> middle<br />
school students on in<strong>for</strong>mation<br />
communication<br />
ethics and distributed them<br />
to 5,000 middle and high<br />
schools in <strong>Korea</strong>.<br />
KADO also plans to<br />
develop such textbooks <strong>for</strong><br />
primary school students<br />
and preschoolers and supply them to<br />
relevant schools and kindergartens.<br />
It also created a task <strong>for</strong>ce to prevent<br />
cyber crime at 32 primary, middle and<br />
high schools in the country, helping<br />
about 1,000 students engage in<br />
campaign to prevent reverse functions of<br />
in<strong>for</strong>matization.<br />
However, we could narrow the gap.”<br />
To this end, KADO mapped out and implemented the second<br />
comprehensive plan <strong>for</strong> <strong>2006</strong>-2010 to reduce in<strong>for</strong>mation gap to<br />
improve conditions <strong>for</strong> use of in<strong>for</strong>mation and accessibility to<br />
in<strong>for</strong>mation. In <strong>2006</strong>, the first implementation year, it newly<br />
established a “research center to reduce in<strong>for</strong>mation gap” and<br />
carried out other organizational re<strong>for</strong>ms.<br />
Under the ambitious plan, it will also carry out such projects<br />
this year as finding of social and cultural policy subjects <strong>for</strong><br />
realization of dynamic u-<strong>Korea</strong>, study on use of u-<strong>IT</strong>,<br />
construction of u-village to improve productivity of farming and<br />
In addition, KADO makes strenuous<br />
ef<strong>for</strong>ts to remove Internet addiction<br />
phenomenon of youth. It jointly operates<br />
Internet addiction consultation centers<br />
with about 40 institutions in the country<br />
and built a system <strong>for</strong> treatment of<br />
Internet addiction in cooperation with<br />
five mental health centers.<br />
To actively cope with the Internet<br />
addiction problem of youth, KADO<br />
plans to engage in direct consultations<br />
<strong>for</strong> 5,600 students at<br />
278 primary, middle<br />
and high schools in the<br />
country this year.<br />
Finally, we are<br />
concentrating our<br />
ef<strong>for</strong>ts on education to<br />
prevent cyber crimes<br />
<strong>for</strong> youth in close<br />
cooperation with 32<br />
youth protection and<br />
observation offices<br />
under the Ministry of<br />
Justice.<br />
Q: Would you<br />
explain the blueprint<br />
of KADO to create a<br />
“warm digital<br />
world”?<br />
<strong>Korea</strong> is the most<br />
rapidly aging country with the lowest<br />
birthrate in the world. It has no<br />
exception to the polarization<br />
phenomenon such as widening gap<br />
between the have and the have-nots,<br />
prevailing in the world.<br />
In case of <strong>Korea</strong> leading the world in<br />
the in<strong>for</strong>mation technology sector,<br />
Son Yeon-gi, CEO of KADO<br />
moreover, it is easy <strong>for</strong> the convenience<br />
and benefits of in<strong>for</strong>mation and<br />
communication to concentrate on<br />
several brackets and regions, owing to<br />
high speed and rapid change in the <strong>IT</strong><br />
sector.<br />
To solve such problems as the aging<br />
society, slowing economy, a rapid<br />
increase in social and welfare budgets<br />
and expansion of income gap between<br />
the rich and the poor, the <strong>IT</strong> industry’s<br />
contribution to society is very important.<br />
Accordingly, KADO will take a lead<br />
in creating the vision of mutual<br />
prosperity in our society through<br />
in<strong>for</strong>mation and culture.<br />
Q: Would you elaborate on the<br />
various events organized by KADO<br />
during the In<strong>for</strong>mation and Culture<br />
Month?<br />
KADO will stage a campaign to<br />
prevent cyber crimes and deliver<br />
lectures on ethics of in<strong>for</strong>mation and<br />
communication, as well as operate a<br />
consultation booth <strong>for</strong> treatment of<br />
Internet addiction phenomenon during<br />
the June 1-10 period at Seoul Grand<br />
Park.<br />
It will also hold an exhibition <strong>for</strong><br />
in<strong>for</strong>mation and communication assist<br />
devices at COEX on June 14-16 to<br />
introduce a variety of <strong>IT</strong> assist<br />
instruments <strong>for</strong> disabled people.<br />
Along with this, it will organize the<br />
<strong>2006</strong> best blog and mini homepage<br />
contest in June in an attempt to promote<br />
development of excellent contents in the<br />
in<strong>for</strong>mation and culture sector.<br />
fishing villages and upgrade living standards of farmers and<br />
fishermen, and emergent service <strong>for</strong> disabled and aged people<br />
living alone.<br />
To effectively cope with aggravating reverse function of<br />
in<strong>for</strong>matization, KADO also promoted the existing reverse<br />
function prevention center to the “task <strong>for</strong>ce to cope with<br />
in<strong>for</strong>matization reserve function” and strengthened relevant<br />
functions.<br />
Along with this, it will strengthen international cooperation<br />
and make strenuous ef<strong>for</strong>ts <strong>for</strong> the spread of digital “hallyu”<br />
(<strong>Korea</strong>n wave), he said.<br />
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GePS Special / Narajangteo<br />
An Epitome of Global Excellence!<br />
1Overview: Background<br />
to PPS’s Winning<br />
of the Global <strong>IT</strong><br />
Excellence Award<br />
The <strong>Korea</strong>n Government e-<br />
Procurement System (GePS) of the Public<br />
Procurement Service (PPS), called the<br />
Narajangteo in <strong>Korea</strong>n, has again attracted<br />
keen attention worldwide.<br />
The reason <strong>for</strong> this is that PPS won the<br />
Global <strong>IT</strong> Excellence Award in the public<br />
GePS of the PPS wins Global <strong>IT</strong> Excellence Award<br />
sector at the 15th World Congress on<br />
In<strong>for</strong>mation Technology (WC<strong>IT</strong>) held in<br />
Austin, Texas, on May 4 <strong>for</strong> its innovation<br />
in service <strong>for</strong> citizens making the most out<br />
of the <strong>IT</strong> field.<br />
The World In<strong>for</strong>mation Technology<br />
and Services Alliance (W<strong>IT</strong>SA), an<br />
international consortium of <strong>IT</strong> institutions<br />
from 67 countries, grants the Global <strong>IT</strong><br />
Excellence Award in the three sectors --<br />
public, private and solution of digital gap.<br />
In the public sector, the award is given<br />
considering the effective offering of<br />
services to consumers, saving of expenses<br />
and time in the government’s operation<br />
and improvement in access to in<strong>for</strong>mation.<br />
In particular, the competition was fierce<br />
this year as 10 countries, including <strong>IT</strong><br />
powers such as the United States, Japan,<br />
Finland and Australia, recommended 16<br />
institutions.<br />
However, the customer-oriented<br />
functions and services of GePS, including<br />
e-payment system, making public all<br />
procurement in<strong>for</strong>mation in real time, onestop<br />
service linked with 67 external<br />
systems and annual saving of $4.5 billion<br />
in trade costs, were outstanding among<br />
competitors, according to a screening<br />
committee member.<br />
About 2,000 dignitaries and <strong>IT</strong>-related<br />
guests on hand at the WC<strong>IT</strong>, which has<br />
been held every two years, were Microsoft<br />
Chairman Bill Gates, <strong>for</strong>mer U.S.<br />
President Bill Clinton, Microsoft CEO<br />
Steve Ballmer and <strong>for</strong>mer U.S. Secretary<br />
of State Colin Powell. Participants at the<br />
WC<strong>IT</strong> discussed about major issues and<br />
the future of the ICT industry.<br />
2GePS, the World’s<br />
Biggest<br />
e-Marketplace<br />
GePS is an electronic procurement<br />
system that systemizes all procurement<br />
businesses into one, effectively providing<br />
public institutions with materials, facilities<br />
and services they need in a timely manner.<br />
GePS carries out all procurement<br />
businesses online between some 30,000<br />
public institutions and about 150,000<br />
supplying companies. It is the world’s<br />
largest cyber market with an annual trade<br />
volume of about $43 billion.<br />
GePS is the nation’s comprehensive e-<br />
procurement system being implemented by<br />
the government to realize e-government.<br />
By making all government procurement<br />
administrative procedures online, it offers<br />
a one-stop procurement service to both<br />
public institutions and supplying<br />
companies.<br />
It is aimed at carrying out the<br />
procurement business effectively and<br />
rapidly, enhancing transparency of the<br />
nation’s procurement administration, and<br />
saving expenses through removal of<br />
ineffective administrative businesses.<br />
One of the most outstanding<br />
characteristics of GePS is the integration<br />
of all public institutions, including the<br />
central government, the local governments<br />
and the state-owned corporations, into a<br />
single network.<br />
In addition, all procurement procedures<br />
have been simplified and standardized<br />
through procedures of GePS, doubling<br />
transparency and effectiveness.<br />
For instance, if registered on GePS,<br />
enterprises trading with public institutions<br />
can participate in all public biddings and<br />
confirm in<strong>for</strong>mation on orders at once.<br />
In case of the past procurement<br />
administration, purchasers and sellers had<br />
to exchange a number of documents from<br />
order decision to payment <strong>for</strong> goods and<br />
hold many visits and consultations,<br />
resulting in duplication and ineffective<br />
business processes.<br />
With the debut of GePS, such<br />
ineffective business processes, including a<br />
number of unnecessary documents, visits<br />
and consultations, have been eliminated,<br />
showing noticeable effects in transparency<br />
of administration, cost-savings and<br />
business efficiency.<br />
At the same time, there is no need <strong>for</strong><br />
suppliers to directly visit relevant<br />
institutions to submit procurement-related<br />
accompanying documents under the GePS<br />
because it offers about 200,000 cases of<br />
those documents through its one-stop<br />
service.<br />
Not satisfied with the successful<br />
construction of GePS, the Public<br />
Procurement Service (PPS) built the<br />
Backup Center and has been successfully<br />
operating the center since its establishment<br />
at the end of 2003. The center ensures the<br />
continuity of procurement administration<br />
even if the main computer control room is<br />
damaged owing to such emergency events<br />
like wars or natural disasters.<br />
In 2004, it also introduced Customer<br />
Relationship Management (CRM) to<br />
rein<strong>for</strong>ce customer service and reflect<br />
customers’ various needs. Under the<br />
CRM, it provides customers with<br />
differentiated contents useful <strong>for</strong><br />
procurement administration, including<br />
price, commodities and companies.<br />
Along with this, PPS has built the Web<br />
Call Center <strong>for</strong> the first time among public<br />
institutions, increasing the service quality<br />
by one notch from the past simple<br />
telephone response to video consultation<br />
and guidance on screen sharing.<br />
At the same time, it constructed an<br />
intellectual commodity in<strong>for</strong>mation<br />
system, called the Ontology, enabling<br />
Former administrator Chin Dong-soo, PPS<br />
wins the Global <strong>IT</strong> Excellence Award.<br />
users to find out commodity in<strong>for</strong>mation<br />
easily through automatic search of<br />
catalogues and standardization, greatly<br />
contributing to boosting e-commerce.<br />
In 2005, PPS realized the ubiquitous<br />
electronics procurement through the<br />
mobile service with which users can<br />
confirm bidding in<strong>for</strong>mation or participate<br />
in bidding through PDA while moving.<br />
Under the system, businesses can<br />
participate in electronic bidding and<br />
confirm the status of goods’ movement or<br />
management in real time while on a<br />
moving bus or train.<br />
3GePS, the textbook of<br />
e-procurement that is<br />
more famous abroad<br />
than at home<br />
GePS received various re<strong>for</strong>m-related<br />
awards <strong>for</strong> its superior excellence and has<br />
been recognized as the most developed e-<br />
procurement system in the world.<br />
In November 2003, PPS received the e-<br />
commerce grand prize in the public sector<br />
in recognition of its contribution to the<br />
development of e-commerce. It also won<br />
the excellent DB award from the <strong>Korea</strong><br />
Database Promotion Center in recognition<br />
of its contribution to improving domestic<br />
DB quality through systematic DB quality<br />
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GePS Special / Narajangteo<br />
management in April 2004.<br />
The Office of Government Policy<br />
Coordination selected PPS as an excellent<br />
institution <strong>for</strong> <strong>for</strong>eign benchmarking by in<br />
November 2005 in recognition of its<br />
contribution to enhancing the international<br />
status of <strong>Korea</strong> by heralding its excellent<br />
e-procurement system to <strong>for</strong>eign<br />
governments and organizations.<br />
In March <strong>2006</strong>, the Society <strong>for</strong> e-<br />
Business Studies awarded the “technology<br />
prize” to the Public Procurement Service<br />
(PPS), saying that PPS has greatly<br />
contributed to the development of e-<br />
commerce both at home and abroad,<br />
including e-certification, encryption, Web<br />
service, wireless e-bidding, e-payment and<br />
intellectual commodity in<strong>for</strong>mation<br />
system.<br />
In the meantime, PPS won the U.N.<br />
Public Service Award in June 2003 in<br />
recognition of its<br />
contribution to<br />
improving public<br />
service, becoming the<br />
first institutional winner<br />
in the public service<br />
sector in the Asia-<br />
Pacific region.<br />
In May 2004, the OECD also said in its<br />
report on the consideration of <strong>Korea</strong>’s<br />
corporate in<strong>for</strong>matization policy that GePS<br />
has been taking the lead in spreading e-<br />
commerce in the private sector and<br />
reached the level of ‘no further action<br />
required.’<br />
In April 2004, the U.N. appraised GePS<br />
of PPS as one of the world’s best 23 best<br />
practice models in the one-stop integrated<br />
service field in its U.N. global e-<br />
government readiness report 2004.<br />
At the 6th <strong>for</strong>um of the UN/CEFACT, a<br />
conference <strong>for</strong> international<br />
standardization in the field of trade and e-<br />
commerce, a standard that reflected the e-<br />
procurement procedure of PPS was passed<br />
in March 2005. According to the<br />
enactment of the standardization<br />
procedure, all countries building an e-<br />
bidding system will have to design<br />
programs in keeping with the procedure in<br />
the future.<br />
Accordingly, <strong>Korea</strong>’s leading position<br />
in the international e-procurement sector<br />
will be consolidated further and <strong>Korea</strong>n<br />
enterprises could strengthen their<br />
competitiveness in exports of e-<br />
procurement.<br />
Despite such favorable global<br />
appraisals, PPS has persistently<br />
participated in the UN/CEFACT meetings<br />
to enhance international<br />
competitiveness of GePS.<br />
Thanks to its global<br />
reputation and ef<strong>for</strong>ts,<br />
GePS has been becoming<br />
the target of<br />
benchmarking <strong>for</strong> many<br />
countries. Since 2003,<br />
PPS has publicized the excellence of<br />
<strong>Korea</strong>’s e-procurement system to other<br />
countries over 70 times at various<br />
international seminars and conferences,<br />
including the World Bank seminar and the<br />
World’s Anti-Corruption International<br />
Conference, at the request of sponsors of<br />
the meetings.<br />
Meanwhile, more than 30 countries,<br />
including Japan, China, Hong Kong,<br />
Taiwan, Vietnam, Pakistan, Sri Lanka,<br />
Laos, Turkey, Costa Rica, Brazil, Ukraine,<br />
Russia and Romania, dispatched a<br />
benchmarking team to <strong>Korea</strong> to learn the<br />
know-how of <strong>Korea</strong>’s e-procurement<br />
system. Among the countries, in<br />
particular, Pakistan and Vietnam<br />
dispatched officials of their public<br />
procurement administrations directly to<br />
<strong>Korea</strong> and PPS conducted a feasibility<br />
study of the e-procurement business.<br />
Multilateral development banks<br />
(MDB), including the World Bank, Asian<br />
Development Bank (ADB) and Inter-<br />
American Development Bank (IDB), also<br />
paid keen attention to GePS, so the banks<br />
held policy explanatory meetings at the<br />
end of 2005.<br />
PPS has been engaging in various<br />
cooperative projects with MDBs that have<br />
a thorough knowledge of developing<br />
countries and have keen interest in re<strong>for</strong>m<br />
of the procurement system.<br />
4PPS, leader of re<strong>for</strong>m<br />
of global procurement<br />
administration<br />
The superiority of GePS was already<br />
confirmed by winning the Public Service<br />
Award from the U.N. in 2003.<br />
Furthermore, GePS has consolidated its<br />
position as the world’s leading e-<br />
procurement brand by receiving the Global<br />
<strong>IT</strong> Excellence Award from the W<strong>IT</strong>SA<br />
this time. This conference attended by<br />
dignitaries in the global <strong>IT</strong> industry and<br />
high-ranking government officials,<br />
provided PPS with good chances to<br />
publicize GePS to many <strong>for</strong>eign countries.<br />
During the conference PPS held an<br />
explanatory meeting <strong>for</strong> GePS and<br />
explained functions and characteristics of<br />
GePS as well as transparent and effective<br />
appearance of the government<br />
procurement system after GePS was<br />
established.<br />
GePS has gained a firm foothold as a<br />
brand representing the global e-<br />
procurement administration, enhancing the<br />
international status of <strong>Korea</strong>.<br />
The UN/CEFACT also reflected the<br />
procedure of GePS to its standard draft <strong>for</strong><br />
e-biddings. PPS also obtained the<br />
BS15000 from the British Standardization<br />
Institution (BSI) <strong>for</strong> the first time among<br />
public institutions in the world, making<br />
<strong>Korea</strong> a world leader in terms of e-<br />
procurement administration.<br />
By making the best use of the high<br />
degree of global recognition of GePS and<br />
its wide networks with international<br />
financial institutions, PPS plans to<br />
concentrate its administrative ef<strong>for</strong>ts on<br />
international cooperative projects <strong>for</strong><br />
exports of e-procurement policy.<br />
If such international cooperative<br />
projects <strong>for</strong> e-procurement are carried out<br />
systematically and lead to policy exports,<br />
<strong>Korea</strong> will be able to herald its electronics<br />
government to the world and contribute to<br />
capacity building of each country in the<br />
world.<br />
Despite the best appraisal of its GePS<br />
by the international organizations, PPS<br />
introduced the <strong>IT</strong>SM and <strong>IT</strong>A to maximize<br />
customers’ satisfaction and keep and<br />
develop the world’s best system.<br />
Through such in-house ef<strong>for</strong>ts and<br />
various international cooperative projects,<br />
PPS has continuously spread its know-how<br />
on efficiency and transparency of<br />
procurement administration its GePS has<br />
attained to <strong>for</strong>eign countries, leading the<br />
re<strong>for</strong>m of the procurement administration<br />
of each country.<br />
5Results and effects of<br />
the GePS<br />
Since its launch of service in October<br />
2002, the Government e-Procurement<br />
System (GePS) of the Public Procurement<br />
Service (PPS), called the Narajangteo in<br />
<strong>Korea</strong>n, has been developed rapidly as a<br />
single window <strong>for</strong> public procurement<br />
PPS publicizes the excellence of <strong>Korea</strong>’s e-procurement system at various international<br />
seminars.<br />
thanks to PPS’s strenuous ef<strong>for</strong>ts <strong>for</strong><br />
improvement of system function,<br />
development of various contents,<br />
education on public institutions and<br />
enterprises, public relations, and revamp of<br />
relevant laws and regulations.<br />
As of the end of 2005, about 30,000<br />
public institutions and 150,000 enterprises<br />
registered and utilized the GePS with the<br />
volume of procurement transactions<br />
reaching $43 billion a year. It is a giant<br />
trade volume through a single window,<br />
compared with the $300 billion recorded<br />
in the B2B made between private<br />
companies in 2004 and the $8 billion in<br />
the private online shopping mall trade<br />
(B2C).<br />
About 140,000 cases or 93 percent of<br />
the total biddings in the public sector were<br />
executed through the e-bidding at GePS<br />
and 18 million people participated in the<br />
biddings.<br />
PPS supplied a total of 500,000 cases<br />
of materials and office supplies worth $7<br />
billion to public institutions through GePS<br />
shopping mall.<br />
It also dealt with such businesses as<br />
enterprises’ bidding and contract-related<br />
guarantees, application <strong>for</strong> confirmation of<br />
delivery of goods and application <strong>for</strong> the<br />
payment <strong>for</strong> products through the<br />
electronic system.<br />
It also shortened the period required <strong>for</strong><br />
the payment of goods to suppliers from<br />
two weeks in the past to four hours after<br />
application through e-payment.<br />
The characteristic of e-procurement is<br />
to deal with business through online<br />
shopping malls, resulting in a sharp<br />
reduction in major documents.<br />
In the past, <strong>for</strong> instance, enterprises had<br />
to visit public institutions directly and<br />
make a registration to participate in<br />
biddings with their business license<br />
registration certificate. Now, however,<br />
PPS automatically confirms the business<br />
license registration certificate necessary<br />
<strong>for</strong> registration as a bidder in close<br />
cooperation with the e-government<br />
(Government <strong>for</strong> Citizen). Accordingly,<br />
enterprises no longer visit many public<br />
institutions to submit many documents to<br />
attend the biddings.<br />
PPS possesses all in<strong>for</strong>mation<br />
necessary <strong>for</strong> e-procurement in close<br />
cooperation with seven facility workrelated<br />
associations, six official<br />
certification institutions and 11 guaranty<br />
companies.<br />
The e-procurement through GePS has<br />
greatly improved productivity and<br />
transparency of procurement<br />
administration, resulting in annual saving<br />
of $4.5 billion in trading costs.<br />
Of the total, $4 billion or 90 percent<br />
was a cut in expenses <strong>for</strong> acquiring<br />
in<strong>for</strong>mation and visits to public institutions<br />
by private enterprises.<br />
GePS has also greatly contributed to<br />
promoting transparency of procurement<br />
administration and accelerating e-<br />
commerce in the private sector, making the<br />
national economy low-cost and highefficient<br />
one.<br />
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GePS Special<br />
/ Narajangteo<br />
6Current status and<br />
characteristics<br />
of u-procurement<br />
infrastructure construction<br />
Enterprises can reduce total costs by 20<br />
percent through effective use of<br />
procurement function. Likewise, the<br />
effective use of procurement function in<br />
the public sector is directly linked to<br />
national competitiveness.<br />
Accordingly, PPS has reduced<br />
procurement cost through electronic<br />
procurement process and improved<br />
transparency and fairness of procedures.<br />
However, as the environment<br />
surrounding procurement administration<br />
has changed at a rapid pace, PPS built<br />
infrastructure <strong>for</strong> various ubiquitous<br />
procurement services.<br />
- Ubiquitous wireless electronics<br />
bidding service through PDA<br />
In keeping with the participatory government’s<br />
u-<strong>Korea</strong> policy, PPS established<br />
a ubiquitous electronics procurement strategy<br />
that enables users to use the service at<br />
any time and anywhere and introduced the<br />
mobile e- bidding service by making use of<br />
PDA.<br />
As an initial step, PPS offered the “PDA<br />
bidding in<strong>for</strong>mation inquiry service” from<br />
March 2004 to help suppliers make easy<br />
access to the GePS and acquire necessary<br />
in<strong>for</strong>mation at any time and anywhere.<br />
From December 2004, PPS operated the<br />
mobile electronic bidding service using<br />
PDA on an experimental basis, carefully<br />
verifying security, the most important<br />
thing in e-bidding.<br />
PPS applied the mobile electronic service<br />
to all biddings from March 2005,<br />
opening the era of ubiquitous e-procurement<br />
in earnest.<br />
Security and confidence are the most<br />
important things in e-bidding. As a result,<br />
PPS adopted online transactions based on<br />
official certificate <strong>for</strong> mobile electronics<br />
bidding.<br />
The mobile e-bidding using PDA is<br />
designed <strong>for</strong> users who cannot make connection<br />
to PC. Nevertheless, a total of<br />
3,000 people participated in biddings<br />
through PDA in 2005, proving that ubiquitous<br />
e-procurement system has been settling<br />
down.<br />
- Development of the government goods<br />
management system using RFID<br />
As of the end of 2005, the government<br />
possessed 12 million kinds of goods worth<br />
$7 billion won. In the past, government<br />
officials had to record quantities and<br />
product names on a paper register and<br />
input them into the National Finance<br />
In<strong>for</strong>mation System (NAFIS), spending a<br />
lot of manpower and time <strong>for</strong> management<br />
of the government goods, but resulting in a<br />
decline in transparency and correctness.<br />
PPS, which is in charge of asset<br />
management of the government goods, felt<br />
the necessity to introduce a real time asset<br />
management system <strong>for</strong> these goods, and<br />
carried out a model project <strong>for</strong> the goods<br />
management system using RFID in<br />
cooperation with the National<br />
Computerization Agency in June 2005.<br />
By using the new RFID goods<br />
management system, PPS enhanced<br />
productivity of goods management by<br />
about four times over the existing good<br />
management method and promoted<br />
correctness of its survey of goods.<br />
- Customer Relationship Management<br />
(CRM)<br />
Although private enterprises seeking<br />
profits already adopted the Customer<br />
Relationship Management (CRM), it was<br />
rare <strong>for</strong> the public sector to introduce the<br />
CRM.<br />
PPS operated with corporate special<br />
accounting is a public institution, but conducts<br />
business in a similar way to that of<br />
private enterprises. Accordingly, it introduced<br />
the CRM <strong>for</strong> the first time among<br />
government agencies to consider both public<br />
interest and profitability.<br />
With the construction of the CRM system,<br />
PPS was able to offer differentiated<br />
procurement in<strong>for</strong>mation to customers at a<br />
time when they wanted, away from the past<br />
method of offering the same procurement<br />
in<strong>for</strong>mation to all customers.<br />
Meanwhile, suppliers are able to receive<br />
the interested bidding in<strong>for</strong>mation by business<br />
line, supply good, region and amount.<br />
Users in the past had to spend much<br />
time and ef<strong>for</strong>ts to find out in<strong>for</strong>mation<br />
they wanted among about 14,000 pieces of<br />
in<strong>for</strong>mation in GePS. Now, however, users<br />
can find selected and personalized in<strong>for</strong>mation<br />
they want rapidly and conveniently<br />
once they create the necessary conditions.<br />
In the past, to get the necessary in<strong>for</strong>mation,<br />
customers had to make a call or<br />
visit homepage directly to confirm.<br />
However, currently they can get necessary<br />
in<strong>for</strong>mation through e-mail or SMS on<br />
mobile phones.<br />
- Offering of fresh in<strong>for</strong>mation through<br />
Web call center<br />
In April 2004, PPS added the Web call<br />
service to the government procurement<br />
call center, which had been operated as a<br />
communication connection channel with<br />
customers, as part of its ef<strong>for</strong>ts to develop<br />
the existing “simple call center<br />
consultation business <strong>for</strong> civil affairs” into<br />
a “customer satisfaction center.”<br />
GePS users can engage in direct<br />
consultations with a consultant in real time<br />
through letters, voice or video while seeing<br />
the consultant’s face, resulting in<br />
significant improvement of quality and<br />
confidence of consultation.<br />
GePS also offers the call-back service<br />
by responding to a customer’s question by<br />
phone at a time when the customer wants<br />
later in case his or her question was made<br />
after office hours.<br />
Along with the improvement of the call<br />
center system, PPS also improved its<br />
operational methods. In the past,<br />
consultations about professional<br />
procurement business were made between<br />
a customer and an official of relevant<br />
department who was connected by a<br />
consultant at the call center.<br />
From April <strong>2006</strong>, however, PPS<br />
introduced a three-way call method under<br />
which a customer, a consultant at a call<br />
center and a professional official of PPS<br />
call each other simultaneously and<br />
instantly. It reflects PPS’s firm will to<br />
make its call center the best call center<br />
within the government with zero of<br />
customer dissatisfaction and a 100 percent<br />
response rate.<br />
7Procuring <strong>IT</strong> major<br />
projects<br />
GePS has become an important key<br />
facility of the country in public procurement<br />
activities. It goes without saying that<br />
if GePS is destroyed or an obstacle occurs,<br />
confusion or calamity could result.<br />
PPS will make GePS the next-generation<br />
GePS providing users with more convenient<br />
procurement activities through persistent<br />
improvement of functions.<br />
Firstly, it will create the best e-business<br />
environment to help customers procure<br />
top-level goods and services. To this end, it<br />
will diversify services, strengthen consulting<br />
function through offering of contents<br />
with high value added, including in<strong>for</strong>mation<br />
on price, enterprises, products, business<br />
appraisal and laws and regulations, as<br />
well as enhance effectiveness of public<br />
procurement.<br />
Secondly, it will offer a differentiated<br />
tailor-made e-procurement service to public<br />
institutions and suppliers by using the<br />
Customer Relationship Management<br />
(CRM) system.<br />
Along with this, it will operate its procurement<br />
call center in such a way as to<br />
gather feedback from all customers and<br />
play a role as a Customer Integration<br />
Center (CIC) by treating customers actively<br />
and positively.<br />
Thirdly, PPS will improve the functioning<br />
of the intellectual product in<strong>for</strong>mation<br />
system, the Ontology, <strong>for</strong> effective search<br />
and classifications of various product<br />
in<strong>for</strong>mation by private and government<br />
sectors. It will seek to realize the collaborative<br />
e-government through integration of<br />
systems and offering of seamless administrative<br />
service.<br />
Fourth, it will expand the service offering<br />
mobile in<strong>for</strong>mation and apply RFID<br />
technology, creating a ubiquitous e-procurement<br />
environment, where users can<br />
utilize the system at any time and anywhere.<br />
Finally, it will make joint ef<strong>for</strong>ts with<br />
international organizations, including the<br />
World Bank, the ADB and the UNESCAP,<br />
to herald GePS to global society, while<br />
playing a leading role <strong>for</strong> standardization<br />
of e-procurement in the international community.<br />
Through such persistent service<br />
re<strong>for</strong>ms, PPS will continue playing a key<br />
role in leading the e-procurement both at<br />
home and abroad, while exerting best<br />
ef<strong>for</strong>ts <strong>for</strong> spreading e-commerce between<br />
countries, between public and private sectors,<br />
and between private enterprises.<br />
8Activities and<br />
expected benefits<br />
of PPS in WC<strong>IT</strong> <strong>2006</strong><br />
The excellence of GePS was already<br />
recognized <strong>for</strong> its winning of the Public<br />
Service Award from the U.N. in 2003. In<br />
addition, GePS won the Global <strong>IT</strong><br />
Excellence Award from the W<strong>IT</strong>SA this<br />
time, cementing its position as a leader of<br />
the world’s e-procurement. About 2,000<br />
dignitaries and guests from 80 countries<br />
attended the WC<strong>IT</strong> <strong>2006</strong>; there<strong>for</strong>e, it was<br />
a good chance to publicize GePS to the<br />
world.<br />
During the event period, PPS held GePS<br />
re<strong>for</strong>m example <strong>for</strong>um and introduced the<br />
process of building GePS, functions and<br />
characteristics of GePS, as well as transparent<br />
and effective appearances of the<br />
government procurement system to global<br />
<strong>IT</strong> leaders.<br />
In addition, PPS announced the successful<br />
case of GePS at the e-government<br />
<strong>for</strong>um organized by the Texas state government.<br />
At a press conference <strong>for</strong> winners, Chin<br />
Dong-soo, CEO of PPS said, “PPS plans to<br />
share know-how of GePS with global society<br />
as a leader in e-procurement and actively<br />
cooperate with international organizations<br />
to spread transparent and effective e-<br />
procurement systems to <strong>for</strong>eign countries.”<br />
By winning the Global <strong>IT</strong> Excellence<br />
Award this time, PPS reaffirmed the reputation<br />
of GePS leading the world’s e-procurement<br />
and enhanced the status of <strong>Korea</strong><br />
as an advanced <strong>IT</strong> country in the global<br />
society.<br />
3 8 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 3 9
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지40001채널맥(3443-0701)<br />
Cover Story<br />
/ FIFA World <strong>Cup</strong> <strong>2006</strong><br />
Government Pushing <strong>for</strong> 2007 DMB Exports<br />
<strong>Korea</strong> planning high-profile demos of DMB at the World <strong>Cup</strong><br />
With the kick-off <strong>for</strong> the <strong>2006</strong> World <strong>Cup</strong> fast approaching, the<br />
government has embarked on multi-faceted ef<strong>for</strong>ts to expedite<br />
DMB (digital multimedia broadcasting) technology exports.<br />
The Ministry of In<strong>for</strong>mation and Communication (MIC) is<br />
planning to work <strong>for</strong> the expansion of DMB operations in<br />
Switzerland, Italy, Great Britain, and other countries by taking<br />
maximum advantage of the <strong>2006</strong> World <strong>Cup</strong> Germany. And, at the<br />
same time, it plans to provide various means of assistance so that<br />
DMB markets can grow in Asia with China as the stepping-stone.<br />
Accordingly, mobile phone operators and equipment makers<br />
have stepped up ef<strong>for</strong>ts to make next year the first year of DMB<br />
exports.<br />
On May 14, MIC stated that it has been preparing a large-scale<br />
DMB promotion campaign so that participants to the World <strong>Cup</strong><br />
can be provided with not only DMB devices but also World <strong>Cup</strong>related<br />
contents including transportation and travel in<strong>for</strong>mation.<br />
For this purpose, the ministry said it has purchased 1,000 units<br />
of USB-type DMB receivers and delivered them to the broadcasting<br />
committee (BLM) of Bayern, Germany.<br />
In the meantime, Rho Jun-hyong, Minister of In<strong>for</strong>mation and<br />
Communication, plans to participate in a gathering of <strong>for</strong>eign<br />
reporters in Germany on June 7 <strong>for</strong> a demonstration of DMB service<br />
jointly organized by <strong>Korea</strong> and Germany.<br />
In Asia, too, and particularly China, expectations <strong>for</strong> additional<br />
supply of DMB equipment run high as the regional service<br />
providers of the terrestrial DMB in Beijing, Guangdong, and<br />
Shanghai have plans to expand channels by the end of this year.<br />
World <strong>Cup</strong> Marketing War Breaks Out<br />
As the <strong>2006</strong> Germany World <strong>Cup</strong> is just around the corner,<br />
companies’ World <strong>Cup</strong> marketing has become more aggressive.<br />
Many companies are concentrating their ef<strong>for</strong>ts on World <strong>Cup</strong><br />
promotion marketing. Experts anticipate that this World <strong>Cup</strong><br />
would catalyze the entire society and generate ripple effects<br />
through the <strong>Korea</strong>n economy, considering the previous <strong>Korea</strong>-<br />
Japan 2002 World <strong>Cup</strong>’s outcome, generating more than a 20<br />
trillion won, (approximately $20.81 billion).<br />
Especially, a clutch of electronics companies is ready to<br />
combat their rivals <strong>for</strong> World <strong>Cup</strong> item products sales.<br />
Specifically, LG Electronics will hold ‘Time Machine TV<br />
Festival’ seeking <strong>Korea</strong>’s victory over its competitors. During two<br />
months of May & June, consumers can buy ‘Time machine TVs’<br />
which are being sold as limited edition products, and LG<br />
Electronics is making a thousand of ‘Victory Zone’ in its sale<br />
shops in a bid to run online rooting events. During that time, 42 or<br />
50 inch PDP TV will be sold more cheaply than existing products,<br />
at about 300~500,000 won, (approximately $306~$510).<br />
As <strong>for</strong> LG Electronics, to promote its LCD, PDP TV, the<br />
company has been aggressively discounting its products prices<br />
since earlier this year. and has been edging closer to its rivals <strong>for</strong><br />
grabbing the lead in World <strong>Cup</strong> special sales. On the other hand,<br />
Samsung Electronics has been pouring astronomical sums of<br />
money into TV advertisements, and fan meeting events that<br />
featured Guss Hiddink and Dick Advocaat.<br />
In the case of Samsung, its LCD TV sales have grown by<br />
240% during the month of April compared with this January, and<br />
also PDP TV’s sales volume has risen over 70%.<br />
In the meantime, Samsung Electronics will hold the ‘Samsung<br />
Computer Fighting Festival’ until June 10. During this time<br />
Samsung will reward consumers who buy computers and<br />
peripheral devices, by offering them World <strong>Cup</strong> item gifts, FIFA<br />
<strong>2006</strong> original game CD and Adidas’ <strong>2006</strong> World <strong>Cup</strong><br />
representative ball, ‘Team geist.’<br />
Samsung’s ambitious LCD TV brand ‘Bordeaux’ smashed<br />
records, selling more than one million over three weeks. It set a<br />
remarkable record: the largest sale per<strong>for</strong>mance during the<br />
shortest time <strong>for</strong> one item, so it is successfully improving its brand<br />
image - about 2 million units of this hottest item have been sold<br />
since its rollout.<br />
Samsung has optimistic views regarding sales of ‘Bordeaux<br />
LCD TV’, so it looks like the product’s sale per<strong>for</strong>mance will rise<br />
continuously through the end of this year.<br />
On the other hand, KTF rolled out four products like the ‘I<br />
love football’ cellular phone series which targeted the World <strong>Cup</strong>,<br />
Under the current World <strong>Cup</strong> marketing boom, especially<br />
consumers are enthusiastic about the DMB phone. The ‘I love<br />
football’ cellular phone series is composed of four types of local<br />
DMB phone, including the SPH-B3100, chocolate phone LG-<br />
KV5900 etc. They have been attracting consumers’ attention,<br />
because their designs reflect the fans’ anthem of the <strong>2006</strong> World<br />
<strong>Cup</strong> ‘Let’s go together’ as MP 3 files, and a variety of World <strong>Cup</strong><br />
slogan images.<br />
4 0 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 4 1
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지42001채널맥(3443-0701)<br />
Cover Story<br />
/ <strong>FIRA</strong> <strong>RoboWorld</strong> <strong>Cup</strong> <strong>2006</strong><br />
Robot Industry<br />
“Why robots?” The answer to this simple<br />
question is above all because robots are<br />
among the top-10 engineering technologies<br />
of the future - alongside bioengineering and<br />
nanotechnology.<br />
Opinions do not differ about <strong>for</strong>ecasts<br />
that within 10 years, the robot industry will<br />
become a pivotal export product to lead<br />
<strong>Korea</strong>’s export industry - on a par with<br />
today’s telecommunication and semiconductor<br />
industry.<br />
Core industries’ total production growth<br />
rate such as semiconductors, cellular phones,<br />
and auto manufacturing, as well as the shipbuilding<br />
industry that led the <strong>Korea</strong>n economy<br />
over the past one decade, is expected to<br />
fall little by little in the coming years. In<br />
other words, robots are emerging as the most<br />
certain alternative to provide <strong>for</strong> growth after<br />
10 years, presuming that other next-generation<br />
growth industries like the hybrid cars,<br />
next-generation semiconductor & mobile<br />
communication, & content & software are<br />
the ones that will be able to provide <strong>for</strong> the<br />
<strong>Korea</strong>n people just <strong>for</strong> several years.<br />
‘Why Robots?’<br />
Continuous investment in nurturing of skilled manpower<br />
needed by selection and specialization<br />
Actually, according to Ministry of<br />
In<strong>for</strong>mation & Communication (MIC) statistics,,<br />
<strong>Korea</strong>’s <strong>IT</strong> exports have slackened the<br />
30% growth in 2004 to 5% growth in 2005.<br />
MIC is predicting that this year, the semiconductor<br />
industry’s total production growth<br />
rate would drop from last year’s 14.9% to<br />
6.2% and in the case of the shipbuilding<br />
industry as well, it would drop from 8.1% to<br />
7.3% respectively.<br />
With exports of $20 billion <strong>for</strong>ecasted by<br />
2013, the robot industry’s growth goal is<br />
smaller than exports of automobiles, semiconductor,<br />
cellular phones, and shipbuilding<br />
at the moment.<br />
Nevertheless, experts emphasize that<br />
robots will change the paradigms of the<br />
future life patterns and be the core of manufacturing,<br />
a basic physical strength of national<br />
competitiveness.<br />
These experts further point out, “Today is<br />
a point of time that associated business circles<br />
should concentrate their ef<strong>for</strong>ts on manpower<br />
nurturing and technology security<br />
since robot technology and human power<br />
play a role to nurture competitiveness of the<br />
entire manufacturing industry,” adding that<br />
robot competitiveness is equivalent to manufacturing’s<br />
competitiveness.<br />
Technology gap of 80% with advanced<br />
countries<br />
<strong>Korea</strong>’s robot industry structure is being<br />
geared toward manufacturing-oriented<br />
robots. Among the global sixth rank level<br />
scale of 350 billion won (around $370 million),<br />
roughly 300 billion won will be spent<br />
on robots <strong>for</strong> manufacturing and robots <strong>for</strong><br />
education as well as robots <strong>for</strong> toys, accounting<br />
<strong>for</strong> the majority among the rest of service<br />
robots too.<br />
In the case of the intelligent-model service<br />
model, which is presumed to become<br />
the huge market of the future, smaller companies<br />
will manufacture the majority. Thus,<br />
bipolarization structure is being <strong>for</strong>ged as<br />
larger companies are concentrating their<br />
ef<strong>for</strong>ts on robots <strong>for</strong> electronics product<br />
manufacturing and automobile manufacturing<br />
whereas smaller companies are gearing<br />
themselves <strong>for</strong> service robots.<br />
In particular, till the end of the 1980s and<br />
mid-1990s larger companies in <strong>Korea</strong> rushed<br />
into the robot industry as their interest grew<br />
in the automation industry but with the 1997<br />
financial crisis, a raft of larger companies<br />
withdrew from the robot business one after<br />
another.<br />
Accordingly, the relative importance of<br />
imports every year since 1999 is on the<br />
increase with a scale of exports of 60.9 billion<br />
won (around $65 million) and imports<br />
of 110.2 billion won (around $110 million)<br />
as of 2003.<br />
As to its robot technology level, <strong>Korea</strong> is<br />
experiencing a technology gap of 80% in<br />
comparison with advanced countries<br />
and technology difference<br />
of 3~5 years in the case of the<br />
headspring technology. <strong>Korea</strong>’s<br />
robot industry is analyzed to be<br />
insufficient in 23 fields compared<br />
with advanced countries<br />
among 37 technologies and to be<br />
on a par with them in 14 fields<br />
alone, according to experts’ survey..<br />
Robot system technology<br />
competitiveness which has accumulated<br />
with robot <strong>for</strong> industry,<br />
and the globally highest level’s<br />
<strong>IT</strong> as well as manufacturing technology<br />
are pinpointed to be outstanding<br />
points <strong>for</strong> <strong>Korea</strong> robot<br />
industry.<br />
Urgent manpower nurturing needed<br />
Regarding robot’s industrialization strategy,<br />
experts point out, “To stick to the fountainhead<br />
technology and basic technology is<br />
competitiveness”, explaining that to rise to<br />
the 90~95% level of the United States or<br />
Japan is not difficult <strong>for</strong> the <strong>Korea</strong> robot<br />
industry and further the introduction of stateof-the-art<br />
functions is not a problem, but to<br />
boost precision degree or parts material level<br />
till 98~99% is ideal.<br />
A solution to such a problem <strong>for</strong> the<br />
<strong>Korea</strong>n robot industry is there<strong>for</strong>e summarized<br />
to be continuous investment by selection<br />
and concentration strategy.<br />
Alongside of this, special human power<br />
Students enjoying soccer robot<br />
nurturing is judged to be an urgent task <strong>for</strong><br />
the <strong>Korea</strong>n robot industry as domestic robotassociated<br />
manpower is grasped to be no<br />
more than 10% with roughly 2,000 people<br />
level in comparison with Japan, the robot<br />
industry No. 1 globally.<br />
To boost robot industry manpower scale<br />
at home, relevant experts note that industry<br />
manpower 10,000 people should be secured<br />
by strengthening support in university, colleges,<br />
& robot high school, and needless to<br />
say nurturing of high quality human<br />
resources through university laboratory and<br />
robot special graduates.<br />
Accordingly, the government plans to<br />
offer ‘Robot Specialization Courses’, which<br />
attaches importance to experimentation<br />
and on-the-spot<br />
research education, to four-year<br />
degree Master’s/Ph.D. integration<br />
courses and MBA courses<br />
etc. to nurture 20,000 skilled<br />
workers <strong>for</strong> the robot industry<br />
by 2013.<br />
However, industry experts<br />
insist that robot-related departments<br />
in educational institutions<br />
are on the increase in the meanwhile<br />
in <strong>Korea</strong>, but since these<br />
departments are oriented toward<br />
scientific education mostly,<br />
manpower production needed<br />
<strong>for</strong> actual industry activation is<br />
not being attained sufficiently.<br />
‘Approaching Robot, Sharing the Future!’<br />
“Robot World <strong>2006</strong>,” with the slogan,<br />
“Approaching Robot, Sharing the Future!’” is<br />
scheduled to be held during the week of Oct.<br />
18~ 22, <strong>2006</strong> in COEX, Seoul under the auspices<br />
of the Ministry of Commerce, Industry<br />
& Energy (MOCIE), <strong>Korea</strong>. With a view to<br />
promoting the robot boom and preparing an<br />
impetus to create robots as a new industry<br />
“Robot World <strong>2006</strong>” will feature an international<br />
scale robot special exhibition.<br />
MOCIE officials responsible <strong>for</strong> ‘Robot<br />
World <strong>2006</strong>’ said, “ Robot World <strong>2006</strong> is<br />
designed to pave the way <strong>for</strong> a momentum<br />
<strong>for</strong> <strong>Korea</strong> to develop into a hub of the robot<br />
industry by fulfilling a robot technology hub<br />
role to be on a par with Japan’s iREX<br />
(international scale’s Intelligent model<br />
robot special exhibition which is held every<br />
two years in Japan)”.<br />
As MOCIE advances the robot project<br />
with a view to <strong>Korea</strong> becoming one of the<br />
three robot powers globally in the robot<br />
industry by 2013, the persons concerned,<br />
including the <strong>Korea</strong> Association of Robotics,<br />
Center <strong>for</strong> Robot Industry Promotion, The<br />
Institute of Control, Automation & Systems<br />
Engineers, <strong>Korea</strong>, COEX, <strong>Korea</strong> Association<br />
of Machinery Industry, <strong>Korea</strong> Machine Tool<br />
Manufacturer’s Association, and <strong>Korea</strong><br />
Advanced Intelligent Robot Association are<br />
doing their best to ensure that the global-level<br />
robot special exhibition may be held. It is<br />
hoped that substantial business will result,<br />
rather than a simple display as well as competition<br />
rally, an official from MOCIE<br />
involved in Robot Week’s preparation underscored.<br />
The media reported that this show would<br />
contribute to exchange activation between<br />
participating companies and buyers particularly<br />
through active matchmaking service,<br />
adding that the Ministry is garnering all<br />
capacities in realizing the robot industry’s<br />
growth.<br />
“Robot World <strong>2006</strong>” will come to present<br />
the vision of the fast-approaching<br />
Robot age,” an official of the Robot World<br />
<strong>2006</strong> Secretariat said, referring to the fact<br />
that this is the largest scale’s robot exhibition<br />
at home to introduce world robot<br />
industry trends and to acquaint the world<br />
with <strong>Korea</strong>’s robot industry.<br />
Broadly viewed, “Robot World <strong>2006</strong>”<br />
will consist of ‘iRIS <strong>2006</strong> (International<br />
Robot Industry Show)’, ‘IRC <strong>2006</strong><br />
((International Robot Contest <strong>2006</strong>), and<br />
KRC <strong>2006</strong> (<strong>Korea</strong> Robot Conference <strong>2006</strong>).<br />
First off, iRIS <strong>2006</strong> will be comprised of<br />
robot pavilion <strong>for</strong> service, robot pavilion<br />
<strong>for</strong> manufacturing, robot parts, network<br />
robot pavilion, oversea country pavilions,<br />
growth engine pavilion, and the future<br />
pavilion. As a collateral event, Business<br />
Partner Plaza is expected to provide users<br />
with the optimal business environment<br />
through matchmaking between exhibition<br />
participants and buyers plus a ground <strong>for</strong><br />
robot demonstration event.<br />
IRC <strong>2006</strong>, in which 1,500 people from<br />
856 teams will take part, will be contested<br />
in the categories of Grand Challenge,<br />
Robotpiad, Humanoid, Robofest,<br />
Intelligent SoC Robot War, Robot Soccer,<br />
and so <strong>for</strong>th.<br />
In the case of KRC <strong>2006</strong>, 2,400 people<br />
from 20 countries will participate in it with<br />
programs such as global distinguished<br />
scholar invitation lecture, SICE-ICCAS<br />
<strong>2006</strong> connection screen conference, 2nd<br />
<strong>Korea</strong>-Japan Service Robot Workshop and<br />
International Intelligent Robot Industry<br />
Forum.<br />
In a nutshell, MOCIE’s “Robot World<br />
<strong>2006</strong>” establishment is seen as an opportunity<br />
to boost interest in robots and this<br />
event’s status by holding in one place various<br />
robot-associated events like robot contest<br />
rally, exhibition, seminar, etc.<br />
Moreover, the Ministry plans to accelerate<br />
the robot industry’s business by providing<br />
overseas buyers with business consultation<br />
opportunities with domestic robot<br />
companies.<br />
4 2 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
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Cover Story<br />
/ <strong>FIRA</strong> <strong>RoboWorld</strong> <strong>Cup</strong> <strong>2006</strong><br />
<strong>RoboWorld</strong> <strong>Cup</strong> to Publicize <strong>Korea</strong>’s<br />
Cutting-edge Robot Technology<br />
Separately from the FIFA World <strong>Cup</strong> Germany<br />
<strong>2006</strong>, the 11th <strong>FIRA</strong> (Federation of<br />
International Robosoccer Association)<br />
<strong>RoboWorld</strong> <strong>Cup</strong> Germany <strong>2006</strong> which can put on<br />
display the robot soccer power of <strong>Korea</strong> globally,<br />
will be held in Dortmund, Germany during the<br />
period of June 30~July 3, <strong>2006</strong>. It will be held just<br />
be<strong>for</strong>e semifinal match of FIFA World <strong>Cup</strong> <strong>2006</strong>.<br />
<strong>FIRA</strong> <strong>RoboWorld</strong> <strong>Cup</strong> will draw attention of the<br />
world during the event since the Westfalenhallen,<br />
where <strong>FIRA</strong> <strong>Cup</strong> will be held, is right next to press<br />
center <strong>for</strong> FIFA World <strong>Cup</strong>.<br />
The <strong>RoboWorld</strong> <strong>Cup</strong>, being held under the<br />
initiative of <strong>Korea</strong>, is intended to foster a social<br />
culture environment to realize the “One household-<br />
One Robot era” earlier than expected. The<br />
“Intelligent-model Robot” has been selected as one of <strong>Korea</strong>’s<br />
most promising future growth engine industries to pave the way<br />
toward achieving the $30,000 national income era.<br />
With the World <strong>Cup</strong> Germany <strong>2006</strong> coming soon, this<br />
<strong>RoboWorld</strong> <strong>Cup</strong> is expected to contribute to boosting <strong>Korea</strong>’s<br />
national brand image by publicizing <strong>RoboWorld</strong> <strong>Cup</strong>’s<br />
per<strong>for</strong>mance as well as vision <strong>for</strong> the coming years.<br />
<strong>FIRA</strong> President Kim Jong-hwan who concurrently serves as<br />
Prof., Department of Electrical Engineering & Computer<br />
Sciences, KAIST (<strong>Korea</strong> Advanced Institute of Science &<br />
Technology) <strong>for</strong>ecasts: “This year’s <strong>RoboWorld</strong> <strong>Cup</strong> will serve<br />
as a good opportunity to acquaint the world with <strong>Korea</strong>’s<br />
cutting-edge robot technology, international leadership as robot<br />
soccer’s popularity that holds <strong>FIRA</strong> headquarters, and further<br />
national brand as science technology power”.<br />
While the <strong>RoboWorld</strong> <strong>Cup</strong> has been held 10 times<br />
to date since it was originated at KAIST in 1995, it has<br />
established itself as a World <strong>Cup</strong> of state-of-the-art<br />
science technology field, in which around 60 member<br />
countries worldwide take part, Kim pointed out<br />
proudly.<br />
The 11th <strong>FIRA</strong> <strong>RoboWorld</strong> <strong>Cup</strong> Germany <strong>2006</strong><br />
consists of six robot soccer tournaments, namely<br />
HuroSot (Humanoid Robot Soccer Tournament),<br />
KheperaSot (Khepera Robot Soccer Tournament),<br />
MiroSot (Micro-Robot Soccer Tournament), NaroSot<br />
(Nano-Robot Soccer Tournament), RoboSot<br />
(Autonomous Robot Soccer Tournament), &<br />
<strong>FIRA</strong> President Kim Jong-hwan,<br />
who serves as Prof., KAIST<br />
SimuroSot (Simulated Robot Soccer<br />
Tournament), Int’l Edutainment Robot<br />
Exhibition, and <strong>FIRA</strong> Congress International<br />
Academic Rally over two days from June 30<br />
through July 1, according to the <strong>FIRA</strong> president.<br />
Strong government backing needed<br />
In particular, the president explained that<br />
when the Ubiquitous world arrives in the near<br />
future, ‘Ubiquitous robots (Ubibot)’ will be necessary<br />
as a 3rd generation of robotics. He defined<br />
Ubibot as a robot incorporating three <strong>for</strong>ms of<br />
robots: software robot (Sobot), embeded robot<br />
(Embot) and mobile robot (Mobot), which can<br />
provide us with any services by any device<br />
through any network, at any place anytime in a<br />
ubiquitous space.<br />
President Kim who noted that as <strong>Korea</strong> is well-equipped with<br />
<strong>IT</strong> infrastructure better than anywhere in the world, to prepare<br />
<strong>for</strong> such a ubiquitous society, <strong>Korea</strong> should strive to capture the<br />
market now <strong>for</strong> this next-generation robot technology - such as<br />
3G robot Ubiquitous robot, 4G robot ‘Genetic robot’, and 5G<br />
‘Bio robot’ - that other countries have not yet even attempted.<br />
Along with the government’s strategic nurturing policy, the<br />
president - who says that <strong>Korea</strong> has to take the initiative in<br />
global standardization - indicated that robot culture’s spread also<br />
is important. This will make all nations feel the necessity <strong>for</strong><br />
robot technology and perceive robots as friends.<br />
Regarding the reason that he asserts the necessity of public<br />
robot education through Robot Olympiad etc., Kim explains that<br />
robot is a good educational item which can implant dream and<br />
TRANSBOT<br />
Entertainment robot transbot<br />
that walks on two legs<br />
YSR-A<br />
Robot <strong>for</strong> a competition<br />
VICTO<br />
Robot <strong>for</strong> education &<br />
a competition<br />
hope about the future society in the younger generation.<br />
From July, this year, a preliminary round <strong>for</strong> Robot<br />
Olympiad is scheduled to be held nationwide in centers such as<br />
Busan, Sooncheon, Cheongju, Bundang, Masan, Gangreung,<br />
and Cheonju. Kim said that if participants pass a preliminary<br />
round in which 5,000 participants took part last year, these come<br />
to participate in a nationwide round in the middle of August and<br />
a ‘national team’ is selected from among them. They will then<br />
take part in the International Robot Olympiad to be held in Gold<br />
Coast, Australia on Dec. 6~9, <strong>2006</strong>.<br />
He compares the Robot Olympiad to Computing Competition<br />
in the 90’s which he believes takes important role in introducing<br />
personal PCs in each household in <strong>Korea</strong>. He is confident that<br />
introducing PC led <strong>Korea</strong> to <strong>IT</strong> country, Robot Olympiad will<br />
be the one to contribute to introduce personal robots into<br />
household in this century that leads <strong>Korea</strong> to the leading country<br />
in RT.<br />
He stressed that he firmly believes that students who take<br />
part in ‘Robot Olympiad’ will become proud robot scientists of<br />
the Republic of <strong>Korea</strong> in the future by sticking to science’s<br />
principles and creative mindsets.<br />
As a suggestion <strong>for</strong> <strong>Korea</strong>’s robot education, the robot<br />
veteran explained that the number of schools teaching robot<br />
technology as part of school education after school-hours, is on<br />
the rise. In addition to Robot Olympiad, students also who learn<br />
robot, are on the increase as robot events hosted by the<br />
government, a local government, private enterprise, and schools<br />
are on the rise.<br />
In the light of the recent trend that students’ interest in robot<br />
technology, is growing, today is a point of time curriculums are<br />
needed to teach more systematically and in the interest of the<br />
public, teaching materials development and teacher nurturing<br />
programs, Kim insisted.<br />
More timely policy & creativity than Japan<br />
About <strong>Korea</strong>’s technology power in connection with robot<br />
technology, the <strong>FIRA</strong> president explains that providing <strong>Korea</strong>’s<br />
timely policy and creativity are bolstered such as robot<br />
development which utilized <strong>IT</strong> network foothold and strong<br />
policy support, it is possible <strong>for</strong> <strong>Korea</strong> to catch up with Japan<br />
ROBHAZ<br />
The highly efficient<br />
mobile robot<br />
iROBI<br />
Robot <strong>for</strong><br />
household service<br />
which was<br />
commercialized<br />
<strong>for</strong> the first time<br />
globally<br />
though Japan is boast of the highest level globally in terms of<br />
robot technology and its commercialization as a suzerain state of<br />
robot industry ahead of the United States.<br />
Since <strong>for</strong>eign journals also like the New York <strong>Times</strong> are<br />
reporting that <strong>Korea</strong> is going to a country where science fiction<br />
becomes a reality and <strong>Korea</strong> in which wireless<br />
telecommunication is most developed in the world, is preparing<br />
robot revolution, it seems to be not distant <strong>for</strong> <strong>Korea</strong> to assume<br />
leadership of world robot market ahead of Japan, he said.<br />
The New York <strong>Times</strong> has recently reported on April 2, this<br />
year that robots <strong>for</strong> households that teach English and songs to<br />
children, robots to guide customers at a post office, and<br />
Intelligence robot like a robot <strong>for</strong> prevention of crimes, are<br />
scheduled to be commercialized in <strong>Korea</strong> from next year. By<br />
quoting MIC (The Ministry of In<strong>for</strong>mation & Communication,<br />
Republic of <strong>Korea</strong>) prediction materials, the newspaper also<br />
introduced that such intelligence robots will be popularized in<br />
every households of <strong>Korea</strong> during the period of 2015~2020.<br />
Compared with Japan, <strong>IT</strong> network-based robot’s<br />
commercialization is close already at hand <strong>for</strong> us such as Ubibot<br />
(Ubiquitous robot) which can provide users with discretional<br />
service anytime, anywhere and with any equipment as well, Kim<br />
notes. In a nutshell, Ubiquitous robots are an integrated <strong>for</strong>m’s<br />
robot of Sobot (Software robot), Embot (Embedded robot), and<br />
Mobot (Mobile robot).<br />
On the initiative of the government, moreover national robot<br />
below 1 million won (around $1,050) level is planning to be<br />
introduced within the <strong>for</strong>thcoming October, this year in <strong>Korea</strong>.<br />
The <strong>FIRA</strong> president said that national robot’s success possibility<br />
is high in <strong>Korea</strong> because it is easy to apply intelligence robot in<br />
<strong>Korea</strong> and furthermore <strong>Korea</strong> is equipping with the highest<br />
level’s Internet infra globally.<br />
He predicted that our creative power and ability to react<br />
instantly will get more <strong>for</strong>ce in next generation robot<br />
development too such as 4G Genetic robot and 5G Bio robot.<br />
Focusing on next-generation robot development<br />
To catch up with Japan by investing intensively, Kim<br />
underlines that robot industry’s infra construction, nurturing<br />
robot talent and to spread robot culture are very important. In<br />
that regard, he is proud of the fact that robot soccer has been<br />
helping promote national interest in robot and educate it at<br />
home and playing a role to acquaint <strong>for</strong>eign countries with<br />
<strong>Korea</strong>’s robot technology from the external standpoint as<br />
well.<br />
It is said that screen-dealing, stable telecommunication<br />
technology, strategic software technology, intelligence<br />
control, sensor technology, etc. are all embedded in a small<br />
robot that does robot soccer and currently, domestic<br />
companies are exporting it much <strong>for</strong> the purpose of education<br />
by commercializing.<br />
With this year’s 11th <strong>FIRA</strong> <strong>RoboWorld</strong> <strong>Cup</strong> Germany<br />
<strong>2006</strong> as an impetus, he said he expected that many more<br />
<strong>Korea</strong>n-made robot export contracts will be signed.<br />
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Cover Story<br />
/ <strong>FIRA</strong> <strong>RoboWorld</strong> <strong>Cup</strong> <strong>2006</strong><br />
Robot Company Profile<br />
Yujin Robot<br />
Yujin Robot Showcases <strong>Korea</strong>n-made<br />
Robot’s Superiority at <strong>RoboWorld</strong> <strong>Cup</strong><br />
Boost seen <strong>for</strong> robots’ popularity at “Robot World <strong>2006</strong>” in Seoul, Oct. <strong>2006</strong><br />
By providing participating teams at the<br />
<strong>FIRA</strong> <strong>RoboWorld</strong> <strong>Cup</strong> with robots to<br />
promote the <strong>RoboWorld</strong> <strong>Cup</strong>, Yujin Robot<br />
(www.yujinrobot.com) is globally<br />
showcasing <strong>Korea</strong>’s robot industry, taking<br />
the lead compared with Japan in terms of<br />
the industrialization of Intelligent Robots.<br />
In the meantime, Yujin Robot has<br />
drawn attention from its competitors and<br />
associated business circles by developing<br />
Home Robot ‘irobi’ in Feb. 2004,<br />
Cleaning Robot iClebo in Jan. 2005 and so<br />
<strong>for</strong>th.<br />
ground. It is possible to accomplish its<br />
allotted mission by remote control.<br />
Robhaz, whose main business item is to<br />
scout in a hazard area instead of a person<br />
or to rescue a person whose life is in<br />
danger, has function such as passive<br />
double track mechanism, moving of highspeed<br />
in a uneven terrain, climb up stairs,<br />
wireless communcation of image & data,<br />
option device: disrupter, arm etc., portable<br />
remote controlled station.<br />
To compete in the<br />
entertainment robot field<br />
which is being most<br />
commercialized around<br />
the world, Yujin Robot<br />
is marketing its<br />
Entertainment Robot<br />
Transbot etc. Wireless<br />
camera & LCD PC<br />
monitor, interface via<br />
RS232, user program<br />
(motion create, edit,<br />
motion simulation),<br />
attachable weapons<br />
(rifle, machine gun,<br />
rocket launcher) and so on, are useful<br />
option packs regarding Yujin<br />
Entertainment Robot Transbot, according<br />
to Shin.<br />
Yujin Robot aims to accomplish its<br />
revenue of $41 million this year including<br />
$2.5 million from industrial robot system,<br />
$20 million from Cleaning robot, $4<br />
million from network home robot, and $2<br />
million from entertainment robot. In<br />
Cleaning Robot iClebo<br />
comparison with their price, Yujin Robot<br />
products including cleaning robot iclebo,<br />
entertainment robot get assessment that<br />
their per<strong>for</strong>mance is excellent and<br />
particularly in manufacturing robot <strong>for</strong><br />
studying or cleaning robot,<br />
commercialization is being done more<br />
effectively in <strong>Korea</strong> than in Japan, Shin<br />
pointed out.<br />
As part of plans to promote robot<br />
culture among the people, president Shin<br />
who serves as chairman of the Board of<br />
<strong>Korea</strong> Association of Robotics (KAR) too,<br />
with the objective of an industrial growth<br />
and a development of Robot and Robotrelated<br />
industries by solving technical<br />
problems through sharing in<strong>for</strong>mation<br />
lively in close cooperation one another, is<br />
setting great expectations on “Robot<br />
World <strong>2006</strong>” to be held on Oct. 18~21,<br />
this year in Seoul, in which there will be<br />
three categories such as Robot exhibition,<br />
Robot Competition, and Robot Conference<br />
and a total of 400 robot companies at<br />
home and abroad will take part.<br />
Network-based service model<br />
Above all, Yujin Robot is a company<br />
that specializes in Intelligent Robot’s<br />
production as well as sales. Yujin Robot’s<br />
Intelligent Robot, which is a networkbased<br />
service model, includes cleaning<br />
robot <strong>for</strong> household, field robot-Robhaz,<br />
and entertainment robot like toy robot,<br />
according to Shin.<br />
The robot industry veteran explained<br />
that Yujin Robot’s Intelligence Robot, is<br />
to provide families in households with<br />
various in<strong>for</strong>mation and content such as<br />
weather, news schedule, atmospheric<br />
phenomena time and studying<br />
time, playing a role as an<br />
in<strong>for</strong>mation medium <strong>for</strong> itself.<br />
The difference between<br />
robots and the Internet is that<br />
robots have mutual<br />
understanding with<br />
interactive communication in<br />
an appropriate point of time<br />
people need, Shin noted.<br />
Namely, he elaborated, “As<br />
robot offers by recognizing<br />
parts people need, people can<br />
Shin Kyung-chul, Ph. D. ENC/president of Yujin Robot who concurrently serves as chairman of<br />
the Board of KAR. (<strong>Korea</strong> Association of Robotics)<br />
monitor the inside of a house in a remote<br />
way by making robots move with their<br />
cellular phones.” Yujin Robot is scheduled<br />
to launch such robot, which has an edge on<br />
home network, from Oct. this year.<br />
As to Cleaning Robot iClebo<br />
with which Yujin Robot sold<br />
17,000 robots to date from Jan.<br />
last year, it bears the stamp of<br />
two steps of cleaning process,<br />
collision avoidance navigation<br />
with seven infrared sensors as<br />
well as silicon rubber bumper<br />
material and low level noise.<br />
This Cleaning Robot that<br />
Yujin Robot concentrates the<br />
company’s ef<strong>for</strong>ts on selling it,<br />
cleans the majority though it<br />
doesn’t clean to the four corners of the<br />
inside of a house, Shin boasts.<br />
Further, Shin went on to say, “By<br />
robotizing established white household<br />
appliances, <strong>for</strong> instance robot <strong>for</strong><br />
household such as dishwashing robot and<br />
refrigerator robot can make their<br />
appearance”, adding that Yujin Robot has<br />
such refrigerator robot project etc. under<br />
way which can deliver cola to a relaxing<br />
person in summer by becoming a<br />
refrigerator <strong>for</strong> itself.<br />
Excellent per<strong>for</strong>mance in comparison<br />
with price<br />
As <strong>for</strong> Field Robot-Robhaz, Robhaz-<br />
DT3 is the highly efficient mobile robot<br />
with capacity of high-speed in rough<br />
Roboid (model: Cubo, etc.), developed<br />
by IZIrobotics seems to be like a member<br />
of the family or a pet at home. It works on<br />
wireless Internet access points. Roboid<br />
communicates with roboid server systems<br />
through the Internet network with the<br />
server providing A.I. (artificial<br />
intelligence) to the roboid. Roboid can<br />
drive and interface with many useful<br />
contents <strong>for</strong> entertainment, education,<br />
in<strong>for</strong>mation, and even lifestyle.<br />
In the case of TOBO developed by<br />
The Future is Robotic<br />
IZIrobotics targeting development of low-priced models <strong>for</strong> commercialization<br />
IZIrobotics as well, it combines penguins<br />
with the persons of the South Pole, which<br />
are the existing features, and from the<br />
TOBO star outer space concept it is new<br />
generation, sensing the design on the<br />
character robot.<br />
Established in Jan. 2000, IZIrobotics,<br />
which manufactures interesting robots like<br />
this, began the company’s business with a<br />
view to developing individual robots.<br />
However, IZIrobotics now aims to develop<br />
not only entertainment robots that appeal<br />
to an individual’s sensitivity, but also lowprice<br />
type robot models with strong<br />
marketability, focusing on in<strong>for</strong>mation<br />
service.<br />
With a view to developing low-price<br />
model robots with strong marketability,<br />
IZIrobotics (www.izirobotics.com) is<br />
taking the lead alongside of Yujin<br />
Robotics in <strong>Korea</strong>’s robot field in terms of<br />
development and prospects <strong>for</strong> capturing<br />
market share, according to robot experts<br />
familiar with its market.<br />
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Cover Story<br />
/ <strong>FIRA</strong> <strong>RoboWorld</strong> <strong>Cup</strong> <strong>2006</strong><br />
Robot Company Profile<br />
In this regard, IZIrobotics president<br />
Wayne T. Cho, who says that the company<br />
will seek success in the soccer robot field<br />
in future, commented in an interview with<br />
The <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> with <strong>FIRA</strong> coming<br />
soon as an impetus that IZIrobotics has<br />
plans to take part in large-scale robot<br />
exhibitions like <strong>FIRA</strong> to be held on June<br />
30 in Dortmund, Germany, as well as<br />
Robot Nexus, and Robot Business<br />
exhibitions.<br />
Targeting laboratories and manias, Cho<br />
said that the company is first of all aiming<br />
to assist in promoting effective science<br />
education of elementary, middle and high<br />
school students in the case of robots <strong>for</strong><br />
education.<br />
Diverse content development needed<br />
Regarding sensitivity-model<br />
entertainment robots as well as other robot<br />
products IZIrobotics is developing, the<br />
president said that the company would<br />
develop robots capable of chatting with<br />
people through messengers in future.<br />
IZIrobotics is planning to allow robots and<br />
people to share each other’s feelings and to<br />
express their emotions through chatting.<br />
President Cho who pointed out that<br />
diverse content development relieves<br />
surfeit robots said that IZIrobotics is<br />
planning to unfold its pilot project with<br />
MIC concerning URC robots (Ubiquitous<br />
Robotics Companion).<br />
IZIrobotics, which is planning to<br />
launch robots <strong>for</strong> education and character<br />
AZZANG, a super-mini pet robot<br />
robots respectively this month, is going to<br />
display them at the Robo Business <strong>2006</strong><br />
(Pennsylvania, USA), Cho said, adding<br />
that the company is slated to present<br />
robots which can link with networks such<br />
as Ubiquitous robots by next October.<br />
At the moment, ‘CUBO,’ developed by<br />
a consortium with another company and as<br />
a governmental task including IZIrobotics,<br />
is in service in 40 pilot households,<br />
according to executives responsible <strong>for</strong><br />
robot service at the company. In the early<br />
morning, <strong>for</strong> instance CUBO awakens the<br />
household with a morning call, offers them<br />
weather in<strong>for</strong>mation plus music service<br />
and e-mail service. Since it provides users<br />
with an interesting narrated fairly tale <strong>for</strong><br />
children, its popularity is high, but to<br />
maintain continuous interest and buyer<br />
interest, above all content development has<br />
to be preceded as abovementioned, Cho<br />
pointed out.<br />
IZI’s entertainment robot ‘TOBO’ is an<br />
intelligent robot with a cute character that<br />
merged the South Pole’s penguin into a<br />
spaceman’s shape. TOBO series, which is<br />
possible to control and to monitor in an<br />
Internet-based remote way and can<br />
generate sensitivity by recognizing the<br />
surrounding environment, consist of<br />
GENTOO, PINNI, SANI. In the case of<br />
GENTOO, it can be utilized in a variety of<br />
games such as robot soccer, pocket ball<br />
and so <strong>for</strong>th.<br />
Synergy effect through <strong>Korea</strong>’s<br />
developed <strong>IT</strong> technology &<br />
convergence.<br />
Concerning robots’ concept and<br />
management strategy that IZIrobotics will<br />
develop in future, Cho explained that the<br />
company has received investments to<br />
advance continuously and stably.<br />
From the robot products to be<br />
commercialized this year, he emphasizes<br />
that IZIrobotics is planning to market with<br />
a full-scale commercialization approach.<br />
The president who stressed repeatedly<br />
during an interview with The <strong>Korea</strong> <strong>IT</strong><br />
<strong>Times</strong> that he is an entrepreneur who<br />
studied business management differently<br />
from other robot manufacturing<br />
companies’ CEOs at home and abroad and<br />
technology engineer graduates, has<br />
committed himself to doing his best in<br />
developing attractive robots with a<br />
thoroughly commercialization mindset so<br />
that IZIrobotics products may arouse<br />
strong consumer awareness in domestic<br />
and <strong>for</strong>eign markets.<br />
Further, he said that IZIrobotics aims to<br />
develop an entertainment robot which can<br />
give people joy and pleasure at a<br />
reasonable price so that the company can<br />
IZIrobotics president Wayne T. Cho<br />
get closer to the general public and<br />
develop familiarly easily by developing<br />
and selling entertainment robot such as a<br />
robot like a plaything, and robot like an<br />
animal.<br />
In regard to the <strong>Korea</strong>n robot industry’s<br />
competitiveness with Japan, Cho<br />
expressed the view that Japan is ahead of<br />
<strong>Korea</strong> in terms of the robot mechanisms or<br />
materials industry. <strong>Korea</strong> cannot overtake<br />
Japan in terms of robot development or<br />
parts supply, but it is true that <strong>Korea</strong> is<br />
taking the lead in terms of developing<br />
commercialization.<br />
In particular, he underscored that it is<br />
possible to combine <strong>Korea</strong>’s developed <strong>IT</strong><br />
and robot mechanisms without limitations.<br />
He explained what it means to develop so<br />
that it may be possible to come into action<br />
from the outside by utilizing robots as a<br />
terminal and by <strong>for</strong>ging it as a terminal<br />
concept.<br />
He concluded his interview with the<br />
observation that next-generation robots<br />
have to create synergy effects and nurture<br />
market competitiveness through <strong>Korea</strong>’s<br />
highly developed <strong>IT</strong> technology and<br />
convergence.<br />
Digital game robot<br />
CUBO<br />
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Ocean Day / BPA<br />
Busan Port’s RFID-based u-Port System<br />
Securing new logistics<br />
competitiveness through application<br />
of <strong>Korea</strong>’s <strong>IT</strong> technology<br />
Through marine transportation, the automation of harbor<br />
infrastructure that made use of advanced in<strong>for</strong>mation<br />
technology such as RFID & wireless network<br />
and the strengthened preservation of security,<br />
Busan Port Authority (www.busanpa.com) which<br />
intends to become a hub port of Northeast Asia, is<br />
striving to construct a U-Port System of the highest<br />
level globally.<br />
As issues regarding harbor protection since the<br />
9/11 terror attacks in the United States stand out in<br />
bold relief, the necessity of strengthening security<br />
measures regarding imports and exports through<br />
marine transportation is raising its head.<br />
Particularly, all containers to be carried into the<br />
United States from 2007 will require e-Seal stickers<br />
applying RFID technology.<br />
In conjunction with this movement, BPA (Busan<br />
Port Authority) president Choo June-suk, noted in<br />
an interview with the <strong>Korea</strong> <strong>IT</strong> <strong>Times</strong>: “Providing the RFIDbased<br />
U-Port System is completed in the near future, Busan Port<br />
will come to enhance business efficiency by providing a goods<br />
holder, a carrier and shipping line with freight’s real-time<br />
location in<strong>for</strong>mation.<br />
The president <strong>for</strong>ecasted that freight protection would be<br />
beefed up even more with the application of e-Seal, plus<br />
significant cost reduction as imports and exports logistics<br />
disposal time is shortened, such as electronic tagging of<br />
containers, customs clearance and shipment with vehicles’<br />
automatic identification.<br />
In regard to the International Association of Ports & Harbors<br />
(IAPH) General Meeting in 2011, Choo said that positive<br />
results are expected since the BPA delegation returned to<br />
<strong>Korea</strong> after publicizing Busan Port’s excellence and high<br />
efficiency in an IAPH mid-term board of directors meeting<br />
held in Mumbai, India on April 10~12 in connection with<br />
its official proposal of IAPH General Meeting Busan<br />
Inducement.<br />
IAPH is the largest-scale international conference of<br />
harbor-associated bodies which was established in 1955<br />
<strong>for</strong> the purpose of commerce increase through cooperation<br />
among harbors.<br />
Thanks to wharf facility expansion and a new fleet of<br />
ships, on one hand Busan Port has posted the best<br />
per<strong>for</strong>mance on the basis of a month since its port opening<br />
Choo June-suk,<br />
president of Busan Port Authority<br />
by handling containers of 1,075,867 TEUs during one month on<br />
past March, this year.<br />
Choo committed himself to doing his best to secure the<br />
mobilization of a larger amount of goods through Busan Port<br />
and <strong>for</strong> the improvement of productivity, adding that Busan Port<br />
expects to be able to take care of 12,800,000 TEUs, this year’s<br />
goal provided the current increase in the movement of such<br />
goods through Busan Port is maintained.<br />
Aiming to apply a ‘Blue Ocean’ strategy, Choo<br />
added that Busan Port would pursue qualitative<br />
growth, freeing itself from the previous focus on<br />
quantitative growth. As a background <strong>for</strong> such<br />
strategy conversion, he explains that it is a fact<br />
that it is difficult <strong>for</strong> Busan Port to catch up with<br />
Chinese harbors which are overflowing with the<br />
country’s imports & exports amount alone too,<br />
with just the amount of materials.<br />
China, dubbed “the factory of the world,” is<br />
increasing its capacity to transport goods by<br />
aggressively expanding its harbors’ facilities,<br />
according to Choo. As part of such strategies to<br />
apply the ‘Blue Ocean’ against China, Busan Port<br />
will be reborn as a harbor that creates high-value<br />
added, not just a quantitative harbor of mere<br />
freight by inducing prominent multinational enterprises in the<br />
rear logistics area amounting to 3.3 million pyeong (around<br />
10.89 million m2) of the New Port, Choo said.<br />
Keeping an eye on new logistics competitiveness creation<br />
through grafting of <strong>IT</strong> technology, Choo emphasizes that he<br />
believes Busan Port is equipped with excellent <strong>IT</strong> technology<br />
and infrastructure that will cope better with customers’ demand<br />
<strong>for</strong> items becoming more and more complicated and elaborate,<br />
adding that the innovation and expansion of Busan Port’s harbor<br />
logistics innovation deserves attention, including Fast Track’s<br />
introduction and extensive international passenger terminal’s<br />
remodeling.<br />
Night view of Busan Port<br />
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WiBro / Overview<br />
Wireless Broadband World Forum <strong>2006</strong><br />
Scenario: WiBro service experience report<br />
University student Kim’s virtual WiBro service experience report (Model service-oriented)<br />
As a university junior Mr. Kim discovers that youth unemployment is growing more serious day by day. As he watches the<br />
news with the WiBro terminal in his club room, he decides on <strong>for</strong>eign language study <strong>for</strong> the sake of job preparation. He asks<br />
first-hand about all the aspects he is keen to find out more about while having a chat with a <strong>for</strong>eign instructor by connecting to a<br />
screen lecture room of XYZ English institute.<br />
Later, he shares supper with his friend after confirming a restaurant’s location and menu in a regional in<strong>for</strong>mation by<br />
searching <strong>for</strong> neighborhood restaurants. While eating supper, he downloads a club’s coupon which is to his liking by surfing on<br />
clubs of “Hip Hop Street,” sends an invitation to another friend through WiBro communication service and makes a promise to<br />
go to a club through screen chatting.<br />
He practices dance through music video to show off the latest trend’s perfect dance skill in a club. He enters the club after<br />
meeting his friend at the entrance of this club while playing online game he used to enjoy at home on a bus too.<br />
Spending pleasant time with his friend in this club, he sends on-the-spot lifelike pictures and moving screen to friends through<br />
messenger by shooting pictures with WiBro terminal. Next morning, he uploads pictures he shot the previous day into his club<br />
community and heads to school after confirming friends’ comment. Who needs a job anyway?<br />
Minister Rho, MIC (third from left) cuts the tape with some dignitaries at the Wireless Broadband World Forum <strong>2006</strong><br />
WiBro/WiMAX Reaches Out to the World<br />
<strong>Korea</strong>’s pioneering role in global 4G technology development<br />
Under the flagship theme of “Toward Successful WiBro<br />
(Mobile WiMAX) and 4G”, the <strong>Korea</strong>n Ministry of<br />
In<strong>for</strong>mation and Communication was proud to host the<br />
“Wireless Broadband World Forum <strong>2006</strong>” from May 22 through<br />
25 at the Hotel Lotte World, located in the beautiful and<br />
dynamic city of Seoul, <strong>Korea</strong>.<br />
The domestic communication service market has over the<br />
past several years enjoyed a high growth rate thanks to the<br />
explosive spread of mobile telephone and high-speed Internet<br />
usage. However, as this growth pace starts slowing, voices of<br />
concern are being raised about whether the overall<br />
communication service market is reaching the limits of its<br />
growth capacity.<br />
In contrast, as convergence between business spheres<br />
advances due to subscribers’ convenience pursuit, needs are<br />
growing <strong>for</strong> data communication, and communication<br />
technology’s increased capacity, with WiBro (portable Internet)<br />
emerging as a new market opportunity.<br />
The background to the rising interest in WiBro is that it is not<br />
only a demand <strong>for</strong> a Ubiquitous service environment that is<br />
possible anytime, anywhere, and with any device, but also<br />
because it can meet the supply & demand <strong>for</strong> all such as<br />
communication business provider’s investment environment<br />
development to strengthen profitability security and<br />
competitiveness through WiBro.<br />
The <strong>Korea</strong>n government has been promoting WiBro’s<br />
technology standardization, centering on the role of the<br />
Telecommunication Technology Association (TTA) to nurture<br />
WiBro as a new growth engine of the nation. Accordingly, KT<br />
which has acquired a WiBro business license from the<br />
government in Jan. 2005, has prepared the company’s WiBro<br />
business comprehensively and succeeded in carving a niche<br />
impressively regarding ‘WiBro’ to the people of the world by<br />
demonstrating it <strong>for</strong> the first time globally at the APEC Summit<br />
Conference, held in Busan in Nov. 2005.<br />
As the wired communication market’s stagnation continues<br />
due to a saturation of telephone and high-speed Internet market,<br />
the wireless data market is expected to grow explosively by<br />
20%~40% every year in terms of turnover. Accordingly, the<br />
wireless data market is <strong>for</strong>ecast to <strong>for</strong>ge a market of 6 trillion<br />
won (around $6.3 billion) by 2008, the equivalent of current<br />
wire data market, from 3 trillion won (around $3.16 billion)<br />
scale in 2004.<br />
Experts point out that such a market outlook reflects<br />
customers’ desire to use high speed wireless Internet with<br />
reasonable prices while on the move.<br />
Considering that current existing mobile telephone wireless<br />
Internet has its limitations due to low transmission speed and<br />
high use rate, a service to which all classes can approach easily<br />
with fast transmission speed, reasonable price and diverse<br />
contents, is <strong>for</strong>ecast to assume leadership of the data market.<br />
The WiBro market is anticipated to increase from 8 million<br />
to 10.70 million by 2011, but if business providers succeed in<br />
active business promotion of the new service, the market scale<br />
is <strong>for</strong>ecast to be even greater than this.<br />
WiBro users clearly desire the use of a multimedia, file<br />
transmission, e-mail, location-based service etc. This means that<br />
because current mobile telephone wireless Internet does not<br />
satisfy users’ multimedia service desire, due to low transmission<br />
speed, expensive rate levels, and shortages of high quality<br />
content, WiBro service will succeed in its service activation by<br />
reflecting such customer desire, and its real demand can be even<br />
greater than expected.<br />
Accordingly, WiBro service requisites include high-speed<br />
transmission speed and optimal service quality, content offering<br />
to be able to meet the desire of changing customers,<br />
comprehensive policy support such as terminal subsidy<br />
permission and combination service permission, world market<br />
inroads through global standardization activity, digital paradigm<br />
change initiative and so <strong>for</strong>th.<br />
WiBro service’s activation is anticipated to make the<br />
$20,000 national income era and Ubiquitous society a reality<br />
earlier than expected to serve as a new growth engine of the<br />
future by increasing national conveniences and by creating<br />
employment with new investment and associated industry’s<br />
activation <strong>for</strong> the stagnated domestic <strong>IT</strong> industry.<br />
As <strong>for</strong> 4G, on one hand, 4G mobile communication is a<br />
wireless communication technology that can provide over<br />
100Mbps in high-speed of over 60 km too and 1Gbps notch<br />
speed during a stop.<br />
Through this 4G technology which will be commercialized<br />
after 2010, large capacity data service, three dimensional solid<br />
screen, and mobile virtual reality - which were impossible in 3G<br />
- are expected to be possible.<br />
In the case of <strong>Korea</strong>, Samsung Electronics is <strong>for</strong>ecasting to<br />
be able to assume leadership of global 4G technology with the<br />
introduction of WiBro.<br />
The company is also actively unfolding 4G mobile<br />
communication’s standardization activities, with 4G <strong>for</strong>ecasted<br />
to be commercialized in 2010 or thereabouts.<br />
As 4G standardization is accepted by nations, by regions,<br />
and further in global level simultaneously, <strong>Korea</strong>’s MIC also<br />
plans to take the initiative in international standardization and<br />
related market development by testing a system that can make<br />
4G technology a reality globally by next year.<br />
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WiBro / Interview Highlight<br />
Wireless Broadband World Forum <strong>2006</strong><br />
MIC Minister<br />
Charging Ahead with Globalization<br />
of WiBro Technology<br />
KICS President<br />
Pivotal Role <strong>for</strong> Next-Generation<br />
Mobile Communication<br />
<strong>Korea</strong>’s Mobile Internet technology leaps 6-12 months ahead of competitors<br />
The ministry has led the global standardization<br />
of IEEE802.16e to realize a sizable economy<br />
through globalization of the WiBro technology.<br />
The IEEE 802.16e technology standard was<br />
adopted as the main technology of WiBro at the end<br />
of 2005. The Mobile WiMAX profile standard <strong>for</strong><br />
guaranteeing compatibility between equipment was<br />
also made based on the WiBro profile, successfully<br />
creating the foundation to advance into the global<br />
market. Through the ministry’s persistent supports<br />
to attract Mobile WiMAX specialized test/authentication<br />
institution, TTA attained the qualifications<br />
<strong>for</strong> the Mobile WiMax official test center and plans<br />
to conduct the Mobile WiMax authentication test<br />
from the end of <strong>2006</strong>. In the future, the ministry will<br />
continue supporting projects <strong>for</strong> development of<br />
WiBro evolution technology and further evolution of<br />
mobile Internet. It will also secure the technology leadership in the<br />
IEEE 802.16j global standards and make best ef<strong>for</strong>ts to help <strong>Korea</strong><br />
become a leader of the 4th-generation mobile communication<br />
technology.<br />
The following are excerpts from an interview with the MIC<br />
Minister Rho Jun-hyong ... Ed.<br />
Q: Please comment on the ministry’s activities and the<br />
future plan <strong>for</strong> the globalization of <strong>Korea</strong>n WiBro?<br />
We held international road shows and publicized superiority<br />
of the nation’s WiBro technology abroad, greatly contributing to<br />
<strong>Korea</strong>n enterprises’ advancement into overseas markets.<br />
In 2005, we introduced the nation’s WiBro technology and<br />
services to Taiwan, China and Malaysia. Also, we held successful<br />
overseas road shows in Canada, Republic of South Africa and<br />
Egypt in <strong>2006</strong>. We plan to continue holding overseas road shows<br />
and international <strong>for</strong>ums on WiBro in the future to herald the<br />
nation’s excellent WiBro technology abroad and accelerate<br />
<strong>Korea</strong>n WiBro technology’s advancement into <strong>for</strong>eign countries.<br />
We also invited WiBro experts and dignitaries from international<br />
standard organizations and groups to <strong>Korea</strong> in May <strong>2006</strong>,<br />
finishing the preparations <strong>for</strong> the Wireless Broadband World<br />
Forum <strong>2006</strong> (http://www.wibro-world<strong>for</strong>um.org). Along with<br />
Rho Jun-hyong,<br />
Minister of In<strong>for</strong>mation and<br />
Communication<br />
this, the ministry projects to organize overseas<br />
road shows in UAE and Germany during the<br />
World <strong>Cup</strong> period in <strong>2006</strong>.<br />
Q: Kindly give your assessment of the services<br />
and product solutions of the domestic<br />
WiBro industry?<br />
The <strong>Korea</strong>n technology has gone ahead of that<br />
of major advanced countries by about six months<br />
to one year in the mobile Internet (WiBro, mobile<br />
WiMAX) field. For instance, Samsung<br />
Electronics, POSDATA and LG-Notel emerged as<br />
global technology leaders in the WiBro system<br />
sector and Solid Technologies, Kisan telecom,<br />
while MTI, W<strong>IT</strong>HUS, and Youngwoo Telecom<br />
became the world’s technology leaders in the<br />
WiBro repeater sector. Samsung Electronics is the<br />
only company in the world that has secured the top-class technology<br />
to offer commercialized equipment. It concluded strategic<br />
alliances with major <strong>for</strong>eign enterprises to supply WiBro system<br />
and terminal, while offering technology support <strong>for</strong> 17 countries<br />
preparing <strong>for</strong> WiBro. Meanwhile, KT succeeded in opening<br />
the WiBro model service in <strong>2006</strong>, making preparations <strong>for</strong> the<br />
offering of commercial service <strong>for</strong> the first time in the world<br />
smoothly.<br />
Q: Do you have any suggestions <strong>for</strong> domestic companies<br />
to dominate the global market and supporting projects<br />
<strong>for</strong> them?<br />
To offer the global market equipment on the basis of Time-to-<br />
Market, <strong>Korea</strong>n enterprises should offer equipment with price<br />
competitiveness at a proper time and guarantee high quality.<br />
They also need to keep market competitiveness in the multivendor<br />
period through ways to bolster competitiveness of the services,<br />
core equipment, parts and contents industries. To this end,<br />
service providers, manufacturers and professional smaller companies<br />
need to jointly advance into overseas markets and push <strong>for</strong><br />
market exploration effectively. In line with this, the ministry<br />
plans to actively support the domestic Mobile WiMAX official<br />
authentication test center to help the center create test environment<br />
and carry out authentication tests at the end of <strong>2006</strong>.<br />
Proactive cooperation with international standardization institutions needed<br />
The “Wireless Broadband World Forum <strong>2006</strong>,”<br />
which is being held at the Lotte World, Seoul, on<br />
May 22-25, <strong>2006</strong>, will be a hotbed of presentations<br />
and discussions among Wibro (Wireless<br />
Broadband) experts from all over the world.<br />
WiBro’s economic efficiency is expected to be<br />
around 9 million subscribers after 5 years, plus a 3<br />
trillion won per year market (roughly $3.16 billion)<br />
and 18 trillion won (roughly $18.9 billion) industry<br />
induction in addition to creating about 270,000 people<br />
new jobs.<br />
This year’s Wireless Broadband World Forum<br />
<strong>2006</strong> is a <strong>for</strong>um to commemorate CDMA<br />
commercialization’s 10th Anniversary and<br />
particularly this year deserves special attention in<br />
that domestic WiBro business providers SK and KT<br />
are scheduled to enlarge service areas nationwide gradually by<br />
commencing commercial service offering from June <strong>2006</strong>.<br />
President Kwak Kyung-sup of the <strong>Korea</strong>n Institute of<br />
Communication Sciences (KICS) who is<br />
organizing this Forum with ETRI and ICA,<br />
with the support of <strong>Korea</strong>’s MIC, said that<br />
Wireless Broadband World Forum’s role is<br />
significant <strong>for</strong> the sake of next-generation<br />
mobile communication development such as<br />
WiBro core technology as well as 3G<br />
commercialization and 4G development.<br />
Keeping an eye on the fact that WiBro’s<br />
aim is globalization, the president points out<br />
that proactive cooperation with Mobile<br />
WiMAX international standardization institution<br />
(IEEE 802.16) is necessary and wide<br />
collaboration with prominent <strong>for</strong>eign enterprises<br />
regarding chip/terminal/system development<br />
is pivotal. For instance, he named as one example that<br />
Samsung Electronics is collaborating with firms like Motorola,<br />
Lucent, Alcatel, Qualcomm, Vodaphone and BT.<br />
Based on experiences gained from CDMA, Kwak further<br />
emphasized that independent technology and commercialization<br />
are important and in that respect, its international<br />
President Kwak Kyung-sup of the<br />
KICS<br />
“MIMO technology, which<br />
allows transmission of data<br />
at high speed from current<br />
10Mbps to 100Mbps by<br />
2010, will be perfected in<br />
2010 or thereabouts.”<br />
standardization will bring about effects to make<br />
wire & wireless integration service going to 4G<br />
both nominally and virtually earlier and a turning<br />
point to pave the way <strong>for</strong> overseas<br />
telecommunication market inroads.<br />
Concerning international standardization,<br />
Kwak said that imperfection points have to be<br />
supplemented through networking with each<br />
other, pointing out that one-third is still incomplete<br />
regarding WiBro’s international standardization<br />
at the moment. Especially, he advises that<br />
<strong>Korea</strong> has to act harmoniously with the United<br />
States because Qualcomm of the United States,<br />
holds sway over the main stream of the WiBro<br />
core technologies.<br />
The host president of this Wireless Broadband<br />
World Forum <strong>2006</strong> showed much interest in regard to WiBro’s<br />
evolution as well about how current WiBro technology would<br />
evolve in the future. He elaborated on the core technology in<br />
relation to WiBro’s evolution including<br />
TDD Duplex, modulation & demodulation,<br />
MIMO technology, All IP, OFDMA,<br />
Smart Antenna, Seamless technology,<br />
handover and WiBro mobility technology<br />
in detail.<br />
Among them, MIMO technology,<br />
which allows transmission of data at high<br />
speed from current 10Mbps to 100Mbps by<br />
2010, will be perfected in 2010 or<br />
thereabouts, according to Kwak.<br />
President Kwak has committed to<br />
ensuring that the first Wireless Broadband<br />
World Forum <strong>2006</strong> being held this year<br />
can take root as a pan-international <strong>for</strong>um<br />
every year. He added that to allow this <strong>for</strong>um to take root as a<br />
pan-international exchange <strong>for</strong>um is the Association’s biggest<br />
task. In addition, it will provide a venue <strong>for</strong> discussions about<br />
next-generation communication’s research results, product<br />
demonstrations, standardization results and new service<br />
development.<br />
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WiBro / Contributed Article<br />
Samsung Electronics<br />
By Lee Ki-Tae<br />
Leading the Next Internet Revolution<br />
WiBro technology to lead global market with DMB following CDMA<br />
Many new technologies debuted in 2005.<br />
But the area that attracted the greatest<br />
attention among <strong>IT</strong> professionals and<br />
high-level consumers was the breakthrough in<br />
Wireless Broadband (WiBro) and digital<br />
multimedia broadcasting (DMB).<br />
A next-generation in<strong>for</strong>mation technology<br />
that will usher in the era of ubiquitous<br />
connectivity, WiBro is expected to spark a<br />
second Internet revolution that will have<br />
enormous impact on people’s lives. Once<br />
commercial WiBro service is launched, users<br />
will be able to wirelessly access broadband<br />
Internet services while moving fast - say, in a car<br />
or a train.<br />
Excitement about WiBro is clear. For example,<br />
last November the national leaders visiting the <strong>IT</strong><br />
Exhibition at the Asia Pacific Economic Cooperation (APEC)<br />
conference in Busan were captivated by <strong>Korea</strong>’s in<strong>for</strong>mation<br />
technology, staying longer than<br />
originally scheduled. The<br />
assembled presidents and prime<br />
ministers handled some of the<br />
advanced products on display<br />
and received demonstrations of<br />
next-generation communications<br />
services. Their praise of<br />
<strong>Korea</strong>n <strong>IT</strong> included the latest<br />
mobile phones from Samsung.<br />
“Excellent,” was one of the<br />
many exclamations uttered by<br />
U.S. President George W. Bush<br />
while viewing the WiBro<br />
demonstration.<br />
The heads of state and international visitors also got a<br />
glimpse of family life in the future, watching demos of a<br />
WiBro household robot and a WiBro user accessing a movie<br />
via broadband Internet service while commuting to work by<br />
car. A demo about the workplace of the future showed a<br />
wireless multi-party videoconference.<br />
Lee Ki-Tae, President of<br />
Telecommunication Network<br />
Business, Samsung Electronics<br />
“A next-generation in<strong>for</strong>mation<br />
technology that will usher in the era of<br />
ubiquitous connectivity, WiBro is<br />
expected to spark a second Internet<br />
revolution that will have enormous<br />
impact on people’s lives.”<br />
Samsung’s technology and products are in<br />
the vanguard of the next Internet revolution. In<br />
2005 alone, we supplied WiBro test systems in<br />
the United States, the UK, Japan, Brazil and<br />
Italy. Samsung’s commercial WiBro service will<br />
be available through Venezuela’s Omnivision<br />
cable network, enabling multimedia<br />
conferencing, VoIP calling, push and pull on<br />
demand services, and high-speed mobile<br />
Internet access. Nearly a dozen more service<br />
providers in other countries also have shown<br />
interest.<br />
Samsung recently worked with Telecom<br />
Italia to successfully demonstrate WiBro<br />
capabilities at the Torino <strong>2006</strong> Winter Olympic<br />
Games in Italy. Tourists and Olympics staff<br />
used the high-speed broadband service in<br />
several locations in and around the Olympic village, while a<br />
demonstration bus ran throughout Torino. Also, Samsung and<br />
Telecom Italia set up WiBro<br />
kiosks near Olympic venues to<br />
show this futuristic service to<br />
Olympic spectators. In South<br />
<strong>Korea</strong>, Samsung continues to<br />
work closely with <strong>Korea</strong><br />
Telecom (KT) and SK Telecom<br />
to deploy WiBro in the first<br />
half of this year. KT has<br />
begun a trial service <strong>for</strong> 3,000<br />
consumers in April and plans<br />
to use the Samsung M8000, the<br />
world’s first PDA-type WiBro<br />
handset, as well as PCMCIA<br />
cards <strong>for</strong> laptops.<br />
Late last year, WiBro passed another milestone by<br />
becoming certified as a global standard. Going <strong>for</strong>ward,<br />
Samsung Electronics will continue to develop pioneering <strong>IT</strong><br />
drivers such as WiBro. In <strong>2006</strong>, around the world, we will be<br />
leading the next wireless revolution.<br />
ETRI<br />
By Yim Chu-hwan<br />
Wireless Broadband World Forum <strong>2006</strong><br />
WiBro, or Wireless Broadband, makes it<br />
possible <strong>for</strong> the Internet to be accessed and<br />
enjoyed at anytime and anywhere. This<br />
revolutionary new technology carries greater<br />
significance than just the emergence of yet another<br />
new service in the telecom market of <strong>Korea</strong>, which<br />
is in a period of relative stagnation. Since the<br />
basis of high growth <strong>for</strong> the domestic wired and<br />
wireless telecom market collapsed due to market<br />
saturation, the market had not seen any clear sign<br />
of growth momentum. However, there are high<br />
expectations that WiBro, which has been<br />
developed with purely <strong>Korea</strong>n technology, will<br />
play not only the role of a new growth engine <strong>for</strong><br />
the domestic telecom market, which has sunk into<br />
a swamp of low growth, but also the role of nextgeneration<br />
growth power with a high possibility of dominating<br />
the world’s portable Internet market.<br />
It is expected that the WiBro<br />
service will have the effects of<br />
inducing production worth about<br />
25 trillion won (approx. US$25<br />
bil.), creating added value worth<br />
about 13 trillion won (approx.<br />
US$13 bil.), and creating new<br />
employment <strong>for</strong> about 130,000<br />
people by the year 2011.<br />
Hence, the ripple effects on the<br />
national economy, too, are not<br />
small.<br />
Also, because of the special<br />
characteristic of its service<br />
positioned in the middle domain<br />
between the mobile telephone and wireless LAN, it is<br />
anticipated that WiBro will accelerate the convergence<br />
evolution of the <strong>Korea</strong>n telecom market, which is represented by<br />
the fusions of the wired and the wireless and of telecom and<br />
broadcasting.<br />
WiBro businessmen are already preparing plans <strong>for</strong><br />
providing fusion services by joining mobile telecom, digital<br />
Opinion<br />
Next-Generation Growth Engine<br />
Soon to Be Commercialized<br />
The role of WiBro as next-generation growth engine<br />
Yim Chu-hwan,<br />
president of ETRI<br />
“Since the basis of high growth <strong>for</strong> the<br />
domestic wired and wireless telecom<br />
market collapsed due to market<br />
saturation, the market had not seen any<br />
clear sign of growth momentum.”<br />
multimedia broadcasting (DMB), home<br />
networking, telematics, and others to WiBro<br />
according to market demand. It appears that<br />
fusion with other industries - such as mobile<br />
telecom, broadcasting, electric home appliances,<br />
and transportation - will be promoted.<br />
It is expected that WiBro will play the role of a<br />
temporary bridge that connects the present wired<br />
and wireless services to the fourth generation<br />
multimedia telecom service and make ubiquitous<br />
networking a reality.<br />
Once the WiBro service begins in earnest,<br />
subscribers can enjoy not only video telephone,<br />
financial transactions, MMS (Multimedia message<br />
service), e-mail, SMS (short message service), and<br />
others, but also high-speed data services,<br />
including movies, streaming, high-capacity VOD (Video on<br />
demand), file download, and others - which were enjoyed<br />
through the super-high speed<br />
Internet - at anytime and<br />
anywhere.<br />
Also, being true to its name,<br />
WiBro will become the leading<br />
actor that opens up the era of<br />
services that combine the wired<br />
and wireless since telematics<br />
services, with which real-time<br />
traffic in<strong>for</strong>mation guidance can<br />
be obtained while moving, and<br />
broadcasting services, using<br />
multicast and broadcast<br />
technologies, too, can be used.<br />
Potential <strong>for</strong> global standardization of the WiBro<br />
technology<br />
The project of the international standardization of the WiBro<br />
technology has been jointly pursued by main telecom<br />
businesses, manufacturing firms, research organizations, and<br />
others. A considerable part has contributed to the<br />
standardization and has been adopted.<br />
5 6 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 5 7
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지58001채널맥(3443-0701)<br />
WiBro / Contributed Article<br />
Wireless Broadband World Forum <strong>2006</strong><br />
Hence, there are high expectations regarding the entry of<br />
<strong>Korea</strong>n WiBro-related enterprises into the world market.<br />
International standardization has been led, centered on the<br />
Telecommunications Technology Association (TTA), including<br />
the pursuing of the standardization of WiBro since June last<br />
year, the reflection of this in the Institute of Electrical and<br />
Electronics Engineers, Inc. (IEEE), and others.<br />
Also, the <strong>for</strong>ecasts <strong>for</strong> the development of the WiBro service<br />
in the future are very bright since it has been decided to consider<br />
“For the demonstration of the WiBro<br />
service, a terminal in the <strong>for</strong>m of a<br />
personal digital assistant, a terminal<br />
in the <strong>for</strong>m of an ordinary mobile<br />
phone, and a <strong>for</strong>m of a PCMCIA card<br />
that can be attached onto a notebook<br />
computer were introduced.”<br />
the WiBro technology first when developing the international<br />
standard of the broadband wireless access (BWA), many<br />
elements based on WiBro have been adopted in discussions of<br />
the standardization of the fourth generation (4G) of the<br />
International Telecommunication Union (<strong>IT</strong>U), and others of the<br />
like.<br />
With the commercialization of WiBro ahead, it appears that<br />
the acceleration of international standardization will be achieved<br />
through the project of the enhancement of WiBro in the year<br />
2007. Hence, it is judged that a basis <strong>for</strong> continuously leading<br />
the international standardization will be secured early.<br />
As such, ef<strong>for</strong>ts have been made to pave the way <strong>for</strong> taking<br />
the leadership of the 4G technology by making the domestic<br />
WiBro technology a world standard through cooperation with<br />
overseas standardization groups who are proceeding with<br />
standardization in a similar way with the WiBro technological<br />
standard and by expanding the development of the industry of<br />
the home front and the opportunities <strong>for</strong> entering the overseas<br />
market.<br />
WiBro demo at APEC firmly planted the image of <strong>Korea</strong>’s <strong>IT</strong><br />
strength<br />
Meanwhile, the opportunity <strong>for</strong> the demonstration of WiBro<br />
at APEC (Asia-Pacific Economic Cooperation) in Busan in<br />
November last year became a chance <strong>for</strong> publicizing to the<br />
world the excellent technology and the possibilities <strong>for</strong> success<br />
of WiBro, which has been developed with purely <strong>Korea</strong>n<br />
technology.<br />
The technology that received the most attention during the <strong>IT</strong><br />
exhibition at APEC was the trial per<strong>for</strong>mance of the WiBro<br />
service. WiBro surprised the participants by having been<br />
independently developed domestically and showing excellent<br />
per<strong>for</strong>mance.<br />
For the demonstration of the WiBro service, a terminal in the<br />
<strong>for</strong>m of a personal digital assistant (PDA), a terminal in the <strong>for</strong>m<br />
of an ordinary mobile phone, and a <strong>for</strong>m of a PCMCIA<br />
(Personal Computer Memory Card<br />
International Association) card<br />
that can be attached onto a<br />
notebook computer were<br />
introduced.<br />
Also, Internet searches as well<br />
as video telephony were<br />
successfully demonstrated during<br />
a trial service on a vehicle.<br />
The aspect of <strong>Korea</strong>’s <strong>IT</strong><br />
strengths, including WiBro, was<br />
confirmed yet again not only<br />
during the APEC summit but also<br />
during President Roh Moo-hyun’s<br />
week-long tour of the Middle East<br />
that started May 7. This proved to<br />
be a good opportunity <strong>for</strong> <strong>Korea</strong> to<br />
in<strong>for</strong>m the world of its <strong>IT</strong><br />
strengths and firmly implant<br />
<strong>Korea</strong>’s image as an advanced<br />
country in the <strong>IT</strong> world.<br />
KTF<br />
KTF Launches ‘Generation-Shift’ from 2G to 3G<br />
Automatic roaming service expected in over 60 countries by the end of the year<br />
As <strong>Korea</strong>’s mobile communication<br />
environment begins its so-called “generation<br />
shift” from 2G to 3G, KTF is poised to<br />
commercialize its HSDPA (High-Speed Downlink<br />
Packet Access) during this month.<br />
HSDPA/WCDMA that KTF presents alongside<br />
of SK Telecom, is expected to shape the development<br />
of new features of higher-dimension mobile<br />
communication services, such as global roaming,<br />
bi-directional screen telephone, high-speed multimedia<br />
content service.<br />
Not content with its leadership in the 3D<br />
HSDPA/WCDMA market, KTF has concluded an<br />
agreement regarding a joint venture as well as fund<br />
CEO Cho Young-joo of KTF<br />
investment with Japan NTT Tocomo, a prominent<br />
global business provider in this field, in December<br />
2005. The company makes no secret of its ambition to dominate<br />
the market by all means possible in a more evolved 3D market<br />
from now on, based on the fact that KTF has always been No. 2<br />
in the 2G mobile communication market.<br />
In regard to HSDPA, CEO Cho<br />
Young-joo of KTF said that the company<br />
is slated to commercialize the technology<br />
this month, since the WCDMA R5<br />
(HSDPA) network construction of 36<br />
major cities nationwide is concurrently<br />
under way.<br />
To minimize inconveniences to customers,<br />
the established CDMA service is<br />
scheduled to be offered continuously.<br />
With regard to service, Cho explained that<br />
KTF is offering screen telephone, screen<br />
“The company makes no<br />
secret of its ambition to<br />
dominate the market<br />
by all means possible in a<br />
more evolved 3D market from<br />
now on”<br />
HSDPA’s speed as well as unique features<br />
mailbox as well as additional services where<br />
development is under way, based on screen,<br />
unique to WCDMA.<br />
Besides, KTF is developing large-capacity content,<br />
high-quality MMS, and high-definition<br />
which utilizes high-speed data transmission capability,<br />
HSDPA’s specific character, plus developing<br />
SVD service which offers voice and data<br />
simultaneously, according to Cho.<br />
It is said that KTF’s preparation <strong>for</strong> global<br />
roaming service is also progressing smoothly. In<br />
the case of terminals, KTF is scheduled to launch<br />
its terminals this month. Cho added that networkgearing<br />
test about 1.8Mbps notch’s WCDMA R5<br />
(HSDPA) terminal as well as verification of various<br />
terminal functions are currently under way.<br />
In connection with marketing, KTF is slated to launch the<br />
WCDMA special rate system as well as promotions, etc., in line<br />
with the WCDMA R5 (HSDPA) terminal launch this month. In<br />
terms of marketing infrastructure as well,<br />
business computerization infrastructure<br />
Classification 1XEVDO 1XEVDV WCDMA R5 WiBro 802.20 Wireless Lan<br />
Rev.A (HSDPA) (802.11b/g/a)<br />
System Capa. ~800Kbps ~800Kbs ~3Mbps 7~8Mbps 1.2~1.6Mbps ~5Mbps<br />
Peak User DL 3.1Mbps 3.1Mbps 14.4Mbps 24.8Mbps 4/16Mbps 11/54Mbps<br />
Data Rate UL 1.8Mbps 1.8Mbps 2.3Mbps 5.2Mbps 800K/3.2Mbps -<br />
Cell radius 4Km 4Km 4Km 1Km - 50m<br />
development as well as UICC card reader<br />
publicity programs are under way,<br />
Cho explained.<br />
HSDPA’s Killer Application includes<br />
screen mailbox service, high quality<br />
MMS service, high-definition VOD service,<br />
high-speed download service. In<br />
conjunction with global roaming service<br />
too, the president noted that global automatic<br />
roaming service is possible in<br />
WCDMA as a mobile communication<br />
network that 100 business<br />
providers from 42 countries<br />
all over the world commercialize.<br />
He expects that over<br />
60 nations will be able to<br />
receive overseas automatic<br />
roaming service much more<br />
conveniently than today by<br />
the second half of the year.<br />
5 8 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 5 9
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지60001채널맥(3443-0701)<br />
WiBro / Interview Highlight<br />
Wireless Broadband World Forum <strong>2006</strong><br />
Intel <strong>Korea</strong> Ltd.<br />
The Ultimate Pairing<br />
in Personal Mobile Broadband<br />
KT<br />
Vanguard of the Wireless Broadband<br />
Revolution<br />
‘Wherever you see Wi-Fi today, expect to see WiMAX tomorrow’<br />
The following is an interview with president HS<br />
Lee, Intel <strong>Korea</strong> Ltd. on the occasion of The<br />
Wireless Broadband World Forum <strong>2006</strong>....Ed.<br />
Q: In terms of WiBro (Wireless<br />
Broadband) service, which profit model is<br />
Intel seeing at the moment?<br />
WiMAX is the only broadband wireless<br />
technology that can cost-effectively deliver<br />
personal broadband -in other words, deliver multimegabit<br />
per<strong>for</strong>mance of your home broadband<br />
connection “on the go.” The WiMAX service<br />
supports service delivery at mass market price<br />
points <strong>for</strong> consumer adoption - and at which<br />
service providers can be profitable.<br />
Intel’s focus is on enabling lower subscriber<br />
acquisition costs with integrated WiFi + WiMAX notebooks and<br />
mobile CE devices. Wherever you see Wi-Fi today, expect to<br />
see WiMAX tomorrow. Pairing the two will bring ultimate<br />
mobility in personal broadband.<br />
Intel’s single chip, multi-band Wi-Fi/WiMAX radio and<br />
WiMAX PC Card will add wireless connectivity to mobile and<br />
ultra mobile devices. Intel continues to advance its Intel<br />
Centrino mobile technology-based plat<strong>for</strong>ms.<br />
Intel has taken a strong leadership role in helping to drive<br />
WiMAX standards, interoperability, and certification. However,<br />
with 100’s of member companies, the WiMAX Forum and the<br />
802.16 standard are global cooperative ef<strong>for</strong>ts not dominated by<br />
any one company.<br />
We have heard that Intel takes the initiative in WiMAX<br />
Forum. Please elaborate on Intel’s role such as WiMAX<br />
standard diffusion.<br />
Intel has played a leadership role early on in the<br />
establishment and growth of the WiMAX Forum, however,<br />
today the Forum is a truly global ef<strong>for</strong>t supported by hundreds<br />
of companies.<br />
The WiMAX Forum now has 368 WiMAX Forum Member<br />
Companies<br />
* 136 service providers<br />
* 78 silicon component suppliers<br />
president HS Lee,<br />
Intel <strong>Korea</strong> Ltd.<br />
* 85 Ecosystem/Applications/Content<br />
* 71 system vendors<br />
The WiMAX Forum has been critical to the<br />
success of WiMAX in the establishment of<br />
standards, certification, interoperability etc..<br />
* WiMAX is quickly taking off worldwide<br />
with over 175 trials and over 35 commercial<br />
networks today.<br />
What do you think about <strong>Korea</strong>n companies’<br />
WiBro business outlook at home and<br />
abroad?<br />
As fixed-mobile convergence (FMC)<br />
accelerates worldwide, the multi-megabit<br />
broadband wireless business opportunity such as<br />
mobile WiMAX technology based WiBro service<br />
in <strong>Korea</strong> is emerging. To enjoy the economy of scale of mobile<br />
WiMAX business worldwide, the number of IEEE802.16e-2005<br />
standard based mobile WiMAX markets should grow. It would<br />
give <strong>Korea</strong>n mobile WiMAX companies more room to develop<br />
a high quality of price-competitive commercial systems <strong>for</strong><br />
domestic and overseas customers. It is also very important that<br />
<strong>Korea</strong>n mobile WiMAX companies try to gain more field<br />
experiences with IEEE802.16e-2005 compliant commercial<br />
systems and services to sustain their competitiveness against<br />
overseas competitors.<br />
Which advice would Intel like to give <strong>for</strong> <strong>Korea</strong>n<br />
WiBro business providers to activate their WiBro business<br />
more briskly?<br />
Since <strong>Korea</strong>’s mobile service markets have grown to a<br />
maturity stage with high market penetration, it seems to be very<br />
important to develop value-added services. To this end, the<br />
development of multi-mode multi-band devices with<br />
international roaming capabilities is considered essential. Intel<br />
will help <strong>Korea</strong>n mobile WiMAX device manufacturers develop<br />
the mobile WiMAX devices <strong>for</strong> regional Asia-Pacific roaming<br />
in the timeframe 2007-2008 such as notebook and PDA.<br />
Afterwards multimode mobile WiMAX CEs with global<br />
roaming capabilities are expected to be delivered to customers.<br />
KT taking the initiative in diffusing WiBro service globally<br />
Following the Internet revolution sparked by the<br />
high-speed Internet, it is widely predicted that<br />
the second Internet revolution will happen in<br />
the wireless market through WiBro (Wireless<br />
Broadband).<br />
KT which has selected WiBro as one of the<br />
future new growth engines and has been systematically<br />
doing its commercialization preparations,<br />
including diverse service development by beefing<br />
up cooperation with collaboration companies<br />
alongside of equipment and technology development,<br />
is poised to provide commercial service <strong>for</strong><br />
the first time globally.<br />
In comparison with competing companies,<br />
Jeong Kwan-young, vice president, Business<br />
Planning Department, Mobile Internet Business<br />
Group, KT, is confident that KT is assessed to hold<br />
an advantage in the WiBro field. He pointed out that the company<br />
can reduce investment cost and maximize synergy effect by<br />
concentrating capacities KT Group possessed such as nationwide<br />
wire infrastructure and distribution network, high-speed Internet<br />
operation experience & KTF’s wireless infra as well as distribution<br />
network, plus KTH’s content.<br />
During the Wireless Broadband World Forum <strong>2006</strong> held at<br />
the Lotte World Seoul at the end of May, <strong>2006</strong>, KT is planning to<br />
cooperate jointly <strong>for</strong> the sake of WiBro’s global spread through<br />
global roaming belt construction and business model excavation<br />
by building a global council with telecommunication business<br />
providers which have decided to introduce WiBro or are considering<br />
its introduction.<br />
The vice president said that KT, which is offering commercial<br />
service <strong>for</strong> the first time globally, plans to take the leadership of<br />
WiBro service’s global diffusion as the company serves as the<br />
hub of the overseas global roaming belt construction by continuously<br />
strengthening cooperation with overseas telecommunication<br />
business providers.<br />
In the interests of the market’s early activation, KT will first<br />
of all provide users with seamless wire/wireless integration service<br />
by connecting with established businesses such as<br />
Megapass, Nespot, & CDMA (voice) that hold supplementary<br />
Jeong Kwan-young, vice<br />
president, Business Planning<br />
Department, Mobile Internet<br />
Business Group, KT<br />
features with WiBro, according to Jeong. He has<br />
committed to increase customer’s service usage<br />
convenience and to activate content as well as the<br />
service market by developing in priority multimedia/convergence<br />
model service and the core BM<br />
(MMS, LBS, game etc.) which correspond to customer<br />
needs.<br />
Jeong further revealed KT’s plan that the company<br />
would advance content differentiation as<br />
well as Win-Win collaboration between content<br />
and service by excavating a variety of content<br />
which meets to WiBro feature based on established<br />
wire/wireless Internet and by constructing<br />
organic production, circulation and supply system<br />
between content and service.<br />
In consideration of the wired/wireless integration<br />
environment, the Mobile Internet Business<br />
veteran notes that KT will provide pan-KT dimension’s convergence<br />
service so that customers can use diverse service conveniently<br />
and at a reasonable price by offering complex terminal of<br />
diverse <strong>for</strong>ms combined with CDMA, DMB etc.<br />
He stressed that KT would strive proactively so that WiBro<br />
can strike root as a next-generation growth engine by maximizing<br />
its telecommunication business capacity and WiBro’s synergy<br />
and by creating new wire/wireless integration service market.<br />
In conjunction with KT’s WiBro globalization, the vice president<br />
explained that in the case of WiBro which will be commercialized<br />
soon <strong>for</strong> the first time in <strong>Korea</strong> globally, associated<br />
products are <strong>for</strong>ecast to get international certification through the<br />
WiMAX Forum. Providing WiBro is activated in <strong>Korea</strong> on the<br />
foothold of standardization and product certification like this, he<br />
said that it is <strong>for</strong>ecasted that even more countries will come to<br />
introduce WiBro to say nothing of Europe, Southeast Asia and<br />
South America 10 countries which are considering WiBro’s<br />
introduction at the moment.<br />
He concluded his remarks by emphasizing confidently that<br />
<strong>Korea</strong>, which led global <strong>IT</strong> technology in the fields of high-speed<br />
Internet and CDMA mobile telephone, would be able to spearhead<br />
world technology in wireless Broadband field as well<br />
through WiBro.<br />
6 0 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 6 1
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지62001채널맥(3443-0701)<br />
WiBro / Interview Highlight<br />
Wireless Broadband World Forum <strong>2006</strong><br />
TTA<br />
Watchful Eye on <strong>Korea</strong>’s WiMAX<br />
POSDATA<br />
POSDATA Prepares Lifestyle Revolution<br />
TTA to launch official certification testing service by year-end<br />
Following the acquisition by <strong>Korea</strong>’s<br />
Telecommunications Technology<br />
Association (TTA) of the WiMAX Forum<br />
Designated Certification Laboratory qualification<br />
at the WiMAX Forum Board Meeting, held<br />
in Paris, France, last February, TTA’s official<br />
certification test service <strong>for</strong> Mobile WiMAX<br />
(WiBro) products to be commenced next<br />
December is being watched with keen interest.<br />
Inspired by this qualification acquirement, TTA aims to<br />
improve the WiMAX certification system and authorized laboratory<br />
infra to a direction to help domestic companies’ industry development<br />
by making inroads into WiMAX certification test market.<br />
At the same time, with WiMAX as an impetus <strong>for</strong> test equipment<br />
market and test technology development, TTA Mobile<br />
Communication Testing Center General-Manager Jeong Inmyoung<br />
explained that the laboratory plans to cooperate with<br />
domestic and global test system-related companies <strong>for</strong> <strong>Korea</strong> to<br />
stand proud as a real telecommunication power in the <strong>for</strong>thcoming<br />
4G market by taking part in certification program development as<br />
well as test system validation affairs proactively and by constructing<br />
infrastructure across the entire process such as standardization<br />
and certification.<br />
About promoting TTA’s WiMAX designated laboratory<br />
process in the meanwhile, the General-Manager explained further,<br />
“Since TTA has applied <strong>for</strong> membership as a regular member of<br />
WiMAX Forum in Oct. 2005, we have acquired this Forum’s<br />
member qualification on Jan. <strong>2006</strong> and have come to finally<br />
acquire the WiMAX Forum Designated Certification Laboratory<br />
qualification in February this year from the WiMAX Forum Board<br />
Meeting.<br />
He stressed that this designated certification laboratory attraction<br />
per<strong>for</strong>mance is a result that the MIC-TTA-WiMAX Forumdomestic<br />
associated companies have accomplished through thorough<br />
preparation while holding numerous telephone conferences<br />
and real meetings.<br />
General-Manager Jeong added that WiMAX Forum is currently<br />
striving to attract WiMAX designated certification laboratories in<br />
the United States, China, and Taiwan at the moment, explaining<br />
that WiMAX Forum has designated two certification laboratories<br />
officially, namely Spain CETECOM and <strong>Korea</strong><br />
TTA.<br />
Since starting the validation of Mobile<br />
WiMAX RCT & PCT test system on July, <strong>2006</strong><br />
and finishing the delivery and setup of mobile<br />
WiMAX RCT & PCT test system in TTA, TTA<br />
side is scheduled to start WiMAX Forum official<br />
certification testing service from Dec. <strong>2006</strong>.<br />
Concerning WiBro testing & certification service<br />
of TTA, Jeong noted first of all that TTA will provide the testing<br />
& cerficiation service of all mobile WiMAX certification profiles<br />
as well as WiBro profile. In a nutshell, TTA is expected to provide<br />
the testing & certification service based on<br />
-WiMAX Forum-defined Test Specification<br />
-WiMAX Forum-approved Test System<br />
-WiMAX Forum Certification Program<br />
The General-Manager went on to say that TTA would provide<br />
the WiMAX Logo Certificate that is officially issued by WiMAX<br />
Forum, providing that the product passes all the test requirements<br />
of WiMAX Forum. In other words, domestic WiBro operators can<br />
use TTA as WiBro product Quality Assurance Test Lab and<br />
domestic WiBro products (SS/BS) can be tested by TTA according<br />
to WiMAX Forum Rule, he emphasized, referring to the fact that in<br />
that sense, WiMAX Logo Certificate should be considered as<br />
Quality Qualified Evidence of WiBro product on the domestic market.<br />
In regard to the expected benefits of TTA WiBro testing & certification<br />
service, network operators can reduce the Lab. setup costs<br />
and manpower, enhance the service quality by using the products<br />
which are certified by global standards, and the better service quality<br />
can guarantee more subscribers from the standpoint of network<br />
operators. From the standpoint of manufacturers too, he underscored<br />
that TTA test results can be used <strong>for</strong> both operators, KT and<br />
SKT, adding that TTA test results <strong>for</strong> domestic market access can<br />
be used <strong>for</strong> global market access.<br />
Moreover, the expected benefits of TTA WiBro Testing &<br />
Certification Service is that it can reduce the testing time and costs<br />
(realizing the time to market) and enhance the global marketing<br />
power by using the internationally approved WiMAX Forum certificate.<br />
Tie-up with Intel to boost global commercialization of Mobile WiMAX<br />
W<br />
ith a view to speeding up <strong>Korea</strong>’s<br />
Ubiquitous world through Mobile WiMAX,<br />
POSDATA (http://www. posdata.co.kr) is<br />
giving strong support to next-generation communication<br />
field businesses such as WiBro and Mobile<br />
WiMAX that can use high-speed Internet while on the<br />
move as the company’s strategic business.<br />
Boosted by Mobile WiMAX core technology the<br />
company has developed <strong>for</strong> itself, POSDATA succeeded<br />
in developing system equipment such as<br />
RAS(Radio Access Server), ACR(Access Control<br />
Router) and SoC by last year and is advancing equipment<br />
commercialization and marketing through this at<br />
home and abroad.<br />
Vice president Shin Jun-il, who described WiBro as well as<br />
Mobile WiMAX business at POSDATA, explained: “Ensuring<br />
that last year was a step to lift technology levels to the maximum,<br />
this year will be one year to stabilize technology and to unfold<br />
marketing in earnest by taking aim at<br />
market at home and abroad”. He further<br />
said that POSDATA plans to enhance its<br />
business capacity by equipping itself with<br />
large scale global cooperation systems<br />
from terminals up to content <strong>for</strong> WiBro.<br />
The vice president noted: “When the<br />
cooperation relationship of Mobile<br />
WiMAX business with these enterprises is<br />
fully in place, a huge allied front will be<br />
<strong>for</strong>ged from the standpoint of POSDA-<br />
TA,” adding that the company is upgrading<br />
its Mobile WiMAX system’s competitiveness<br />
one notch higher by concluding<br />
an agreement with Intel in the United<br />
States.<br />
POSDATA is expected to secure a powerful support <strong>for</strong>ce <strong>for</strong><br />
making inroads into global markets through common marketing<br />
with Intel which is taking the initiative in WiMAX standardization.<br />
Mr. Shin pointed out: “Since Mobile WiMAX is being serviced<br />
<strong>for</strong> the first time like CDMA in the past, nobody knows<br />
POSDATA Vice president<br />
Shin Jun-il<br />
“POSDATA is equipping itself<br />
with all the necessary<br />
infrastructure <strong>for</strong> equipment<br />
commercialization by<br />
establishing the ‘FLYVO<br />
Distribution Center’ <strong>for</strong> the<br />
purpose of Mobile WiMAX<br />
System production”.<br />
how customer demand <strong>for</strong> items will change. In that<br />
regard, products with flexible system structure to be<br />
able to accommodate customers’ needs to the maximum,<br />
will be the core key to business success.”<br />
POSDATA is equipping itself with all the necessary<br />
infrastructure <strong>for</strong> equipment commercialization<br />
by establishing the ‘FLYVO Distribution Center’ <strong>for</strong><br />
the purpose of Mobile WiMAX System production,<br />
according to Shin. In this production factory, he<br />
explained, diverse activities are planned, such as quality<br />
control of finished products and environment test,<br />
to say nothing of all sorts of equipment production<br />
necessary <strong>for</strong> Mobile WiMAX service.<br />
The vice president stressed that its production factory<br />
establishment means that the company has converted to a<br />
system commercialization system that can apply to the real service<br />
field when WiBro technology development is completed.<br />
He added that POSDATA will unfold active marketing activities<br />
so that WiBro may be commercialized<br />
domestically and worldwide by concentrating<br />
the company’s ef<strong>for</strong>ts on pioneering<br />
overseas markets such as Southeast<br />
Asia and Europe, in the coming months.<br />
Overseas business counterparts’<br />
interest in POSDATA’s activities is also<br />
on the rise. An executive at POSDATA<br />
familiar with the deal said that telecommunication<br />
business providers are showing<br />
interest in POSDATA’s product<br />
development, adding that since negotiations<br />
<strong>for</strong> the system supply are under<br />
way, tangible results will be following<br />
soon.<br />
Concerning the expected ripple<br />
effects that will accompany Mobile WiMAX, like the Internet<br />
era in the past evoked an enormous change to business models,<br />
vice president Shin concluded his interview by explaining that<br />
when the WiBro and WiMAX era arrives, new service and business<br />
models that cannot even be <strong>for</strong>eseen today will bring about<br />
a complete lifestyle revolution.<br />
6 2 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 6 3
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지64001채널맥(3443-0701)<br />
KOTRA Global <strong>IT</strong> Belt<br />
KOTRA’s <strong>IT</strong> & Cultural Industry Marketing<br />
KOTRA Raises Profile of Overseas<br />
Marketing of Culture and <strong>IT</strong><br />
Global markets shifting from production-oriented to service-centered<br />
With its new Global Belt business system,<br />
overseas marketing by KOTRA’s <strong>IT</strong> &<br />
Cultural Industry Team is gearing up <strong>for</strong><br />
the new challenges that lie ahead.<br />
Global Belt is a new business operation system<br />
which utilizes total marketing in the appropriate<br />
field by networking KOTRA offices at home and<br />
abroad as one Belt and by differentiating specific<br />
fields by region, function as well as industry.<br />
By selecting nine strategic industry belts like <strong>IT</strong><br />
as well as culture content, this Global Networking<br />
is intended to boost cooperative synergy effects<br />
with associated institutions by boosting business<br />
capacity, says director Ahn Sang-Keun of the <strong>IT</strong> &<br />
Cultural Industry Marketing Team, KOTRA<br />
(<strong>Korea</strong> Trade-Investment Promotion Agency) Regarding the<br />
team’s business direction conversion, nine strategic industry<br />
belts include auto parts, medical treatment (including BT),<br />
culture content, <strong>IT</strong>, machinery plant, textile, shoes, the<br />
environment and electronics, according to Ahn.<br />
Tailor-made overseas marketing support<br />
Concerning <strong>IT</strong> Belt business, Ahn elaborated on the business<br />
environment, saying, “Global <strong>IT</strong> market scale is presumed<br />
to be $2.6 trillion, including hardware, software, <strong>IT</strong> service<br />
and so <strong>for</strong>th.” In respect to the domestic market situation,<br />
Ahn explained that affiliated <strong>IT</strong> products account <strong>for</strong> around<br />
one-third of <strong>Korea</strong> exports, with 25.3% ($31.7 billion, 1995),<br />
29.7% ($51.2 billion, 2000) and 29.2% ($74.3 billion, 2004)<br />
respectively in terms of its relative importance, but preponderance<br />
phenomenon by items is the point at issue as three items<br />
like cellular phones, semiconductors, and display account <strong>for</strong><br />
three quarters of total <strong>IT</strong> exports.<br />
In that context, the director - who oversees KOTRA’s <strong>IT</strong> &<br />
Cultural Industry Team - insists, “Marketing focus has tended<br />
to move from established product-oriented to service-centered<br />
(DMB, telematics etc.) in recent years,” explaining that associated<br />
business circles at home aim to accomplish <strong>IT</strong> exports of<br />
$110 billion in the course of 2007 through overseas marketing<br />
Director Ahn Sang-keun of<br />
the <strong>IT</strong> & Cultural Industry<br />
Marketing Team, KOTRA<br />
of next-generation growth industries such as <strong>IT</strong> 839<br />
strategy.<br />
As concrete propulsion strategy <strong>for</strong> <strong>IT</strong> Belt business’<br />
activation, Ahn said that KOTRA’s <strong>IT</strong> &<br />
Cultural Industry Team is striving to boost the<br />
future cutting-edge industry contribution through<br />
the Daeduk R&D Special Zone, differentiation of<br />
overseas marketing, and national priority projects.<br />
To this end, KOTRA is exploring tailor-made<br />
overseas marketing business (research, manpower<br />
nurturing, consulting, marketing, and ex post facto<br />
control) <strong>for</strong> Daeduk Special Zone’s star companies<br />
plus success example’s early actualization through<br />
Daeduk Special Zone’s oversea marketing Best<br />
Practice creation.<br />
The director added that KOTRA’s <strong>IT</strong> & Cultural Industry<br />
Team is also trying to make more inroads in global markets in<br />
the next-generation strategy field (<strong>IT</strong> 839) including new<br />
media service (DMB) support in connection with culture content<br />
belt business, China Telematics Roadshow, the U.S. RFID<br />
business consultation meetings, and so <strong>for</strong>th.<br />
In regard to supporting Daeduk Special Zone venture startups<br />
in advancing into <strong>for</strong>eign markets, the Team is planning to<br />
assist 15 companies in <strong>2006</strong>, 30 venture start-ups in 2007, 50<br />
companies in 2008, 100 start-ups in 2009, and 200 companies<br />
by 2010. Concerning overseas market inroad support <strong>for</strong> the<br />
next-generation <strong>IT</strong> field (DMB, Telematics, SoC, RFID) as<br />
well, the Team plans to help them access <strong>for</strong>eign markets with<br />
a view to assisting 10 companies in <strong>2006</strong>, 15 companies in<br />
2007, 20 companies in 2008, 25 companies in 2009, and 30<br />
companies by 2010.<br />
Forty-nine KOTRA overseas offices are taking part in this<br />
<strong>IT</strong> Belt business and they are divided into three regions, namely<br />
advanced <strong>IT</strong> markets, Asian markets and new emerging<br />
markets, according to Ahn.<br />
Concretely-speaking regarding major promotion projects,<br />
KOTRA’s <strong>IT</strong> & Cultural Industry Team supports tailor-made<br />
overseas marketing <strong>for</strong> Daeduk Special Zone star companies<br />
by stages of business propulsion process such as overseas mar-<br />
ket surveys, marketing manpower nurturing, strategy consulting,<br />
premium marketing, and buyer ex post facto control.<br />
Through this, Ahn stressed that the Team wishes to strive<br />
<strong>for</strong> Daeduk Special Zone’s early activation plus creating Best<br />
Practice of successful oversea marketing business as well as<br />
nurturing star companies through promising product’s export<br />
enlargement.<br />
Second, as <strong>for</strong> next-generation strategic field’s overseas<br />
marketing, new media service (DMB) publicity as well as<br />
overseas inroad support, hosing an RFID North America<br />
Business Consultation Meeting, and hosting the China<br />
Telematics Export Roadshow host are being planned. Besides,<br />
Ahn said KOTRA’s <strong>IT</strong> & Cultural Industry Team will<br />
dispatch e-Government project survey teams to the Middle<br />
East, CIS, and Asia in the interests of e-Government project<br />
inroads in the course of the first half of <strong>2006</strong>, plus organizing<br />
a North America SoC Export Roadshow in the second half of<br />
<strong>2006</strong>.<br />
Third, overseas exhibitions and export roadshows are<br />
being supported by KOTRA’s <strong>IT</strong> & Cultural Industry Team<br />
five times in the case of overseas exhibition and 22 times in<br />
the event of <strong>IT</strong> export roadshow respectively, according to<br />
Ahn.<br />
Culture industry, the future’s growth engine<br />
In the case of culture content Belt business, the global<br />
economy growth’s engine is moving its paradigm from established<br />
textile, iron, chemistry, & electronics to culture content,<br />
as The Economist reported in 2001.<br />
Director Ahn particularly noted that the culture industry is<br />
the future’s growth industry, whose high-growth, high valueadded,<br />
market scale as well as cultural and economic rippleeffects<br />
are huge, adding that global market scale is presumed<br />
to be roughly$1.5 trillion in <strong>2006</strong> and is <strong>for</strong>ecast to post average<br />
6.3% growth rate by 2008.<br />
Major advanced countries such as the United States and EU<br />
member nations are nurturing the culture industry as next-generation<br />
growth engines, and <strong>for</strong> <strong>Korea</strong> too, our culture industry<br />
turnover amounts to 49 trillion won (around $51.6 billion) in<br />
2004 plus accomplishing exports of $690 million, he said. For<br />
reference, <strong>Korea</strong> is striving to become one of five culture<br />
industry countries with $6 billion exports by 2010.<br />
As a promotion strategy <strong>for</strong> culture content Belt business,<br />
the director explained, “As Kotra culture industry oversea<br />
marketing support organ, our team is striving to diversify support<br />
<strong>for</strong> fields like animation and character etc. and will beef<br />
up overseas inroad support <strong>for</strong> online game as well as mobile<br />
game by holding investment export consultation meetings in<br />
connection with E3, TGS, the largest game exhibition globally.”<br />
Through screen industry oversea inroad support too, he<br />
emphasized that the Team’s ef<strong>for</strong>ts <strong>for</strong> hallyu (“<strong>Korea</strong>n<br />
Wave”)continuation as well as its enlargement will be promoted<br />
by means of new media services (DMB) as well as content<br />
publicity through the participation of famous broadcasting<br />
exhibitions (MIPTV/ Millia, Broadcast Asia) etc. An increase<br />
in culture industry exports will be advanced with an eye on<br />
$800 million in <strong>2006</strong>, $1 billion in 2007, $2.5 billion in 2008,<br />
$4 billion in 2009, and $6 billion by 2010, according to ‘C-<br />
<strong>Korea</strong> 2010’ vision accomplishment goal the government is<br />
promoting. Ahn said that <strong>for</strong> this culture content Belt composition,<br />
17 KOTRA oversea offices take part in.<br />
With regard to major promotional projects, the veteran<br />
director in conjunction with <strong>IT</strong> as well as culture content<br />
underscored that the Team would operate by enlarging service<br />
export stronghold trade offices, namely by securing overseas<br />
marketing strongholds of new promising service field like culture<br />
content in 10 <strong>Korea</strong>n Wave major stronghold offices<br />
including Southeast Asia, China and Japan.<br />
By culture contents, KOTRA’s <strong>IT</strong> & Cultural Industry<br />
Team will push <strong>for</strong>ward related projects <strong>for</strong> G-Star <strong>2006</strong> activation<br />
first off in game industry including influential game<br />
company (MS, Sony etc.) participation as well as buyer<br />
inducement support, global influential game publisher invitation<br />
export consultation meeting host with about 100 companies<br />
etc.<br />
Second in broadcasting content, the Team is planning to<br />
support <strong>Korea</strong> broadcasting as well as new media (DMB) publicity<br />
and export consultation meeting through worldwide<br />
famous broadcasting-associated exhibition participation like<br />
MIPTV/Millia, and Broadcast Asia.<br />
Third, director Ahn says in conjunction with movie industry<br />
that the Team will support <strong>Korea</strong>n movies’ globalization<br />
plus <strong>Korea</strong>n movie’s oversea inroad enlargemen ef<strong>for</strong>t<br />
through participation support of worldwide three famous<br />
movie markets such as EFM, AFM and so on.<br />
Fourthly, in connection with animation, the Team will dispatch<br />
export roadshows <strong>for</strong> the purpose of <strong>Korea</strong>n animation<br />
overseas inroads enlargement such as China animation export<br />
roadshow and Europe animation export roadshow in the<br />
course of the first half of this year respectively.<br />
Business urged to create new markets<br />
Director Ahn, who assesses that this year’s E3 game<br />
exhibition paid off considerably in line with game power<br />
<strong>Korea</strong>’s phase, sets great expectations on the <strong>for</strong>thcoming<br />
Germany World <strong>Cup</strong> <strong>2006</strong> too, explaining that ordinarily, <strong>IT</strong><br />
product’s sale such as DMB, display, and flat TV are on the<br />
increase greatly during the season of World <strong>Cup</strong> Soccer. In<br />
this context, the director urged associated business circles to<br />
create new markets such as DMB and WiBro, using the<br />
World <strong>Cup</strong> <strong>2006</strong> as an impetus on the basis of <strong>Korea</strong>’s<br />
traditionally leading three industry item groups like cellular<br />
phones, semiconductors, and display.<br />
6 4 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 6 5
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지66001채널맥(3443-0701)<br />
On the Scene Report<br />
/ iPark Tokyo<br />
Lifting Barriers to <strong>Korea</strong>n <strong>IT</strong> in Japan<br />
The following article is part of a series<br />
on the activities of iPark in the region,<br />
assisting <strong>Korea</strong>n companies in <strong>for</strong>eign<br />
business environments in the region. The<br />
writer is iPark’s Tokyo CED (chief<br />
executive director) .... Ed.<br />
Exploring the <strong>IT</strong> market in Japan<br />
Reflecting the recovery of the Japanese<br />
economy, companies are advancing<br />
positive plant-and-equipment investment,<br />
which is leading the <strong>IT</strong> market as a whole.<br />
It is expected that <strong>IT</strong> investment in 2005<br />
fiscal year should be 11,539,300 million<br />
yen and be the increase of 2.6% against the<br />
last year. The <strong>IT</strong> service market is entering<br />
a stable growth phase and a loose<br />
expansion continues, however, subjects<br />
such as smaller-scale deals, shorter<br />
development periods and a fall in service<br />
unit prices exist. The software package<br />
market shows firm growth with system<br />
infrastructure software such as security<br />
iPark Tokyo helping<br />
<strong>Korea</strong>n companies find<br />
their niche in the<br />
challenging Japanese<br />
marketplace<br />
software, application life cycle<br />
management software, and storage<br />
software. The quantity sold in the<br />
hardware market has expanded; however,<br />
the hardware market reduces continuously<br />
by the trend of the demand shift to a low<br />
price product and a product price fall.<br />
Moreover, significant growth with<br />
in<strong>for</strong>mation leak prevention solutions,<br />
including document management is shown<br />
by Private In<strong>for</strong>mation Protection Law<br />
which was en<strong>for</strong>ced in April, 2005. It is<br />
predicted that a new <strong>IT</strong> investment<br />
associated with en<strong>for</strong>cement of the<br />
corporate re<strong>for</strong>m law scheduled in 2008,<br />
takes place focusing on the field <strong>for</strong> the<br />
internal control of the company containing<br />
the financial audit. Although offering<br />
business consulting, <strong>IT</strong> consulting, and<br />
software investment relevant to the<br />
Japanese version SOX Law, will become<br />
much more significant in <strong>2006</strong> and reach a<br />
peak in 2007. It changed to <strong>IT</strong> investment<br />
By Tetsuhiro Kodama<br />
<strong>for</strong> realizing the internal control of a<br />
company more comprehensively and it is<br />
predicted that the investment <strong>for</strong> building<br />
such an <strong>IT</strong> infrastructure continues<br />
expansion in 2008 and thereafter.<br />
As the number portability system starts<br />
in October <strong>2006</strong>, NTT DoCoMo and<br />
SoftBank have enhanced investment <strong>for</strong><br />
3G service in order to oppose au (KDDI)<br />
which has advantage in 3G service. NTT<br />
DoCoMo invests 640 billion yen <strong>for</strong> 3G<br />
service infrastructure, and SoftBank<br />
invests 250 billion yen.<br />
Currently, there is a shortage of<br />
embedded software development engineers<br />
in digital appliances, mobile phones and<br />
the automobile industry, and most<br />
companies are very keen to recruit<br />
experienced engineers.<br />
Cooperation in <strong>IT</strong> industry field<br />
between Japan and <strong>Korea</strong><br />
The OSS <strong>for</strong>um <strong>for</strong> OSS development<br />
and promoting diffusion is periodically<br />
held to promote cooperation among Japan,<br />
<strong>Korea</strong> and China. By the lead of iPark<br />
Tokyo, the <strong>Korea</strong> <strong>IT</strong> promotion Agency<br />
concluded MCA (Mutual Corporation<br />
Agreement) with IPA (<strong>IT</strong> Promotion<br />
Agency Japan) in November 2005 and<br />
established a cooperative framework in the<br />
software engineering field and the OSS<br />
field. Recently, ICT ministers of Japan,<br />
<strong>Korea</strong> and China agreed to study the<br />
standard technology in development of the<br />
4G mobile phone together.<br />
1) Image of “<strong>Korea</strong> <strong>IT</strong>” in Japanese<br />
market and product preference<br />
IPark Tokyo succeeded in “Broadband<br />
<strong>Korea</strong>” image establishment a couple of<br />
years ago. At present, the diffusion rates<br />
such as an optical fiber subscribers and 3G<br />
mobile phone subscribers in Japan is<br />
higher than in <strong>Korea</strong>, and an image that<br />
Japan is progressing in Broadband field is<br />
being established. “<strong>Korea</strong> <strong>IT</strong>” branding in<br />
DMB, robotics and ubiquitous field<br />
focused by “<strong>IT</strong>839 Strategy”, has not<br />
succeeded. iPark Tokyo has carried out the<br />
activities <strong>for</strong> “<strong>Korea</strong> <strong>IT</strong>” brand building by<br />
introducing the latest <strong>IT</strong> in<strong>for</strong>mation in<br />
<strong>Korea</strong> at Dynamic u-<strong>Korea</strong> Seminar and<br />
by the exhibit of “<strong>IT</strong>839 Strategy” and “u-<br />
<strong>IT</strong>839 Strategy” at trade show such as<br />
IPAX <strong>2006</strong>, Interop Media Convergence<br />
Tokyo <strong>2006</strong>, etc. However the recognition<br />
of “<strong>Korea</strong> <strong>IT</strong>” is still low.<br />
The status of “<strong>Korea</strong> <strong>IT</strong>” is relatively<br />
low compared with American and<br />
European brands, or Japanese brands, and<br />
it is equivalent to Taiwanese and Chinese<br />
brands. Since “<strong>Korea</strong> <strong>IT</strong>” brand is not yet<br />
established, it is involved in price wars in<br />
the market where competing products<br />
already exist, and market entry is severe<br />
<strong>for</strong> <strong>Korea</strong>n <strong>IT</strong> companies. Of course, if the<br />
product has the originality, technical<br />
advantage, or competitive-edge, a<br />
possibility of succeeding in market entry<br />
will become higher. Practically, in PC<br />
online game and the IP-STB market,<br />
<strong>Korea</strong>n products are overwhelming the<br />
Japanese market.<br />
2) Influence of “<strong>Korea</strong> <strong>IT</strong>” booming<br />
According to <strong>Korea</strong> booming, the<br />
degree of attention to <strong>Korea</strong>n digital<br />
contents including music and drama is<br />
very high in Japan, and the price of a<br />
drama is soaring 5 to 10 times. However,<br />
the benefit is not yet seen in the <strong>IT</strong> field.<br />
iPark Tokyo takes the activities to<br />
establish the image of “Advanced nation<br />
of communication & broadcast<br />
convergence” and “Advanced nation of<br />
integrated wires & wireless<br />
communication service”, however the<br />
result is under the expectation. A<br />
cooperated activity with other <strong>Korea</strong>n<br />
organization is absolutely necessary to<br />
build “<strong>Korea</strong> <strong>IT</strong>” brand more effectively<br />
and efficiently.<br />
3) Improvement subject in <strong>IT</strong> business<br />
filed between Japan and <strong>Korea</strong><br />
The big problem <strong>for</strong> <strong>Korea</strong>n <strong>IT</strong><br />
companies advancing into theJapanese<br />
market is not being able to rent an office<br />
because the Japanese landlord is very<br />
conservative regarding rental of an office<br />
to a <strong>for</strong>eign company. There is no way to<br />
resolve this issue. Another big problem is<br />
restrictions about working visa acquisition<br />
when <strong>Korea</strong>n <strong>IT</strong> companies employ staffs<br />
<strong>for</strong> Japanese business and transfers them to<br />
a Japanese office. This problem is a<br />
subject solvable by government-level<br />
negotiations.<br />
However, there are other problems too.<br />
Last summer, iPark Tokyo conducted a<br />
survey of current status of 124 <strong>Korea</strong>n <strong>IT</strong><br />
companies which advanced to Japanese<br />
market. As the analysis result of success<br />
cases and failure cases, the basic principle<br />
and business strategy <strong>for</strong> success in<br />
Japanese market were drawn. iPark Tokyo<br />
carries out enlightenment activities <strong>for</strong><br />
<strong>Korea</strong> <strong>IT</strong> companies which plan to<br />
advance into the Japanese market, such as<br />
Japanese market access <strong>for</strong>ums and<br />
individual consultation meetings.<br />
iPark Tokyo activities<br />
iPark Tokyo has carried out four main<br />
activities: Promotional activities <strong>for</strong><br />
establishing the “<strong>Korea</strong> <strong>IT</strong>” brand;<br />
Business launching support activities <strong>for</strong><br />
<strong>Korea</strong>n <strong>IT</strong> companies including tenants in<br />
the Japanese market, Enlightenment<br />
activities <strong>for</strong> <strong>Korea</strong>n <strong>IT</strong> companies that<br />
The status of “<strong>Korea</strong> <strong>IT</strong>” is relatively low in Japan.<br />
plan to access the Japanese market; and<br />
investment attraction activities <strong>for</strong> <strong>Korea</strong>n<br />
<strong>IT</strong> companies. Accordingly, iPark Tokyo<br />
has held 24 “<strong>Korea</strong>n Tech Seminars” <strong>for</strong><br />
disseminating the latest <strong>IT</strong> in<strong>for</strong>mation in<br />
<strong>Korea</strong>. In 2005, the “<strong>Korea</strong> <strong>IT</strong> PR Center”<br />
was opened in iPark Tokyo web site, and<br />
“<strong>Korea</strong> <strong>IT</strong>” in<strong>for</strong>mation such as solution,<br />
product, company, etc. is disseminated. In<br />
<strong>2006</strong>, the exhibit of “<strong>IT</strong>839 Strategy” and<br />
“u-<strong>IT</strong>839 Strategy” is planned at IPAX<br />
<strong>2006</strong>, Interop Media Convergence Tokyo<br />
<strong>2006</strong>, etc. iPark Tokyo introduces the right<br />
business partners from the distribution<br />
channel database where more than 250<br />
companies are registered, and provides the<br />
necessary support to conclude business<br />
alliances. For example, iPark Tokyo offers<br />
business booklets, such as the “ Japanese<br />
<strong>IT</strong> market access guide” and “Business<br />
success conditions in Japanese market and<br />
subject according to growth stage <strong>for</strong> CEO<br />
at <strong>Korea</strong>n <strong>IT</strong> S&M companies,” and holds<br />
“Japanese market access <strong>for</strong>ums”<br />
periodically <strong>for</strong> <strong>Korea</strong> <strong>IT</strong> companies<br />
planning to advance into the Japanese<br />
market. Also, iPark Tokyo holds “VC<br />
investment attraction <strong>for</strong>ums” <strong>for</strong> offering<br />
matching opportunities with Japanese<br />
venture capital and investment funds to<br />
<strong>Korea</strong> <strong>IT</strong> companies.<br />
6 6 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 6 7
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지68001채널맥(3443-0701)<br />
Game & Contents<br />
/ MCT Game Industry Division<br />
<strong>Korea</strong>n Game Riding the Crest<br />
of the “<strong>Korea</strong>n Wave”<br />
Culture and Tourism Ministry lending full support to the game industry’s global expansion<br />
With <strong>Korea</strong>n industry’s paradigm axis changing from <strong>IT</strong>centered<br />
to content-oriented, much interest is being shown in<br />
<strong>Korea</strong>’s game industry, with its huge success at E3 held at the<br />
beginning of May, in Los Angeles as further impetus.<br />
In particular, as the government aims to become one of the<br />
three game powers globally by 2010 through home-made games<br />
oversea inroad enlargement, next-generation game content<br />
nurturing, and an educational-industrial connection<br />
strengthening, game business circles’ interest is being focused on<br />
the Ministry of Culture & Tourism (MCT) and the future<br />
direction of its support policy <strong>for</strong> the game industry in the<br />
coming years.<br />
Director Jo Hyun-Rae, Game Industry Division, MCT who<br />
started his role from Jan. this year, says that the government<br />
plans to advance its policy direction <strong>for</strong> the game industry in<br />
concert with the private, dividing into four segments - namely<br />
globalization through game Hallyu (<strong>Korea</strong>n Wave) dissemination<br />
globally, systematization in the interests of the game industry’s<br />
continuous growth foothold, raising the level of game’s sociocultural<br />
value, and game development.<br />
Game Hallyu’s global spread<br />
About the present inroads being made by domestic game<br />
business circles into global markets,<br />
the director disclosed that first of all,<br />
<strong>Korea</strong>n game firms are making<br />
Director Jo Hyun-Rae, Game Industry Division, MCT<br />
inroads into roughly 50 countries all around the world including<br />
Asia 20 countries like China, Japan, Taiwan, Western & Eastern<br />
Europe, 20 countries like England and France, and in the<br />
Americas in 10 countries like the U.S. and Central and<br />
South America.<br />
As of 2005, game exports were showing growth of<br />
over $100 million in comparison with the preceding year<br />
with $480 million (around 500 billion won). Director Jo who<br />
explained that such a figure is a roughly $250 million<br />
per<strong>for</strong>mance compared with game amount of import $230<br />
million (around 250 billion won), predicting that this growth<br />
tendency and circumstance would be continued.<br />
Concerning support <strong>for</strong> overseas market expansion, he said<br />
that MCT is unfolding the Ministry’s projects with an indirect<br />
support-oriented direction such as strengthening domestic<br />
companies’ <strong>for</strong>eign markets inroad capacity and<br />
competitiveness, rather than direct support <strong>for</strong> exports <strong>for</strong> the<br />
purpose of domestically-developed game marketing overseas.<br />
Based on this policy direction, Jo<br />
explained that MCT is en<strong>for</strong>cing<br />
detailed projects such as overseas<br />
market in<strong>for</strong>mation support system<br />
strengthening utilizing overseas<br />
network, export foothold<br />
enlargement regarding fragile<br />
plat<strong>for</strong>m game content, investment<br />
export consultation meeting host <strong>for</strong><br />
new market pioneering, and<br />
overseas exhibition participation<br />
support.<br />
Conspicuous game graphic’s<br />
level<br />
In conjunction with <strong>Korea</strong>n game<br />
companies’ admirable showing at<br />
E3, Jo noted that next-generation<br />
console game machine (PS3, Xbox<br />
360, Wii) competition and the<br />
Ubiquitous game era stood out in<br />
bold relief and particularly <strong>Korea</strong>n<br />
firms’ competing well, equipping<br />
with excellent competitiveness in<br />
online game field looked better.<br />
In the case of NCSoft and<br />
Webzen, online game firms that<br />
represent <strong>Korea</strong>, excellent next-term<br />
online game products like Guild<br />
War chapter 2, Sun, and so on were<br />
presented to the world market. At the <strong>Korea</strong>n pavilion and game<br />
export roadshow business consultation venue as well, a raft of<br />
export consultations of $12 million got attained as a number of<br />
visitors and publishers visit <strong>Korea</strong>n games one after another.<br />
The director said he sees that Webzens have contributed to<br />
enhancing the entire <strong>Korea</strong>n game firms’ phase much through<br />
active E3 publicity and Yedang Online was a great success<br />
example by gaining a per<strong>for</strong>mance to agree on audition sales<br />
contract with an independent booth.<br />
Regarding this year’s <strong>Korea</strong>n games which emerge among<br />
the world, Jo said that with E3 as an impetus, he expects that<br />
domestic casual games’ Hallyu (<strong>Korea</strong>n Wave) gale would catch<br />
a momentum to spread beyond Asia to the American continents<br />
“GStar <strong>2006</strong> which will be held<br />
Nov. 9~12, <strong>2006</strong> in KINTEX, the<br />
director said he firmly believes that<br />
GStar <strong>2006</strong> would develop into an<br />
international exhibition which holds<br />
differentiated competitiveness in<br />
comparison with E3 or TGS since<br />
GStar will become an exhibition to<br />
show online game’s everything in<br />
line with worldwide trends if<br />
established international exhibitions<br />
attach importance to video game or<br />
arcade game.”<br />
and Europe.<br />
Particularly, he analyzed in connection with E3 that <strong>Korea</strong>n<br />
game industry’s level became higher as this year, game<br />
graphics’ level and game technology are improved<br />
conspicuously in comparison with the past and also genre<br />
diversity as well as casual games accent were conspicuous.<br />
Speeding up global market inroads<br />
In respect to <strong>Korea</strong>n game’s phase outlook grafted with<br />
Hallyu (<strong>Korea</strong>n Wave), Jo pointed out that online game’s Hallyu<br />
began early than drama or movie, and <strong>Korea</strong>n game’s fame<br />
power or export volume are larger<br />
than culture content. Moreover, he<br />
notes that <strong>Korea</strong>n-made game’s<br />
overseas users exceeded 120<br />
million people and this is an item<br />
which was most sold abroad since<br />
the foundation of the nation. Jo<br />
predicted that <strong>Korea</strong>n game’s phase<br />
as a power of online game would be<br />
enhanced.<br />
In regard to GStar <strong>2006</strong> which<br />
will be held Nov. 9~12, <strong>2006</strong> in<br />
KINTEX, the director said he<br />
firmly believes that GStar <strong>2006</strong><br />
would develop into an international<br />
exhibition which holds<br />
differentiated competitiveness in<br />
comparison with E3 or TGS since<br />
GStar will become an exhibition to<br />
show online game’s everything in<br />
line with worldwide trends if<br />
established international exhibitions<br />
attach importance to video game or<br />
arcade game.<br />
About last year’s GStar, he<br />
elaborated, “It gained huge response<br />
in terms of not only external<br />
success, but also the exhibition’s<br />
substance as 2,000 buyers from 80<br />
companies of 33 countries took part<br />
in it plus 150,000 visitors mobilization and export consultation<br />
per<strong>for</strong>mance of $200 million”.<br />
As a suggestion <strong>for</strong> the sake of <strong>Korea</strong>n game industry’s<br />
development, Jo stressed, “To nurture game industry, nextgeneration<br />
future strategy industry, ‘The 2010 Game Industry<br />
Strategy Committee’ is presenting globalization, industry<br />
infrastructure strengthening, leading technology’s security, law<br />
system foothold preparation, and game culture fostering etc.<br />
These projects are all important, but MCT will prepare a<br />
foothold in which the game industry will be able to grow stably,<br />
focusing on speeding up overseas inroads, excellent special<br />
manpower’s nurturing, and fostering sound game culture, he<br />
concluded.<br />
6 8 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 6 9
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지70001채널맥(3443-0701)<br />
Game & Contents<br />
/ E3 Review<br />
u-City<br />
/ Busan<br />
<strong>Korea</strong>’s Game Industry Kite Flew High Over E3<br />
<strong>Korea</strong>’s innovative games attract wide attention at the world’s premier game show<br />
Busan u-city project realizes the very dream<br />
towards the 21st state of art intelligent city<br />
On May 12, <strong>2006</strong>, the most well-known<br />
game show in the world, the Electronic<br />
Entertainment Expo (known as E3)”<br />
opened in Los Angeles Convention Center. At<br />
this annual show, prominent game companies<br />
such as Sony, Microsoft, and Nintendo etc. vie<br />
<strong>for</strong> the title of world game leader. However,<br />
during this year’s E3, <strong>Korea</strong>’s online games<br />
were a big topic of conversation, following last<br />
year’s successful showing, with <strong>Korea</strong>’s online game power<br />
hitting the headlines in the world media. Besides this, there are<br />
also some cases worthy of attention, especially Microsoft Corp.<br />
Chairman and Chief Software Architect Bill Gates introduced<br />
Microsoft’s new ‘Live Anywhere’ initiative that is designed to<br />
link user’s mobile phone, Xbox 360s and personal computers.<br />
“South <strong>Korea</strong>’s online game is very astonishing and creative,<br />
there<strong>for</strong>e it has lots of things we have to learn,” Microsoft Game<br />
Studios’ GM Shane Kim spoke very highly about South <strong>Korea</strong>’s<br />
online game.<br />
The world game show’s visitors were enthusiastic about<br />
<strong>Korea</strong>’s newly published pieces of online games, such as<br />
‘Tabula rasa’ and ‘Aion,’ so NC soft’s booth was filled solidly<br />
with many spectators. Particularly, the next generation<br />
voluminous game ‘Aion’ received an enthusiastic response from<br />
spectators. A game developer expressed his impressions of this<br />
show, saying that at last year, <strong>Korea</strong>’s game companies were<br />
placed in some invisible spots, except <strong>for</strong> NCsoft and Webzen,<br />
but this time <strong>Korea</strong>’s game companies have occupied three<br />
single booths and a creative ‘<strong>Korea</strong> pavilion’ booth exhibited 16<br />
game companies’ talented works.<br />
The G-STAR organizing committee (Chairman Hong Kiwha),<br />
The <strong>Korea</strong> Trade -Investment Promotion Agency (CEO<br />
Hong Ki-wha), <strong>Korea</strong> Game Development and Promotion<br />
Institute (President Woo Jong-sik) and Seoul Business Agency<br />
(CEO Kwon Oh-nam) hosted and managed the ‘<strong>Korea</strong> Pavilion’<br />
and ‘Export Markets’. And South <strong>Korea</strong>’s 27 companies took<br />
part in the show as the pavilion’s member or single booth’s host.<br />
At the E3, participating companies attained satisfactory results<br />
through 344 export deals with buyers from all around the world,<br />
with $120 million profits resulting, and also they have been<br />
achieved two export contracts, - the total contact prices are 3.1<br />
million dollars. In particular, a video game peripheral equipment<br />
company “<strong>IT</strong> PIA” concluded their contract, its total sales<br />
amount to about 2 million dollars, at the deal with the U.S.<br />
company “Pelican” and “Dreamgear.” And<br />
Yedang Online will service their work,<br />
“Audition” to Brazil through game distribution<br />
company “Kaizen” <strong>for</strong> a 2 million dollars<br />
contract price.<br />
One of the “G-STAR organizing committee”<br />
officials said “Compared with last year’s show,<br />
this time’s scale and management are much<br />
more improved, and a total amount of the export<br />
contract figures far exceed last year’s 9.41 million dollars.”<br />
At the <strong>Korea</strong>n Pavilion booth, a unique per<strong>for</strong>mance attracted<br />
participants’ attention by delivering an electronic music<br />
per<strong>for</strong>mance of the <strong>Korea</strong>n national anthem, and <strong>Korea</strong>’s folk<br />
song ‘Arirang’, and the fans’ anthem of the <strong>2006</strong> World <strong>Cup</strong>,<br />
which was an effective means of boosting <strong>Korea</strong>’s image.<br />
Besides this, in several places of the E3 venue, publicity<br />
activities were taking place briskly <strong>for</strong> <strong>Korea</strong>’s annual game<br />
festival “G-STAR <strong>2006</strong>” which is scheduled to be held in<br />
November.<br />
Chairman Hong Ki-wha of the “G-STAR organizing<br />
committee” said “It is very impressive that <strong>Korea</strong>’s four<br />
organizers relevant to the domestic game industry, cooperated<br />
so well together to help our country’s game companies which<br />
can extend their capacity to the export market,” adding, “We<br />
will dedicate ourselves to development of South <strong>Korea</strong>’s game<br />
industries.”<br />
As many people know, a game is largely meritocratic in its<br />
design and attractiveness, so if people like “Kartrider” better<br />
than others, that’s where they will go. If world game users like<br />
South <strong>Korea</strong>’s ‘Lineage’ better than ‘Wii’, they vote with their<br />
clicks. Clearly, <strong>Korea</strong>’s game industry is no longer small fry,<br />
and it has shown that it has a great ability to expand overseas.<br />
But still they are destined to face fierce competition from<br />
powerful rivals such as MS Corp. and Sony. In terms of the<br />
<strong>Korea</strong>n game companies’ promotion, the “G-STAR organizing<br />
committee” has (to its credit, but also with their intention of G-<br />
STAR promotion which will be held in November) left a huge<br />
impression and other organizers also showed their pivotal role at<br />
the “E3 Show.” To positively support <strong>Korea</strong>n game companies<br />
and help them outdo their competitors, the government should<br />
prepare stronger and more effective policies to support the<br />
growth of the domestic game industry, and domestic game<br />
companies should continue their endeavors to develop their<br />
competitive contents.<br />
<strong>2006</strong><br />
City problems like terrible traffic congestion and high level of logistics cost,<br />
demand the innovative city operation system <strong>for</strong> global competitiveness.<br />
Aiming to build a ubiquitous <strong>IT</strong>-based<br />
innovative city, Busan Metropolitan<br />
City(called as BMC) has mapped out the<br />
five major strategies <strong>for</strong> city in<strong>for</strong>matization:<br />
administration in<strong>for</strong>matization, everyday<br />
life in<strong>for</strong>matization, location and space<br />
in<strong>for</strong>matization(GIS), industrial in<strong>for</strong>matization,<br />
and in<strong>for</strong>matization of H/W infrastructure.<br />
“ By 2010, our city will pour a total of<br />
343.9 billion won ($362 million) into the<br />
five ubiquitous-<strong>IT</strong> strategies,” emphasized<br />
Jung Hyun-Min, DG of Planning, BMC.<br />
Firstly, Busan City will build infrastructure<br />
<strong>for</strong> in<strong>for</strong>matization over the next two<br />
years. And then it will construct a system<br />
linking various in<strong>for</strong>mation sources to an<br />
application S/W, which will expand in<strong>for</strong>mation<br />
service channels into various sectors.<br />
In the third stage, the city will promote<br />
reliability in the in<strong>for</strong>mation system among<br />
citizen by up-grading the in<strong>for</strong>mation services<br />
and building a system <strong>for</strong> recovering<br />
disasters.<br />
For administrative in<strong>for</strong>matization, the<br />
city will invest 29.3 billion won in 15 projects,<br />
including construction of a system<br />
<strong>for</strong> citizens’ policy suggestions, an online<br />
in<strong>for</strong>mation open system, and a mobile onthe-spot<br />
administrative process system.<br />
For everyday life in<strong>for</strong>matization,<br />
Busan will make investments of 45.6 billion<br />
won into the 16 projects, including an<br />
integration of homepages under the control<br />
of the city, a social welfare integration<br />
system, the U-museum solution, and a<br />
Busan one-stop life portal system.<br />
Busan will pour 208 billion won into<br />
the 24 projects <strong>for</strong> city infra in<strong>for</strong>matization,<br />
including an intelligent transportation<br />
system (<strong>IT</strong>S), space data warehouse<br />
(SDW) and a general in<strong>for</strong>mation system<br />
<strong>for</strong> waterworks, to build a future-oriented<br />
intelligent city.<br />
For industrial in<strong>for</strong>matization, the city<br />
will also spend almost 20 billion won in 13<br />
projects, including an industrial in<strong>for</strong>mation<br />
service portal, a harbor logistics business<br />
assistance system, to build a city<br />
opening the opportunity to the new industry.<br />
Busan will also invest 41.08 billion won<br />
in six projects <strong>for</strong> in<strong>for</strong>mation infrastructure,<br />
including construction of a Busan<br />
data center and the Busan in<strong>for</strong>mation<br />
super-highway.<br />
Through the U-City project, Busan will<br />
provide citizens with better in<strong>for</strong>mation<br />
and services, improving the quality of life<br />
of Busan citizens, promoting regional<br />
economy and improving competitiveness<br />
of the city, Jung said.<br />
To establish the marine Capital city of<br />
the era of Northeast Asia in the 21st century,<br />
Busan City has pursued the Busan U-<br />
City project as a innovative strategy <strong>for</strong><br />
city development.<br />
Under the Busan U-City project, Busan<br />
applies the next-generation ubiquitous<br />
technology to the city’s main infrastructure<br />
and industries, including harbor, transportation<br />
and convention.<br />
It is the very strategy of city innovation<br />
in the 21st century to solve various city<br />
problems, including traffic congestion, an<br />
increase in logistics costs and aging population,<br />
and to create new growth engine of<br />
the city economy, as well as to strengthen<br />
the city’s global competitiveness.<br />
In particular, the Busan U-City project<br />
is designed to activate the existing large<br />
city with a population of 4 million by making<br />
the most of its characteristics. So, it is a<br />
differentiated strategy from other cities’<br />
new development projects.<br />
Busan City, under the close cooperation<br />
with KT, has completed the setup of the<br />
ubiquitous strategy plan (USP) <strong>for</strong> the four<br />
7 0 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 7 1
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지72001채널맥(3443-0701)<br />
u-City<br />
/ Busan<br />
sectors; U-Port, U-Traffic, U-Convention,<br />
and U-Health.<br />
It plans to invest a total of 800 billion<br />
won in U-infrastructure and services of the<br />
USP by 2010.<br />
Linked with the Ministry of Maritime<br />
Affairs and Fisheries and the Busan Port<br />
Authority (BPA), Busan City plans to build<br />
the next-generation ubiquitous (U)-port,<br />
which is able to grasp in<strong>for</strong>mation on location<br />
and status of cargo in real time by<br />
preparing an integrated community base<br />
and applying such ubiquitous technologies<br />
as radio frequency identification (RFID).<br />
To this end, it plans to introduce a total<br />
of 11 services, including the Busan port<br />
PCP service and the RFID-based linkage<br />
transportation integrated service.<br />
The vision of the U-Traffic is to create a<br />
transportation system <strong>for</strong> activating the<br />
Busan economy by applying advanced<br />
electronics in<strong>for</strong>mation communication<br />
technology to the existing transportation<br />
constitution factors such as roads and vehicles<br />
and providing traffic users and pedestrians<br />
with useful in<strong>for</strong>mation.<br />
To this end, Busan City will push <strong>for</strong><br />
five short-term tasks, including an electronic<br />
toll collection service, a public transportation<br />
in<strong>for</strong>mation service and a traffic<br />
in<strong>for</strong>mation integrated service, and eight<br />
long-term tasks, including a parking in<strong>for</strong>mation<br />
service and the mass transportation<br />
fee payment service.<br />
Under the U-Convention project, Busan<br />
City will offer users of exhibition, convention<br />
and tourism services necessary in<strong>for</strong>mation<br />
by making the use of ubiquitous<br />
technology and ubiquitous network environment.<br />
It will also build ubiquitousbased<br />
differentiated tourism service environment<br />
to enhance the image of Busan as<br />
an international conference city and an<br />
international tourism city.<br />
In line with this, it will introduce city<br />
tour buses that provide passengers with<br />
ubiquitous experience this year and apply<br />
the ubiquitous-exhibition and convention<br />
service to BEXCO.<br />
Through the U-Health project, Busan<br />
City will help citizens make easy access to<br />
medical treatment services by making the<br />
best use of U-technology and U-network. It<br />
will also simplify the process through integration<br />
of medical services and build a regular<br />
medical treatment service system,<br />
which is linked with health and welfare<br />
institutions.<br />
Realizing a healthy city, the government,<br />
Busan City and a private consortium<br />
will make a joint investment in the remote<br />
control medical treatment service and the<br />
health monitoring service within this year.<br />
For sustainable health management of<br />
chronic patients, it will push <strong>for</strong> the “home<br />
care service <strong>for</strong> chronic patients” as a private<br />
project. For embodiment of U-Health,<br />
Busan City plans to develop and introduce<br />
a total of nine service models by 2010.<br />
Considering population, size and topography,<br />
Busan is a very suitable city <strong>for</strong><br />
pushing <strong>for</strong> the U-<strong>IT</strong> project.<br />
Like Singapore and Hong Kong, Busan<br />
has a variety of contents foundation necessary<br />
<strong>for</strong> application of advanced <strong>IT</strong> technology,<br />
including the ocean, logistics,<br />
tourism, movie, video, exhibition, convention,<br />
and transportation.<br />
Another strong point of Busan is the relatively<br />
high speed of making an access to<br />
super-speed Internet service.<br />
Based on this city foundation, Busan<br />
City has completed the basic plan <strong>for</strong><br />
in<strong>for</strong>matization of Busan in 2005 under he<br />
basic law to accelerate in<strong>for</strong>matization.<br />
Under the plan, it has been carrying out 74<br />
tasks in the five fields - administrative<br />
in<strong>for</strong>matization, life in<strong>for</strong>matization, citybased<br />
in<strong>for</strong>matization,<br />
industrial<br />
in<strong>for</strong>matization<br />
and<br />
in<strong>for</strong>matization<br />
infrastructure<br />
- by 2010.<br />
Along with<br />
this, it will<br />
push <strong>for</strong> the<br />
Busan U-City<br />
project as earlier<br />
planned<br />
by starting the<br />
work to offer<br />
Jung Hyun-Min, DG of<br />
Planning, BMC.<br />
the U-exhibition and convention service<br />
and U-city tour service this year.<br />
In 2010 when this plan is finalized,<br />
Busan City will become a ubiquitous city<br />
one of the first in the world, DG. Jung said.<br />
The purpose of the ubiquitous Busan<br />
City is to realize Asian Gateway boasting<br />
of smooth flow and connection.<br />
To become an Asian Gateway, Busan<br />
should be a city where talents and business<br />
professionals from all sectors gather, capital<br />
investment is actively promoted: where<br />
<strong>IT</strong>, tourism, and culture sectors, and a<br />
logistics strongpoint <strong>for</strong> international trade<br />
are being established:, and people can<br />
share and utilize in<strong>for</strong>mation on industries<br />
and living.<br />
The U-City strategy is expected to generate<br />
a total of 5-8 trillion won worth of<br />
direct and indirect addition to the gross<br />
regional domestic product (GRDP) and<br />
create about 80,000-90,000 jobs, greatly<br />
contributing to activate regional economy<br />
and city development, he said.<br />
KT, aims to create a number of ubiquitous<br />
(U) cities accommodating many<br />
high-tech linked apartment units.<br />
“We are planning to develop the U-City<br />
p r o j e c t<br />
successfully<br />
and ultimately<br />
make the<br />
project one of<br />
the nation’s<br />
key <strong>IT</strong><br />
industries,”<br />
said Yun Haejong,<br />
chief and<br />
vice president<br />
of the U-City<br />
Yun Hae-jong,<br />
chief and vice president of Group of KT,<br />
the U-City Group of KT said,<br />
KT, the<br />
<strong>for</strong>mer state monopoly that was fully<br />
privatized in 2002, plans to create many<br />
ubiquitous cities in the country in order to<br />
expand its dominance of the domestic<br />
market.<br />
The rapid development of the<br />
communication environment offers the<br />
ubiquitous environment where people can<br />
make access to in<strong>for</strong>mation at anywhere<br />
and anyplace.<br />
The object of in<strong>for</strong>mation has also<br />
expanded from people in the past to people<br />
and things nowadays. In other words, an<br />
intelligent surveillance camera can record,<br />
collect and analyze necessary in<strong>for</strong>mation<br />
instead of people. It is a kind of the<br />
ubiquitous environment, Yun explained.<br />
KT is planning the U-City project of<br />
building a host of super-connected and<br />
sophisticated apartments in Unjeong<br />
district in Paju City, Gyeonggi Province.<br />
Asked about the Busan City’s U-City<br />
project, Yun said, “Harbor and traffic are<br />
very important things <strong>for</strong> Busan City. As<br />
Busan is a tourism city, the focus has been<br />
KT Sees the Future in U-Cities<br />
<strong>Korea</strong>’s U-City project drawing increasing interest among Middle East countries<br />
placed on construction of convention<br />
centers.”<br />
The difficult thing is to show the<br />
concept of U-City and understand people<br />
about the U-City. In the past, about 100<br />
million won was enough <strong>for</strong> mapping out a<br />
strategic plan <strong>for</strong> in<strong>for</strong>matization.<br />
However, the Busan’s U-City project<br />
required a total of 3 billion won ($3.1<br />
million), which broke down into 1.2<br />
billion won <strong>for</strong> Busan City and 1.8 billion<br />
won <strong>for</strong> KT.<br />
In case of the U-City project being<br />
carried out in Unjeong district in Paju<br />
City, we expect to attain investment results<br />
and samples of the project the minimum<br />
three or four years after completing the<br />
construction of the KT system.<br />
Noting that convergence is the most<br />
important thing in the U-City, Yun said<br />
that the convergence carrying strong<br />
solidarity is needed among the<br />
communication industry, the real estate<br />
industry and relevant government agencies<br />
<strong>for</strong> successful construction of the U-City.<br />
At present, about 80 KT staff members<br />
are working <strong>for</strong> the U-City project as a<br />
means of KT’s investment in the future.<br />
On the practical effect of the U-City<br />
project, Yun said KT invested 1 billion<br />
won in the project of Daeyeon Primary<br />
School in Busan.<br />
All facilities of this school are<br />
controlled by the center and surveillance<br />
cameras are monitoring all activities of<br />
students, teachers and workers in the<br />
school.<br />
Namely, school lessons could be<br />
effectively communicated in two ways in<br />
the ubiquitous era. To conduct the U-City<br />
project <strong>for</strong> one class, 1 billion won was<br />
spent. Accordingly, several tens of billion<br />
won will be required <strong>for</strong> the project of all<br />
classes at the school, and several trillion<br />
won will be necessary <strong>for</strong> Busan City.<br />
If the necessary fund is mobilized, we<br />
can complete U-<strong>Korea</strong> based on such<br />
systems and it could greatly contribute to<br />
the development of <strong>Korea</strong> greatly.<br />
We can make Busan a world-famous<br />
harbor city that outpaces Hong Kong or<br />
“We are planning to develop the U-city project<br />
successfully and ultimately make the project one<br />
of the nation’s key <strong>IT</strong> industries,”<br />
Singapore by grafting <strong>IT</strong> technology onto<br />
the harbor-related sectors, including<br />
shipbuilding materials, Yun said.<br />
Commenting that the U-City project is<br />
drawing increasing interest and praise<br />
among Middle East countries, Yun said<br />
that KT is now seeking countries to<br />
activate the U-City project among oil<br />
producers enjoying huge benefits owing to<br />
a surge in international oil prices.<br />
7 2 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 7 3
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지74001채널맥(3443-0701)<br />
Essay<br />
Dealing with <strong>Korea</strong>n Perceptions of Foreign Companies<br />
Tom Coyner,<br />
president of Soft Landing <strong>Korea</strong> Ltd.<br />
This essay is the third in Tom Coyner’s<br />
series of six articles. Understanding<br />
<strong>Korea</strong>n management can be a full-time<br />
occupation. Tom Coyner briefly explores<br />
one aspect that directly impacts on how<br />
things are done. A fuller exploration of<br />
this and related matters will be published<br />
later this year in a book co-authored by SH<br />
Jang and Tom Coyner on doing business in<br />
<strong>Korea</strong>....Ed.<br />
For many years, the <strong>Korea</strong>n market has<br />
been synonymous with protectionism<br />
in many <strong>for</strong>eign marketers’ minds.<br />
However, with the advent of a strong<br />
middle class and its successful struggle to<br />
gain a genuine democracy during the past<br />
two decades, many of the trade barriers<br />
have fallen. As more <strong>for</strong>eign products and<br />
services have become integrated into the<br />
<strong>Korea</strong>n economy, a wider acceptance of<br />
<strong>for</strong>eign corporations has taken place.<br />
However, it would be a mistake to say this<br />
is a trend. A number of counter factors<br />
remain -- some of which are even<br />
strengthening.<br />
Foreign companies, especially from the<br />
“Still, the general perception of <strong>for</strong>eign companies<br />
among most <strong>Korea</strong>n buyers is rather favorable, again<br />
relating to their quality goods and services as well as<br />
the impression that <strong>for</strong>eign corporations provide better<br />
working conditions <strong>for</strong> national employees.”<br />
major countries, are regarded with mixed<br />
feelings. While high technology and<br />
advanced products are admired and coveted,<br />
they are at the same time somewhat<br />
feared by <strong>Korea</strong>n businessmen who perceive<br />
the possibility of having to depend on<br />
them. When using <strong>for</strong>eign <strong>IT</strong> products and<br />
services, <strong>Korea</strong>ns sometimes feel they<br />
themselves are not up to snuff in some<br />
way. When work-arounds are devised<br />
using <strong>Korea</strong>n solutions, many <strong>Korea</strong>ns<br />
take pride in “getting smarter” - no matter<br />
what may be the real costs, and often<br />
despite a lack of design <strong>for</strong> long-term flexibility.<br />
In recent years, however, <strong>Korea</strong> has<br />
generally become more accommodating to<br />
<strong>for</strong>eign business, perhaps not by choice,<br />
but by necessity as its trade and investment<br />
overseas are expanding rapidly. Even<br />
though most <strong>Korea</strong>ns acknowledge that<br />
<strong>Korea</strong>’s economy is highly trade-dependent,<br />
in 2004 it took seven months of deliberations<br />
and three failed attempts <strong>for</strong> the<br />
National Assembly to ratify its first ever<br />
free-trade pact with another nation, Chile,<br />
because of the overzealous and nationalistic<br />
agrarian interest groups. Nonetheless,<br />
the trend is evident in relaxing regulations<br />
on imports and <strong>for</strong>eign investments —<br />
though most <strong>for</strong>eign chambers of commerce<br />
would say the pace of deregulation<br />
is still too slow.<br />
In relations with major trading partners,<br />
<strong>Korea</strong> tends to have a “poor country mentality.”<br />
Just four decades ago, it was<br />
regarded as one of the poorest in the world,<br />
requiring much relief aid from advanced<br />
countries. Even after attaining their present<br />
prosperity, <strong>Korea</strong>ns still regard themselves<br />
as poor, needing preferential treatment<br />
from trading partners. Until fairly recently,<br />
the United States had been looked upon as<br />
a generous big brother with unlimited<br />
affluence and resources, while Japan continues<br />
to be regarded as a country that<br />
should eternally compensate <strong>for</strong> its colonial<br />
exploitation of <strong>Korea</strong>. Today, younger<br />
<strong>Korea</strong>ns look upon the U.S. in less favorable<br />
terms - partially out of concern that<br />
America seems at times an economic bully,<br />
and partially because a large number of<br />
younger <strong>Korea</strong>ns blame the US <strong>for</strong> being<br />
an obstacle to unification of the country.<br />
In dealing with the ever-growing trade frictions<br />
with these two major trading partners,<br />
<strong>Korea</strong>ns have maintained these attitudes.<br />
The readjustment of past relationships,<br />
along with the recognition of a new relationship<br />
with China, increasingly recognized<br />
as an economic giant at <strong>Korea</strong>’s<br />
doorstep, seems to take a long time, often<br />
to the detriment of cooperation.<br />
Even after becoming an OECD member<br />
in December 1996, South <strong>Korea</strong> feels a bit<br />
disadvantaged. <strong>Korea</strong>’s 2002 gross<br />
domestic product, at $898.7 billion, was<br />
10th among the 30 member countries. The<br />
average GDP of the OECD members was<br />
$962.4 billion. Perhaps by other developing<br />
countries’ standards, <strong>Korea</strong> with its<br />
high tech strengths may be viewed as a<br />
“poor little rich country.” Yet <strong>Korea</strong>ns<br />
measure themselves by the standards of<br />
Japan, the US and Western Europe. And<br />
from that perspective, they feel relatively<br />
impoverished.<br />
Growing nationalism<br />
Another factor in relation to <strong>for</strong>eign business<br />
is the growing sense of nationalism,<br />
especially among the younger generation.<br />
As the nation’s economy becomes healthier<br />
and stronger, there is a growing sense of<br />
nationalism, which may also be a latent<br />
legacy of past president Park Chung Hee’s<br />
infusion of positive thinking and somewhat<br />
chauvinistic sentiments. More recently,<br />
under the Kim Dae Jung, and even more so<br />
the Roh Moo Hyun governments, populism<br />
has become a key element in the population’s<br />
thinking. This includes a strong element<br />
of “minjok-jui” which literally means<br />
“racism,” but actually means something<br />
more akin to the Spanish “la raza,” or prideful<br />
recognition of a common ethnicity. A<br />
natural, if un<strong>for</strong>tunate, side effect is a kind<br />
of generally benign racism that resents <strong>for</strong>eign<br />
influences on the fate of the nation.<br />
These sensitive and idealistic young students<br />
who did not experience the hardships<br />
of war or poverty are inclined to more independent<br />
and nationalistic ideals. The collective,<br />
younger generation’s voice in the last<br />
presidential election was temporarily loud<br />
enough to win the acceptance of the majority<br />
of student voters and of the general public.<br />
However, with a nationalist, populist<br />
government in power, many of the weaknesses<br />
of this philosophy have become selfevident.<br />
As a result, today there is an<br />
emerging moderate and practical - and at<br />
times even conservative - body of young<br />
people. In any event, nationalism remains a<br />
very strong, emotional factor in the daily<br />
lives of <strong>Korea</strong>ns, and <strong>for</strong>eigners have no<br />
choice but to handle the matter sensitively.<br />
Brand preference<br />
<strong>Korea</strong>ns generally associate <strong>for</strong>eign-origin<br />
brands with quality and durability.<br />
That’s why many manufacturers and marketers<br />
like to give even truly local products<br />
western brand names or western graphics,<br />
even if the products are exclusively <strong>for</strong><br />
local buyers. Though nationalistic sentiment<br />
may indicate otherwise, nowhere is<br />
prejudice <strong>for</strong> <strong>for</strong>eign goods more evident<br />
than in buyer behavior or buying habits.<br />
Buyer preference <strong>for</strong> quality seems to transcend<br />
ideology everywhere. In reaction to<br />
this trend, some consumer activists have<br />
attempted to discourage the purchase of<br />
<strong>for</strong>eign-brand products, alleging that high<br />
royalties have to be paid to <strong>for</strong>eign<br />
licensers <strong>for</strong> using their brands on local<br />
products with the same quality as <strong>for</strong>eign<br />
brands. This kind of propaganda can seep<br />
into corporate buyers’ thinking, sometimes<br />
convincing them that purchasing <strong>for</strong>eign<br />
goods represents a “loss” to <strong>Korea</strong> as<br />
money is remitted overseas as earned profits.<br />
Still, the general perception of <strong>for</strong>eign<br />
companies among most <strong>Korea</strong>n buyers is<br />
rather favorable, again relating to their<br />
quality goods and services as well as the<br />
impression that <strong>for</strong>eign corporations provide<br />
better working conditions <strong>for</strong> national<br />
employees. This is counterbalanced by an<br />
overall anxiety as to whether <strong>for</strong>eign companies<br />
can provide the same level of apparently<br />
unconditional after sales support<br />
offered by local companies. While production<br />
QA is greatly improving, too often in<br />
the past, the quality seemed to go in after<br />
the product was installed rather than during<br />
manufacture. Consequently, 24X7X365<br />
technical support has become standard in<br />
many <strong>IT</strong> sectors.<br />
At the same time, it may help to keep in<br />
mind that while there is a <strong>Korea</strong>n word <strong>for</strong><br />
“brand” (sangp’yo), <strong>Korea</strong>ns normally use<br />
the English word given the <strong>for</strong>eignness of<br />
the brand concept. And even when doing so<br />
they can have a different view of branding.<br />
Historically this has caused a problem with<br />
even some of the country’s biggest firms<br />
when marketing has not been their <strong>for</strong>te.<br />
Also, since the major chaebol firms are in<br />
seemingly every business niche proudly<br />
using the same corporate name, it can often<br />
be confusing to contemplate what, say, a<br />
Hyundai product may be - automobile? oil<br />
tanker? SI services? credit card?<br />
There are exceptions, such as Samsung,<br />
which has strong, marketing-oriented management<br />
and was clever enough to overcome<br />
the brand challenge by reinventing<br />
its image outside <strong>Korea</strong>. But even leading<br />
companies such as Samsung often get<br />
caught up with family and personal dynamics<br />
that end up being vastly more important<br />
than any ideas about branding.<br />
What all of this means is that if your<br />
products already carry a strong, well recognized<br />
brand, you may have a major advantage<br />
in establishing a coherent image vis-?-<br />
vis the local competition in the <strong>Korea</strong>n<br />
market so long as that image is not in conflict<br />
with <strong>Korea</strong>n culture.<br />
So, How Should Foreign Companies<br />
Perceive the <strong>Korea</strong>n Market?<br />
<strong>Korea</strong> has the 11th largest economy in<br />
the world and offers a market to match its<br />
size. Turnover of <strong>IT</strong> systems is particularly<br />
rapid here as the country scrambles <strong>for</strong>ward<br />
in its unrelenting quest to move up<br />
the totem pole in terms of global recognition.<br />
At the same time, <strong>Korea</strong> is overshadowed<br />
once again by China and Japan.<br />
Many <strong>for</strong>eign firms fail to recognize the<br />
sales potential of this lucrative marketplace.<br />
Business in large and dynamic markets<br />
is never easy, since the competition is<br />
naturally keener than in smaller<br />
economies. Yet <strong>for</strong>eign corporations that<br />
have learned to adjust their strategies by<br />
taking into account <strong>Korea</strong>n perceptions of<br />
<strong>for</strong>eign companies have repeatedly proven<br />
that <strong>Korea</strong> can be one of the best Asian<br />
markets in which to sell products and services.<br />
7 4 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 7 5
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지76001채널맥(3443-0701)<br />
Country Report / Turkey<br />
An Exotic Mediterranean Paradise<br />
Turkey offers visitors 10,000-year history, archaeological ruins,<br />
sun-drenched beaches and amazing shopping and dining<br />
Turkey is known worldwide as the<br />
place where the cultures of east and<br />
west meet, but the country is much<br />
more than just a popular tourist attraction.<br />
There are many sacred grounds and relics<br />
of the Christian faith found no one where<br />
else in Europe. Millions travel to this holy<br />
area to see what Turkey has to offer, and<br />
<strong>Korea</strong>n Air is pleased to offer this<br />
increased travel convenience to customers,<br />
said an executive responsible <strong>for</strong> oversea<br />
marketing at the company. The addition of<br />
Turkey significantly expands <strong>Korea</strong>n Air’s<br />
worldwide network.<br />
Whether you are an art and history<br />
buff, an archaeology nut or a nature lover,<br />
enjoy browsing through markets or going<br />
diving, the different regions of Turkey<br />
offer endless possibilities all year round.<br />
Each area has its own personality, history,<br />
landscape and even cuisine, and with so<br />
much on offer to visitors it is not<br />
surprising that one trip to Turkey is never<br />
enough.<br />
Surrounded by four different seas,<br />
Turkey is a beach paradise with over 8000<br />
km of sunny beaches. It also has an<br />
abundance of plant and wildlife species<br />
that can be enjoyed while camping or<br />
trekking in the many national parks dotted<br />
around the country.<br />
Home to more than 20 different<br />
fascinating civilizations, Turkey has a<br />
10,000 year-old heritage, much of which is<br />
still being uncovered. Its rich history is<br />
very much part of the present, with<br />
temples, ancient theatres, churches,<br />
mosques, tombs, statues of gods, palaces<br />
and <strong>for</strong>tresses, and of course the many<br />
detailed and fascination museums which<br />
The model of the Trojan Horse at Troy is a major tourist attraction<br />
bring the past to life.<br />
And of course in cities like Istanbul,<br />
there is a modern, lively ambience of<br />
contemporary society living alongside<br />
tradition, where art and music can be<br />
enjoyed.<br />
On World Heritage List<br />
Turkey has signed the World Heritage<br />
Convention in 1983 and through the work<br />
carried out under the responsibility of the<br />
General Directorate <strong>for</strong> the Preservation of<br />
Cultural and Natural Heritage has so far<br />
registered 9 locations on the World<br />
heritage List..<br />
Turkey has seen many civilizations<br />
beginning from the earliest ages of<br />
humanity, signs of which are spread all<br />
around the country. The spectacular<br />
examples of natural wonders support this<br />
rich cultural heritage.<br />
Turkey’s Culinary Culture<br />
Nutritional habits are shaped according<br />
to the prevalent cultural - geographical -<br />
ecological - economic characteristics and<br />
features and the historical process. When<br />
one talks about the Turkish cuisine, the<br />
term should be understood as the totality<br />
of foods and beverages which provide<br />
nutrition to the people living in Turkey,<br />
the ways of preparing and preserving<br />
them; techniques, equipment and utensils<br />
required <strong>for</strong> this, eating manners and all<br />
the practices and beliefs which are<br />
developed around this cuisine.<br />
Turkish Cuisine, which in general<br />
consists of sauced dishes prepared with<br />
cereals, various vegetables and some meat,<br />
soups, cold dishes cooked with olive oil,<br />
pastry dishes and dishes made from wild<br />
vegetation has also produced a series of<br />
health foods such as pekmez, yogurt,<br />
bulgur etc. The eating habits, which reflect<br />
the tastes changing from one location to<br />
the next, gain a new meaning and near -<br />
sacredness on special occasions,<br />
celebrations and ceremonies.<br />
The Mediterranean<br />
and <strong>Korea</strong>n Air Service<br />
Beginning from the south of splendid<br />
Toros Mountains lies the Mediterranean<br />
coast with beautiful sceneries, sandy<br />
beaches, secluded coves, tranquil ruin<br />
places and attractive holiday facilities...<br />
Targeting Turkey’s huge market potential,<br />
<strong>Korea</strong>n Air, the national flag carrier of<br />
the Republic of <strong>Korea</strong>, began thrice weekly<br />
regular flight services between Seoul<br />
(Incheon), <strong>Korea</strong> and Istanbul, Turkey as<br />
of May 21. <strong>Korea</strong>n Air, which has been<br />
offering charter services between the two<br />
cities since April of last year, started to<br />
operate an A330 aircraft on the route.<br />
Flights depart Incheon International<br />
Airport on Tuesdays, Fridays, and Sundays<br />
Flights depart Istanbul on Mondays,<br />
Wednesdays and Saturdays.<br />
The Black Sea Region<br />
Coasts curling besides mountains covered<br />
with very green <strong>for</strong>ests, valleys and plains.<br />
Fields of tea, hazelnut, tobacco and corn,<br />
highway parallel to narrow coastline, coves,<br />
villages and beaches...<br />
East and Southeast Anatolia<br />
With its high mountain ranges, valleys, plains<br />
and lakes, streams and riverbeds integrated<br />
with colors of purple, brown, gray, yellow and<br />
red, and adorned with the unique architectural<br />
samples of Turkish culture, East and<br />
Southeast Anatolian Region bring to the sight<br />
pleasurable panoramic views...<br />
Aegean<br />
It is no exaggeration to depict Anatolia as<br />
representing onr of the most incredible<br />
spectacles on the Aegean coast<br />
Central Anatolian Region<br />
Being at the center of Turkey, Central<br />
Anatolian Region embodies assorted<br />
beauties. Having been witness to the<br />
transitions of important civilizations, today the<br />
region is the political center of Turkey.<br />
Marmara<br />
Hills of various sizes, fields of sunflowers and<br />
vineyards as far as the eye can see. And<br />
Trakya constituting the European side of<br />
Turkey. The region separated from Anatolia<br />
by the Bosphorus, The Sea of Marmara and<br />
the Dardanelles.<br />
Hunting<br />
Geographic structure of Turkey is an<br />
appropriate ground <strong>for</strong> hunting in connection<br />
with its plant cover and wild life.<br />
Faith Tours<br />
All throughout its history as the homeland of<br />
various religions, Turkey possesses<br />
monuments worth seeing by people having<br />
different beliefs.<br />
Thermal Resorts<br />
Turkey with its rich and curative mineral<br />
waters is the paradise of thermal springs and<br />
welcomes the ones seeking <strong>for</strong> good health<br />
with its high quality facilities.<br />
Spelunking<br />
With an approximate number of 40.000 caves<br />
and caverns present, Turkey is like a ‘<br />
paradise of caverns ‘ when compared to other<br />
countries...<br />
Air Sports<br />
Turkey is a country that should be discovered<br />
by those fond of air sports such as,<br />
Paragliding, Glider, Parachute and Balloon...<br />
Rafting<br />
Turkey, with its rich natural resources, provide<br />
an important river tourism potential <strong>for</strong> the<br />
visitors of water sports...<br />
Ornithology<br />
Ornithology is to discover the nature trough<br />
the eyes of a bird...<br />
Winter Sports<br />
Turkey is an important center of winter<br />
activities and attractions with her high altitude<br />
mountains covered with snow all throughout<br />
the year<br />
Yachting<br />
Surrounded by the sea in three directions,<br />
Turkey is a treasure chest of coves, inlets,<br />
bays and bays at which yachtsmen can<br />
choose a different and private anchorage<br />
each night...<br />
The Agia Sofia mosque in Istanbul<br />
TOURIST ACTIV<strong>IT</strong>IES IN TURKEY<br />
Golf<br />
In recent years, since the golf facilities with<br />
international quality enter into service<br />
respectively, Turkey has become an elite golf<br />
center where golf players all around the world<br />
meet in an environment of delicacy, quality and<br />
prestige...<br />
Silk Road<br />
Anatolia, is <strong>for</strong>med one of the most important<br />
junction points of Silk Road from China to<br />
reaching to Europe through passing over<br />
Middle Asia.<br />
Congress Tourism<br />
Located on the junction point of Europe and<br />
Asia, Turkey is an ideal venue of meetings<br />
and congresses.<br />
Youth Tourism<br />
Having the great majority of her population<br />
made up of young people, Turkey embodies<br />
youth hostels and facilities providing the<br />
young people living abroad and in Turkey the<br />
opportunity to enjoy an inexpensive holiday...<br />
Botanic<br />
Various geographic characteristics, climate<br />
variety, caused by geographical differences<br />
enable Turkey to have rarely encountered<br />
vegetation in the world...<br />
Highlands<br />
The highlands of Turkey and the lifestyle of its<br />
people have an important place in the rich<br />
cultural landscape of Turkey...<br />
Mountaineering<br />
Turkey presents mountains lovers with an<br />
incredible variety of interesting climbing<br />
opportunities that are sure to satisfy the most<br />
demanding hikers, climbers, and winter sports<br />
fans....<br />
Underwater Diving<br />
Important submerged things and underwater<br />
caverns within the seas of Turkey are waiting<br />
divers <strong>for</strong> discovery...<br />
7 6 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 7 7
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지78001채널맥(3443-0701)<br />
Country Report<br />
/ The Philippines Independence Day<br />
Philippines Ambassador Sees Great<br />
Potential <strong>for</strong> ICT Collaboration with <strong>Korea</strong><br />
<strong>Korea</strong> gets top marks <strong>for</strong> high level of sophisticated <strong>IT</strong> infrastructure and production<br />
On the occasion of the Philippines<br />
Independence Day on June 12, The <strong>Korea</strong><br />
<strong>IT</strong> <strong>Times</strong> is pleased to publish the<br />
following interview article with H.E.<br />
Ambassador Susan Castrence, of the<br />
Embassy of the Republic of the Philippines<br />
in Seoul... -Ed.<br />
Q: What preparations have you<br />
been making <strong>for</strong> the Philippine<br />
Independence Day Celebration?<br />
As part of the activities to commemorate<br />
the 108th Anniversary of Philippine<br />
Independence on June 12, <strong>2006</strong>, the<br />
Philippine Embassy will be hosting a<br />
National Day Reception at the Grand Hyatt<br />
Hotel on June 8. The Embassy has invited<br />
members of the Diplomatic Corps, <strong>Korea</strong>n<br />
government officials, businesspersons,<br />
Filipino community leaders, and other<br />
friends and well-wishers of the Philippines<br />
to take part in this significant occasion.<br />
The Philippine Overseas Labor Office<br />
in Seoul, an agency attached to the<br />
Embassy that oversees the welfare of<br />
Filipino workers in South <strong>Korea</strong>, will also<br />
be celebrating the 10th Anniversary of the<br />
Migrant Workers Day on 11 June at the<br />
Hangang Park in Yeongdongpo. Various<br />
activities, including medical consultations,<br />
religious services and cultural presentations,<br />
have been lined up <strong>for</strong> our migrant<br />
workers, which, according to the <strong>Korea</strong>n<br />
Ministry of Justice, number approximately<br />
40,000 as of December 2005. The Filipino<br />
Migrant Workers Day honors our fellowmen<br />
who work abroad and in the process<br />
contribute significantly to the stability of<br />
our country through remittances and<br />
investments, as well as help the economy<br />
of the host country.<br />
Q: Please elaborate<br />
on the goals of the<br />
Philippines in the ICT<br />
field (such as e-<br />
Government).<br />
The Philippine<br />
Department of<br />
Transportation and<br />
Communication and the<br />
Philippine Commission<br />
on In<strong>for</strong>mation and<br />
Communications<br />
Technology (CICT) are<br />
the two agencies tasked to<br />
implement the country’s<br />
ICT goals. The<br />
Philippines recognizes the high-growth<br />
potential of ICT and e-commerce. In the<br />
year 2000, the country passed the e-<br />
Commerce Act which provides the appropriate<br />
environment <strong>for</strong> encouraging the<br />
growth of e-commerce in the country and<br />
mandates all government agencies to make<br />
their services available online.<br />
The In<strong>for</strong>mation Technology and E-<br />
Commerce Council has come up with the<br />
vision of an ePhilippines - an “electronically<br />
enabled society where citizens live in an<br />
environment that will promote access to<br />
technologies and provide quality education,<br />
efficient government service, greater<br />
sources of livelihood and, ultimately, a better<br />
way of life.”<br />
According to the CICT, the<br />
ePhilippines vision is anchored on five<br />
equally important strategies. These are to<br />
develop the country as a world-class ICT<br />
services provider, provide government<br />
services to stakeholders online, provide<br />
af<strong>for</strong>dable Internet access to all segments<br />
H.E. Ambassador Susan Castrence,<br />
of the Embassy of the Republic of<br />
the Philippines in Seoul<br />
of the population, develop<br />
an ICT-enabled<br />
work<strong>for</strong>ce, and create an<br />
enabling legal and<br />
regulatory environment<br />
Q: What is your<br />
opinion on <strong>Korea</strong>n<br />
DMB or WiBro<br />
products as well as<br />
their possibility <strong>for</strong><br />
adaptation in the<br />
Philippines?<br />
The Philippines<br />
welcomes and actually<br />
offers fertile<br />
opportunities <strong>for</strong> <strong>Korea</strong>n<br />
DMB and WiBro products. The<br />
Philippines stands to benefit from such<br />
technological breakthroughs because it is<br />
an archipelago. Linking the islands in a<br />
seamless fashion is a primary concern <strong>for</strong><br />
local and national governments in order to<br />
achieve a more efficient and effective<br />
delivery of services. The establishment of<br />
reliable networks of communication will<br />
also ensure a smooth and dynamic flow of<br />
in<strong>for</strong>mation and contribute to the creation<br />
of an atmosphere conducive to businesses.<br />
However, compared to South <strong>Korea</strong>,<br />
access to infrastructure in the Philippines<br />
is not as readily available. This is where<br />
South <strong>Korea</strong> can come in; by helping the<br />
Philippines first enhance its <strong>IT</strong><br />
infrastructure, South <strong>Korea</strong> will also open<br />
doors <strong>for</strong> investment. Many <strong>Korea</strong>n<br />
companies have already recognized this<br />
potential and set up camp in various towns<br />
and cities throughout the archipelago. As<br />
these ventures prove their <strong>for</strong>esight and<br />
wisdom through the surefire returns that<br />
roll in, I expect more will follow.<br />
Filipinos are known to be loyal patrons<br />
of mobile phones. With the helpful Short<br />
Message Service, mobile phones have<br />
gained unprecedented popularity during<br />
the last six or seven years: the Philippines<br />
generates one of the biggest traffic of text<br />
messages worldwide. Perhaps as the<br />
Philippines treads a path similar to South<br />
<strong>Korea</strong>’s and becomes more digitized, the<br />
use of DMB and WiBro will gain greater<br />
ground.<br />
Q: How high is the current level of<br />
ICT development in the Philippines?<br />
Internet activity is, <strong>for</strong> now, largely limited<br />
to urban areas, intensely so in academic<br />
centers. However, it is expected to grow<br />
as the public becomes more aware of the<br />
myriad benefits offered by a strong ICT<br />
environment. According to a survey conducted<br />
by the United Nations, the<br />
Philippines is among only eight countries,<br />
including Canada, France, Ireland and<br />
Japan, that provide citizens with some<br />
wireless government sites.<br />
I agree with the analysis of the CICT<br />
that the drive and skills of the Filipino people<br />
provide the country the comparative<br />
advantage needed to compete in the global<br />
economy. The Philippines has a 94% literacy<br />
rate. English, the language of the<br />
Internet, is spoken by 72% of the population,<br />
making the Philippines the thirdlargest<br />
English-speaking nation in the<br />
world.<br />
Q: What do you think about ICT<br />
collaboration between <strong>Korea</strong> and the<br />
Philippines? In what areas would the<br />
Philippines like to cooperate with<br />
<strong>Korea</strong> in terms of ICT?<br />
The further development of requisite<br />
infrastructure is perhaps the main area<br />
where South <strong>Korea</strong> and the Philippines can<br />
closely collaborate. The Philippines is rich<br />
in talented, multi-lingual and determined<br />
people who easily adapt to the challenges<br />
of a globalizing world. South <strong>Korea</strong>,<br />
meanwhile, offers a genuine model <strong>for</strong> <strong>IT</strong><br />
growth. I believe that if we are able to<br />
successfully explore and properly utilize<br />
our complementarities, we will reap<br />
immense advantages from tapping each<br />
other’s synergies.<br />
For example, South <strong>Korea</strong>n companies<br />
can invest in hardware and <strong>IT</strong> facilities in<br />
Manila while our professionals can supply<br />
the manpower. Filipinos are well educated,<br />
skilled in software development and able<br />
to understand cultural nuances. Our<br />
graduates can concentrate on language,<br />
design and content as your firms focus on<br />
strategic niche-carving and expansion.<br />
Q: How high would you rate<br />
<strong>Korea</strong>’s ICT level in general?<br />
I will give South <strong>Korea</strong> the highest<br />
mark. I was amazed by South <strong>Korea</strong>’s<br />
advanced level of ICT development when<br />
I came here four months ago and still<br />
continue to be awed by South <strong>Korea</strong>’s<br />
newfound role as a worldwide <strong>IT</strong> leader.<br />
Because of South <strong>Korea</strong>’s prominent<br />
role as an <strong>IT</strong> hub, I believe that it also<br />
carries significant responsibilities in<br />
narrowing the digital divide in the region.<br />
As we strive <strong>for</strong> an East Asian community<br />
characterized by less borders and greater<br />
collaboration, the role of <strong>IT</strong> in bridging<br />
physical distances will be more<br />
pronounced. South <strong>Korea</strong> will<br />
undoubtedly play a big part in the e-<br />
integration of the East Asian region in<br />
both commerce and governance.<br />
South <strong>Korea</strong> can do this by intensifying<br />
its development cooperation activities with<br />
partner nations such as the Philippines. For<br />
instance, both nations will profit from<br />
regular people-to-people exchanges,<br />
sharing of experiences and technology<br />
transfers.<br />
Q: Please tell us briefly about the<br />
Philippine government’s ICT policy.<br />
Perhaps a very good way to close this<br />
interview is by quoting the vision of the<br />
CICT. The CICT strives <strong>for</strong> the advancement<br />
of an ePhilippines: its mandate is to<br />
ensure that Filipinos will reap the benefits<br />
of an e-enabled society, where everyone<br />
has access to the Internet, where there are<br />
equal opportunities <strong>for</strong> jobs and livelihood,<br />
where there is a competitive business environment<br />
conducive to investments, and<br />
where online government services are<br />
delivered directly to its citizens.<br />
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7 8 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 7 9
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지80001채널맥(3443-0701)<br />
Country Report<br />
/ The Philippines Independence Day<br />
Dole <strong>Korea</strong><br />
A Fruitful Color Campaign<br />
Dole <strong>Korea</strong> launches 5-colors campaign to promote healthful eating<br />
of tropical fruits and vegetables in <strong>Korea</strong><br />
Emmanuel Q. Javellana,<br />
Representative director, Dole <strong>Korea</strong><br />
Initiated in the United States, one of<br />
Dole’s endeavors <strong>for</strong> better diet habits<br />
among people is a consumer education<br />
campaign called “5-a-Day.” This eyecatching<br />
campaign was launched in<br />
America to boost consumption of five<br />
different colors of fruits and vegetables per<br />
day, and Dole <strong>Korea</strong> has successfully<br />
developed an adapted version of the<br />
campaign and called it the “5 Colors<br />
Campaign.”<br />
The “5 Colors Campaign” is a<br />
nationwide nutrition campaign to educate<br />
the vast majority of <strong>Korea</strong>ns about the<br />
importance of a balanced diet in the midst<br />
of today’s fast and unhealthful eating<br />
habits. The campaign suggests that the<br />
colors of the foods can be an indicator to<br />
evaluate nutritional values.<br />
For a more systemized development of<br />
the program, Dole <strong>Korea</strong> has appointed an<br />
adviser, Professor Hyun-Sook Kim,<br />
Department of Food and Nutrition,<br />
Sookmyung Women’s University, who<br />
provides recommendations and<br />
in<strong>for</strong>mation of nutritional values according<br />
to colors of fruits and vegetables. Dr.<br />
Kim’s advice also includes in<strong>for</strong>mation on<br />
anti-aging and disease prevention through<br />
a balanced diet, which many consumers<br />
find intriguing and helpful. In addition,<br />
Dole has been offering “5 Color Menus” to<br />
suggests ways to maximize nutritional<br />
values of each meal via consuming various<br />
types of fruits and vegetables, to initiate<br />
consumer participation.<br />
Besides its active development of the<br />
“5 Colors Campaign,” consumer booklets<br />
published by Dole <strong>Korea</strong> also extends<br />
useful in<strong>for</strong>mation regarding nutritional<br />
values, recipes and storage suggestions of<br />
fruits and vegetables according to five<br />
different colors.<br />
Dole Kids Cooking Class<br />
Starting November 2004, Dole <strong>Korea</strong><br />
has paid numerous visits to kindergartens<br />
and elementary schools in Seoul and its<br />
suburban areas with ‘Kids Cooking Class’<br />
program. With no preparation or expenditure<br />
required, children at these locations<br />
learn the importance of a balanced diet,<br />
and have an opportunity to cook with fruits<br />
and vegetables during the class.<br />
The participation process is simple and<br />
easy; any teachers or parents of kindergarten<br />
to elementary school children can<br />
submit an online request via Dole website<br />
(www.dolefruit.co.kr), and the selected<br />
candidate will be contacted by a representative<br />
from Dole. There is absolutely no<br />
need of preparation <strong>for</strong> teachers, parents<br />
and/or children, so long as children are<br />
ready to enjoy the time with abundant and<br />
colorful fruits and vegetables.<br />
Each class composes of two components:<br />
a lecture of color foods and nutrition,<br />
and a cooking class where children<br />
can actively participate and make edible<br />
toys such as castle and cars using fruits and<br />
vegetables of five colors.<br />
Through the process, children not only<br />
learn to understand the importance of a<br />
balanced meal and nutritional values of<br />
color foods, but also establish bases of a<br />
balanced diet that will affect them<br />
throughout their lives. Distributed after<br />
the class, children are provided with<br />
educational material prepared <strong>for</strong> them to<br />
take home and practice healthy diet within<br />
their families.<br />
World No.1 fruit, vegetable and flower<br />
producer<br />
Dole Food Co. Inc.is the world’s<br />
largest producer and marketer of highquality<br />
fresh fruit, fresh vegetables and<br />
fresh-cut flowers, and markets a growing<br />
line of packaged foods. Its history dates<br />
back to 1851 with the incorporation of<br />
Castle & Cooke, Inc. in Hawaii. Today, it<br />
employs over 57,000 individuals in more<br />
than 90 countries in the world.<br />
Dole first established its presence in<br />
<strong>Korea</strong> with a Representative Office in<br />
April 1991. In 1999, it established an<br />
operating company, TSC <strong>Korea</strong>, Ltd., <strong>for</strong> a<br />
purpose of sourcing products from <strong>Korea</strong><br />
to various countries of Dole’s operation.<br />
Within one year, TSC <strong>Korea</strong>, Ltd. had<br />
exported more than US$4 million worth of<br />
<strong>Korea</strong>n products.<br />
In July 2000, TSC <strong>Korea</strong>, Ltd. became<br />
the sole wholesale distributor of Dole’s<br />
fresh fruits in <strong>Korea</strong>. Over the past 10<br />
years, Dole products have gained a great<br />
deal of its sales growth in <strong>Korea</strong> through<br />
building a wholesalers’ network in the<br />
traditional markets, partnered with its band<br />
of loyal customers and service provide via<br />
retail outlets. In September 2002, TSC<br />
<strong>Korea</strong>, Ltd. changed its name to Dole<br />
<strong>Korea</strong>, Ltd.<br />
Dole’s focus lies in providing the best<br />
quality products and the best service to its<br />
customers and consumers. Another focus<br />
of Dole is to continuously introduce fresh<br />
and new products to what is otherwise a<br />
dull commodity industry.<br />
Dole Products<br />
Dole Food Company is the world’s<br />
largest fruit company selling fresh fruits<br />
and vegetables produced in the<br />
Philippines, the United States and South<br />
America. While committed to bringing<br />
James Dole’s principle of “Quality First”<br />
in practice, Dole has been exporting fresh<br />
fruits to more than 90 countries around the<br />
world <strong>for</strong> 150 years.<br />
There are two main products in the<br />
“Sweetio” brand - ‘Sweetio’ bananas and<br />
‘Sweetio’ pineapples. The Sweetio<br />
branded fruits require 1.5 times longer<br />
cultivation time compared to ordinary<br />
bananas and offer sweeter tasting, hence<br />
great customer responses. At its R&D<br />
center, Dole’s research continues to<br />
produce 20 kinds of bananas with great<br />
taste and nutritional value.<br />
Dole also provides papayas to the<br />
<strong>Korea</strong>n consumers. Once called “the fruit<br />
of angels” by Christopher Columbus,<br />
papayas contain low calories but are rich<br />
of vitamin A, B, C, E as well as dietary<br />
“Besides its active development<br />
of the “5 Colors Campaign,” consumer booklets<br />
published by Dole <strong>Korea</strong> also give useful in<strong>for</strong>mation<br />
regarding nutritional values,<br />
recipes and storage suggestions of fruits and<br />
vegetables according to five different colors.”<br />
fiber which helps prevent cancers. Senorita<br />
bananas, also known as “monkey bananas,<br />
are sweet and small <strong>for</strong> easy consumption.<br />
The high quality and great tastes Dole<br />
fruits deliver is largely derived from Dole’s<br />
state-of-the-art freshness control system,<br />
which ensures to bring the freshest fruits to<br />
the tables in homes around the globe.<br />
Supported by its internationally synchronized<br />
packing system, Dole is confident<br />
in delivering safe products while<br />
maintaining chemical usage at the minimum<br />
level from cultivation to delivery to<br />
the customers.<br />
Dole is also committed to studying the<br />
latest consumer trends according to different<br />
regions of the world, and developing<br />
the right products at its three R&D centers<br />
in the Philippines, Latin America and the<br />
United States.<br />
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8 0 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 8 1
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:58PM페이지82001채널맥(3443-0701)<br />
Seoul Digital Forum<br />
/ World ICT Summit <strong>2006</strong><br />
Forum Draws Top-Level ICT Experts<br />
‘The Seoul Digital Forum <strong>2006</strong> was held at the Sheraton Grande Walkerhill hotel<br />
from May 24 through 26. This was the third such Forum, sponsored by SBS and the<br />
Ministry of In<strong>for</strong>mation and Communication. The main theme of the event this year<br />
was “Being Intelligent: The Next Evolution - Smart Devices, Robotics and the<br />
Future. “ And its sub-theme was “ICT’s Role and Prospects as a Driving Force <strong>for</strong><br />
Social Change.” The 3rd Seoul Digital Forum was composed of three main events:<br />
‘the Annual Conference’, ‘the World ICT Summit’ and ‘the Global Mobile Content<br />
Awards.’<br />
Participants were leaders from various fields of society, especially specializing in ICT. At the <strong>for</strong>um, they have discussed ICT’s new<br />
trends and emerging issues around the world. The total number of participants in the <strong>for</strong>um is approximately 1,600 persons per year.<br />
This <strong>for</strong>um’s goal was to catalyze the entire society. During this period a high-level Ministerial Meeting was held, and various<br />
ministers, deputy ministers from 18 countries such as France, Israel, Norway, Malaysia, etc., visited the <strong>IT</strong> powerhouse, South <strong>Korea</strong>.<br />
An official from the Ministry of In<strong>for</strong>mation and Communication said, “Through this Conference, we had a chance to boost South<br />
<strong>Korea</strong>’s image as a high technology nation, and we publicly announced <strong>Korea</strong>’ s global vision of <strong>IT</strong>”<br />
For this session, Roh Jun-hyong, Minister of In<strong>for</strong>mation and Communication had meetings with experts from several countries in a<br />
bid to publicly show the brilliant creativeness and preeminence of <strong>Korea</strong>’s DMB and WiBro technology.<br />
Especially, <strong>for</strong> <strong>Korea</strong>, it was a meaningful conference. Prominent specialists from around the world, such as Steve Ballmer, CEO of<br />
Microsoft Corp., Klaus Kleinfeld, CEO and president of Siemens AG, Paul Jacobs, president and CEO of Qualcomm Inc. praised<br />
<strong>Korea</strong>’s <strong>IT</strong> industry and anticipated great things <strong>for</strong> the <strong>IT</strong> powerhouse’s future.<br />
Domestic high-profile participants included Nam Joong-soo, President & CEO, KT Corporation. Kim Young-se CEO & Founder,<br />
INNODESIGN, and Hwang Chang-gyu, President & CEO, Semiconductor Business, Samsung Electronics etc.<br />
“South <strong>Korea</strong> is losing market share and<br />
leadership to overseas competitors in<br />
several segments.”<br />
At the Seoul Digital Forum<br />
<strong>2006</strong>, which was held at the<br />
Sheraton Grand Walkerhill hotel<br />
from, May 24 through 26, Derek<br />
Lidow, President and CEO of<br />
iSuppli <strong>for</strong>ecasted a gloomy<br />
outlook <strong>for</strong> <strong>Korea</strong>’s <strong>IT</strong> industry. He<br />
pointed out that latecomer, Taiwan,<br />
which is threatening <strong>Korea</strong>’s<br />
reputation as the longtime leader in<br />
Derek Lidow, President and<br />
CEO of iSuppli<br />
LCD panel production, has already<br />
overtaken <strong>Korea</strong>.<br />
In the first quarter of <strong>2006</strong>,<br />
Taiwan recorded a 52.2 percent share of shipments, compared to<br />
only 37.4 percent <strong>for</strong> <strong>Korea</strong>.<br />
This reversion is worthy of note, considering in the first<br />
quarter of 2005, when South <strong>Korea</strong> still held ‘the world’s largest<br />
LCD-making country’s title, at that time, <strong>Korea</strong> outnumbered<br />
Taiwan about 7% percent in sales volume.<br />
Lidow predicted, “Taiwan will remain the leader in LCD<br />
panel production <strong>for</strong> the <strong>for</strong>eseeable future,” and added “South<br />
<strong>Korea</strong> is being out-spent and out-maneuvered by competitors on<br />
multiple fronts. To remain competitive, the nation must change<br />
its approach to the high-tech industry, focusing more on<br />
entrepreneurial innovation and less on lower-margin commodity<br />
products.”<br />
As <strong>for</strong> LCD TV production industry, in 2003 South <strong>Korea</strong><br />
was holding the world’s second LCD TV producer’s position<br />
after Japan, at that time a market share of 26 percent. However,<br />
around 2005, <strong>Korea</strong>’s share had slipped to 20 percent, and<br />
consequently dropped behind Japan and Taiwan, China. That<br />
figure is based on the iSuppli’s Television Systems Market<br />
Tracker service.<br />
Not only this, he also pointed out that <strong>Korea</strong>’s mobile-phone<br />
industries are now slackening. In 2004, South <strong>Korea</strong> emerged as<br />
the world’s second-largest mobile phone manufacturer,<br />
following Europe, but <strong>Korea</strong>’s mobile-phone market has<br />
remained sluggish since 2005, comparing its rivals, the United<br />
States and Europe, which have been recording superb growth in<br />
their mobile industries.<br />
“Recent European and U.S. product successes have halted<br />
<strong>Korea</strong>n market-share gains,” Lidow noted and explained about<br />
the situation “The reason why European and U.S. mobile-phone<br />
makers are outper<strong>for</strong>ming <strong>Korea</strong>’s is they are concentrating on<br />
the effectiveness of target marketing <strong>for</strong> the global leaders in the<br />
mobile-phone business. So the pace of improving is definitely<br />
faster than the top <strong>Korea</strong>n manufacturers,”<br />
He also urged <strong>Korea</strong> to find solutions to prevent their loss of<br />
market share and power.<br />
“<strong>Korea</strong> must encourage entrepreneurial innovation through<br />
the creation of more competitive private investment funds and<br />
industrial incentives, including both venture capital and private<br />
equity investment funds,” Lidow said. “This will result in a<br />
gradual shift away from lower-margin, capital-intensive and<br />
slower-growth consumer-electronics hardware and toward more<br />
innovative products and services. It also will stimulate more<br />
innovation and investment in local firms.”<br />
Lidow is one of the eminent experts on the world electronics<br />
industry. Executives and key government officials all over the<br />
world, pay much attention to his analysis of the electronics<br />
value chain. His specialized comments always have received<br />
extensive media coverage and have a strong influence over<br />
electronics circles. Lidow has been participating in the Seoul<br />
Digital Forum every year since 2004. Every year his comments<br />
hit the world media’s headlines.<br />
He is characterized as an outspoken speaker; there<strong>for</strong>e many<br />
media from around the world spotlighted his frank and<br />
specializing comments in multiple ICT fronts.<br />
“Outlook <strong>for</strong> the South <strong>Korea</strong>’s <strong>IT</strong><br />
industry is optimistic!”<br />
On the other hand, CEO of<br />
Microsoft Corp., Steve Ballmer told<br />
participants in the Seoul Digital<br />
Forum <strong>2006</strong>, that he had a favorable<br />
feeling toward <strong>Korea</strong> and noted<br />
<strong>Korea</strong> brought an epoch making<br />
revolution in the <strong>IT</strong> world,<br />
specifically, it proved a prelude to an<br />
upheaval in the <strong>IT</strong> sector.<br />
“Microsoft Corp. will invest US<br />
- Steve Ballmer, CEO of<br />
Microsoft Corp.<br />
$60 million in South <strong>Korea</strong> over the<br />
next three years in a bid to nurture<br />
innovation in South <strong>Korea</strong>,<br />
Microsoft is very committed to really helping more growth in<br />
the market...more entrepreneurial activity and more thoughtful<br />
start-ups,” Ballmer told participants at the Forum.<br />
“We are going to focus on working to help develop 60<br />
companies in home-network software, digital contents,<br />
embedded mobile software, telematics and RFID, all important<br />
areas, because we think more successful companies there are in<br />
<strong>Korea</strong>,” and added “The future of <strong>Korea</strong>n <strong>IT</strong> industry is built on<br />
intellectual property created by local companies. Microsoft is<br />
committed to fostering that innovation by nurturing software<br />
companies that can help <strong>Korea</strong> realize its U-<strong>Korea</strong> vision,” he<br />
noted.<br />
In a similar vein, Ballmer agreed to work in close shoulder to<br />
shoulder with Samsung Corp., and asked about outlook <strong>for</strong><br />
<strong>Korea</strong>’s <strong>IT</strong> industry, he predicted “It is optimistic”, considering<br />
<strong>Korea</strong>’s many astute consumers who has a fluent adaptability go<br />
with the current of new ICT, high willingness of investment in<br />
technology, lots of conglomerates which have valuable<br />
technological know-how such as Samsung, and prestigious<br />
universities like KAIST.<br />
Regarding his company’s new Windows Vista operating<br />
system, he predicted its launch will be “on track” in January<br />
next year, dismissing concerns over a possible delay due to<br />
technical problems.<br />
Asked about Microsoft’s future business takeover plans,<br />
Ballmer said the firm has made 22 acquisitions in the past year<br />
and the pace would continue to rise.<br />
He predicted, “Over the past 10 years, people have been<br />
through many innovations, so now we can access to all kinds of<br />
in<strong>for</strong>mation just one click. In 10 years, people would have a<br />
conversation with their friends in cyberspace, or appear<br />
innovative materials that substitute <strong>for</strong> a paper.” And he was<br />
emphatic about protection of intellectual property rights, saying<br />
the <strong>Korea</strong>n <strong>IT</strong> industry’s success depends on its intellectual<br />
property rights creation.<br />
In a similar vein, to create more job opportunities, decisive<br />
protection of intellectual property rights is required worldwide.<br />
During the <strong>for</strong>um, Ballmer had discussions with other experts on<br />
the development of the <strong>IT</strong> sector.<br />
“Fusion Technology will mark a new era<br />
in <strong>Korea</strong>’s <strong>IT</strong> history”<br />
Hwang Chang-gyu addressed the<br />
Seoul Digital Forum <strong>2006</strong>, and the<br />
theme of his speech was “The era of<br />
Fusion Technology (FT).”<br />
He noted that in the FT era, new<br />
visions would be created in a bid to<br />
enhance the public’s quality of life,<br />
and catalyze entire society.<br />
Fusion Technology will integrate<br />
disparate fields, such as energy, robot,<br />
Hwang Chang-gyu,<br />
President & CEO,<br />
Semiconductor Business,<br />
Samsung Electronics.<br />
environment etc. the era is totally different<br />
from the <strong>IT</strong> era, only exist simple<br />
technology and devices’ convergence.<br />
Hwang predicted that “In the<br />
next 5~10 years, ‘fusion’ will emerge as a pivotal role to break<br />
down barriers, in such disparate fields as In<strong>for</strong>mation<br />
Technology (<strong>IT</strong>), Bio-Technology (BT) and Nano-Techonology<br />
(NT).”<br />
As <strong>for</strong> the semiconductor technology, he noted<br />
“Semiconductor technology continuously leading FT era as well<br />
as now” and adding “By 2015, 20 terabyte memory cards will<br />
appear, with the capacity to store all the stocks in the U.S.<br />
Library of Congress”, “...even though the semiconductor<br />
business recorded a disappointing score in the first quarter, but<br />
the situation will improve, in the second half of the year,<br />
consumer demand <strong>for</strong> flash memory will be greater than now,”<br />
he concluded.<br />
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WiBro Service to be<br />
Offered by UAE<br />
Rho Jun-hyong<br />
MIC Minister<br />
MIC<br />
Exemplary<br />
services of <strong>Korea</strong>’s<br />
WiBro and home<br />
networks will be<br />
provided to the<br />
United Arab<br />
Emirates (UAE).<br />
On May 15,<br />
Rho Jun-hyong,<br />
the minister of<br />
in<strong>for</strong>mation and<br />
communication, who accompanied<br />
President Roh Moo-hyun during the his<br />
state visit (May 7~May 15) to the three<br />
countries of Mongolia, Azerbaijan, and the<br />
UAE, said that Samsung Electronics and<br />
Etisalat, the biggest telecom company in<br />
the UAE, had exchanged a memorandum<br />
of understanding (MOU) <strong>for</strong> an exemplary<br />
service of WiBro.<br />
MIC Rewards Officials<br />
<strong>for</strong> Job Excellence<br />
Kang Dai-young<br />
Lee Gi-joo<br />
Kang Dai-young, the head of the<br />
telecommunication radio wave<br />
broadcasting policy headquarters of the<br />
Ministry of In<strong>for</strong>mation and<br />
Communication (MIC) who was selected<br />
as an official of excellent merit in the<br />
evaluation of government work last year,<br />
received the Hongjogeunjeong Hoonjang<br />
(Medal). Lee Gi-joo, the PR management<br />
officer who was also selected as an official<br />
of excellent merit in the evaluation,<br />
received the same medal.<br />
Park Yoon-hyeon, the head of the<br />
In<strong>for</strong>mation Strategy Team, and Kim<br />
Yeong-soo, manager of Postal Policy in<br />
the Postal Service Business Headquarters,<br />
each received the Geunjeong Pojang<br />
(Medal).<br />
On May 16, all of them received the<br />
medals and prizes from Roh Joon-hyung,<br />
minister of in<strong>for</strong>mation and<br />
communication, in a ceremony <strong>for</strong><br />
presenting rewards based on the evaluation<br />
of government work in 2005 in the<br />
minister’s room on the 14th floor of MIC<br />
headquarters.<br />
On the same day, Minister Roh also<br />
delivered rewards worth 382 million won<br />
to be distributed to section heads of the<br />
headquarters of MIC and heads of<br />
subsidiary organizations.<br />
MIC Agrees to Joint<br />
Research with OECD<br />
The Ministry of In<strong>for</strong>mation &<br />
Communication, Republic of <strong>Korea</strong> (MIC)<br />
agreed to pursue joint research in the <strong>IT</strong><br />
new technology field with the OECD<br />
(Organization <strong>for</strong> Economic Cooperation<br />
and Development).<br />
This agreement, which was concluded<br />
on May 15 with OECD, is to strengthen<br />
analyses of latest <strong>IT</strong> technology trends,<br />
which are under way in advanced<br />
countries such as the United States and<br />
Japan, and to carry out ‘<strong>IT</strong> New<br />
Technology Trend Research’ with OECD.<br />
This research is planning to analyze<br />
closely the present state of OECD<br />
countries’ utilization, economic ripple<br />
effect, market outlook as well as<br />
government policy in conjunction with<br />
5~6 latest <strong>IT</strong> technologies such as RFID,<br />
Grid computing, USN, home networking<br />
and DMB etc. that are emerging as the<br />
core technology <strong>for</strong> Ubiquitous as well as<br />
convergence service.<br />
With this joint research, our country is<br />
assessed to be able to share each country’s<br />
<strong>IT</strong> technology policy strategy about the<br />
present situation of latest <strong>IT</strong> technology in<br />
30 advanced countries that OECD<br />
possesses, according to officials familiar<br />
with this joint research at MIC.<br />
In addition, by utilizing OECD’s<br />
accumulated research survey technique<br />
and experience, it is expected to be able to<br />
analyze about the present situation as well<br />
as outlook of our country’s staple interest<br />
technology like DMB etc. MIC officials<br />
said that this joint research with OECD<br />
appears to serve as an opportunity to<br />
acquaint international society with <strong>Korea</strong>’s<br />
phase as an <strong>IT</strong> power as our country’s<br />
latest <strong>IT</strong> technology and policies are<br />
introduced.<br />
Carried out by National<br />
Computerization Agency and OECD<br />
WPIE, this joint research is scheduled to be<br />
completed around December this year.<br />
Opening of the 1st<br />
<strong>Korea</strong>-U.S. FTA Official<br />
Negotiations<br />
The 1st <strong>Korea</strong>-U.S. FTA official<br />
negotiations kicked off in Washington DC<br />
on June 5~9, <strong>2006</strong>. The two countries are<br />
scheduled to strive to bargain with each<br />
other about bilateral standpoint<br />
differences, considering that these will be<br />
the first official negotiations between the<br />
two delegations. Concerning the contents,<br />
the two countries’ different standpoints are<br />
distinct, but both countries are planning to<br />
pave the way <strong>for</strong> the foundation of<br />
negotiations in the coming years by<br />
mapping out a consolidated text. The 2nd<br />
<strong>Korea</strong>-U.S. FTA official negotiations will<br />
be held on July 10~14 in Seoul<br />
MIC to Invest Around<br />
US$500 million in <strong>IT</strong><br />
Convergence<br />
Parts/Material Plan by<br />
2015<br />
MIC announced a massive <strong>IT</strong>-based<br />
convergence parts/material-nurturing<br />
plan that includes intensive nurturing of<br />
the <strong>IT</strong>-NT-BT convergence field’s<br />
parts/material industry. MIC officials<br />
involved in this project said that this plan<br />
is intended to <strong>for</strong>ge a strategy to be able<br />
to spearhead the future’s <strong>IT</strong> convergence<br />
technology market. MIC is planning to<br />
invest 480.2 billion won (around $500<br />
million) in those areas from this year by<br />
2015 to establish a pre-circulation<br />
development structure in which the<br />
convergence parts/material industry can<br />
get a head start in the future technology<br />
in which BT and NT are converged, with<br />
priority given to <strong>IT</strong> technology.<br />
Third quarter deceleration business to decline heavily<br />
Korcham (<strong>Korea</strong> Chamber of<br />
Commerce & Industry) said that the<br />
third quarter’s BSI outlook numerical<br />
value was totaled as “94” in the<br />
Chamber’s survey of the third quarter’s<br />
corporate business conditions outlook<br />
<strong>for</strong> this year, based on 1,485<br />
manufacturing companies questioned.<br />
BSI shows corporate deceleration<br />
business conditions between 0 and 200.<br />
If it crosses over 100, it means that there<br />
are more companies <strong>for</strong>ecasting the next<br />
quarter business conditions would take a<br />
favorable turn than this quarter. If it is<br />
under 100, it means the opposite<br />
outlook.<br />
The BSI outlook numerical value<br />
dropped below 100 <strong>for</strong> the first time<br />
since the first quarter of last year.<br />
In particular, in comparison with<br />
larger companies, the degree of<br />
deceleration of business conditions of<br />
smaller companies, which are vulnerable<br />
to exchange rate fluctuations and high<br />
oil prices, appeared to be conspicuous.<br />
Export companies rather than domestic<br />
demand companies predicted more<br />
frequently that relatively poor business<br />
conditions would become even worse.<br />
By types of industry, automobile (72),<br />
steel (80), textiles (82), and petrochemicals<br />
(90) <strong>for</strong>ecast aggravated business<br />
conditions. By contrast, electronic<br />
telecommunications (102), mechanics<br />
(102), shipbuilding (107), refined oil<br />
(120) predicted business conditions<br />
would show more improvement.<br />
All companies pinpointed “Exchange<br />
rate (32.1%)”, and “Raw material<br />
(31.1%) as a bottle-neck of their<br />
management, <strong>for</strong>ecasting that exchange<br />
rate decline and difficulties accompanied<br />
by oil price rises would continue in the<br />
third quarter too.<br />
An official familiar with BSI at<br />
Korcham said that a countermeasure <strong>for</strong><br />
stabilizing the economy was urgently<br />
needed since pessimism among<br />
businesspersons can exert a bad<br />
influence upon the economy as well.<br />
Telecommunications<br />
‘A Dream Come True!’<br />
A global first <strong>for</strong> <strong>Korea</strong> as HSDPA is Commercialized<br />
The commercial service of high-speed<br />
downlink packet access (HSDPA) with<br />
which one can engage in a telephone<br />
conversation while seeing the face of the<br />
counterpart while moving has been<br />
started in <strong>Korea</strong> <strong>for</strong> the first time in the<br />
world.<br />
On May 16, SK Telecom announced<br />
that it has launched 3G+, an HSDPA<br />
product with which high-speed, highcapacity<br />
data communication is possible,<br />
and that it will go into service in 25 cities<br />
nationwide.<br />
As a result, <strong>Korea</strong> has started the<br />
commercial service of HSDPA <strong>for</strong> the<br />
first time in the world and, thereby, has<br />
opened, in earnest, the era of nextgeneration<br />
mobile communications.<br />
Especially, as KTF, following SK<br />
Telecom, plans to provide a nationwide<br />
service in the <strong>for</strong>m of HSDPA from next<br />
month, it is <strong>for</strong>ecast that the <strong>Korea</strong>n<br />
mobile communication market will<br />
rapidly enter into the era of the 3rd<br />
generation mobile communication.<br />
HSDPA is very different from the<br />
existing 2G mobile communication and<br />
WCDMA (Wideband code division<br />
multiple access) based on Release 3 and<br />
Release 4. The most outstanding is the<br />
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data transmission speed. Theoretically,<br />
the speed of downloading data from a<br />
base station to a terminal in an optimized<br />
environment is 14.4Mbps.<br />
Although, theoretically, the speed of<br />
the HSDPA commercialized by SK<br />
Telecom stops at being at 1.8Mbps, this<br />
is of the level of VDSL when compared<br />
to the wired super-speed Internet.<br />
This is the same with the HSDPA<br />
service that KTF will put on the market<br />
next year. It plans to begin with the<br />
downloading speed of 1.8Mbps with its<br />
first commercialization this year, reach<br />
3.6Mbps in the beginning of next year,<br />
7.2Mbps at the end of next year, and a<br />
maximum of 14.4Mbps by around 2008.<br />
HSDPA is qualitatively different from<br />
the previous second-generation service.<br />
HSDPA signals the ‘all IP’ environment<br />
of the wireless. With regard to voice<br />
telephone conversation, the wireless<br />
VoIP service is possible. With HSDAP,<br />
complicated wired and wireless services<br />
can be linked with the IP base.<br />
The benefits that consumers can enjoy<br />
are on a different level from be<strong>for</strong>e. In<br />
the future, image phone conversation will<br />
be basic and all kinds of additional<br />
services, including image chatting, image<br />
coloring, image mailboxes, and others,<br />
will be materialized.<br />
The functions of the USIM (Universal<br />
Subscriber Identity Module) Card<br />
materialized by SK Telecom <strong>for</strong> the first<br />
time in the world are beyond<br />
imagination. With the USIM Card, SK<br />
Telecom plans to support global,<br />
Samsung Electronics Announces<br />
Innovative HSDPA Phone<br />
On May 16, Samsung<br />
Electronics announced<br />
that it will launch a nextgeneration<br />
HSDPA<br />
(High-speed Downlink<br />
Packet Access) phone<br />
(Name of model: SCH-<br />
W200) which can<br />
transmit images and<br />
voices at the super-high<br />
speed of 1.8Mbps.<br />
The special features of<br />
the HSDPA phone<br />
(W200) being put on the<br />
market this time are not<br />
only the video phone conversation but also being able to be enjoyed <strong>for</strong> multimedia<br />
services, including real-time moving image streaming and others.<br />
Also, the ‘Dual Band Dual Mode (DBDM)’ chip has been installed <strong>for</strong><br />
simultaneous enjoyment of mobile communication services, including 2G, 3G, and<br />
3.5G. It supports the multi-tasking function of sending and receiving messages while<br />
engaged in videophone conversation and downloading wireless Internet contents at<br />
the same time as listening to MP3 music.<br />
Other than this, the functions of satellite DMB, a 2 million-pixel camera, an MP3,<br />
external memory, and Text To Speech (TTS) have been loaded.<br />
automatic roaming and also support, in<br />
phases, financial convergence services,<br />
including transportation cards,<br />
membership, coupons, and others.<br />
Consumers will be able to experience<br />
diverse mobile communication services.<br />
And as the data transmission speed has<br />
become much faster, it is likely that the<br />
charges <strong>for</strong> the wireless Internet services<br />
will become relatively cheaper in the<br />
future.<br />
KTF has decided to launch its HSDPA<br />
commercial service next month, a little<br />
bit earlier than had been predicted<br />
earlier. It will start with 50 cities (Or,<br />
79.5% coverage of the population) in the<br />
first half of this year. It plans to<br />
complete the construction of a network<br />
that includes 84 cities covering 91% of<br />
the total population by the end of the<br />
year.<br />
SK Telecom and KTF have decided to<br />
newly launch 4 to 5 terminals each. The<br />
subsidy will be around 300,000 won.<br />
The prices will be similar to the second<br />
generation mobile phones, thereby<br />
making it less burdensome <strong>for</strong><br />
consumers.°°<br />
The fees <strong>for</strong> the voice phone<br />
conversation and data phone<br />
conversation will be maintained at the<br />
same level as the previous 2G. Diverse<br />
promotion charging systems will be<br />
introduced <strong>for</strong> videophone conversations,<br />
thereby invigorating the market.<br />
Wibro and Terrestrial DMB<br />
Link Up<br />
For the first time in the world, the<br />
linkage service between Wibro (wireless<br />
broadband internet) and terrestrial DMB<br />
(digital multimedia broadcasting) has been<br />
launched in May. <strong>Korea</strong> Telecom has<br />
joined hands with KBS <strong>for</strong> the opening of<br />
this new service. Thanks to this linkage<br />
service, by connecting the DMB receiver<br />
to the Wibro terminal, customers can<br />
watch DMB, at the same time using a<br />
variety of Wibro services.<br />
According to the <strong>Korea</strong> Telecom, it<br />
plans in the beginning stage to provide<br />
services putting emphasis mainly on<br />
moving pictures including broadcastingrelated<br />
in<strong>for</strong>mation and “rewatch,” and<br />
then gradually expanding into<br />
participatory TV programs such as game<br />
and quiz, and continually developing into<br />
the bi-directional ads and events.<br />
Science & Technology<br />
Neutron REF Developed<br />
by KERI<br />
A <strong>Korea</strong>n team of scientists have<br />
succeeded in developing a neutron<br />
reflectometer (REF) used in the study of<br />
semiconductors’ surface composed of<br />
high-tech materials such as nano and bioinspired<br />
materials as well as magnetic<br />
bubble memories.<br />
Dr. Lee Jung-soo, who led the <strong>Korea</strong>n<br />
team of scientists at the <strong>Korea</strong> Atomic<br />
Energy Research Institute (KAERI), said<br />
on May 25 that the neutron reflectometer,<br />
which can analyze the structure of thin<br />
films (1~500nm) to the nano digits, was<br />
developed by using only the local<br />
technologies.<br />
Since the reflectometer is operated by<br />
using neutrons with extremely low<br />
energies, Lee added, it has the benefit of<br />
not inflicting any damage, whether be it<br />
physical or chemical, to the materials<br />
being measured.<br />
Through this development, he said,<br />
<strong>Korea</strong> joins the only five or so countries<br />
possessing the advanced technology.<br />
R&D’s Overseas Patent<br />
Rights to be<br />
Commercialized by Daedok<br />
The Ministry of Science and<br />
Technology (MOST) and Daedeok<br />
INNOPOLIS have said that they will be<br />
engaging in the technological evaluation of<br />
1,835 overseas patents held by research<br />
institutions in the Daedeok R&D Speicial<br />
Zone.<br />
The technological evaluation work,<br />
which will be conducted from June to<br />
August, will be classifying the patents<br />
into three categories and <strong>for</strong>mulate the<br />
Sales Material Kit (SMK) <strong>for</strong> their<br />
efficient management and commercial<br />
use overseas.<br />
Game<br />
Coming from Com2us<br />
Games developer Com2us, specializing<br />
in mobile games, launched an open trial<br />
service of ‘Aimo’ last month, due to be<br />
commercialized in June.<br />
Aimo, a network game which can be<br />
enjoyed by over 1,000 people simultaneously<br />
with mobile phones, is an online<br />
role-playing game (MMORPG). There are<br />
three characters- a fighter, a ranger, and a<br />
magician. There are more than 10 skills<br />
according to the occupations of the characters.<br />
In the game, there can be contests<br />
between users. One can engage in realtime<br />
chatting with other users or transactions.<br />
In addition, one can obtain equipment<br />
<strong>for</strong> one’s character from a store in<br />
town and hunt alien monsters.<br />
Aimo has all the functions of a PC<br />
‘Mirror Site’ <strong>for</strong> Biodiversity Launched by KISTI<br />
Last month, KISTI (<strong>Korea</strong> Institute of Science and<br />
Technology In<strong>for</strong>mation) has established a mirror site<br />
(http://www.gbif.net), which contains global biodiversity<br />
in<strong>for</strong>mation all over the world, and has launched its service. In<br />
order to reduce the burden of heavy network traffic in the<br />
Internet, the mirror site manages and keeps the copies of<br />
numerous original in<strong>for</strong>mation and data files.<br />
Cho Young-Hwa, president of KISTI, said, “Until now, due<br />
to the fact that the system is often down or unstable,<br />
in<strong>for</strong>mation availability has been lowered and also the time gap<br />
by region has raised many difficulties. But thanks to the<br />
opening of the mirror site, <strong>Korea</strong> is to become an international<br />
hub of global biodiversity in<strong>for</strong>mation distribution.”<br />
By using this new service, KISTI has a high expectation that<br />
the global researches on biodiversity, ecological preservation,<br />
and policy-making on biotechnology are to be facilitated and<br />
activated. Meanwhile, GBIF (Global Biodiversity In<strong>for</strong>mation<br />
Facility) has been organized with the purpose of freely using<br />
biological in<strong>for</strong>mation on the Internet all over the world, now<br />
having a membership of 80 countries. It plans to share<br />
in<strong>for</strong>mation of 1 billion data with more than 120,000 research<br />
institutes in the world.<br />
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MMORPG as it can relocate the game just<br />
as it is into a mobile phone.<br />
‘Wibro Specialist Nations<br />
Join Forces<br />
The Wibro specialists of three countries<br />
- <strong>Korea</strong>, USA, and France - have joined<br />
hands in order to have the hegemony over<br />
the Wibro market of the world. Last May<br />
Wareplus of <strong>Korea</strong>, Air Broadband of the<br />
USA, and Sequence of France have<br />
exchanged an MOU among each other in<br />
Seoul. By using the chip developed by<br />
Sequence of France, Air Broadband of the<br />
USA produces devices, and <strong>Korea</strong>’s<br />
Wareplus per<strong>for</strong>ms the function of supply<br />
and installation. In the beginning these<br />
companies plan to supply their devices to<br />
the domestic communication providers,<br />
and then make inroads into the Wibro solution<br />
and devices market of other countries<br />
of the world.<br />
The Sequence of France is a leading<br />
company specializing in the SoC (System<br />
on Chip) development, scheduling to<br />
launch a Wibro chip in the coming July.<br />
Air Broadband of the USA has developed<br />
the ACR device <strong>for</strong> Wibro, catching people’s<br />
attention by its application <strong>for</strong> the US<br />
patent on soft-roaming technology.<br />
Wareplus has a Wibro network management<br />
solution.<br />
Web-to-Phone’ Download<br />
Service Launched <strong>for</strong><br />
Mobile Games<br />
Nexon Corp. unveiled the nation’s first<br />
‘web-to-phone’ mobile games download<br />
service last month.<br />
The ‘web-to-phone’ service, which is<br />
provided by Nexon Mobile, allows<br />
mobile phone users to download mobile<br />
games directly from its Internet website.<br />
Through this service, the company said it<br />
has become more convenient to download<br />
mobile games since SMS messages with<br />
download directions will be sent to<br />
mobile phones registered in the process<br />
of selecting mobile games on its games<br />
website.<br />
Mobile MMORPG ‘Aimo’<br />
Online Golf ‘Pangya’ Hits<br />
Singapore and Malaysia<br />
Hanbit Soft announced last month that<br />
‘Pangya’, an online golf game developed<br />
by Ntreev Soft, has gone into commercial<br />
service in Singapore and Malaysia starting<br />
May 27.<br />
The company said that with the launching<br />
of the online service to be administered<br />
by Asia Soft Online the number of countries<br />
where Pangya can be enjoyed has<br />
grown to a total of 12 countries.<br />
Pangya, which has topped the list as the<br />
most popular online game in Thailand<br />
among all genres, has become a talk of the<br />
town from region to region. In Japan, too,<br />
Gamepot, a premier mobile contents<br />
provider, could be listed on JASDAQ<br />
thanks to its successful service of Pangya.<br />
ICT<br />
India to get <strong>Korea</strong>n<br />
Terrestrial DMB<br />
<strong>Korea</strong>’s terrestrial DMB has succeeded<br />
in launching into the Indian market. This<br />
project has been initiated by an American<br />
company ABSI in cooperation with<br />
<strong>Korea</strong>’s devices and system solution<br />
providers. Also, the Ministry of<br />
In<strong>for</strong>mation and Communication has given<br />
support to reaching this agreement of<br />
“MoTV India” consortium. On May 24,<br />
John Shin, president of ABSi <strong>Korea</strong>, said,<br />
“ABSi has made an agreement with Indian<br />
local companies including Indian National<br />
Broadcasting on organizing a “MoTV<br />
India” consortium, which plans to provide<br />
a terrestrial DMB service <strong>for</strong> the Delhi<br />
region beginning next year.”<br />
Meanwhile, the high-ranking official of<br />
MoTV said, “MoTV consortium, which is<br />
led by ABSi, is composed of four companies<br />
including Indian National<br />
Broadcasting and two contents providers,”<br />
he also added, “Next year at the time of<br />
full-time broadcasting service, another<br />
mobile communication provider is to join<br />
this consortium.” The consortium plans to<br />
conduct a test broadcasting in coming<br />
October, and the broadcasting devices and<br />
systems necessary <strong>for</strong> the establishment of<br />
DMB are to be provided by <strong>Korea</strong>n companies.<br />
For this purpose, ABSi has made a<br />
partnership agreement with <strong>Korea</strong>n companies<br />
of Pixtree and SM CNS.<br />
Samsung Launches<br />
Powerful Combination<br />
Printer <strong>for</strong> Photos<br />
On May 15, Samsung Electronics<br />
announced that it will launch an inkjet<br />
combination printer and a printer of which<br />
the photo output has been strengthened.<br />
The product ‘SCX-1450’, an inkjet<br />
combination printer, provides the<br />
functions of output, scanning, and<br />
photocopying. It has the output speeds of<br />
20 black and white pages per minute and<br />
13 color pages per minute. It supports a<br />
resolution of 4800°ø1200dpi. The output<br />
of photographs with high definition, and,<br />
there<strong>for</strong>e, picture quality, is possible. The<br />
inkjet printer ‘MJC-6700’ has the same<br />
output speeds and resolution as SCX-1450.<br />
Groundbreaking Ceremony <strong>for</strong> Samsung’s 4th PDP Line<br />
Samsung SDI has entered into the<br />
construction of a PDP plant that is of the<br />
biggest size in <strong>Korea</strong> <strong>for</strong> a single PDP<br />
production line.<br />
On May 15, just one day prior to the<br />
company’s the 36th anniversary, Samsung<br />
SDI held the groundbreaking ceremony <strong>for</strong><br />
its 4th PDP line in Ulsan with more than<br />
500 people participating.<br />
In an aim to begin the mass production<br />
of PDPs in May 2007, the company said<br />
some 730 billion won will be invested <strong>for</strong><br />
its construction at over 99,000 square<br />
meters of land.<br />
The company said that when the<br />
construction is completed the new<br />
production line will produce a maximum<br />
Samsung Makes<br />
Even Thinner<br />
LCD TVs<br />
Setting itself apart from other TV manufacturers<br />
like Sony, Sharp, Philips, and<br />
others, Samsung Electronics has started<br />
developing thin-film transistor LCD<br />
(Liquid crystal display) TVs.<br />
These TVs will be produced from after<br />
the first quarter of next year. They will<br />
compete to be the leading next-generation<br />
LCD TVs. On May 15, the digital media<br />
division of Samsung Electronics stated that<br />
it joined with Cheil Industries to develop<br />
LCD TVs that have greatly less thickness<br />
and weight by utilizing an LED (Light<br />
emitting diode) as a back light unit (BLU)<br />
<strong>for</strong> the LCD TV’s. The two companies are<br />
planning to develop super-slim LCD TVs.<br />
Their goal is to reduce the BLU thickness<br />
to the level of 12 mm. And they have<br />
expectations that it will be possible to<br />
decrease the thickness of LCD TVs, which<br />
is currently around 8 cm, to half.<br />
Samsung Electronics plans to utilize<br />
LED’s as BLU’s <strong>for</strong> 21”, 26”, and 32”<br />
of 3 million PDP’s per year<br />
and thereby increase the total<br />
PDP production to around<br />
7.32 million panels a year.<br />
The company said the<br />
new facility will be a<br />
premium PDP line that can<br />
manufacture HD products of<br />
both 42 and 50 inches.<br />
Through the construction<br />
of the fourth line, the Busan<br />
business site will be<br />
trans<strong>for</strong>med into a highest<br />
technology display estate<br />
producing PDP’s, among others.<br />
In his commemorative address at the<br />
groundbreaking ceremony, Kim Soontaek,<br />
president of Samsung SDI, said, “Let<br />
us create a PDP myth once again through<br />
the successful construction of the fourth<br />
line.”<br />
LCD TV’s and monitors. For 32” LCD<br />
TV, the company plans to materialize<br />
13,000 nit brightness by using 100 each of<br />
red, green, and blue LEDs stuck on both<br />
sides of the BLU. This technology will<br />
heighten economic efficiency by lowering<br />
the energy use by 150 w, which is two<br />
thirds of the present consumption, and the<br />
price by 50% of the CCFL-type LCD TV.<br />
In addition, the lifespan can be lengthened<br />
by very much as other LEDs project onto<br />
the LCD display when one LED malfunctions.<br />
It has become known that Cheil<br />
Industries acquired filmmaker X to develop<br />
a special light guiding plate that puts less<br />
LEDs into the side-emitting type and brings<br />
about more brightness. The special light<br />
guiding plate of Cheil Industries will be<br />
manufactured in the first quarter of next<br />
year. “We will develop a first optical material<br />
in the world to behoove the highest-technology<br />
products of Samsung Electronics,”<br />
said an executive at Cheil Industries.<br />
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Global Top 10 Brand <strong>Goal</strong> <strong>for</strong> Samsung Electronics<br />
Samsung Electronics challenges the world’s top ten brand<br />
by the end of next year, planning to raise its brand value to<br />
US$ 30 billion twice as much as current value in 2010, when<br />
its global brand campaign “Imagine” is to be completed.<br />
According to the related industry,<br />
Samsung Electronics, in cooperation with<br />
domestic Cheil Communications and<br />
worldwide advertising companies of WPP<br />
and Publicis, has conducted its global<br />
brand campaign “Imagine” on a full-scale<br />
basis in 80 countries all over the world,<br />
which will last by 2010. This plan<br />
includes the strategy to develop such<br />
mainstream products as Anycall and<br />
digital TV as a “global best” brand.<br />
Accordingly, it is reported that the<br />
company has already decided to double its<br />
budget of last year’s US$ 200 million.<br />
Also, it is making ef<strong>for</strong>ts to extend its<br />
brand campaign to the emerging markets<br />
including China and India. Until now it<br />
has put emphasis on the North America<br />
and European markets. Last year, the<br />
brand survey specialist Interbrand has revealed that Samsung<br />
Electronics has overtaken Sony of Japan (28th in ranking,<br />
brand value of US$ 10.9 billion), by raising its brand value to<br />
US$ 14.9 billion (20th in ranking).<br />
World companies’Brand Valuation<br />
Ranking Brand name Country Brand Assets<br />
1 Coca-Cola USA 675<br />
2 Microsoft USA 599<br />
3 IBM USA 534<br />
4 GE USA 470<br />
5 Intel USA 356<br />
6 Nokia Finland 265<br />
7 Walt Disney USA 264<br />
8 Mcdonalds USA 260<br />
9 Toyota Japan 248<br />
10 Marlboro USA 212<br />
20 Samsung <strong>Korea</strong> 150<br />
84 Hyundai <strong>Korea</strong> 35<br />
97 LG <strong>Korea</strong> 26<br />
Source: BusinessWeek<br />
Citizens’ Robots to be Developed with Germany’s DLR<br />
The <strong>Korea</strong> Institute of Science and<br />
Technology (KIST) will start developing<br />
citizens’ robots with Germany’s DLR<br />
Institute of Robotics and Mechatronics, a<br />
world-class robot arm research institute, as<br />
part of the Ministry of In<strong>for</strong>mation and<br />
Communication’s (MIC) project to supply<br />
super-low priced robots, of which the<br />
prices are between 1 million won and 2<br />
million won.<br />
For this purpose, the <strong>Korea</strong>n<br />
government and Germany will jointly<br />
invest 1.4 million Euros (The <strong>Korea</strong>n<br />
government 1 million Euros and DLR<br />
400,000 Euros) and set up the ‘DLR-KIST<br />
Lab’ in KIST’s research center in<br />
Hongneung within this year.<br />
On May 16, both the Ministry of<br />
Science and Technology and KIST<br />
confirmed that Guem Dong-hwa, Director<br />
of KIST, and Oh Sang-rok, project<br />
manager of the robot team at MIC, paid a<br />
visit to the German Aerospace Center<br />
(DLR) in Born, Germany, during Deputy<br />
Prime Minister Kim Woo-shik’s visit to<br />
Europe in the beginning of this month and<br />
signed and exchanged a letter of intent<br />
regarding investment <strong>for</strong> the joint<br />
development of robots with Sigmar Wittig,<br />
the head of DLR.<br />
In this lab, there will be some<br />
researchers belonging to the Intelligent<br />
Robotics Research Center of KIST and<br />
around 5 researchers dispatched from<br />
DLR. By using DLR’s robot arm<br />
technology and KIST’s network robot<br />
technology, they will develop the nextgeneration<br />
citizens’ robot model. MIC<br />
plans to adopt this model as the nextgeneration<br />
citizens’ robot and<br />
commercialize the robot.<br />
A source at MIC said, “If the results of<br />
the joint research are applied to the<br />
citizens’ robot project, Germany will be<br />
able to check the possibility of the<br />
commercialization of robots by utilizing<br />
<strong>Korea</strong> s the test bed, and <strong>Korea</strong> will be<br />
able to receive the world’s highest level<br />
robot technology. It will have win-win<br />
effects.”<br />
It is known that DLR’s ‘robot arm’,<br />
recently developed by imitating the<br />
movements of human arms, is of the<br />
highest standard in the world.<br />
<strong>Korea</strong>-ASEAN FTA Accommodates Gaesong Products<br />
Products manufactured in the Gaeseong<br />
Industrial Complex will receive<br />
preferential tariffs in the free trade<br />
agreement (FTA) between <strong>Korea</strong> and<br />
ASEAN (Association of Southeast Asian<br />
Nations).<br />
On May 16, the trade and negotiation<br />
headquarters of the Ministry of Foreign<br />
Affairs and Trade announced that a<br />
product trade agreement of the <strong>Korea</strong>-<br />
ASEAN FTA, which includes such details,<br />
was concluded during a meeting of <strong>Korea</strong><br />
and ASEAN trade ministers held in<br />
Manila, the Philippines.<br />
This <strong>Korea</strong>-ASEAN product trade<br />
agreement is the fourth FTA to be reached<br />
after the FTAs with Chile, Singapore, and<br />
the European Free Trade Association<br />
(EFTA). <strong>Korea</strong> now has FTAs with a total<br />
of 15 countries.<br />
Regarding the product trade agreement<br />
of the <strong>Korea</strong>-ASEAN FTA concluded this<br />
time, the government plans to make it<br />
effective after going through the procedure<br />
of the ratification agreement of the<br />
National Assembly as soon as the official<br />
signatures of the participating countries are<br />
completed without any relation to the<br />
service and investment agreement being<br />
pursued at present.<br />
By including the provision that<br />
preferential tariffs will be levied on<br />
products manufactured in the Gaeseong<br />
Industrial Complex, as a matter of<br />
principle, in the letter of agreement, the<br />
agreement this time recognizes that<br />
products manufactured in the complex are<br />
‘made in <strong>Korea</strong>’, following such<br />
agreements as those with Singapore and<br />
EFTA.<br />
Meanwhile, ASEAN is the fourth<br />
largest importer of <strong>Korea</strong>n products, at<br />
US$27.4 billion per year, ahead of Japan.<br />
It is also the fifth largest exporter to <strong>Korea</strong><br />
at US$26 billion per year. <strong>Korea</strong> ranks the<br />
third highest after the United State and<br />
North <strong>Korea</strong><br />
China in terms of the investments and<br />
entries into the region at US$13.6 billion<br />
per year.<br />
The <strong>Korea</strong> Institute <strong>for</strong> International<br />
Economic Policy (KIEP) <strong>for</strong>ecast that<br />
exports to the ASEAN will increase by<br />
about US$10 billion and that the trade<br />
surplus with the ASEAN will increase by<br />
about US$6 billion due to the recent<br />
conclusion of the <strong>Korea</strong>-ASEAN FTA.<br />
North <strong>Korea</strong>’s Machine and<br />
Electricity Fields<br />
Promising, Says KISTI<br />
The <strong>Korea</strong> Institute of Science and<br />
Technology In<strong>for</strong>mation (KISTI) analyzed<br />
22 kinds of science and technology<br />
literature published in North <strong>Korea</strong> during<br />
the 20-year period from 1985 until 2005.<br />
In the research, KISTI has found that<br />
machine production engineering had the<br />
most literature with 5,748 papers, followed<br />
by pharmacology and nonmetallic mineral<br />
mining with 3,384 and 1,659 cases,<br />
respectively.<br />
In the sub-classification by technology,<br />
electrical engineering had the most cases<br />
of literature.<br />
The total number of literature presented<br />
during this period stood at 38,737 cases<br />
while the annual presentations amounted<br />
to 1844.6 cases on average. In the<br />
meantime, the total number of researchers<br />
who had written literature in North <strong>Korea</strong><br />
stood at 21,512 with the average number<br />
of presentations standing at 1.8 cases.<br />
Choi Heon-gyoo, the head of the trend<br />
in<strong>for</strong>mation analysis team at KISTI said,<br />
“North <strong>Korea</strong> has been intensively<br />
investing in science and technology on the<br />
national level. The more the field has<br />
literature presentations, the greater the<br />
possibility of having cooperation with the<br />
South.”<br />
Apartment-type Factory<br />
Under Construction in<br />
Gaesong<br />
In June next year, the construction of a<br />
high-tech apartment-type factory in the<br />
Gaeseong Industrial Complex will be<br />
completed. A big number of <strong>Korea</strong>n<br />
small- and medium-sized companies,<br />
engaged in textiles, sewing, and others,<br />
will move in.<br />
Also, a memorandum of understanding<br />
(MOU) <strong>for</strong> business cooperation between<br />
the enterprises that have entered into the<br />
exemplary estate of the Gaeseong<br />
Industrial Complex, on the one hand, and<br />
large companies and distribution<br />
businesses, on the other hand, will be<br />
exchanged, thereby supporting the<br />
securing of the market, technological<br />
cooperation, and others of the firms in the<br />
industrial complex.<br />
On May 16, the <strong>Korea</strong> Industrial<br />
Complex Corporation (KICOX)<br />
announced that the groundbreaking<br />
ceremony <strong>for</strong> the apartment-type factory<br />
will be held with the attendance by over<br />
200 people, including key figures, in the<br />
Gaeseong Industrial Complex on May<br />
17.<br />
KICOX was selected as a tenant of the<br />
site of the apartment-type factory in the 1st<br />
phase sale-in-lots of the Gaeseong<br />
Industrial Complex in September last year.<br />
It plans to build a one-roof type factory in<br />
which many firms move into a building by<br />
June next year. The apartment-type<br />
factory will be built on a 4,000-pyong site.<br />
It will have a basement floor and five<br />
stories above ground. The total floor<br />
space will be 8,020 pyong. It is planned<br />
that <strong>Korea</strong>n small- and medium-sized<br />
enterprises in types of industry that are<br />
labor-intensive, including textiles, sewing,<br />
and others, will move in first.<br />
Other than the factory facilities, diverse<br />
support facilities- including dormitories,<br />
education and training facilities, sports<br />
facilities, product showrooms, restaurants,<br />
stores, and others- will be established.<br />
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News Briefs<br />
Global Mobile Content Awards <strong>2006</strong><br />
As part of the Seoul Digital Forum<br />
held at the end of last month at the<br />
Sheraton Walker Hill, Seoul, the Global<br />
Mobile Content Awards <strong>2006</strong> will boost<br />
awareness of the importance of mobile<br />
content. The Global Mobile Content<br />
Awards (GMCA), co-organized by<br />
(Seoul Broadcasting System) and the<br />
<strong>Korea</strong> Content & Culture Agency<br />
(KOCCA), was established to recognize<br />
outstanding achievement in mobile<br />
content creation <strong>for</strong> games and audio &<br />
visual production that are specifically<br />
developed <strong>for</strong> digital mobile gadgets as<br />
well as services and technologies that<br />
enable or facilitate mobile content.<br />
Europe Day Feted in Seoul<br />
Wrapping up his mission in Seoul<br />
be<strong>for</strong>e Ambassador Dorian F. Prince,<br />
Delegation of the European Commission,<br />
departs from Seoul maybe this summer,<br />
Mr. Prince held his last official reception<br />
to commemorate Europe Day on May 9 at<br />
the Lotte Hotel Seoul. On May 9, 1950,<br />
Robert Schuman presented his proposal<br />
<strong>for</strong> the creation of an organized Europe,<br />
indispensable to the maintenance of<br />
peaceful relations. This proposal, known<br />
as the “Schuman declaration”, is considered<br />
to be the beginning of the creation of<br />
what is now the European Union. The 9th<br />
of May has become a European symbol<br />
(Europe Day) which, along with the flag,<br />
the anthem, the motto and the single currency<br />
(the euro), identifies the political<br />
entity of the European Union. Europe<br />
Day is the occasion <strong>for</strong> activities and festivities<br />
that bring Europe closer to its citizens<br />
and peoples of the Union closer to<br />
one another.<br />
Seven Luck Casino Lures Gamblers<br />
Seven Luck Millennium Seoul Hilton<br />
Casino opened, starting from celebrating<br />
the eve on May 25, <strong>2006</strong>. With a<br />
catchphrase, “Fortune Smiles at You!”<br />
Seven Luck is a casino exclusively <strong>for</strong><br />
<strong>for</strong>eigners and is scheduled to open a<br />
Busan casino soon.<br />
Novotel Ibis Myeondong to Spread<br />
French-style Hotel Culture<br />
A French-style’s Novotel Ibis was<br />
opened in Myeondong, with the hotel’s<br />
Grand Opening Ceremony on May, 25.<br />
According to the speech, delivered by<br />
Chairman Seo Jeong-ho, Ambassador<br />
Group, it is said that the third Ibis hotel in<br />
<strong>Korea</strong> will be built in Seoul soon to<br />
capture the middle or low-price hotel<br />
market. Novotel Ambassador Hotel<br />
Group has been spearheading Frenchstyle<br />
hotel culture in <strong>Korea</strong>.<br />
“How will we do Sustainability<br />
Management?”<br />
With a theme, “How will we do<br />
sustainability management?, the 21c<br />
Executive Forum held a seminar to<br />
commemorate its 7th Anniversary on<br />
May 24 at the Grand Intercontinental.<br />
This seminar’s main themes were ‘Why<br />
is sustainability management necessary?’,<br />
‘Corporate social responsibility and<br />
ethics management’, ‘the present state of<br />
environment management and its practice<br />
task’, ‘How will we do creation<br />
management’, and ‘Innovation<br />
management as a corporate long-term<br />
survival strategy’.<br />
<strong>Korea</strong>-France Aerospace Seminar<br />
Hanbul Aerospace (<strong>Korea</strong>-France<br />
aerospace seminar) was held under the<br />
auspices of Ambassade de France en<br />
Coree Mission Economique on May 25.<br />
Following several official speeches<br />
including Ms. Christine Lagarde,<br />
Minister <strong>for</strong> Foreign Trade, EADS<br />
Group, Thales Group, Safran Group and<br />
so on presented their strategic &<br />
technological partnership etc.<br />
Norway’s Constitution<br />
Day Feted with Ceremony<br />
To fete Norway’s Constitution Day<br />
and to farewell the Ambassador of<br />
Norway Arild H.E. Braastad, a<br />
diplomatic function was held at the<br />
Grand Hyatt,, Seoul, on May 17. On<br />
behalf of the <strong>Korea</strong>n government, the<br />
Minister of National Defense attended<br />
the ceremony to farewell Amb.<br />
Braastand, who has served in Seoul over<br />
almost five years since Sept. 2001. As<br />
May, 1814 was the day Norway got its<br />
constitution, this special day is celebrated<br />
with parades, traditional clothes and other<br />
festivities in Norway.<br />
Heineken Draught Keg’<br />
to Enjoy Portable Draught Beer<br />
Heineken launched its new ‘Heineken<br />
Draught Keg’, a portable draught beer<br />
concept, <strong>for</strong> the first time in <strong>Korea</strong> from<br />
May, this year. Heineken Draught Keg is<br />
a product that boasts of innovative<br />
technology which allows consumers to<br />
enjoy Heineken premium draught beer<br />
anytime, anywhere regardless of time and<br />
space.<br />
Conference of the World Association<br />
of Women Entrepreneurs Held in Seoul<br />
The Seoul Conference of the World<br />
Association of Women Entrepreneurs, or<br />
La Femmes Chefs d’Entreprises<br />
Mondiales, held at the Grand Hilton<br />
Seoul recently, provided a golden<br />
opportunity to introduce the organization<br />
to female entrepreneurs in the burgeoning<br />
Asian regions, which is currently<br />
undergoing phenomenal economic<br />
growth.<br />
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KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 9 3
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GLORIAD Jobseekers & Openings<br />
How to have a good interview<br />
with <strong>Korea</strong>n companies.<br />
The topic <strong>for</strong> this month is “why are you applying <strong>for</strong> this<br />
position.” Even though this may seem like an easier question, this<br />
is a very important question that you have to give much thought<br />
to. This question wants to see your motivation <strong>for</strong> applying and<br />
your interest in the company. And yet, many people answer this<br />
question in this manner.<br />
“I am applying to this company because this is a multinational<br />
company.”<br />
“I am applying to this company because you are number one in<br />
this field.”<br />
“I am applying to this company because it’s good <strong>for</strong> my<br />
career.”<br />
So, this brings me to my first point. Don’t just talk about how<br />
great the company is. What do you plan to offer it? Think of what<br />
John F. Kennedy Jr. said. “Ask not what your country can do <strong>for</strong><br />
you, ask what you can do <strong>for</strong> your country.” This is also an<br />
opportunity <strong>for</strong> you to talk about what kind of vision you have<br />
with this company. Focus on showing that you are a good fit to<br />
this position and the company.<br />
Point number two is that you have to show eagerness and<br />
interest. If you don’t let them know, they don’t know how badly<br />
Summary:<br />
A job site <strong>for</strong> those who want to get jobs in <strong>Korea</strong>.<br />
( Both <strong>Korea</strong>ns and Foreigners )<br />
Launched in : 2001. Aug./ Language : English, <strong>Korea</strong>n.<br />
- For the companies operating in <strong>Korea</strong> to offer jobs.<br />
- Useful contents <strong>for</strong> those who want to get jobs in <strong>Korea</strong>.<br />
- Provides sources on the <strong>Korea</strong>n labor culture.<br />
<strong>Korea</strong>joblink is a site <strong>for</strong> fluent English speakers<br />
and employers to get together.<br />
The site is now the <strong>for</strong>emost gateway-to-<strong>Korea</strong> site<br />
with visitors from all around the globe.<br />
Bestjobs:<br />
Bestjobs is very salient in the respect that the users are mostly<br />
specialists experienced in their fields. The quality of the members<br />
and the job offers are as different as night and day when compared<br />
to other job portals.<br />
you want this position. There are many ways to show your<br />
passion. You can talk about how you became interested in this<br />
position and show your passion, you can talk about what kind of<br />
skills you have that is perfect <strong>for</strong> this position, you can talk about<br />
the vision that you have with this company, you can talk about a<br />
mission, etc. Just remember, please make it a two way thing. If<br />
you keep talking about how YOU can benefit from this company<br />
that will not be as convincing as how both parties can benefit from<br />
each other.<br />
# Example #<br />
Why do you want to work here?<br />
I lost a bid several years ago to your company. I realized then<br />
that Products in the computer industry are becoming increasingly<br />
similar. They’re so similar now, and retail prices are so<br />
competitive, that service Is the best way <strong>for</strong> a company to<br />
distinguish itself from the competition. This company has the best<br />
service record of all its competitors, and I believe it will dominate<br />
the business in the long run.<br />
The very best job opening in<strong>for</strong>mation<br />
- Launched in 2001.<br />
- Nearly all the job openings of the search firms operating in<br />
<strong>Korea</strong> are gathered.<br />
- Focused on job seekers.<br />
- The best job site in quality&quantity.<br />
- Sending customized job in<strong>for</strong>mation by mail.<br />
- Provides resume-sending service on a massive scale<br />
Jobs <strong>for</strong> Foreigners<br />
COMPANY POS<strong>IT</strong>ION WORK S<strong>IT</strong>E CONTACT PHONE No.<br />
The coastal-net consulting plc. Al UK Bent Lee 4470-3182-1852<br />
DEK Asia Pacific Applied Process/ Application Engineer Seoul Kevin Ng kng@dek.com<br />
<strong>Times</strong> Search Inc. Bookkeeper in MNC Seoul Soo Yoon Lee 822-2179-5000<br />
1 stop <strong>Korea</strong> English Teaching and Editing Positions Nationwide Scott 8216-828-5480<br />
Yonhap Infomax Financial News Copy Editing Seoul Lee Jang-Won 822-398-4933<br />
<strong>Times</strong> Search Inc. Financial Planning and Asset Manager Seoul Soo Yoon Lee 822-2179-5000<br />
<strong>Times</strong> Search Inc. Foreign consulting Firm Consultant Seoul Soo Yoon Lee 822-2179-5000<br />
<strong>Times</strong> Search Inc. Local Major Company Mkter anc HR Manager Seoul Soo Yoon Lee 822-2179-5000<br />
<strong>Times</strong> Search Inc. Maintenance Engineer in MNC Yeoju, Gyeonggi Soo Yoon Lee 822-2179-5000<br />
Euromonitor Int’l (Asia) Pte Ltd Market Research Analyst Singapore Nadira Mohsin 65-6429-0644<br />
pilipina Massage Therapy /Caregiver/housekeeper seoul Filipina 822-133-3333<br />
WISE Education Materials Writer/Editor Seoul Daewon Kim 822-3445-0501<br />
KBS World Service Part-Time News Editor Seoul Peter Kim peterk@hotmail.com<br />
Central International Law Firm Proof Reader / Communication Advisor Seoul Hana J. Kim 822-735-5621<br />
Lotte Hotel Sales Manager Seoul Lee Ho Sung 822-759-7144<br />
<strong>Times</strong> Search Inc. Senior Accoutant Seoul Soo Yoon Lee 822-2179-5000<br />
<strong>Times</strong> Search Inc. Senior Applications Engineer Tokyo, Japan Soo Yoon Lee 822-2179-5000<br />
<strong>Times</strong> Search Inc. Senior Mixed Signal Applications Engineer Tokyo, Japan Soo Yoon Lee 822-2179-5000<br />
Jobs <strong>for</strong> <strong>Korea</strong>ns<br />
EMPLOYER POS<strong>IT</strong>ION SEARCH FIRM PHONE No.<br />
Conglomerate company Hardware design (WiBro) Sodium Search 02-567-2067<br />
Semiconductor company Linux SW developer (Programmer) Sodium Search 02-567-2067<br />
Game developing company Online game designer Headway <strong>Korea</strong> 02-597-1244<br />
Game developing company Web DB developer Headway <strong>Korea</strong> 02-597-1244<br />
Camera lens company Lens R&D researcher Hexus CNR 02-583-2490<br />
S/W company LCD S/W engineer <strong>Korea</strong> Brain 02-3475-2840<br />
Big group company System architect <strong>Korea</strong> Brain 02-3475-2805<br />
Web agency Web designer <strong>Korea</strong> Brain 02-3475-2805<br />
Web agency Flasher <strong>Korea</strong> Brain 02-3475-2805<br />
Conglomerate Application PM <strong>Korea</strong> Brain 02-3475-2805<br />
Conglomerate <strong>IT</strong> company Data Modeler/Data Architect People Consulting Group 02-2016-6600<br />
Conglomerate <strong>IT</strong> company Emerging Tech. Jr. System Architect People Consulting Group 02-2016-6600<br />
Conglomerate <strong>IT</strong> company Emerging Tech. Sr. Linux Architect People Consulting Group 02-2016-6600<br />
Conglomerate <strong>IT</strong> company FTTH developer People Consulting Group 02-2016-6600<br />
Conglomerate <strong>IT</strong> company RFID Senior Consultant People Consulting Group 02-2016-6600<br />
Conglomerate <strong>IT</strong> company Senior Enterprise Architect People Consulting Group 02-2016-6600<br />
Conglomerate <strong>IT</strong> company Sr. SW Architect People Consulting Group 02-2016-6600<br />
<strong>IT</strong> company CEO EverBrain Consulting 02-551-1017<br />
S/W company CEO EverBrain Consulting 02-551-1017<br />
Internet contents company Web developer HiJob 031-711-0311<br />
Conglomerate <strong>IT</strong> company <strong>IT</strong> solution exporting manager HiJob 031-711-0311<br />
Chemical company Application Development Specialist (ADS) HiJob 031-711-0311<br />
Conglomerate <strong>IT</strong> company FTTH (plat<strong>for</strong>m) developer HiJob 031-711-0311<br />
Conglomerate <strong>IT</strong> company IP media planner HiJob 031-711-0311<br />
Chemical company Process Development Engineer (bujang) HiJob 031-711-0311<br />
Chemical company QA Specialist HiJob 031-711-0311<br />
Chemical company SCM Div. Director HiJob 031-711-0311<br />
<strong>IT</strong> company Technical consultant HiJob 031-711-0311<br />
Electronics company SMPS R&D manager (chajang) Human & Career 02-585-5185<br />
Pharmaceutical company Material Management Ko.Human 02-597-1780<br />
Medical appliance company QE Manager Ko.Human 02-597-1780<br />
9 4 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 9 5
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:59PM페이지96001채널맥(3443-0701)<br />
<strong>Korea</strong> <strong>IT</strong> <strong>Times</strong> List of Major Distribution Network<br />
KDC <strong>Times</strong> Domestic Network<br />
Local Offices<br />
Daejeon :<br />
5F Jinam Building, 429-6 Gayang 1-dong, Dong-gu, Daejeon /<br />
Tel.82-42-628-9330~1<br />
Daegu :<br />
6F Dongkwang Building, 381-2 Sincheon 4-dong, Dong-gu,<br />
Daegu / Tel.82-53-742-7950~1<br />
Busan :<br />
5F Donglim Building, 1197-9 Choryang 3- dong, Dong-gu, Busan<br />
/ Tel.82-51-466-8871<br />
Gwangju :<br />
1588-2 Usan-dong, Gwangsan-gu, Gwangju / Tel.82-62-956-<br />
7360<br />
Gangneung :<br />
2F Macael Building 1180-9 Ponam 3 Dong Gangneung City<br />
Gangwon-do Tel. 82-33-653-2011<br />
Jeonju :<br />
2F 862 Seosin-dong, Wansan-gu, Jeonju / Tel.82-63-253-5288<br />
Jeju :<br />
4F 794-3 Samdo 1-dong, Jeju / Tel.82-64-753-1512<br />
Incheon :<br />
1103 Renaissance Building, 989-1 Juan-dong, Nam-gu, Incheon<br />
/ Tel.82-32-432-8064<br />
Cheongju :<br />
5F Jeonwoo Building, 25-8 Sachang-dong, Heungduk-gu,<br />
Cheongju / Tel.82-43-271-8154<br />
Changwon :<br />
LG-CNS 3F DACOM, 134-4 Hapseong 2-dong, Hoewon-gu,<br />
Masan Tel.82-55-253-8871<br />
Chuncheon :<br />
61 jungang-no 3 Street, Chuncheon, Gangwon-do / Tel.82-33-<br />
255-2701<br />
Suncheon :<br />
103-502 Geum-dang woomy Apartment Sangsam-li Haelyeongmeun<br />
Suncheon City JeollaNam-do / Tel. 82-61-722-2997<br />
Suwon :<br />
3F Transmission-Room Yeongtong Official of KT 999-2<br />
Yeongtong-dong Yeongtong-gu Suwon City GyeongGi-do / Tel.<br />
82-31-202-2600<br />
Hongseong :<br />
101-1104 Jugong Apartment Sanseong-li Yesan-eup Yesan<br />
County ChungCheongnam-do<br />
Ulsan :<br />
387-5 Yaeum 1-dong, Nam-gu, Ulsan / Tel.82-52-265-4480<br />
KDC <strong>Times</strong> Overseas Network<br />
U.S.A.<br />
Los Angeles : 4525 Wilshire Blvd., Los Angeles, CA 90010 Tel.(323)692-2000<br />
Orange County : 9562 Garden Grove Blvd. Garden Grove, CA 92844 Tel.(714)530-<br />
6001<br />
Washington D.C : 7601 Little River Tnpk. 3rd. Fl., Annandale, VA 22003<br />
Tel.(703)941-8001<br />
San Diego : 7750 Dagget St. #111, San Diego, CA 92111 Tel.(858)292-4200<br />
San Francisco : 2025 Telegraph Ave., Oakland, CA 94621 Tel.(510)444-0220<br />
San Jose Branch : 1572 Los Padres Blvd. #201, Santa Clara, CA 95050<br />
Tel.(408)554-0523<br />
Inland Empire : 8322 Yarrow Lane, Riverside, CA 92508 Tel.(909)237-5963<br />
Eastern LA : 18722 E. Colima Rd. Suite B, Rowland Heights, CA 91748 Tel.(626)810-<br />
1617<br />
Chicago : 4447 N. Kedzie Ave., Chicago, IL 60625 Tel.(773)463-1050<br />
New York : 42-22 27th Street, Long Island City, NY 11101 Tel.(718)482-1111<br />
Las Vegas : 5551 Toluca Ct., Las Vegas, NV 89126 Tel.(702)451-3247<br />
Baltimore : 101 W. North Ave. Baltimore, MD 21201 Tel.(410)332-0031<br />
Seattle : 12532 Aurora Ave., N. Seattle, WA 98133 Tel.(206)622-2229<br />
ihkib.com Oversea District Offices<br />
Atlanta Southeast Headquarters : 6087 Bu<strong>for</strong>d Hwy., Doraville, GA 30340<br />
Tel.(770)248-9510<br />
Charlotte Branch : 6901 Providence Ln West Charlotte, NC 28226 Tel.(704)366-2339<br />
Jacksonville Branch : 10601 San Jose Blvd., #103, Jacksonville, FL 32257<br />
Tel.(904)292-0246<br />
Tennessee Branch : 516 Bell Rd., Antioch, TN 37013 Tel.(615)399-3939<br />
Houston Branch Office : 9873 Long Point Rd. Houston, TX 77055 Tel.(713)932-6696<br />
Austin Branch : 13028 Station Dr. Austin, TX 78727 Tel.(512)833-7227<br />
Dallas Branch Office : 2633 Royal Lane #102, Dallas, TX 75229 Tel.(972)243-0005<br />
Denver Branch Office : 1880 S. Havana St., Aurora, CO 80012 Tel.(303)750-9500<br />
New York Branch Office : 42-22 27th Street, Long Island City, NY 11101<br />
Tel.(718)482-1111<br />
Manhattan Branch : 16 W. 32nd St., #502, New York, NY 10001 Tel.(212)869-8484<br />
Flushing Branch : 138-78 39th Ave., Flushing, NY 11354 Tel.(718)961-7979<br />
New Jersey Branch : 130 Broad Ave., Palisades Park, NJ 07650 Tel.(201)944-5757<br />
Boston Branch : 1140 Commonwealth Ave., Boston, MA 02134 Tel.(617)713-0010<br />
Philadelphia Branch : 427 W. Cheltenham Ave., Melrose Park, PA 19126<br />
Tel.(215)635-441<br />
Chicago Branch Office : 4447 N Kedzie Ave., Chicago, IL 60625 Tel.(773)463-1050<br />
Minnesota Branch : 8996 Magnona Ln, Maple Grove, MN 55369 Tel.(612)425-4537<br />
Columbus Branch : 1117 Limberlost G., Worthing, OH 43235 Tel.(614)846-2461<br />
CANADA<br />
Vancouver Branch Office : 204-7426 E. Hedley Ave., Burnaby, B.C. V5E 2P9 Tel.(604)519 -<br />
1322<br />
Toronto Branch Office : 287 Bridgeland Ave., Toronto, Ont., M6A1z6 Tel.(416)787-1111<br />
Montreal Office : 104 Des Oblats, Lasalle PQ H8R 3K8 Tel.(514)489-4906<br />
Niagara Office : 7107 Stanley Ave., Niagara Falls, Ontario L2G3Z2 Tel.(905)354-3800<br />
London Office : 707 Commissioners Rd., West Lonclon, Ontario N6K IB6 Tel.(519)657-3984<br />
Ottawa Office : 1300 Carling Ave., Ottawa, Ontario, K1Z 7L2 Tel.(613)722-6133<br />
BRAZIL<br />
R. DA Gloria 891, Liberdade, Sao Paulo. Brazil Tel.(011)5511-279-9711<br />
ARGENTINA<br />
Hortiguera 1779, Cap. Buenos Aires, Argentina Tel.(011)541-924-8500<br />
MALAYSIA<br />
Suite 1402, 14th Floor, Plaza Premata, Jalan Kampar, Off Jalan Tun Razak, 50400 Kuala<br />
Lumpur, Malaysia<br />
Tel. (60)3-4041-10311<br />
MALAYSIA / SINGAPORE / THAILAND<br />
Suite D, 15th Floor, Angkasa Raya Building, Jalan Ampang 50450 Kuala Lumpur MALAYSIA<br />
Tel.(60)3-2380-4181 Fax. (60)3-2380-4183<br />
CHINA<br />
Room 27 Bieshu Building, Chenjiatang, No 2927 Qihua Road Minhangqu, shaghai, China<br />
Tel. 86) 21-54792588, 54868176<br />
BEIJING<br />
Flat312, Tianchanghe Building, No.30, South Zhong Guancun Ave. Haidian District, Beijing,<br />
China Tel.(8610)6217-1822<br />
GUANGZHOU<br />
Rm.1804, GZ Top Spring Development Bldg. No. 185 Xiao Bei Road, Guangzhou, China<br />
Tel.(020)8135-1425<br />
HANGZHOU<br />
No.36 Macheng Road, Hangzhou, China Tel.(86)571-88060557<br />
SHANGHAI<br />
Room 1804, the First Nam Hong Building No.189 Nan Dan Road, Shanghai, China<br />
Tel.(86)21-64694659<br />
GUANGDONG<br />
Unit 2709, Everbright International Trade Center, Haibin Road, Zhuhai, Guangdong<br />
Tel.(86)756-3326079<br />
HONG KONG<br />
Unit 1. Ground Floor, Tower 1, Harbour Center, 1 Hok Cheung Street, Hunghom, Kowloon,<br />
Hong Kong<br />
Tel.(852)2303-0883<br />
PHILLIPINES<br />
Suite 1104 Antel 2000 Corporate Center 121 Valero St., Salcedo Villiage,<br />
Makati City, Metro Manila Phils.<br />
Tel. 632) 887-4967<br />
SW<strong>IT</strong>ZERLAND<br />
Les Oches, 1514 Bussy sur Moudon, Switzerland Tel.(41)0-21-905-3846<br />
UN<strong>IT</strong>ED KINGDOM<br />
3 Acorn Business Park, Woodseats Close Sheffield S8 oTB, United Kingdom<br />
Tel.44(0)114 255 2509<br />
PHILLIPINES<br />
P.O. Box911, Caloocan city, Philippines 1400 Tel.(632)361-9880<br />
SPAIN<br />
C/Concha Espina, s/n-39600 Maliano (Cantabria) Spain Tel.(34)942-269238<br />
INDIA<br />
No. 9, Sriram Nagar Colony, Near I<strong>IT</strong>, Adyar Chennai-600 113 , India Tel.(91)44-2235-3879<br />
ISRAEL<br />
29 Hamered St., Tel Aviv 68125 Israel Tel.(972)3514-2926<br />
VIETNAM<br />
283D Nguyen Van Dau ST., Ward 11, Binh Thanh dist., HCMC, Vietnam Tel.(84)851-5153254<br />
TAIWAN<br />
5F-1, No.867, Jingguo Rd., Taoyuna City, Taoyuan 330, Taiwan, R.O.C. Tel.(886)3-3166102<br />
iPark<br />
iPark Osaka - Aqua Dojima Bldg. West 18F, 1-4-16, Dojimahama, Kita-ku,<br />
Osaka 530-0004 - bykim3@iparkosaka.net<br />
iPark Singapore - 9Temasek Boulevard #37-01 Suntec Tower2<br />
Singapore038989 (Office Manager Lina Kim) - linakim@iparksea.com<br />
iPark, Beijing - 20/F the Exchange-Building, No.118 Jian Guo Lu Yi, Chao<br />
Yang District, Beijing, China 100022 - moju@iparkbeijing.com<br />
iPark, Boston - 11 Cambridge Center, Cambridge, Massachusetts, MA 02142,<br />
USA - hikim@software.or.kr<br />
iPark, London - 7th Fl. 3 shortlands Hammersmith London W6 8DA UK -<br />
swchoi@iparklondon.com<br />
iPark, Shanghai - 26/F(No 2601-2612), Lippo Plaza No.222 Huaihaizhong<br />
Road, Luwan District Shanghai,China 200021 -<br />
china0328@iparkshanghai.com<br />
iPark, Silicon Vally - 3003 North First Street.San Jose, CA95134 USA Silicon<br />
Vally - jhlee@iparksv.com<br />
iPark, Tokyo - Shinkasmigaseki Bld. 18th Fr. 3-3-2 Kasmigaseki Chiyoda-ku<br />
Tokyo, Japan - tkodama@iparktokyo.com<br />
<strong>Korea</strong> Trade Center<br />
* (ALGIERS) - 15 RUE ABOU NOUAS HYDRA ALGER ALGIERS -<br />
* (ALMATY) - 170, Chaikovskiy Str., Almaty 050000, Kazakhstan<br />
ALMATY -<br />
* (AMMAN) - 6th Fl., Zahran Plaza Building, 7th Circle, Amman, Jordan<br />
AMMAN -<br />
* (AMSTERDAM) - WTC Bldg. Strawinskylaan 767, 1077 XX<br />
Amsterdam, The Netherlands AMSTERDAM -<br />
* (ATHENS) - 354, Messogeion Ave., GR-153 41 AG. Paraskevi,<br />
Athens, Greece ATHENS -<br />
* (ATLANTA) - Five Concourse Parkway N.E. Suite 2181 Atlanta, GA<br />
30328, U.S.A ATLANTA -<br />
* (AUCKLAND) - 4th Fl, West Plaza Bldg, 3 Albert St, Auckland, New<br />
Zealand AUCKLAND -<br />
* (BANGKOK) - Kongboonma Bldg., 7th, 699 Silom Rd., Bangrak,<br />
Bangkok 10500,Thailand BANGKOK -<br />
* (BEIJING) - 510, Beijing Silver Tower, 2# North RD. DongSanHuan<br />
ChaoYang. District, Beijing, China.100027 BEIJING -<br />
* (BEIRUT) - STARCO BLDG., Block C, Rm 820, 8th FL., 134 of Mina El<br />
Hosn in Beirut, Lebanon BEIRUT -<br />
* (BELGRADE) - Knez Mihailova 30, 11000 Belgrade, Serbia and<br />
Montenegro BELGRADE -<br />
* (BERLIN) - Friedrichstrasse 95 (Im IHZ) 10117 Berlin BERLIN -<br />
* (BOGOTA) - calle 72 #10-03 Oficina 201 Bogota, Colombia BOGOTA -<br />
* (BRUSSELS) - Boulevard du Roi Albert II 30, bte14 1000 Brussels -<br />
* (BUCHAREST) - 17, SOS. Bucuresti-Ploiesti, Sector 1, Bucuresti -<br />
* (BUDAPEST) - H1123, Budapest, Alkotas ut. 50, Alkotas Point B1,<br />
* (BUENOSAIRES) - Paraguay 1178 Piso 10 (1057) Capital Federal,<br />
Argentina BUENOSAIRES -<br />
* (CAIRO) - 4th Fl, El Zeini Tower Building, Maadi, Cairo, Egypt CAIRO<br />
* (CARACAS) - Av. Francisco Solano cruce con Av. Las Acacias, Edif.<br />
Seguros Mercantil, piso 6, ofic. 61, CARACAS -<br />
* (CASABLANCA) - <strong>Korea</strong> Trade Center,Tour des Habous 8eme etage<br />
Ave des FAR Casablanca Morocco CASABLANCA -<br />
* (CHENGDU) - Suit D, 9Fl. Sichuan International Bldg., No. 206,<br />
Shuncheng St., Chengdu, Sichuan, China(610015) CHENGDU -<br />
* (CHENNAI) - (Old No. 14) New No.10, Parthasarathy Gardens, Kasthri<br />
Rangan Road, Chennai - 600 018 CHENNAI -<br />
* (CHICAGO) - 111 E. Wacker Drive, Suite 2229, Chicago, IL 60601<br />
U.S.A CHICAGO -<br />
* (COLOMBO) - No. 1 Spathodea Ave. Thimbirigasyaya Road, Colombo<br />
5 COLOMBO -<br />
* (COPENHAGEN) - Holbergsgade 14, 2nd Fl., DK-1057, Copenhagen<br />
K, Denmark COPENHAGEN -<br />
* (DACCA) - Navana Tower 10th Fl., 45 South Avenue, Gulshan-1,<br />
Dhaka-1212 DACCA -<br />
* (DALIAN) - Rm.4505 World Trade Center, No.25 Tongxing St.,<br />
Zhongshan Square Dalian, China DALIAN -<br />
* (DALLAS) - 3030 LBJ freeway Suite 1150, Dallas, TX 75234 U.S.A<br />
* (DETRO<strong>IT</strong>) - 2000 Town Center Suite 2850, Southfield, MI 48075,<br />
U.S.A. DETRO<strong>IT</strong> -<br />
* (DUBAI) - PO BOX 12859, SHEIKH ZAYED RD, DUBAI, UAE DUBAI -<br />
* (FRANKFURT) - Mainzer Land str 27-31. 60329, Frankfurt am Main,<br />
Germany FRANKFURT -<br />
* (FUKUOKA) - Nihonseimei Hakataekimae Bldg. 11Fl., Hakataekimae<br />
3-2-1, Hakata-ku, Fukuoka-city, Japan FUKUOKA, Japan -<br />
* (GUANGZHOU) - Unit No. 1010-12 G<strong>IT</strong>IC Plaza Main Bldg. 339<br />
Huanshi Dong Rd., Guangzhou China GUANGZHOU -<br />
* (GUATEMALA) - 13 calle, 3-40, Zona10, Nivel6, #605, Edificio<br />
Atlantis,01010, Guatemala,C.A. GUATEMALA -<br />
* (HABANA) - Ave. 3ra. E/76 y 78, Edificio Santa Clara, Oficina 412,<br />
Miramar Trade Center La Habana, Cuba HABANA -<br />
* (HAMBURG) - Ludwig-Erhard-Strasse 20, 20459 Hamburg, Germany-<br />
* (HANOI) - 360 Kim Ma, Ba Dinh, Hanoi, Vietnam HANOI -<br />
* (HELSINKI) - Kauppiaankatu 3 B 11, 00160 Helsinki HELSINKI -<br />
* (HOCHIMINH C<strong>IT</strong>Y) - Rm.704, Fl.7, Diamond Plaza, 34 Le Duan<br />
Street, Dist.1, HCMC, Vietnam HOCHIMINH C<strong>IT</strong>Y -<br />
* (HONGKONG) - Rm 3102, 31F. Central Plaza, 18 Harbour Road,<br />
Wanchai, HK HONGKONG -<br />
* (ISTANBUL) - Yapi Kredi Plaza B Blok Kat:10 26/B Levent Istanbul<br />
Turkey ISTANBUL -<br />
* (JAKARTA) - Wisma GKBI, 21st Fl. Suite 2102, Jl. Jendral Sudirman<br />
Kav 28, Jakarta 10210, Indonesia JAKARTA -<br />
* (JOHANNESBURG) - 18th Floor, Sandton City Office Tower, Corner<br />
Rivonia road & 5th Street, Sandton, SA JOHANNESBURG -<br />
* (KARACHI) - Bahria Complex G/F, 24 Moulvi Tamizuddin Khan Road,<br />
Karachi, Pakistan KARACHI -<br />
* (KIEV) - 4th Fl, Kreschatik Plaza Bldg, 19a Kreschatik Str., 01001,<br />
Kiev, Ukraine KIEV -<br />
* (KUALA LUMPUR) - 19th Fl., Nui Plaza, jalan P. Ramlee, 50250 Kuala<br />
Lumpur, Malaysia KUALA LUMPUR -<br />
* (KUWA<strong>IT</strong>) - Al-Hajiri Building 3rd Fl Kuwait City, Kuwait KUWA<strong>IT</strong> -<br />
* (LAGOS) - 2nd Fl., Amazing Grace Plaza, Plot 2E-4E, Ligali Ayorinde<br />
St., Victoria Island, Lagos, Nigeria. LAGOS -<br />
* (LIMA) - Av. Canaval y Moreyra 452, Piso 9, San Isidro, Lima, Peru<br />
* (LISBON) - Av. Eng. Euarte Pacheco, Torre 1, 4, Sala 1 1070-<br />
102,Lisboa LISBON -<br />
* (LONDON) - 1st Flr, Brettenham House North, Lancaster Place,<br />
London WC2E 7EN LONDON -<br />
* (LOS ANGELES) - 4801 Wilshir Blvd. Los Angeles, CA 90010 U.S.A -<br />
* (MADRID) - Torre Europa, Paseo Castellana, 95, 10, 28046, Madrid,<br />
Spain MADRID -<br />
* (MANILA) - Unit B 10th FL., Ayala Life-FGU Center, 6811 Ayala Ave.,<br />
Makati City, 1226,Metro Manila MANILA -<br />
* (MELBOURNE) - Level 6, 22 Albert Road, South Melbourne, VIC 3205<br />
* (MEXICO) - Paseo de la Re<strong>for</strong>ma #265 Col. Cuauhtemoc, Mexico D.F.<br />
06500 MEXICO -<br />
* (MIAMI) - One Biscayne Tower, Suite 3770 Miami, Fl 33131, U.S.A -<br />
* (MILANO) - Via Larga 2 - 20122, Milano, Italy MILANO -<br />
* (MONTERREY) - Av. Batallon de San Patricio, 111, Oficina 1004, Col.<br />
Valle Oriente, San Pedro GG, N.L. Mexico 66269 MONTERREY -<br />
* (MOSCOW) - Rm 908, Office Bldg., WTC 12, Krasnopresnenskaya<br />
nab. Moscow, 123610, Russia MOSCOW -<br />
* (MUMBAI) - No.93, 9th Floor, Maker Chamber 6, Nariman Point,<br />
Mumbai-400 021, India MUMBAI -<br />
* (MUNICH) - Tal 12 D-80331 Muenchen, Germany MUNICH -<br />
* (MUSCAT) - P.O.Box 149, PC 118, Sultan Center, Sultanate of Oman<br />
MUSCAT -<br />
* (NAGOYA) - 23Fl., Nagoya Intl Bldg, 47-1, Nagono 1-Chome, Nakamura-<br />
Ku, Nagoya-Shi NAGOYA -<br />
* (NAIROBI) - International House 2nd Floor, Mama Ngina Street, PO Box<br />
40569-00100 Nairobi, Kenya NAIROBI -<br />
* (NEW DELHI) - B 9/1, Vasant Vihar New Delhi NEW DELHI -<br />
* (NEW YORK) - 460 Park Ave, New York. NY 10022 U.S.A NEW YORK -<br />
* (NOVOSIBIRSK) - Prospect Dimitrova 3, Novosibirsk, 630004, Russia<br />
NOVOSIBIRSK -<br />
* (OSAKA) - 7th FL.,Sakaisuji-Honmachi Center B/D,1-6Honmachi 2-<br />
chome,Chuo-ku,Osaka OSAKA -<br />
* (OSLO) - ST. Olavsgate 28, 0166 Oslo, Norway OSLO -<br />
* (PANAMA) - World Trade Center, 17th Floor Calle 53E, Marbella, Bella<br />
Vista Panama PANAMA -<br />
* (PARIS) - 19 Avenue de lOpera, 75001 Paris, France PARIS -<br />
* (PHNOMPENH) - No.71, St.240, Khan Doun Penh, Phnom Penh,<br />
Cambodia PHNOMPENH -<br />
* (PRAGUE) - Vaclavske nam. 47, 110 00, Praha 1, Czech Republic -<br />
* (QUINGDAO) - Rm. 1415, Hisense Tower No.17, Donghai West Rd.,<br />
Qingdao 266071 P.R. China QUINGDAO -<br />
* (RIYADH) - P.O.Box 279, Riyadh 11311, K.S.A RIYADH -<br />
* (SAN FRANCISCO) - 1875 South Grant St, Suite 640, San Mateo, CA<br />
94402 SAN FRANCISCO -<br />
* (SAN JOSE) - Oficentro La Sabana Edificio 6 Piso 2, P.O.Box 829-1007<br />
San Jose SAN JOSE -<br />
* (SANTIAGO) - Av. 11 de Septiembre 1901, Piso 12, Providencia,<br />
Santiago,Chile SANTIAGO -<br />
* (SANTO DOMINGO) - Roberto Pastoriza No. 16, Edif. Diandy XIII Suite<br />
7N, Santo Domingo SANTO DOMINGO -<br />
* (SAOPAULO) - Av. Paulista 1842. CONJ 97, Cetenco Plaza Torre Norte<br />
CEP 01310-923 C. Cesa SAOPAULO -<br />
* (SHANGHAI) - Room 3008, New Town Center, No.83 Lou Shan Guan<br />
Road, Shanghai, China SHANGHAI -<br />
* (SINGAPORE) - 16 Raffels Quay #11-01 Hong Leong Bldg., Singapore<br />
048581 SINGAPORE -<br />
* (SOFIA) - Interpred-WTC Sofia, 36 Dragan Tsankov Blvd., Sofia 1057,<br />
Bulgaria SOFIA -<br />
* (STOCKHOLM) - Svardvagen 11C, 182 33 Danderyd, Sweden -<br />
* (SYDNEY) - Suite 1901 363 George St Sydney NSW 2000 SYDNEY -<br />
* (TAIPEI) - Rm.2214, 22Fl., TWTC Int’l Trade Bldg., 333 Keelung Rd.,<br />
Sec.1, Taipei 105, Taiwan, R.O.C TAIPEI -<br />
* (TASHKENT) - Unitel Bldg. 1 Bukhara Street, Tashkent, Uzbekistan -<br />
* (TEHERAN) - 1st fl, No 33, West Atefi St, Africa Ave, Tehran IRAN<br />
POBOX11365-3877 TEHERAN -<br />
* (TELAVIV) - 48 Menachem Begin Road Tel Aviv Israel TELAVIV -<br />
* (TOKYO) - 9nd Fl. Shinkokusai Bldg. 4-1, Marunouchi 3-Chome,<br />
Chiyoda-Ku, Tokyo, Japan 100-0005 TOKYO -<br />
* (TORONTO) - 65 Queen St. W. Suite 600, Toronto, ON, M5H 2M5<br />
TORONTO -<br />
* (TRIPOLI) - Room 189, 18th Fl. Al fateh Tower, P.O.Box 91311, Tripoli,<br />
Libya TRIPOLI -<br />
* (VANCOUVER) - Suite 120, 925 West Georgia St., Vancouver, B.C., V6C<br />
3L2 VANCOUVER -<br />
* (VIENNA) - Mariahilferstrasse 77-79/1/3 1060 Wien, Austria VIENNA -<br />
* (VLADIVOSTOK) - 5th fl., 42 Krasnogo Znameny Ave., Vladivostok,<br />
690160 VLADIVOSTOK -<br />
* (WARSAW) - ul. Emilii Plater 53, 00-113 Warsaw WARSAW -<br />
* (WASHINGTON) - 1129 20th St NW, Washington DC 20036 U.S.A<br />
WASHINGTON -<br />
* (XIAMEN) - Room 2511, Bank Center, Xiahe Road 189, Xiamen, Fujian,<br />
China XIAMEN -<br />
* (YANGON) - #0902, Sakura Tower, No.339, Bogyoke Aung San Rd.,<br />
Kyauktada T/S, Yangon, Myanmar YANGON -<br />
* (ZAGREB) - Gunduliceva 22 A 10000 Zargreb, Croatia ZAGREB -<br />
* (ZURICH) - Claridenstr. 36, 8002 Zuerich, Switzerland ZURICH -<br />
<strong>Korea</strong>n Consulate General, - 335 East 45th St. 6th Fl. New york, NY 10017<br />
USA20 Hillside Ave. Norwood N.J. 07648 U.S.A<br />
KOREAN EMBASSY -<br />
* House No.34, Street No.10, Wazir Akbar Khan, Kabul, Afghanistan - (93-<br />
20) 210-2481, (873-76) 272-8479<br />
* 39, Avenue Mohamed Khoudi, El-Biar, ALGER, ALGERIE - (213) 21 79<br />
3400/01/02<br />
* Av. del Libertador 2395 Cap. Fed. (1425) Bs.As. Argentina - (54-11)<br />
4802-8062/8865/9665/ 0923<br />
* 113 Empire Circuit, Yarralumla ACT 2600, Australia - (61-2) 6270-4100<br />
* Level 13, 111 Elizabeth Street Sydney, NSW 2000, Australia - (61-2)<br />
9210-0200, 0201<br />
* Gregor-Mendel Strasse 25, A-1190 Vienna, Austria - (43-1) 478-1991<br />
* 4, Madani Avenue, Baridhara, Dhaka, Bangladesh - (880-2) 881-<br />
2088/90, 2041<br />
* Chaussee de la Hulpe 173-175, 1170 Brussels, Belgium - (32-2) 675-<br />
5777<br />
* SEN Av. das Nacoes Lote 14, Brasilia-DF, Brazil CEP: 70436-900 - (55-<br />
61) 3321-2500<br />
* Av. paulista, 37, 9¢ and., cj. 91, Cerqueira Cesar, Cep: 01311-902,<br />
Sao Paulo SP Brasil - (55-11) 3141-1278<br />
* No.17, Simpang 462, Kg Sg. Sungai Hanching Baru, P.O.Box 2169,<br />
B.S.B. Brunei Darussalam BC2115 - (673) 2330248, 24330249,<br />
2330250<br />
* World Trade Center, 7A Floor, 36 Dragan Tsankov Blvd, 1040 Sofia,<br />
Bulgaria - (359-2) 971-2181<br />
* No.50-52, St. 214 Sangkat Boung Rain Khan Doun Penh, Phnom Penh,<br />
Cambodia - (855-23) 211-900/3<br />
* 150 Boteler Street, Ottawa, Ontario, K1N 5A6, Canada - (1-613) 244-<br />
5010<br />
* 555 Avenue Road, Toronto, Ontario, Canada, M4V 2J7 - (1-416) 920-<br />
3809<br />
* Suite 1600, 1090 West Georgia St. Vancouver, BC Canada V6E 3V7 -<br />
(1-604) 681-9581<br />
* Av. Alcatara 74, Las Condes, Santiago, Chile - (56-2) 228-4214<br />
* No.3, 4th Avenue East San Li Tun, Chaoyang District, Beijing 100600,<br />
China - (86-10) 6532-0290<br />
* 19F, Paradise Oasis Mansion, No.2, Xia Nan Da Jie Avenue, Chengdu,<br />
Sichuan 610016, P.R.China - (86-28) 8616-5800<br />
* 18F, West Tower, Guangzhou International Commercial Center, Tiyu<br />
Road East 122, Tianhe District, Guangzhou, 510620, P.R. China - (86-<br />
20) 3887-0555<br />
* 5/6th Fl., Far East Finance Center, 16 Harcourt Road, Hong Kong - (852)<br />
2529-4141<br />
* Qinling Rd. #17, Laoshan District, Qingdao 266061, China - (86-532)<br />
897-6001<br />
* 60 Wan Shan Road, Shanghai, China - (86-21) 6295-5000<br />
* No.37, South 13 Latitude Road, Heping District, Shenyang, Liaoning,<br />
110003 P.R.China - (86-24) 2385-3388<br />
* Calle 94 No.9-39, Bogota, Colombia - (57-1) 616-7200, 8149, 8872<br />
* Av Lt. Col. Lukusa 55, Gombe, Kinshasa, DR Congo - (243) 819820302<br />
* 1 Place Ville-Marie, Suite 2015, Montreal, Quebec, Canada, H3B 2C4 -<br />
(1-514) 845-2555<br />
* Apartado Postal 838-1007, Oficentro Ejecutivo La Sabana Edificio #2, 3er<br />
Piso, Sabana Sur, San Jose, Costa Rica - (506) 220-3141, 3159, 3160,<br />
3166<br />
* Bld. Botreau Roussel-angle Av. Nogues, Immeuble “LE MANS” 8eme<br />
etage, Abidjan, Cote d\’Ivoire - (225) 2032-2290, 2022-5014<br />
* c/o <strong>Korea</strong> Trade Center (Zagreb) Gundliceva 22A 10000, Zagreb, Croatia<br />
- (385-1) 4815-101, 102, 104<br />
* Svanem•’llevej 104, 2900 Hellerup, Denmark - (45) 3946-0400<br />
* Av. Anacaona No.7, Esq. Hatuey, Los Cacicazgos, Santo Domingo,<br />
Republica Dominicana - (1-809) 532-4314/5, 534-8320<br />
* The Mission of the Republic of <strong>Korea</strong>, Avenida de Portugal, Motael, Dili,<br />
East Timor - (670-390) 321-635<br />
* Av. Naciones Unidas y Av. Republica de El Salvador EDIF. Citiplaza Piso<br />
8, Quito, Ecuador - (593-2) 2970-625~8<br />
* 3 Boulos Hanna Street, Dokki, Cairo, Arab Republic of Egypt - (20-2)<br />
761-1234/7<br />
* 5a Calle Poniente #3970, entre 75 y 77 Avenida Norte, Col. Escalon, San<br />
Salvador, El Salvador - (503) 2263-9145<br />
* P.O.Box 2047, Addis Ababa, Ethiopia - (251-11) 3728111/4<br />
* 8th Fl., Vanua House, Victoria Parade, Suva, Fiji - (679) 330-0977, 0683,<br />
0709<br />
* Fabinaninkatu 8 A, 00130 Helsinki, Finland - (358-9) 251-5000<br />
* 125 rue de Grenelle, 75007 Paris, France - (33-1) 4753-0101<br />
* B.P. 2620, Libreville, Gabon - (241) 73-4000, 4186, 1610<br />
* 1 Avenue de l\’Ariana, Case Postale 42, 1211 Geneva - (41-22) 748-<br />
0000<br />
* Schoneberger Ufer 89-91, 10785 Berlin, Germany - (49-30) 26065-0<br />
* Mittelstr. 43, 53175 Bonn, Germany - (49-228) 943790<br />
* Eschersheimer Landstr. 327, 60320 Frankfurt Am Main, Germany - (49-<br />
69) 9567520<br />
* 10th Fl., 124 Kifissias Avenue, 115 26 Athens, Greece - (30-210) 698-<br />
4080/2<br />
* 5 Avenida 5-55, Zona 14, Europlaza, Torre 3, Nivel 7 Apartado Postal<br />
3615 ciudad de Guatemala, Guatemala, C.A. - (502) 2353-0251~6 [<br />
¿”Ω√¿¸»≠»£] (502) 2382-4051/55<br />
* Via della Mendola 109, Roma 00135, Italy - (39-06) 331-4505, 1695<br />
* 1062 Budapest, Andrassy ut 109, Hungary - (36-1) 351-1179~81<br />
* 9th Floor, Kanchanjunga Bldg. Deshmukh Road(Peddar Road), Mumbai<br />
400 026, India - (91-22) 2388-6743~5, * Mobile Phone : (91) 98200-<br />
48717<br />
* 9, Chandragupta Marg, Chanakyapuri Extension, New Delhi-110021,<br />
India - (91-11) 2688-5374/6<br />
* Kav. 57, Jalan Gatot Subroto, Jakarta Selatan, Indonesia - (62-21) 520-<br />
1915<br />
* No.18, West Daneshvar St., Shaikhbahaei Ave., Tehran, Iran - (98-21)<br />
8805-4900~4<br />
* 15 Clyde Road, Ballsbridge, Dublin 4, Ireland - (353-1) 660-8800, 8053,<br />
668-2109<br />
* 38 Sderot Chen, Tel Aviv 64166, Israel - (972-3) 696-3244/7<br />
* Via Barnaba Oriani 30, 00197 Roma, Italy - (39-06) 802461/802462<br />
* 5 Oakridge Kingston 8 Jamaica - (1-876) 924-2731, 4198<br />
* 1-1-3 Jigyohama, chuo-ku, Fukuoka, Japan - (81-92) 771-0461~3<br />
* 5-12, Teppocho, Nakaku, Hiroshima, Japan - (81-82) 502-1151/2<br />
* 1-19-12, Meieki Minami, Nakamura-ku, Nagoya, Japan - (81-52) 586-<br />
9221/3<br />
* 2 chome, 1-13, Hakusanura, Niigata-city, Niigata, Japan - (81-25) 230-<br />
3400, 3411<br />
* 2-3-4, Nishi-shinsaibashi, Chuo-ku, Osaka, Japan - (81-6) 6213-1401/5<br />
* Kita 3-Cho Nish 21-Chome, Chuo-ku Sapporo, Japan - (81-11) 621-<br />
0288/9<br />
* 5-22, 5-Chome, Kamisugi, Aobaku, Sendai, Japan (ÏÌ‹‚œ– ‡˜ª„º ÙÏÁ®œ°<br />
flæfl¥5ÔÀŸÕ 5-22, È˵€„˚‹ 980-0011) - (81-22) 221-2751/3<br />
* 1-2-5, Minami-Azabu, Minato-ku, Tokyo, Japan - (81-3) 3452-7611/9<br />
* 118, Yamatecho, Naka-ku, Yokohama, Japan - (81-45) 621-4531/2<br />
* P.O.Box 3060, Amman 11181, Jordan - (962-6) 593-0745/6<br />
* 2/77, Dzharkentskaya Street, Gorny Gigant, Almaty 050059, Kazakhstan<br />
- (7-3272) 53-2660, 2691<br />
* 15th Fl., Anniversary Towers, University Way, Nairobi, Kenya - (254-20)<br />
220000<br />
* Qortoba Block 4, Street 1, Jaddah 3, House No.5, Kuwait - (965) 533-<br />
9601/3<br />
* Lao-Thai Friendship Road, Ban Watnak, Sisattanak District, Vientiane,<br />
Lao PDR - (856) 21-352-031/3<br />
* 5th Fl., Camelia 3 Bldg., Said Freiha Street, Hazmieh - (961-5)<br />
953167~9<br />
* Abounawas Area Gargaresh St., Tripoli, Libya - (218-21) 483-1322/3<br />
* No.9 & 11, Jalan Nipah, Off Jalan Ampang 55000 Kuala Lumpur,<br />
Malaysia - (60-3) 4251-2336, 5797, 4891, 4904<br />
* Lope de Armendariz No.110, Col. Lomas de Virreyes C.P.11000 Mexico<br />
D.F - (52-55) 5202-9866, 7160<br />
* No.10, Olympic St., Sukhbaatar District, Ulaanbaatar, Mongolia<br />
- (976-11) 32-1548<br />
* 41 Av. Mehdi Ben Barka, Souissi, Rabat, Morocco<br />
- (212-37) 75-1767, 6791, 6726, 1966<br />
* No.97 University Avenue Yangon, Union of Myanmar<br />
- (95-1) 527-142/4, 515-190<br />
* Ravibhawan, Kathmandu, Nepal - (977-1) 4270172, 4270417, 4277391<br />
* Verlengde Tolweg 8, 2517 JV, The Hague, The Netherlands<br />
- (31-70) 358-6076<br />
* 10 Floor, Sofrana House, 396 Queen St., Auckland, New Zealand - (64-<br />
9) 379-0818, 0460<br />
* 11 Floor, ASB Bank Tower Building, 2 Hunter St., Wellington, New<br />
Zealand - (64-4) 473-9073/4<br />
* Plot 934 Idejo Street, Victoria Island, G.P.O.Box 4668, Lagos, Nigeria -<br />
(234-1) 261-5353, 5420, 261-7262<br />
* Inkognitogaten 3, 0244 Oslo, Norway - (47) 2254-7090<br />
* 2-4, rue Louis-David 75782 Paris, Cedex 16, France - (33-1) 4405-2050<br />
* Way No.3023, Bld. No.1921, Shati Al Qurm, Muscat, Oman -<br />
(968) 2469-1490<br />
* Block 13, Street 29, G-5/4, Diplomatic Enclave •±, Islamabad, Pakistan,<br />
G.P.O. Box 1087 - (92-51) 227-9380~1, 227-9385~7<br />
* 101, 29th Street(Off, Khayaban-e-Mohafiz) Phase-VI, DHA, Karachi,<br />
Pakistan - (92-21) 585-3950/1, 3426/7<br />
* Calle 51E, Ricardo Arias, Area bancaria, Campo Alegre, Panama,<br />
Republica de Panama - (507) 264-8203, 8360, 269-2257<br />
* P.O.Box 381 POM, Fourth Floor, Pacific MMI Building, Port Moresby,<br />
Papua New Guinea - (675) 321-5822, 5823<br />
* Av. Rep. Argentina Nro. 678 esq. Pacheco, Asuncion, Paraguay - (595-<br />
21) 605-606, 401, 419<br />
* Av. Principal No.190, Piso 7, Urb. Santa Catalina, La Victoria, Lima-13,<br />
Peru - (51-1) 476-0815, 0861, 0874, 225-0772<br />
* 10th Fl., The Pacific Star Bldg., Makati Avenue, Makati City 1226,<br />
Philippines - (63-2) 811-6139/44<br />
* ul. Szwolezerow 6, 00-464, Warsaw, Poland - (48-22) 559-2900<br />
* Av. Miguel Bombarda 36-7¢, Lisboa 1051-802, Portugal - (351-21)<br />
793-7200/3<br />
* P.O.Box 3727 West Bay, Diplomatic Area, Doha, Qatar - (974)<br />
4832238/9, 4837611<br />
* Blvd. Mircea Eliade Nr. 14, Sector 1, Bucharest, Romania - (40-21) 230-<br />
7198<br />
* St. Plyushchikha 56, bldg. 1, Moscow, Russia (Index. 131000) - (7-095)<br />
783-2727<br />
* Pologaya St. 19, 690091 Vladivostok, Russia - (7-4232) 40-2222, 2775,<br />
0130, 2779, 0615, 0316<br />
* Diplometic Quarter, P.O.Box 94399, Riyadh 11693, Saudi Arabia - (966-<br />
1) 488-2211<br />
* 4eme, Immeuble Faycal, 19 Rue Parchappe, B.P.3338, Dakar, Senegal -<br />
(221) 821-8658/822-5822<br />
* 32 Uzicka Street, Belgrade, Serbia and Montenegro - (381-11) 3674-225<br />
* 47 Scotts Road, #08-00 Goldbell Tower, Singapore 228233 - (65) 6256-<br />
1188<br />
* Ostravska 17 811 04 Bratislava Slovak Republic(Slovakia) - (421) 2-<br />
5478-8424, (421) 903-740-437<br />
* Greenpark Estates #3, 27 George Storrar Drive, Groenkloof, Pretoria<br />
0181, South Africa - (27-12) 460-2508<br />
* Luis Doreste Silva, 60-1, 35004 Las Palmas de G. Canaria, Spain - (34-<br />
928) 23-0499, 0699<br />
* C/ Gonzalez Amigo 15, 28033 Madrid, Spain - (34-91) 353-2000<br />
* No.98, Dharmapala Mawatha, Colombo 7, Sri Lanka - (94-11)<br />
2699036/8, 2699180<br />
* House No.31, Block No.12, Al-Riyadh, P.O.Box 2414, Khartoum, Sudan<br />
- (249) 1-8323-9170/3<br />
* Kalcheggweg 38, P.O.Box 28, 3006 Bern, Switzerland - (41-31) 356-<br />
2444<br />
* Rm. 1506, No.333, Sec. 1, Kee-lung Rd., Taipei, Taiwan - (886-2) 2758-<br />
8320/5<br />
* Plot No.8/1 Tumbawe Road, Oysterbay, - (255-22) 2600496, 2600499,<br />
2668788<br />
* 23 Thiam-Ruammit Road, Ratchadapisek, Huay-Kwang, Bangkok 10320,<br />
Thailand - (66-2) 247-7537/39<br />
* Avenida de Portugal, Motael, Dili, Timor-Leste - (670) 332-1635<br />
* 16, Rue Caracalla, Notre-Dame 1082 B.P. 297, Tunis, Tunisie - (216-71)<br />
799-905, 893-060, 783-231<br />
* Alacam Sok. No.5, Cankaya, Ankara 06690, Turkey - (90-312) 468-4822<br />
* P.O.Box 3270, Abu Dhabi, U.A.E. - (971-2) 443-5337<br />
* 43, Volodymyrska st., 01034, Kyiv, Ukraine - (38-044) 246-3759~61<br />
* 335 East, 45th Street, New York, NY, 10017, U.S.A. - (1-212) 439-4000<br />
* 60 Buckingham Gate, London, SW1E 6AJ, United Kingdom - (44-20)<br />
7227-5500/2<br />
* Av. Luis Alberto de Herrera 1248, Torre II, Piso10(World Trade Center),<br />
Montevideo, Uruguay - (598-2) 628-9374~5<br />
* 229 Peachtree St., Suite 500, International Tower Atlanta, GA 30303,<br />
USA - (1-404) 522-1611/3<br />
* One Gateway Center Suite 251, 300 Washington Street, Newton, MA<br />
02458, U.S.A. - (1-617) 641-2830<br />
* NBC Tower Suite 2700, 455 North Cityfront Plaza Drive, Chicago, Illinois<br />
60611 U.S.A. - (1-312) 822-9485<br />
* 2756 Pali Highway Honolulu, Hawaii 96817, U.S.A - (1-808) 595-6109,<br />
6274<br />
* 1990 Post Oak Blvd., #1250, Houston, Texas 77056, U.S.A. - (1-713)<br />
961-0186<br />
* 3243 Wilshire Blvd., Los Angeles, CA. 90010, U.S.A. - (1-213) 385-9300<br />
* 335 East 45th St., New York, NY 10017, U.S.A , 460 Park Ave., 6th Fl.,<br />
New York, NY 10022, U.S.A. - (1-646) 674-6000<br />
* 3500 Clay Street, San Francisco, CA 94118, U.S.A - (1-415) 921-2251/3<br />
* 2033 Sixth Avenue #1125 Seattle, WA 98121, U.S.A - (1-206) 441-<br />
1011/4<br />
* 2450 Massachusetts Avenue, N.W. Washington, D.C. 20008, U.S.A. -<br />
(1-202) 939-5600/3<br />
* 700029 Afrosiab 7, Tashkent, Uzbekistan -<br />
(998-71) 152-3151/3, 4001, 6501<br />
* Av. Francisco de Miranda, Centro Lido, Torre B, Piso 9, Ofic. 91-92-B, El<br />
Rosal, Caracas, Venezuela - (58-212) 954-1270, 1139, 1006<br />
* 4th Fl., Dae Ha Business Center, Kim Ma Street, Ba Dinh District, Hanoi,<br />
Vietnam - (84-4) 831-5110/6<br />
* 107 Nguyen Du St., District 1, HoChiMinh City, Vietnam - (84-8) 822-<br />
5757, 5836, 824-3308, 3310<br />
* 3rd Fl., Redbridge, Eastgate Building, 3rd Street/Robert Mugabe Rd,<br />
P.O.Box 4970, Harare, Zimbabwe - (263-4) 756541/3<br />
* Slavickova 5, 160 00 Praha 6-Bubenec, Czech Republic - (420) 234-<br />
090-411<br />
* Laboratoriegatan 10, P.O.Box 27237, 102 53 Stockholm, Sweden - (46-<br />
8) 5458-9400<br />
* P.O.Box GP13700, No.3 Abokobi Rd. East Cantonment Accra, Ghana -<br />
(233-21) 77-6157, 7533<br />
9 6 _ June <strong>2006</strong> KOREA <strong>IT</strong> TIMES<br />
KOREA <strong>IT</strong> TIMES June <strong>2006</strong> _ 9 7
<strong>2006</strong>-06-1<strong>2006</strong>.6.701:59PM페이지98001채널맥(3443-0701)