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PUBLIC ADMINISTRATION & REGIONAL STUDIES 2nd Year, No. 1 – 2009 Galati University Press, ISSN 2065 -1759 ‘streamlined’ information) than a real citizen-centered ‘public sphere’ dimension. The new problems posed by the rejection of the Treaty of Lisbon called again attention to the role of communication. The conflict between the EU institutions on the matter of transforming communication into a policy of the EU leaves this question open. Following the Irish rejection of the Lisbon Treaty by referendum in June, Commission Vice President responsible for communication Margot Wallström once again stressed the necessity for national governments to pursue a strategy of ‘listening, explaining, going local’ and prioritizing certain topics for communication. ‘I will use the little crisis atmosphere we have to the full’, she said, claiming that the momentum created by the negative vote ‘give us another push’. Stressing the role of new technologies in communicating EU issues, Wallström referred to the situation in France after the failed referendum in 2005, when ‘people suddenly realized the importance of the internet’. European Parliament Vice-President Alejo Vidal-Quadras considers that EU institutions are suffering from a ‘serious and endless communication problem’. He says EU communication projects ‘look very attractive’ but encounter ‘practical issues’ in their implementation which require the involvement of member states, civil society and the media if they are to be addressed. ‘Europe, as a communication issue, is not very exciting. How can we make Europe exciting? That's the problem.’ If communication is a policy in its own right in the EU, legislative system depends entirely on how its leaders will know to find new ways ‘to make Europe exciting’, that is to bring it closer to its citizens, to make it a part of their daily lives. Bibliography Aldrin, Philippe, Jean-Michel Utard, The ambivalent politicization of European communication Genesis of the controversies and institutional frictions surrounding the 2006 White Paper, 2008, www.gspe.eu/workingpapers Smidt, Krisztina Bringing Closer EU and its Citizens. ImplAction Plan on Communication, http://europa.eu/dgs/communication Plan D Democracy, http://europa.eu/scadplus/leg/en/lvb/a30000. White Paper on Communication, 1 February 2006, DG-Communication, http://europa.eu/scadplus/leg/en/lvb/l10105.htm http://www.euractiv.com/en/opinion/eu-communication-policy/article- 117502 http://ec.europa.eu/commission_barroso/wallstrom/index_en.htm 145
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